The thesis examines the relationship between consumer attitudes and a scented shopping environment. A relationship and Phenomena concerning scent marketing, which could be seen as one of the more provocative forms of marketing since the human sense of smell, is connected to the limbic system where motivation and attitudes are created. The use of scent marketing has, so far, been proven effective in sales increasing whereas it is one of the less explored forms of marketing.The purpose of the thesis is to answer the following question: Is it possible to find differences in consumer attitudes in a scented buying environment compared to a nonscented buying environment, and thereby create new basis for segmentation?The thesis is based on a quantitative study where data has been gathered in a scent manipulated buying environment through structured interviews with consumers. The thesis applies a deductive approach to the main theories in the area of interest.The findings suggest new theory discussing that it is difficult to use consumer attitudes, towards a scented store environment, as a foundation for market segmentation.

The purpose of this Masters thesis is to investigate and describe the literary life of Madame de Staël, during the period of the French Revolution and the time shortly after. My intention is to do research on her impact and influence. I also want to examine her effect on Swedish literary society, with special references to Swedish authors. The method used is a qualitative one, where I have studied nonfiction and fiction connected with the field, for example Mme de Staëls own writings, which I make use of to illustrate the Phenomena. During this period the society was dominated by patriarchical values and patterns of life.

This is a study about source criticism in Swedish health magazines in 2014 which is based on Torsten Thuréns positivist philosophy of science and formulations about source criticism. The thesis was based on the hypothesis that the Swedish health magazines are inadequate in their source-critical approach. To prove or disprove the hypothesis a quantitative content analysis of one hundred articles was made. The quantitative content analysis was based on twelve variables and the results showed that the hypothesis to some extent was true. The magazines reported their sources in most cases, but the majority of the sources consisted of various authorities such as doctors, psychologists, and personal trainers.

The aim of this study was; from a group of boys and girls description and interpretation of interaction with other young people, personnel and the environment of the youth centre illuminate how the social gender are constructed and maintained at the youth centre. In this study we have tried to analyse the Phenomena from an intersectionalistic perspective. Except gender, the analytic category social class have been tried to capture. Our theoretical standing point is social constructivism. Institutionalized structures in our society are constructed by humans, gender is not only a biological construction it is also a man created construction.

The purpose of this paper is to investigate when Swedish and English are used in English teaching and how the pupils view the importance of the classroom language for their language development. My research questions are ?In what situations is Swedish and English respectively spoken during the English lessons?? and ?What are the pupils' opinions concerning the significance of English and Swedish in the classroom for their language development??. To answer my questions, I have used relevant theoretical research and conducted two observations and two group interviews in a secondary school. The observations have given me an example of how it can function in the classroom and the interviews have given me the opportunity to hear the pupils' different perspectives on how it is done in the classroom and their different opinions concerning this matter. According to the research, it is of great importance that the pupils are offered the opportunity to use the English language as much as possible in the classroom.

Youth unemployement in Sweden is at an all-time high, a fifth of all university and college students live in poverty and the number of young on welfare is increasing. This study attempts to answer the question of how youth deprivation has been made possible as a consequence of political action, focusing on youth unemployment. I critically examine the role of the Swedish government, the Swedish Labour Organisation (LO), and the various government departments through text analysis, in order to answer the question of how the current discourse on youth position in the labor market. Because youth unemployment is not an isolated Phenomena the analysis covers several policy areas, such as education policy, labor market regulation and housing policy. I use discourse theories drawn from Laclau and Mouffe to expose how language is used as an instrument of political power. I conclude that the current situation is a result of policy choices where the young have fallen behind due to lack of political organization. Their situation is not problematized to the required degree and is often explained on an individual level rather than on a structural level. .

The aim of the study is to make a comparison between the nursery/preschool recommendations (by the state) made in 1972 and the one used today. Here I?ve focused on the posts of looking after children vis-à-vis the educational responsibility. Also the type of education recommended in 1972 and what type of education recommended today. My questions concerns what the preschool recommendations from 1972 are and how they are viewed and applied today in the 2000nds.Since my questions has to do with ideologies regarding children, family and society I choose to do a specific form of text and content analysis called Idea and ideology analysis.In my theoretical chapter I choose two aspects central for my field of examination.

The aim of this thesis is to describe and critically investigate eight different evaluations of the retrieval effectiveness of webbased search engines. The questions to be answered in this investigation are: - What kind of relevance judgements have been used? - Which criteria have been used when judging the relevance of a document? - Which measures have been used? - How many queries have been used? - How were the queries constructed? - What document cut-off value has been used? - Has hypothes testing been applied? - What kind of webbased search engines have been included in the evaluations? The study showed that although the evaluations investigate the same Phenomena, they are very different from each other in certain aspects. Generally the study showed that precision is the preferred measure in comparison to recall in the chosen evaluation even though all the included evaluations have constructed unique formulas for calculating precision. Some attempts to measure relative recall have been performed but they all suffer from different defects.

The purpose of this paper is to investigate when Swedish and English are used in English teaching and how the pupils view the importance of the classroom language for their language development. My research questions are ?In what situations is Swedish and English respectively spoken during the English lessons?? and ?What are the pupils' opinions concerning the significance of English and Swedish in the classroom for their language development??. To answer my questions, I have used relevant theoretical research and conducted two observations and two group interviews in a secondary school. The observations have given me an example of how it can function in the classroom and the interviews have given me the opportunity to hear the pupils' different perspectives on how it is done in the classroom and their different opinions concerning this matter. According to the research, it is of great importance that the pupils are offered the opportunity to use the English language as much as possible in the classroom.

Bakgrund: Inom sjukvården uppstår det ständigt situationer där patienters rädsla hamnar i fokus och vårdpersonalens förmåga att lindra rädsla behöver förbättras. Genom att ha en förståelse för fenomenet rädsla skapas goda förutsättningar för att kunna lindra rädslan. Syfte: Syftet var att beskriva sjuksköterskestudenters uppfattning om hur patienters rädsla kan lindras. Metod: Studien genomfördes på sjuksköterskestudenter och data insamlades från fyra fokussamtal. Materialet analyserades med en kvalitativ innehållsanalys.

The aim of this study was; from a group of boys and girls description and interpretation of interaction with other young people, personnel and the environment of the youth centre illuminate how the social gender are constructed and maintained at the youth centre. In this study we have tried to analyse the Phenomena from an intersectionalistic perspective. Except gender, the analytic category social class have been tried to capture. Our theoretical standing point is social constructivism. Institutionalized structures in our society are constructed by humans, gender is not only a biological construction it is also a man created construction.

The purpose of this study is to survey how the Sweden Democrats? success in the latest election to the Swedish parliament has changed teaching in social science. The main question is: in what way has the success of the Sweden Democrats influenced social science teaching? This leads to following sub-questions: 1) how do the social science teachers define the Sweden Democrats, 2) how do teachers relate to the Sweden Democrats in the classroom, 3) has there been a change in students? political opinions and 4) were there any discussions or proposals from the school administration which followed the parliamentary election of 2010? To answer these questions, interviews were made with four teachers. The main conclusion of this study is that the Sweden Democrats? success led to a simplification of teaching because Phenomena and opinions that were previously taboo nowadays are normalized and thus have its place in the classroom.

With theories of creativity and aesthetic learning processes as a basis, this study explores the usage of the concept of creativity in the curriculum for the Swedish compulsory school (Lgr11) and in the various syllabi?s commentaries and the assessment guidelines for the subject of Sloyd produced by the Swedish National Agency for Education. The purpose of the study is, to examine to which extent an education and assessment that is directed towards the development of creativity among pupils in the subject of Sloyd, is underpinned and supported for in these texts, and furthermore how these wordings relate to the various other subjects? wordings about creativity. Creativity is a concept around which there is no proper consensus.

This essay examines the way the recurring motifs in Karin Boye's poetry might be read as expressions of queer or subversive desire. The fact that the lyrical I is not gendered in the poems opens up for a queer reading. In adherence to Sara Ahmed's notion of desire lines and sexual orientation I discuss the spatial aspects of desire, and explore the positions and movements of the lyrical I in Boye's poetic landscape as deviations from the concept of the straight and marked path, into the queer and unknown.I trace desire in Boye's poetry mainly through the themes of nature and night, and the ways in which these Phenomena deviate from the normative structures laid out by the poems. Usually the motifs of night (such as fog, shadows and darkness) are associated with the fading of the senses. The night obscures the vision of the lyrical I and wraps them in heavy silence, making them experience and desire in new ways. Through motifs related to nature Boye formulates a feminine, matriarchal myth.

?Pedagogiska kvarten? is a project at Örebro University. It is a study that deals with the teachers? perspective of pedagogics. When I came in touch with ?Pedagogiska kvarten? I found it interesting to find out more about pupils? perspective of pedagogics, since the teachers? perspective already had been noticed.