Background: The competition is getting harder between the universities. To reach the high school students and discover which means of contact they prefer and how they perceive student recruitment are important issues in order to succeed in marketing strategies.Purpose: The purpose with our report is to investigate, analyze and compare the student recruitment in three universities and investigate how the high school students want to be contacted. Then we compare to see if they think alike.Method: We have done a qualitative study and chosen to use focus group interviews for the high school students and interviews for the universities to collect our empirical data. We have compared the empirical data and analyzed it with communication processes and marketing communication as theoretical grounds.Result: All of the universities work approximately the same way with their student recruitment. They put a large effort in the Internet and social networks as well as the personal contact.

In this essay, I explore the history of the ideas that have shaped the profession of landscape architecture, in a Swedish context. To this purpose, I have sampled the professional debate on landscape architecture at four points in time. These are the years around 1890, 1930, 1970 and 2010. Drawing on G N Brandt (1920), I make the distinction between two arguably crucial approaches, i . e., naturalism and formalism. By identifying these perspectives, and by dividing the arguments of each time period according to this classification, I am able to compare the course of the debate over time. I take on the task through hermeneutics.

The first aim of this study is to examine what the differences are between the Classic directive (directive 2004/18/EC of the European Parliament and of the Council of 31 March 2004 on the coordination of procedures for the award of public works contracts, public supply contracts and public service contracts) and the Revised Classic directive (directive 2014/24/EU of the European Parliament and of the council of 26 February 2014 on public procurement and repealing Directive 2004/18/EC) when it comes to social considerations in public procurement. The second aim is to examine if the revision of the directive has solved the prior existing problems regarding social considerations in public procurement. In this paper a traditional European legal method is used. The examinations show a number of things, including the Revised Classic directive involving codification of case law, references to other sources of law and some clarified rules as well as new provisions. The regulations regarding reserved contracts, technical specifications, and selection criterion are satisfied in the Revised Classic directive.

This study explores the selection processes regarding fictional literature in English as asecond language education. The aim is to illustrate the relationship between the knowledgeteachers seek to pass on to their students and how the governing documents and the Westernliterary canon affect which literature that is chosen. The study uses qualitative interviews withsix teachers from different gymnasial schools in Northern Sweden. The results show thatteachers use literature as a tool for teaching grammar, lexicon, language structure and storytellingskills. In the more advanced English courses, the teachers prefer to exert more controlover which literature is read, mainly due to the fact that the governing documents specificallyrequire a presence of older, culturally established works.

Because of the currently large recruitment needs within the Swedish nuclear powerindustry, it is necessary to recruit trainers from other recruitment groups than that ofexperienced operators at nuclear power plants. The foundation for a trainingprogram regarding these recruitment groups, here called ?aspirants?, has in this thesisbeen prepared. It contains a suggestion for main topics in the program. It also includesdiscussion on the balance between forms of education and a concrete example ofhow a lesson could be performed.These suggestions has been developed through analysis of interviews and surveyresponses from student groups most suited for the propositioned trainee program,and individuals with service as a trainer or closely linked to training activities withinthe industry.The analysis suggests that the candidates gets, besides the opportunity to practice asoperating staff before the theoretical training begins, a training program, tightly boundto the power plant with multiple instances of practice and the chance of going intothe power plant and see how things that are being raised in theory, look in real life.The practice, in addition to helping to create an understanding of the plant, it will facilitate networking with the operations staff to build a relationship and trust.Candidates should have plenty of opportunity to educate and see both other aspirantsand experienced trainers train.

ABSTRACTBackground: People with colorectal cancer undergoing rectum amputation get a permanent colostomy, which affects the social life. It may be valuable for health care what these people experience living with colostomy in order to provide the greatest possible support. Objective: The aim of this study is to describe how people who received a colostomy experience their daily lives and the support they have received from the health services.Method: Qualitative interview study with six people, with a descriptive phenomenological approach.Results: The analysis of the interviews about how it's like to live with a colostomy resulted in three themes: 1) Living with a colostomy gives an uncertainty that affect the social life, 2) Physical and psychological impact of getting a colostomy and 3) Support for health care and relatives.Conclusion: Subjects had a positive attitude towards life, which contributed to that they could adjust to living with a colostomy and feel a meaningfulness of life. The study shows that all the interviewed people overall were satisfied with the information provided by the healthcare personnel. It was good with both oral and written information and very appreciated with repeated information. One aspect that could be improved was the information given aboute the closure of anus during surgery and the following complications.

Den offentliga sektorn anses som ineffektiv av förespråkarna för New Public Management (NPM) som hävdar att den offentliga sektorns verksamheter ska bedrivas mer resultatinriktat, likt den privata sektorn. Detta för att skattebetalarnas pengar ska komma tillbaka till medborgarna. Ett sätt att lösa vad de framhåller som ett ineffektivitetsproblem har lett till konkurrensutsättning, där privata aktörer får en möjlighet att genom upphandling utföra offentliga tjänster. Syftet var att undersöka hur det strategiskt arbetas med stöd och vägledning till chefer i konkurrensutsatt verksamhet, samt hur chefer upplever att de får det stöd som behövs för att fullgöra sitt arbete. Vi ville även förklara de bakomliggande motiven för konkurrensutsättning.

Syfte: Att undersöka vårdpersonalens känslor i mötet med våldsutsatta kvinnor inom akutsjukvården. Metod: Kvalitativ studie med halvstrukturerad intervjumetod. Tretton sjuksköterskor och undersköterskor inom akutsjukvården blev intervjuade om mötet med våldsutsatta kvinnor genom tio halvstrukturerade frågor. Resultat: Vårdpersonalen saknade kunskap om våld i nära relationer och kände sig inte beredda att möta en kvinna utsatt för våld trots framtagna riktlinjer och handlingsplaner. Mötet med våldsutsatta kvinnor väckte många starka känslor som ilska och frustration, men också medkänsla och empati.

This report is a result of a bachelor thesis at the school of Architecture and the Built environment (corresponding to 15 HP) and is written during spring 2012 at the Royal Institute of Technology (KTH) in Stockholm. The Bachelor's essay is based on the design and dimensioning of a house which is located at a predetermined site in Malmo, Sweden.The idea is to construct a house that is appropriate to use for an average Swedish family of four family members. The house is designed in a modern way with respect to ease of access and disabled facilities. The installation that have been considered are heating, ventilation, sanitation and electricity. Construction calculations and material selection are also discussed.Furthermore, a study about photovoltaic cells has been done.

Vi tar vår utgångspunkt i skolans roll som förmedlare av demokratiska värderingar. Vi studerar olika sätt att se på begreppet demokrati och problematiken i relationer mellan demokrati och skolan. Vi använder ett konstruktionistiskt perspektiv, där vi betonar vårt förhållande till forskningsprocessen. Vi betonar även svårigheterna i att särskilja delar i uppsatsen, så som metod, teori och empiri.Vårt syfte med uppsatsen är att problematisera relationer kring demokratibegreppet i gymnasieskolan, främst i relationen till betyg.Till empiriproduktionen har vi använt oss av tre samtal med personal på en gymnasieskola i Malmö. Vi har även studerat texter som Lpf 94, Värdegrundsboken och en rad debattartiklar.

BAKGRUND: Litteraturen antyder att sjuksköterskor stigmatiserar och diskriminerar patienter med vissa diagnoser, i synnerhet schizofreni och borderline personlighetsstörning (BPS). BPS beskrivs som den psykiatriska diagnos med störst laddning och kring vilken det florerar flest stereotypa fördomar.SYFTE: Genom granskning av befintlig forskning i form av originalartiklar publicerade i vetenskapliga tidskrifter avser denna studie att sammanställa befintlig kunskap om sjukvårdspersonals attityder till patienter med borderline personlighetsstörning med eller utan självskadebeteende.METOD: Systematisk litteraturstudie. Litteratursökningar utfördes i databaserna PubMed, CINAHL och SCOPUS.RESULTAT: 21 studier inkluderades i resultatet. En rad olika studier påvisade en allmänt negativ attityd gentemot patienter med BPS med eller utan självskadebeteende. Vårdpersonal skattade mer negativa erfarenheter av att vårda patienter med BPS i jämförelse med schizofreni och depression.

Sweden has one of the best elderly cares in Europe and the Swedish care work is also one of the best in terms of quality, compared to other European countries. In recent years, higher demands have been set on the care work and the number of privatizations of public services has increased. In 2009 a new law came into force, the Act on System of Choice (LOV) which increased individual?s right to a greater participation and a free choice in the selection of health and social care providers. This paper aims to highlight the impact of the law, system of choice.

Background: A strong brand is becoming an increasingly important factor when surviving on a competitive market. A strong brand can therefore be considered a strategically important resource. The relationship between a brand's strength and its distribution can decide the future of a brand in the long run. Lifestyle branding is becoming a more popular way of differentiating ones brand from the competition. Purpose: The purpose of this thesis is to identify factors which according to the lifestyle brand owners are central when measuring the strength of a brand.

The landscape is a great asset for Göteborg as a city and places in the landscape are much used by the public. This diploma work deals with the question of how nature in Göteborg can become more accessible and how a place in it can be supplemented with new landscape elements. It is a proposal for a new urban park at Björlanda peninsula in the western part of Hisingen, Göteborg, which today belongs to the Swedish Armed Forces and is a part of the Nature-2000 area "Nordre älvs estuarium". The reason for choosing this place is that it is the only area around the costal area in Göteborg that has not been built on and that it contains a very varied landscape. The proposal is presented as three different broschures, dated 10-20 years ahead: A map of a possible system of urban parks including a detail of such a park, Västra Hisingen (the western parts of Hisingen) The idea with a system of urban parks is to make the landscape generally more accessible and maybe open it for people that do not use it today. A broschure of the central area Välkommen, with my design proposal for an urban park at Björlanda peninsula The design aims to utilize the landscape elements water, mountains, vegetation and sky and to intensify the experience of them. A flora for Välkommen that shows a selection of plants for the design proposal.

The expectations of a successful outcome are great during childbirth. The overall objective of prenatal care and birth care is that midwives contribute in creating the most positive experience of pregnancy, child birth and infancy as possible. During the past 30 years there has been a significant increase in sectiofrequency both in Sweden and the rest of the Western world. More parents feel an overall insecurity when it comes to child labour. The purpose of this study was to describe how midwives experience the work of creating a sense of security and good nursing when meeting the expectant parents.