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505 Uppsatser om Personalized Promotion - Sida 4 av 34
Motion eller relation? : En kvalitativ studie om sex chefers syn på hälsofrämjande arbete inom äldreomsorgen.
The aim of this thesis was to study the view on workplace health promotion among leaders in elderly care, to see how their views can influence employee health. The research questions of this study were: How do leaders in elderly care define the term health? What conditions do leaders in elderly care experience that they need to maintain or improve employee health? How do leaders in elderly care experience their role in workplace health promotion?The thesis is done with a qualitative approach and is based on six partly structured interviews with leaders of care homes within Stockholm municipality. The results from the interviews were analysed against Aaron Antonovskys theories about the salutogenic model and sense of coherence as well as with previous research. The result from the study showed that the leaders´ had an awareness of the meaning with health promotion, however, they had not reached the stage where they implemented the health promoting thoughts in their actual work with health.
UNGDOMARS ATTITYDER TILL FYSISK AKTIVITET : En kvantitativ analys från HELENA-studien
Good conditions in the workplace, fairness in the workplace and the social differences contribute to a general improvement in public health. A health-promoting leader is working to create a workplace that promotes health, supports its employees and contributes to their wellbeing. The purpose of this study was to investigate the first-line managers in the city of Västerås experience and deal with their conditions and obstacles in the health-promoting leadership. A qualitative approach was chosen and the selection was six first-line managers working in three different areas of the City of Västerås. Managers were interviewed by an interviewguide and the material was analyzed with a manifest content analysis, with an inductive approach.
Fysisk aktivitet hos personer med metabolt syndrom
A quart of the of the adult population worldwide havemetabolic syndrome. A sedentary lifestyle, low physicalactivity, combined with wrong eating habits, stress,smoking and psychosocial factors, are the main causes ofdevelopment of the metabolic syndrome. The purpose ofthe literature review was to illuminate the physicalactivity in persons who have the metabolic syndrome, andwhat sort of advice a nurse use in the promotion ofphysical activity. The study was conducted as a literaturereview, including 15 scientific quantitative articles. In tenarticles, the focus was on physical activity at themetabolic syndrome, and five articles focused on variousforms of counselling for physical activity.
I huvudet på folkbibliotekarien ? En studie om folkbibliotekariers uppfattningar om lässtimulerande insatser
During the last ten years, PIRLS and PISA have evaluated the reading levels of children and youth around the world, sometimes with grim results. The Swedish evaluation show a constant decline in reading comprehension, and Sweden, which from the start produced one of the best results in the world, have plummeted to the bottom of the ranks. The librarians of the public library have extensive experience of working with different projects engaging children and youth in reading, and so they have a major part to play in this matter. Consequently, the aim of this study is to examine and describe the different perceptions the public librarians have of these projects. Four research questions were formulated, each focusing on the perceptions regarding different aspects of the reading promotion projects.
Mödrars erfarenhet av att främja barns hälsa i en irakisk kontext
Iraq has in recent decades been with internal conflicts between ethnic groups. Despite the enormous wealth of natural resources, more than half of the population remains poor. War and corruption has led to lack of resources and worsening quality of the health sector leading to deteriorating health situation among the population. Womens role and experiences of health and health promotion is important in conflict affected countries to create health and well-being within the family. Objective: the objective of this study was to investigate the maternal experiece of promoting the health of children in an Iraqi context.Method:Aqualitative research methodology with semi-structured interviews was chosen.Six mothers from diffrent neighborhods in the city of kirkuk were interviewed.
Läslust och arbetsglädje ? om läsfrämjande projekt på Uddevalla Stadsbibliotek
The aim of this thesis was to understand and illuminate how readingpromotion projects can be carried out, what sort of activities they mightcontain and what sort of lasting impressions they might make. We choseto examine reading promotion projects because we consider thepromotion of reading and literacy a vital and important part of thelibraries work. The study took place at the city library of Uddevalla andthe projects included in the study were all directed towards children andyouth.The theory used in the thesis was Aidan Chambers?s model of theReading Circle which consists of the four themes of selection,?reading?, response and the enabling adult. Methods used were semistructuredinterview, document studies and observation.The results show that reading promotion projects benefit from cooperationbetween the adults involved and that education of the adultsin order to indirectly target the children is an effective way of spreadingthe love of reading.
ATT STIMULERA TILL LÄSLUST Hur bibliotekarier kan arbeta för att läsovilliga barn och ungdomar ska kunna känna läslust!
The purpose of this Master's thesis is to make suggestions as to how librarians can promote young reluctant readers to help them find the joy of reading. We want to show how the comprehension of these children and adolescents can be translated into action in the librarians work with reading promotion.Our main questions are:? What attitudes do the librarians find that children and adolescents, ages 9-15 with reluctance to read, have towards reading?? What do public- and school librarians do to stimulate children and adolescents, ages 9-15 that are reluctant to read, to feel the joy of reading?? What role or which roles can the public- and school librarians have in the work of reading promotion, targeting children and adolescents with a reluctance to read?We have used Beers's theories about reluctant readers and reading promotion, Chambers's model and theory ?Reading Circle? and his theories about conditions that promote a ?good reading environment?. We have also used Smidt's theories about the librarian's different roles in the work of supplying literature.The method we have used is qualitative and based on literature and interviews with 7 children- and school librarians that all of whom work or have worked with reading promotion for children and adolescents in the ages between 9-15, that are reluctant to read.Our results show that in order to gain understanding about the attitudes towards, and relationship to reading, our targeted group have, the librarian has to be aware of the inner conditions that these children and adolescents have. These inner conditions are going to affect the work and the result of the reading promotion activity.
Träningsappar som verktyg i hälsofrämjande syfte : - Användares erfarenheter och upplevelser
Physical inactivity is the fourth leading risk factor for global mortality. To prevent and change this the society need to develop good approaches and interventions to promote physical activity. The purpose of this thesis was to investigate which experience existing users have of smartphone training applications. Also to study if this can be a possible resource for health promotion. Six active users applied to participation after they had seen an ad in social media.
Den första inblicken i regionala företagarföreningar : En fallstudie av Örebro Promotion
Many studies have been conducted of different types of business networks in recent years. Despite this, there is a lack of research concerning industry-transcending formal networks which are limited to a specific region. We have conducted a case study of Örebro Promotion, which is an industry-transcending network including over 500 members. Örebro is a medium-sized city in the middle of Sweden. The purpose with our study is to create an understanding of why enterprises choose to be a part of the network and what they feel is the gain of their membership.
Kommunanställdas uppfattning om och nyttjande av kommunens friskvårdsinsatser.
The personnel policy program for the employees in studied municipality includes guidelines for the working environment, saying that health promoting activities is offered to all employees. Objective: To investigate how these activities were used and how the staff perceived the activities offered. The aim was also to find out how well the information about current health promotion efforts reached the staff.Method: A qualitative approach was used in the form of interviews. The sample consisted of municipal employees from seven different work sites. A total of 12 women aged 32-52 years participated. The interviews were recorded and a hermeneutic theory was used to interpret the results.Results: The results showed that most informants used some form of fitness activity. In most cases health care-time was used for anything from walking to organized workouts. The great barrier was lack of information and lack of trained and dedicated health motivators. In several cases, informants had no knowledge about what a health motivator is supposed to do. The informants own suggestions for health promotion interventions included stress management and foot care.Conclusion: The survey showed that respondents were poorly informed about which wellness activities the municipality offered. The result could also be interpreted as a communication gap between the local authority, health motivators and the employees. A request for group activities was detected. .
The advertising sales flyer as a promotion tool in grocery retail stores, and its effects on in-store consumer behaviour
En sammanfattning av uppsatsen på maximalt 8000 tecken.The purpose of this study was to analyse if there are in-store consumer behaviour differences between the consumers that use ASF and the consumers that not use ASF in store. More precisely this study had two objectives. The first objective was to create a conceptual model depicting the various behavioural effects that the use of ASF may result in. These variables were tested empirically in order to analyze if the use of ASF influence in-store consumer behaviour. The second objective was to analyze if there are differences in the routes taken by the consumers in store, in relation to whether the consumers use the ASF or not..
Sexuell hälsa, ungdomar och unga vuxna - En studie om efterfrågade insatser i det preventiva och hälsofrämjande arbetet med sexuell hälsa i Västra Götalandsregionen
We have from three studies examined how adolescents and young adults, actors and the researchfield describes the preventive and health promotion work with sexual health. The questions weasked ourselves was based on what efforts adolescents and young adults demand, whether there aredifferences between age, gender, place of residence, ethnicity, employment, and sexual orientation.Furthermore, we investigate if these requirements are consistent with the offered interventions fromparticipants, as well as which perspectives the work with STI / HIV and SRHR issues should bebased on. The investigation concerns the work of Västra Götaland and is answered by interviewswith participants regarding the activities offered by actors, a quantitative analysis and text analysisof the answers of adolescents and young adults, and an international research overview of theresearch field. Our results show a high demand for basic preventive work from the adolescents andyoung adults. Furthermore, there is an increased demand of action from men, LGBTQ group anddepending on the place of residence.
Att anpassa eller inte anpassa - det är frågan! En fallstudie på hur externa faktorer påverkar anpassningsgraden av ett globalt företags marknadsstrategi. Four P's style!
The globalization of today?s society has enabled consumers to acquire products and services from all over the world. Global organizations have the entire world as a playfield and offer products and services across markets. Regardless perception and transparency of the global market, consumers are still individuals. Consumers may have different perceptions and ideas about products, their functions and usage.
IKT-satsningar i skolan En jämförande studie av nationella IKT-satsningar mot grundskolan och gymnasiet i Japan och Sverige
Technological advancements in information and communication technologies (ICT) have resulted ina need to use ICT in schools. Sweden has actively promoted ICT in schools since the early 1980's.In Japan, 1994 saw the government's first step towards active promotion of ICT in education. In thisstudy, we have compared the strategies used to promote the use of ICT in elementary and secondaryschools in Sweden and Japan. Our findings suggest that a similar 3-step approach was used in bothcountries: 1, infrastructure; 2, effective use of ICT; 3, implementation of ICT. A significantdifference was found in the way the two countries planned their strategies.
The school as an arena for alcohol prevention : A study on how alcohol prevention / promotion can be carried out in upper level of compulsory school
The consumption of alcohol has stabilized in Sweden 2007, after several years of high increase. Despite the stabilization of the consumption the avaliability of alcohol has been raising, which constitute a big and in future years likely an increased risk in health among young people. The aim of the study was to describe how the staff on a secondary school works among pupils with alcohol prevention and promotion. Aquired knowledge are received from litterature, scentific articels and Internet to strength the relevance of the study. The school is an important arena in the work with alcoholprevention among pupils.