As a consumer often chooses product or service to satisfy the specific needs or desires. However, there is more often than not several brands that manufacture the same product, which means we also have to choose between these brands before we can calm our needs. This choice is usually an active decision. We choose a brand that we are familiar with, or a brand whose identity appeals to us. The brand thus has a major impact on both consumers' decision-making in connection with the purchase, but also for business success.

A new type of chartered holiday, fitness holiday, has evolved during the last years and has also been mentioned in different media channels. Despite this, fitness holiday is a relatively new and unexplored phenomenon, which caught our interest to further explore this. The desire to travel on a holiday of this type has also increased. Therefore, a study about this particular phenomenon with focus on the traveler?s motives behind the choice to go has been done.It?s a qualitative study and most part of the data has been collected during a field study to Playitas Resort, Canary Islands.

The purpose of this study has been to analyze the relationship between commercial brands and a subculture, with a focus on a number of elements of success. These elements could be in the nature of sale stats as well as that of influence within the subculture. All of this within the context of the snowboard culture. In accossiation to this we have formulated a question of study:What marks brands which gains influence within a subculture in addittion to becoming an important factor in the self-expression process of the cultural members?In this study, we have practised a qualitative method based on six (6) independant interviews with participants, active within the snowboard culture as well as one outside marketing executive and one ethnological reseracher.

Syftet med denna studie var att belysa vilka omvårdnadsåtgärder vårdpersonal på en slutenpsykiatrisk avdelning angav vara av betydelse för patienter med emotionellt instabil personlighetsstörning (EIP). Metod För att svara på syftet i denna studie valdes metoden kvalitativ innehållsanalys av halvstrukturerade intervjuer med 6 vårdare som arbetade på slutenpsykiatriskavdelning med speciell inriktning mot vård av personer med EIP. Resultat Genom innehållsanalys av intervjuerna framkom tre teman med tillhörande subteman. Tema 1: Att hantera utåtagerande symptom, subteman: Att hantera splitting, Att hantera ångest, utspel och självskada. Tema 2: Att arbeta tillsammans för att nå omvårdnadsmål, subteman: Enhetligt förhållningssätt, Struktur i omvårdnaden.

Bakgrund:Teknologins utveckling samt den ökade globaliseringen har gjort dagens controller till ett komplext yrke som berör många aspekter. Vi vill behandla ämnet utifrån personer som ska anställa en controller eftersom de är involverade i controller-rollen. Vi undrar hur dessa personer egentligen kan veta vad de söker hos en controller när det råder en så stor osäkerhet kring begreppet.Syfte:Syftet med vår uppsats är att undersöka vilka förväntningar som arbetsgivare har på en controller samt analysera dessa med stöd av tidigare forskning och litteratur. Uppsatsen fokuserar på dels vad controllern skall arbeta med och hur arbetsuppgifterna utvecklas och dels på personlighetsdrag och färdigheter. Vi vill få en ökad förståelse på hur arbetsgivare via sina förväntningar tolkar begreppet controller.Metod:En kvalitativ forskningsmetod med abduktiv ansats.

The purpose of this study is to overlook Nordic medias news coverage and framing of Norwegian mass murderer Anders Behring Breivik. The study is based on printed editions of Norwegian newspaper Aftenposten, Swedish newspaper Dagens Nyheter and the Finnish newspaper Hufvudstadsbladet set on nine selected dates related to the issue between July 23th 2011 to August 25th 2012.   The study will display how Breivik was framed by each of the Nordic newspapers and even the total amount of news coverage the issue has been given. The media framing part of the study will mainly focus on the media framing of Breiviks Personality and political ideology. The study will also investigate each newspapers handling of Breiviks manifesto, which he published only hours before killing 77 people on July 22th 2011. The study is a quantitative content analysis, containing a total number of 245 articles.

Bakgrund: Borderline personlighetsstörning (BPS) har en bred symtombild som främst karaktäriseras av en känslomässig instabilitet hos individen. Flertalet förklaringar till uppkomsten finns men de allra flesta grundar sig i en otrygg uppväxt. Inom patientgruppen är det vanligt med suicidala handlingar samt ett aktivt självskadebeteende utan avsikt att avlida. Syfte: Denna studie siktade till en ökad insyn och förståelse för hur patientgruppen upplevde det att leva med diagnosen BPS samt hur de upplevde att de blir bemötta inom vården. Metod: Litteraturstudien genomfördes med en kvalitativ ansats. Åtta stycken vetenskapliga artiklar svarade mot underliggande studies syfte.

Traditionally and historically certain jobs have been recognized as male or female professions leading to the assumption that the barrier crossing men and women working in these gender atypical jobs are being less masculine and less feminine. The aim of this study is to examine similarities and differences among male social workers and female police officers in the experience of being a gender minority in their workplace and how it effects the construction of their gender identity. Working with a qualitative approach and using semi-constructed interviews the study was conducted by interviewing a total of five social workers and four female police officers, in six different communities, about their personal experiences of being a gender minority in a gender atypical job. The result shows both differences and similarities between the genders and their occupation; on a personal level neither of the respondents seemed to have a problem working in a gender atypical job although admitting that working in a ?female? and ?male? profession  had effects on their Personality but not on how they viewed themselves as men or women.

Denna undersökning riktades mot att studera motivation hos elit- och motions handbollsspelare, vad som kännetecknar motivationen hos respektive grupp. Vidare var syftet med studien att undersöka  personliga egenskaper och motiv till idrottsdeltagande samt studera eventuella samband mellan personlighets egenskaper och motiv till idrottsdeltagande mellan grupperna. Urvalet bestod av elit- (n= 47) samt motionärs (n= 54) handbollsspelare. Totala antal deltagare uppstod till 101 stycken spelare. Deltagarna var av både manligt och kvinnligt kön fördelade på ett herrlag samt sex damlag, där tre lag spelar i handbollens högsta serie (elitserien) och fyra lag i lägre divisioner (division tre och fyra).

Military dogs in Sweden spend their first 18 months after weaning with a foster owner that has volunteered to care for its upbringing. The foster owner is advised by a consultant and offered three opportunities to train the dog together with other foster owners. There is a positive correlation between the number of attended training opportunities with the consultant, or other professional dog trainers, and the results of the dog in the temperament test at the end of the 18 months. The test results are in turn positively correlated with the likelihood of the dog to enter service. This thesis aims to investigate why the number of training opportunities is important for the dog?s chance to enter service by identifying foster owner factors that influence the success of the dog and which temperament test items the factors have the strongest impact on.

Syftet med studien är att är att studera skillnader i mottaglighet för emotionell smitta, anknytningsstilar och personlighets drag så som temperament och karaktär är hos personer diagnosticerade med Asperger jämfört med personer som inte har någon diagnos. Ett annat syfte är att studera samband mellan emotionell smitta, anknytningsstilar samt personlighetsdrag såsom temperament och karaktär. Åttioåtta försökspersoner deltog i enkät studien varav femton personer hade en Asperger diagnos och resterande sjuttiotre inte hade någon diagnos, i enkäten fick de svara på 293 påståenden som involverade emotioner, anknytning och personliga temperaments och karaktärsdrag. Samband och skillnader mellan grupperna undersöktes sedan. Resultatet visar att det existerar skillnader mellan grupperna.

Title: Improvisation ? a pedagogical perspective. This investigation studies how church musicians and pianists describe the use of improvisation in their teaching. The research questions focus on the relationship between improvisation and interpretation, the aim how to use improvisation and how this could be realized. To get the answer of these questions, I have interviewed two organists and two pianists, all excellent in their profession.

The National Arts Council[1] has made an evaluation on obstacles and success factors for the interaction between culture and school. In the evaluation report they concluded that teachers and cultural workers have different views on culture and knowledge which creates confusion in their interaction. Thus I became interested to investigate teachers and cultural workers views on culture, aesthetics, and the knowledge that they think the students / children / young people should get from culture and aesthetics. This work is based on qualitative interviews with four teachers and four cultural workers. I compare their views with each other and link it to different research perspectives on culture and aesthetics in school to get an understanding of the similarities and differences in their approach, and what implications it can have in the school?s learning processes. In this work, from a didactic point of view, I found that when the teachers and cultural workers are talking about culture, the why-perspective differs.

SammanfattningSyftet var att jämföra personlighetsdrag mellan personer med funktionella mag-tarmbesvär (FGID) och normalpopulation och även mellan kvinnor och män med FGID. The Swedish Scale of Personality (SSP) som är utvärderat på både normpopulation och patienter med god validitet användes för insamling av data. Personlighetsdragen som undersöktes var psykisk ångestbenägenhet, stresskänslighet, irritationsbenägenhet samt verbal- och fysisk aggressionsbenägenhet. Totalt deltog 80 kvinnor och 51 män med diagnosen FGID i studien. Data analyserades med one sample t-test och oberoende t-test.

?Entity continuity? refers to recurrent transcendent experiences related to certain places (?hauntings?). The experiences are often interpreted to be due to discarnate spirits or folklore entities. Although the entity continuity experience can be regarded as religious experience, they have yet to be fully explored in science of religion.The purpose of this paper was to describe entity continuity experiences and map out the scientific discussion in order to provide a psychology of religion that provides an understanding of the phenomena. For this purpose a literature study of theories of jungian psychology, parapsychology, and described experiences was undertaken.