Purpose and aimThe purpose of this thesis has been to create a deeper understanding about the impact that the digitalization of the music business in the early 2000s and also the latter change, that in this paper is referred to as the sociodigital change, has had on artist brands. We will also analyze the positive and negative effects that this development may have had on the already existing brand environment and lastly also review the true importance of the professional industry?s competence. We have chosen the following research question in relation to the purpose; In what way has the basic conditions for artist brands within the music industry changed since the digitalization of the music industry in the early 2000s? MethodFor this study we initially took an inductive approach as we formed hypotheses based on experiences and previous knowledge which we then corroborated with theories.

Previous research has focused limited attention on how personality affects job search for university educated people in work and no studies have focused on the difference between active and passive job seekers. This survey-based study that examined university educated economists and engineers with 5-25 years of experience, showed that career ambition mediated active job search for the personality dimensions of openness, agreeableness and extraversion and also gave clear evidence that active job seekers have lower levels of job satisfaction, and higher levels of career ambition, agreeableness and extraversion, compared with passive job seekers. These findings provide a more nuanced picture of the impact of different recruitment strategies and provide a starting point for in-depth studies on passive job seekers.

Det här är en teoretisk uppsats inom ämnet retorik med syftet att med hjälp av en modern omtolkning av statusläran söka en vidare förståelse för hur motargumentation bör förstås. Teorin tar sin utgångspunkt i idén om att kombinera statusläran med enthymemet. Uppsatsen diskuterar även hur en ny tolkning av statusläran kan komma till användning i en argumentationsanalys. Frågor som uppsatsen berör är: hur bör vi teoretiskt förstå motargumentation som företeelse? Vilka olika sorters motargument finns det? Och vad får det för inverkan på vårt sätt att göra argumentationsanalys? .

Mobbing är ett socialt problem. Därför skapades denna studie för att se om samband råder mellan mobbad, mobbare och personlighetsegenskaper. Dessutom gjordes en könsfördelning för att se om det råder några signifikanta skillnader i händelse, kön och personlighet. För att få svar på dessa syften ställdes frågorna: Hur ser mobbingen ut och vilka drabbas? Har kön och personlighetsegenskaper någon betydelse för om man blir mobbad eller utsätter andra för mobbing? Till hjälp användes en kvantitativ undersökningsmetod.

The purpose of this thesis was to study the importance of an artist?s personal brand from a record company and artist management perspective. We also aimed to investigate how these companies work to create and maintain an artist?s personal brand. The study conducted was a case study based on interviews with staff members of a major record company, Universal Music AB, and an artist management, United Stage Management Group AB.

This study examines the effects of a person's appearence on grading. 80 teachers in Swedish have assessed a text, illustrated with a picture of the supposed author. The pictures were varied by attractiveness, personality in looks, and gender. Furthermore, a text illustrated by a drawing and an unillustrated text were also used in the study. The texts were sent to the teachers by e-mail and assessed on a scale from 1-10 and the Swedish grading scale IG-MVG (Did not pass ? Passed ? Passed with credit - Passed with great credit).

There are many eco-brands on food products. It can be confusing for the consumer to know which one to trust or choose and since July 2012, there is an EU law and a mandatory EU organic label that must be displayed on all food products marketed as organic, eco or bio.Organic brands from a consumer perspective have previously been studied in England. This is a similar study in the form of focus groups, to explore and examine how consumers perceive and trust organic brand or labels in Sweden. It also explores which knowledge consumers have regarding why a product has an organic brand and what it means.The study shows that consumers perceive organic brands by brand recognition rather than knowledge regarding what each label means. It also shows that the consumer is confused by and skeptical to the wide range of markings and symbols on organic food products.

En undersökning om det åländska sjömanslivet.Syftet med detta arbete vara upptäcka hur livet var på sjön på de åländska fartygen under mellan åren 1900- 1945. Det andra syftet var att utifrån hieratiska sjömanslivet få fram vad som gav status på de åländska fartygen.  Resultatet visar att för att få de åländska fartygen gällde det att individen skulle uppfylla sjömansidealet. Sjömansidealet var bland annat att sjömannen skulle vara modig, fysisk stark och ha erfarenhet. Status kunde sjömannen få inom två kategorier, inom arbetet och inom det sociala. De faktorer som gav status inom arbetet var att arbetsam, kunnig, fysiskt stark, modig, beslutsam, erfaren, hård.

The purpose of this study is to investigate and analyze the marketing in Swedish politics. To clarify and compare the Swedish politics to traditional and commercial marketing strategies is not always simple but at the same time we must understand that the practical work political institutes practice, fuse with many theories and marketing is one such theory. To understand this, I chose to investigate which marketing areas and how within service management, brands, segmentation, positioning/image and marketing channels, affect the politics in Sweden? This study is based on qualitative method in which I had five interviews with politicians. The conclusions can be found in the chapter five..

Denna studie handlar om språk och statusskillnader mellan språken. Syftet var att ta reda på om flerspråkiga grundskoleelever upplever att deras olika språk har olika status. Undersökningen är deskriptiv till sin karaktär. Sex stycken respondenter från åk 9 blev intervjuade. Intervjun består av två delar en skriftlig del och en muntlig del.

The retailing landscape has become even more competitive with an increasing number of store formats. One result of this can be seen within different retail-chains as they launch different formats that operate under the same name. Thus, consumers now have many alternatives and substitutes when it comes to choosing which format to shop from. This phenomenon has led consumes to shop across stores for the same brand. The objective of this study is to explain how consumers respond to various offers in different store formats and to determine whether the results differ if we compare a familiar brand with an unfamiliar brand.

The purpose of this essay is to examine how some individual PE teachers view knowledge and what they think about the status of physical education whitin the school. The method used in this examination was both sudies of literature and a qualitative investigation. Six PE teachers, from three diffrent schools in Sweden, were interviwed from a phenomentographic research approach. I made the analysis from a sociocultural approach. The result indicates that th teachers had difficulties to describethe conception of knowledge, but that the pupils/students achieve knowledge in physical education.

Undersökningen som presenteras i denna uppsats har genomförts i syfte att utröna vilken status elever med ett annat modersmål än svenska upplever att deras modersmål har, samt om denna upplevda status har något samband med elevens inställning till det egna modersmålet och till svenskan. En enkätundersökning med 110 elever samt fyra kvalita-tiva intervjuer ligger till grund för de resultat som presenteras.Undersökningen visar att elevernas upplevelse av modersmålets status är högst varierande. Det finns ett tydligt samband mellan upplevelsen av modersmålets status och elevens inställning till modersmålet. De elever som anser att deras modersmål har hög status har generellt en mer positiv inställning till sitt modersmål än de elever som upplever att det har låg status. Undersökningen visade inte på något signifikant samband mellan modersmålets status och elevens inställning till svenskan.

The purpose of this study is to investigate and increase the understanding of how the two commercial companies IKEA and SAS and the two aid organizations/nonprofit organizations UNICEF and Save the Children use perceptions of Christmas to produce messages in their Christmas advertising/commercial film. The study also discusses if there may be communicative and pictorial similarities and differences in how these brands constructs messages in commercials, and why it may be that the brands choose to use these messages in commercials based on the recipient possible interpretations. The theories used in this study are promotional culture, framing theory, preferred meaning, semiotics (denotation and connotation), myth and rhetoric (ethos, pathos and logos). The method used to answer the purpose and issues are the qualitative method that uses the theories semiotic and rhetoric to analyze the material. The study's results derived from the qualitative content analyzes of the material (the brands IKEA, SAS, UNICEF and Save the Children Christmas advertising films) show that IKEA message might want to show that they want to help the customer and that they pay attention to the customer needs.

Detta examensarbete handlar om faktorer hos skolbarn i årskurs tre som ger hög status/popularitet i den egna klassen. Syftet är att skapa en bild av hur elever ser på popularitet och status samt belysa vad som gör att vissa elever anses ha högre status bland klasskamraterna än andra. I syftet ingår också att ta reda på om det finns skillnader mellan pojkars och flickors syn på hög status. Vi har utgått från följande frågeställningar: Vad eller vilka faktorer ger elever hög status/popularitet i skolklassen? Finns det skillnader mellan vad som ger pojkar respektive flickor hög status/popularitet och i så fall vilka är då dessa skillnader? Undersökningen är genomförd i två klasser i årskurs tre.