In this study, five qualitative interviews were conducted, four of those with pupils and one with a teacher, in grade 9. Humans - a gregarious creature written in the context of status and hierarchy, aims to study how these students in grade 9 are grouped and how you look at each other in and between these groups and also in terms of status between and within the group. Using the concepts of identity, adaption, exclusion and the meaning of emotions with the chosen theoretical concepts by Goffman and, Elias and Scotson the purpose of this study has been answered. The results showed that the students were quite flexible between the groups in their class; most of them were part of a small group that consisted of their ?close? friends.

The Swedish retail business has been characterized by a small number of ruling distributors. These distributors have been affected negatively by the internationalization which has made it possible for international distributors to establish their stores in the Swedish market. These international distributors are focused on low price stores. Their establishment on the Swedish market has led to a decrease in market shares for the Swedish distributors, which has damaged their profitability. Another change that has affected the Swedish distributors is that the behavior and needs of the customers has changed.

AbstractTitle: Brand identity vs. Brand image ? a study of Löfbergs Lila, ZOÉGAS and Classic.Number of pages: 38Author: Jessika Löwling HelmerskogTutor: Peder Hård af SegerstadCourse: Media and communication sciencePeriod: Spring semester 2010University: Informatics and media, media and communication science, Uppsala University.Aim: The aim is to study the brand identity as well as the brand image for each of the brands:Löfbergs Lila, ZOÉGAS and Classic. Furthermore the aim is to determine whether the brandsidentity comport with the brands image. Ultimately the study will establish whether or not thebrands can be considered as strong brands.Method/Material: This thesis will first and foremost explain a number of theories related tothe subject which will give a deeper understanding in the subject as well as providing thereader with necessary knowledge to fully understand the study.To create a broad and correct picture of each brand interviews have been made with both thepeople behind the brand as well as with the consumers.The interviews with the brand makers have been made by a questionnaire with questionsabout the brand and its identity.The interviews with the consumers have been made through focus group interviews; twogroups with four people in each group.

The Swedish retail business has been characterized by a small number of ruling distributors. These distributors have been affected negatively by the internationalization which has made it possible for international distributors to establish their stores in the Swedish market. These international distributors are focused on low price stores. Their establishment on the Swedish market has led to a decrease in market shares for the Swedish distributors, which has damaged their profitability. Another change that has affected the Swedish distributors is that the behavior and needs of the customers has changed.

Objectivity is often emphasized as one of the fundamental principles for the auditing profession and is also a requirement for preserving satisfactory professional practice. The multiple company scandals in the first decade of the 21st century have created distrust for auditors? capability to maintain objectivity. The purpose of this study is to contribute with a new way of thinking when it comes to the factors that affect objectivity. Earlier studies have indicated that personality factors may affect work performance in many different fields and this study is exploring the connection between separate personality factors, and the capability of less experienced auditors to maintain objectivity in the relationship with dominating and demanding clients.Data was collected through a survey that was divided into two separate parts where the first part measured the participant?s score on different personality factors, and the other part measured the participant?s score on perceived objectivity.

Purpose ? The current study aims to analyze how employees in temporary groups gets motivated, based on their personality traits and generation belonging, focusing on the goal setting theory. The study also focuses on the combination of these two variables concerning the goal setting theory.Design ? A total of 56 individuals working in project groups completed the questionnaire made for measure their personality traits and their work motivation.Findings ? Results in this specific case demonstrated differences in motivation based on their personality traits and generation. The study also found differences when studying the combination of the two variables.

 The luxury market has steadily grown from the industrial revolution and onwards. Changes in society, trends and the increased living standards has enabled more people to consume luxury goods.The world is going through a major economic crisis at the moment. Studies shows that companies that have focused on added value rather than lowering prices has survived past financial crisis. It is also obvious that companies act very different during times of crisis. Adding to the problem is trends that point to a more careful consumption and environmental awareness.

The Swedish retail business has been characterized by a small number of ruling distributors. These distributors have been affected negatively by the internationalization which has made it possible for international distributors to establish their stores in the Swedish market. These international distributors are focused on low price stores. Their establishment on the Swedish market has led to a decrease in market shares for the Swedish distributors, which has damaged their profitability. Another change that has affected the Swedish distributors is that the behavior and needs of the customers has changed.

Status är ett brett begrepp som kan definieras på många olika sätt. Status ställs ofta i samband med yrke och många människor har en uppfattning om vilken status olika yrkesgrupper har. Det finns motsägelsefulla resultat från tidigare studier om hur sjukgymnaster upplever yrkets status. En studie visar på att yrkets status är hög medan Legitimerade Sjukgymnasters Riksförbund menar att den behöver förbättras. Syftet med studien var att beskriva hur yrkesverksamma sjukgymnaster i Australien och Sverige upplever sjukgymnastyrkets status samt vad som kan förändras för att påverka yrkets status.

?Vad hände med personlighetstesten??En kartläggning av vilka urvalsmetoder rekryterare lägger vikt påMartina GustavssonAtt finna rätt man till rätt plats innebär att hantera mänskliga resurser med bra metoder för att identifiera rätt medarbetare. För att undersöka vilka urvalsmetoder rekryterare lägger vikt på genomfördes en enkätundersökning med 43 rekryterare. Resultatet visade att rekryterarna lade mest vikt på intervju som användes av en stor andel rekryterare i deras bedömning av arbetssökande medan minst vikt lades på test som användes av en måttlig andel. Resultatet visade en diskrepans mellan hur viktiga rekryterarna sade att personliga egenskaper var och vilken vikt de lade vid test.

The aim of this thesis is to investigate how a valuation of a company preceding an acquisition can be affected by the fact that a strong brand is attached to the target company. Techniques to value a company and theories of brands are well developed, but the link between them is partially missing even though the needs to value brands have increased. A case study of five Swedish acquisitions is conducted to identify possible complicating and simplifying factors and how these are handled in the context of a valuation of an acquired company with a strong brand. Important findings are that a decreased volatility of future earnings can lead to more accurate prognoses and valuations due to the existence of a strong brand. A strong brand can, on the other hand, also make the valuation of the target company more difficult due to the fact that it is a subjective asset which increases the overall risk of the company.

The authors study the effects of brand salience on how consumers form brand attitudes and how consumers value the importance of various brand attributes. The study was conducted through two separate tests, the one focusing on the link between brand salience and brand attitudes and the other focusing on the link between brand salience and evaluations of attribute importance. Both tests measured brand salience as the ease with which brands are recalled by respondents who have been cued with a specific product category. The results show that brand salience has direct effects on both brand attitudes and the evaluation of attribute importance. As brands are recalled, high brand salience for a brand creates a more positive attitude towards that brand in the mind of the consumer.

The purpose of this study is to analyze and specify the characteristics of servicescapes in the hotel industry and its role when building a brand. Further, the aim is to put forward how Management in this sector strategically utilizes the location to manage the staff in order to help build a strong lasting brand. To fulfill our purpose we have targeted one overall question - What purpose does servicescape have when building a solid brand name in the hotel sector?In today?s society brands play an integral part in influencing our buying behavior and are now considered to be a new business tool to communicate a business trough. Also services have become a widespread phenomenon, which is seen as a competitive tool not only for companies in the service sector.

Mitt syfte med detta arbete är att studera hur barn själva ser på fördelningen av roller och status i en grupp. Jag har samtalat med barn om vilka faktorer som har betydelse för att få en hög position i en grupp, samt hur de ser på sin egen roll och status och om barnen har en medvetenhet om roll- och statusfördelning. Jag har försökt att göra en sammanställning av barnens svar och jämföra dessa med litteratur som belyser ämnet. I litteraturen har jag försökt att även ta med aspekter som på skilda sätt belyser konsekvenserna av status och roller. Sammanfattningsvis kan sägas att min undersökning visar att barn som exempelvis är aktiva och bra på sport tilldelas en hög position i kamratgruppen.

Background: Today many companies are competing to get space in our minds. Companies spend a tremendous amount of money on building strong brands. It is not just about making us aware of their logo, today it?s more about giving the brand a ?soul? and to load it with different values. Due to today?s globalization there is also interesting to look at it from a cultural perspective.