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2580 Uppsatser om Personality in status brands - Sida 33 av 172
Spegel, Spegel på väggen där : spegeln som inredningsobjekt under den gustavianska tiden och under funktionalismen
The aim of this thesis is to examine how mirrors were hung and used in decorating a room during the gustavian period (1770-1810) and the functionalistic period (1930-1939) in Sweden. I have compared the two styles and the way of decorating with mirrors. Based on the comparison I deduced the differences and similarities. The material which the thesis is based on are three drawings and one painting depicting four gustavian rooms containing mirrors. To illustrate the functionalistic period I used four photos from the catalogue from the Stockholm exhibition in 1930.
Studenters förhållande till etik och moral vid köp : CSR vid konsumtion
The purpose of this essay is to analyse and understand how students, as consumers, choose brands from the aspects of the concept of CSR, the economic, social and environmental. The essay is based on a qualitative method with three focus groups, with five respondents in each of them. The respondents are all studying at Kalmar University and they have all studied some kind of economic-course. We have used a lot of different sources for our theory chapter, this because of the fact that we wanted to have different angles, so that we would be able to cover all of the questions we wanted to discuss in the focus groups. In our two final chapters we discuss the issues similar to the theory section and we highlight our own thoughts.
Svanenmärkning av lamparmatur
This degree project has been performed on commission by Örsjöbelysning AB. The task has been to study alighting armature and compare it to the demands of The Swan Ecolabel. The task was also to recommend adjustments to improve the environmental adaption of the product to meet the demands of The Swan Ecolabel. Furthermore the task has been to gather documentation on the elements of the lighting armature. Such documentation is required to obtain The Swan Ecolabel.
Rätt ordning på liv och lära? : En undersökning av stiftens tillsynsansvar inom Svenska kyrkan utifrån domkapitlens disciplinåtgärder mot präster och diakoner år 2006-2009
The study has shown that retailers in the mid-price segment differentiate their brand through developing a strong company identity around the brand. The personality involves store atmosphere, merchandise and advertising. Larger companies have chosen to lay the responsibility on management level, which facilitates on store level. By controlling the strategies on a central level the company can make sure that the stores are steered in the direction that the company wants them to be steered in, and also that they follow the positioning-concept. The company can also devote its efforts to working with its core value, which is service.
Bibliotekariebilder i dagens platsannonser. En diskursanalys.
The aim of this Masters thesis is to examine the librarian discourses that can be identified in the job advertisements of today, to examine how the discourses differ and also how these discourses might influence the librarian profession and its status. The method of investigation is a qualitative analysis of printed sources, using Ernesto Laclaus and Chantal Mouffes discourse theory as well as the theory of professions as a theoretical base. The thesis shows that two discourses can be identified in job advertisements for 2004, one public librarian discourse and one scientific librarian discourse. The major difference between the two discourses are work tasks where the public librarian discourse very often contains areas of responsibility and development work, whereas the scientific librarian discourse often contains administrative work tasks. Other differences include a great demand for driving licences and an interest in children and youth in the public librarian discourse, something which is not asked for at all in the scientific librarian discourse where there is a great demand for knowledge of languages instead.
Evaluation of RCM implementation process in Vattenfall
Service and Vattenfall, Hydropower organizations: a study and
analysis of its current status
Vattenfall AB is a large producer of electric energy where approximately half of the energy comes from hydropower. Vattenfall Hydropower has got almost a 100-year old history and the company has developed a lot since 1909. After that the number of power plants increased and the competition got more intense, there were higher demands on the reliability. One way to secure the reliability with a good satisfaction at the power plants is to implement a maintenance method named Reliability-Centred Maintenance. RCM is a result of the introduction of the complex aeroplane Boeing 747 in the 1960?s.
Den oväntade kändisen: - Effekterna av överraskande kombinationer mellan varumärke och kändis i reklam
The effect of moderate incongruency between a celebrity endorser and an advertised brand is considered in an experiment with celebrities, both congruent and moderately incongruent with the investigated brands. In addition, the influence of possible moderator variables was examined, as well as the potential impact of the celebrities? gender. It was found that an ad exposing a moderately incongruent combination of celebrity and brand generated a more positive result on attitude towards the ad, brand attitude and word of mouth. Furthermore, under some conditions certain moderator variables influenced the relationship between moderate incongruency and responses evoked by the ad..
Aktuariella antaganden : En studie om svenska koncerners val
Purpose: The purpose of this paper is to investigate whether there is a correlation between the actuarial assumptions, of listed groups in Large Cap on the Nasdaq Stockholm, equity ratio and their pensionplans funding status.Method: The study is based on a quantitative research method, where the analysis of annual reports takes place. The quantitative research method has enabled the paper to perform related analyzes and comparisons of means between groups, for listed companies equity ratio and pension obligation, and the relation to its actuarial assumptions. Correlation measurements are made using a non-parametric method, Spearman's rho, then further tested using one-sided hypotheses t-test.Theory: The backbone of the thesis is presented using two theories, earnings management and the principal-agent theory. These theories are intertwined with the previous researches, which also dealt with the essay topic of earnings management in previous years and in other countries.Empirical: Correlation analyzes between the studied actuarial assumptions and corporate groups solidity and pension financial status is presentedusing tables and charts. These are further analyzed using hypothesis tests and scatterplots.Conclusion: All tests resulted in very weak correlation between the different variables and can there for not be classified as significant.
Skillnader inom redovisningspraxis mellan Storbritannien och Sverige : en studie om nedskrivningar av goodwill
Uppsatsen behandlar moderskapsrepresentationer i det svenska reality-tv-programmet Ensam mamma so?ker. Syftet a?r att belysa hur diskurser om moderskap fo?rhandlas genom dessa representationer. Med en representationsanalys och semiotisk analys har jag tittat pa? mitt material utifra?n tva? tematiseringar med respektive underkategorier: 1) Tva?samhet: (hetero)sexualitet, monogami, ko?n och genus; 2) Funktion: social status, familjens och moderskapets funktion.
Guantanamofångarnas status
Guantanamofångarnas status - abstract
Syftet med denna uppsats är att utreda Guantanamofångarnas juridiska status. Detta görs genom en diskussion av följande frågor:
-Varför och på vilka grunder har USA fattat beslutet om att inte tillerkänna Guantanamo-fångarna krigsfångestatus?
-Vad har fångarna för möjlighet att få sin status prövad?
-Kan den uppkomna situationen ha någon inverkan på framtida internationell rätt?
-Kan den uppkomna situationen påverka hur eventuellt tillfångatagna amerikaner i en framtida internationell väpnad konflikt blir behandlade?
Svaren på dessa frågor har sökts genom litteraturstudier och inhämtande av information från internet. Faktablad och pressbriefings från Vita Huset och Försvarsdepartementet i USA har legat till grund för min analys av USA och Bush-administrationens argument. Dessa källor har kompletterats med kommenterande material författat av forskare från olika juridiska högskolor och universitet i USA.
Uppsatsen visar att USA skiljer på fångar som är Talibanska soldater, samt fångar som är medlemmar i al-Qaeda.
Idrott och hälsa i skola och arbetsliv
Att med enkla medel förbättra byggelevers fysiska status för ett friskare och längre arbetsliv..
Kampen om definitionerna : Politikers retoriska självförsvar under mediedrev
Introduktion: Under 2011 till året därpå var två politiker, Carl Bildt (moderat utrikesminister) och Håkan Juholt (Socialdemokraternas partiledare), utsatta för mediedrev: Etiopiensvenskar-na och bostadsaffären. Juholt var som en svamp som sög upp all kritik medan Bildt framstod som teflon i jämförelse. Hur kommer det sig att Bildt klarade sig och fick sitta kvar som mi-nister, medan Juholt avgick?Problem: Vad är det som skiljer Bildt från Juholts retorik under mediedreven 2011 enligt sta-tusläran? Hur ramar journalisterna in debatten för Bildt respektive Juholt?Teori: Med statusläran (stasis theory) kan en sakfråga analyseras retoriskt genom ett av fyra status (?ställning?): fakta, definition, kvalitet eller procedur. Exempelvis, ett dödande kan handla om huruvida det ägt rum (fakta), om det var mord eller självförsvar (definition), om det var rätt (kvalitet) samt om frågan ska avgöras i annat forum (procedur).
Bostadsspekulantens köpbeslut : En kvantitativ studie över bostadsspekulantens beslutspåverkan
Bakgrunden för denna studie är problematiken kring beslutsfattande. Tidigare forskning visar att en individ dagligen fattar en mängd medvetna och omedvetna beslut. Dessa beslut faller sig olika utefter vilka erfarenheter, preferenser och känslor individen har och hur detta påverkar individen vid köp av dyra sällanköpsvaror. Syftet med studien är att identifiera faktorer och personlighetstyper som influerar köparens beslut gällande dyra sällanköpsvaror..
Men om skiten är fin då -En studie om estetikens inverkan på inkongruensens effekter inom marknadsföring
Established brands often market themselves in the same way as they've always done. There are two main reasons for this, it has worked before and general marketing strategies tells them to do so. However, a fairly new branch of marketing research have found that incongruent marketing may be a better way for an established brand to communicate to their target groups. This thesis is all about incongruency. Previous research in the area of incongruency have never dealt with aesthetics of the incongruent ads.
Tankar om ett kök
The kitchen is one of the most important rooms in our homes. It is a place for social engagements, meetings between people and activity. How the kitchen looks today is a concept sprung from the Swedish kitchen standard of 1952. Eventhou this standard no longer exists it is a model of how kitchens are designed today. The kitchens most often sold today come from one of four major kitchen manufacturers in Sweden.My thesis investiges an alternative kitchen concept.