Syftet med föreliggande studie är att undersöka om möjliga själv är relaterade till personlighet och känsla av sammanhang samt huruvida kön och ålder påverkar dessa relationer. Studien genomfördes på kadetter genom en enkätundersökning. Enkäten bestod av bakgrunds frågor, yrkesrelaterade möjliga själv (The Possible Selves Statements Test), personlighet (The Five Factor Personality Inventory) och känsla av sammanhang (KASAM). Resultatet visar att kluster (K-means) av personlighetsprofiler inte skiljer sig signifikant åt vad gäller möjliga själv, däremot uppvisades skillnader mellan personlighetsprofilerna vad gäller känslor och förväntningar kring möjliga själv. Liknande resultat erhölls avseende relationen mellan KASAM och möjliga själv.

The purpose of this thesis is to examine whether or not the publiclibraries under review can make use of Frans Melin?s strategicbranding platform to create or strengthen their brands by meansof their programme activities. The study addresses two issues;how are the programme activities relevant to the way librariescan work with their brands, and what potential do these librarieshave to create and/or reinforce their brands through programmeactivities?The empirical material has been obtained through qualitativeinterviews structured around Melin?s platform. This has alsobeen used to discuss and analyse the results.

Concern about personal privacy continues to grow among online users along with the fact that new technologies help online companies to share user's private information. Still the usage of online entities such as social networks and e-commerce sites continue to increase. This raises the question of why online users act in such a contradictory and irrational way.Our study examines what impact one recently developed application called social login, which is provided by several social networks and used by millions of online companies, has on consumer's evaluation of online brands when they are primed for various types of information concerning privacy issues. Our assumptions are built up on the theory of cognitive, dissonance and suggest that there will be no differences in evaluation of the brands due to the human need to rationalize their existing behavior and attitudes when they receive new or contradicting information. The potential effects are measured by a manipulation presented in a survey distributed in an online environment to a sample of users (n=,154).

The aim of this essay is to examine how educated immigrants from former Yugoslavia are experiencing the Swedish labor market and if they feel that there are factors that complicate their ability to establish themselves in the Swedish labor market. We have also examined whether and if so, how their status has changed in connotation with the move to Sweden. The method we have used is a qualitative interview study where we asked questions from a semi-structured interview guide. We chose to make use of both previous research and a number of analytical tools for using these to interpret inequality and discrimination that exist in the Swedish labor against educated immigrants. The results presented four factors that our respondents perceive contribute to difficulty in establishing themselves in the Swedish labor market, these are: contacts, name, validation and trainee post.

Consumer generated advertising is a new phenomenon in the landscape of communication. Tools such as the Internet enable the consumer to create and spread messages for brands without the permission or control of the brand owner. We carried out a quantitative experiment to investigate the effects of how companies choose to handle these activities as well as how expectations of these consumer generated ads differ from traditional advertising. The findings show that strong brands may benefit from these activities if handled the right way and the brand owner adapts it?s reaction to the content of the ad.

Research establishes, that clothes constantly communicate something about its wearer. You send out different messages depending on what sort of clothes you are wearing. For example, a suit can project social status and power, while, a pair of jeans usually conveys a more casual impression. Either way, research state that clothes are symbolic expressions.This essay focuses on the theme clothes and pupils within the school world. Do pupils today experience clothes as symbolic values? By using qualitative interviews, I have examined how four senior high school pupils talk about clothes and its potential symbolic value in school.

The aim of this study is to examine how preschools contribute to the forming of identity in children, with a specific focus on the quiet and socially withdrawn child. How do the teachers describe the quiet child and the socially withdrawn child? Are there any opportunities for children to be quiet/withdrawn in preschools? These questions have also been analysed from a gender perspective. The method chosen is qualitative method. Nine preschool teachers from two Swedish preschools have been interviewed.

Med denna studie har vi velat gå vidare utifrån tidigare forskning som visat att musikämnet har en lägre status i den svenska grundskolan. Syftet med uppsatsen har varit att genom fem kvalitativa intervjuer med lärare i grundskolans senare år, undersöka om anledningen kunde härledas från hur dessa lärare såg på kunskap och hur de värderade skolämnen sinsemellan. Resultatet av denna undersökning visar att dessa lärare anser att kunskap är värdefull när den fyller en nytta, och att alla utom en lärare rangordnar skolämnen sinsemellan beroende på om ämnen anses inneha viktiga funktioner eller enbart uppfattas som roliga bonusämnen i skolan. De slutsatser som kunnat dras ur undersökningens resultat är att sådana värderingar av kunskap och ämnen sinsemellan som intervjupersonerna visat på har betydelse för den status musikämnet ges..

Med denna studie har vi velat gå vidare utifrån tidigare forskning som visat att musikämnet har en lägre status i den svenska grundskolan. Syftet med uppsatsen har varit att genom fem kvalitativa intervjuer med lärare i grundskolans senare år, undersöka om anledningen kunde härledas från hur dessa lärare såg på kunskap och hur de värderade skolämnen sinsemellan. Resultatet av denna undersökning visar att dessa lärare anser att kunskap är värdefull när den fyller en nytta, och att alla utom en lärare rangordnar skolämnen sinsemellan beroende på om ämnen anses inneha viktiga funktioner eller enbart uppfattas som roliga bonusämnen i skolan. De slutsatser som kunnat dras ur undersökningens resultat är att sådana värderingar av kunskap och ämnen sinsemellan som intervjupersonerna visat på har betydelse för den status musikämnet ges..

I föreliggande examensarbete undersöks ungdomars föreställningar om manligt och kvinnligt i arbetslivet, hur ungdomarna kopplar dessa till status samt om de upplever sina tankar som frihetsalstrande eller begränsande. De ungdomar som undersökts kan med lätthet dela in olika arbeten i genuskategorierna kvinnligt och manligt samt förknippar status med genus låg status förknippas oftare med kvinnligt och hög status med manligt. En viss vanmakt framträder hos ungdomarna inför genusordningen samtidigt som de tycks tänka att det inte gäller dem själva. Dessa unga människors starka föreställningar om genusordningen kan, förutom deras bakgrund och livssituation, vara en av orsakerna till att flera av dem knappt ens vågar drömma om sin yrkesframtid. Ett genusperspektiv i vägledningen skulle kunna uppmärksamma vad som bidrar till att en människa hindras från att förverkliga sina drömmar.

The main purpose of this essay is on one hand to try to find and explain the formula of success of the rock group Status Quo, and on the other to elucidate and explain the foundation and essence in the music made by Status Quo, but also to study how, if and why the foundation and essence have changed over the years. The method of investigation is partly based on a musical analysis of three albums from three different periods: Hello! (1973), Ain´t Complaining (1988) and Heavy Traffic (2002), and partly on a sociological study of the group?s career between 1962 and today, 2005.The first part of the essay concerns the period between 1962-1973 with an analysis of the album Hello!; the second part concerns the period 1974-1988 and the album Ain´t Complaining; finally, the third part concerns the years between 1989-2002 with an intensified analysis of the album Heavy Traffic. In the forth part of the essay I discuss the career of Status Quo from a sociological point of view.I run to the conclusion that the essence of Status Quo is the boogie-woogie comp on Fender guitar by Rick Parfitt, the riff on Francis Rossis´ Fender guitar in combination with the base, the piano and the drums. This has been the essence through all the years, even though it was more difficult to apprehend it during the 1980s.

Bakgrund: Låg socioekonomisk status ökar risken för osunda beteendemönster, bland annat vad gäller matvanorna. Barns levnadsvanor är av stor vikt, då grunden för deras framtida vanor läggs under barndomen.Syfte: Att beskriva skillnaderna i barns kostvanor beroende på vilken socioekonomisk grupp de tillhör.Metod: Litteraturstudie. Resultatet i tio vetenskapliga artiklar sammanfattades genom att söka återkommande ämnen, av vilka teman skapades.Resultat: Socioekonomiska faktorer, föräldrars inkomst och utbildningsnivå påverkar barns matvanor och måltidsmönster. Det framkom att låg socioekonomisk status vanligtvis innebär mer osund och mindre sund mat, samt mer oregelbundna måltidsmönster.Slutsats: Fler undersökningar av barns matvanor beroende på socioekonomisk status bör genomföras för att få bättre insikt i anledningarna till dessa. Detta för att kunna sätta in riktade interventioner i syfte att minska ojämlikheterna i kostvanor mellan barn..

Background: Increasing globalization has changed the business environment and also resulted in increased awareness of the consumers and demand for higher standards of social responsibility. The companies brand strategies has gain in importance in order to strengthen their brands. A part of a company's CSR, CRM, cause-related marketing, which is a relatively new marketing strategy and created when companies choose to partner with charities and market it. Garment/clothing industry has as many others come to be shaped by the effects of globalization, but has also endured heavy criticism over the years. This criticism is largely because of the outside world's reaction to the exploitation of developing countries.

AbstractAuthor: Sofie JakobssonCourse: Media and Communication Studies CUniversity: Division of Media and Communication, Department of Information Science, Uppsala UniversityPeriod: Spring 2012Key words: Job ads, Professional Communicator, Public Relations Officer, Trait Theory, Five Factor Theory, Big Five, personal traits, work tasks.Title: The Independent Specialist. A study of requested personal types in Professional Communicators.Number of pages: 35Purpose/ Aim: The study aims to evaluate what kind of personality type that would make a good fit for a Professional Communicator. The study examines personal traits and work tasks that are presented in job ads for Professional Communicators in Sweden today. From this material the author wants to calculate what kind of personal type that characterize the profession with the help of the Big Five theory.Material/ Method: Quantitative research method based on job ads.Main results: The study shows that personal traits that employers look for in Professional Communicators today are mainly traits from the Conscientiousness group with characteristics such as independent, structured and planning. The second biggest personality group is Extraversion where personal traits like driving, outgoing and social were put.

The consumer today is affected by a considerably larger number of world surrounding factors than she used to be, borders between different cultures and other consumer differences are being erased to a growing extent. The consumer can easily get its inspiration from many different directions which become clear in the common life. We eat sushi for lunch, we?re driving German cars and we?re having dinner with international business partners. The community also exposes the consumer for a more intense noise from offers, impact and marketing.