The personal brand derives from the marketing brand, and argues that a person can take control over other people?s perceptions about him or her. The personal brand can benefit the person but it can also give advantages to his or her company. The interest in, and the purpose of the personal brand, has increased the last ten years. Leaders of large companies in Sweden consider it to be of utmost importance to have an influence on their co-workers.

Personal trainer is a profession that has grown strongly in recent decades, and has become increasingly common in the labor market within the health sector due to the widespread and growing interest in health and self- improvement. Further more, personal training is a great example of occupations with a close interaction between producer and consumer. The purpose of this study was to examine whether and if so how, personal trainers experience that the relationship with the clients affects their own personal development. This by finding out what impact the profession has had on the personality, what impact the relationship with the clients has affected the leadership, and last what impact the relationship with the clients have had on the personality based on social and mental aspects. Based on the purpose of the study qualitative method was chosen and data was collected with qualitative interviews.

This essay is about personal assistance for persons with considerable intellectual disabilities.The purpose with the study is: to examine personal assistance for individuals, who can`t speakfor themselves, to examine how the individuals can determine and get influence into theirassistance and how they can get help with it, to examine the role of an representative inrelation to the serviceuser´s assistance and examine if there are factors of gender in theinterviews.The chosen method is qualitative interviews.The interviews has been analysed through earlier research about personal assistance andtheoretical perspectives like: influence, integration and citizenship and discussed throughperspectives of social psychology.The main conclusions are: the influence the serviceusers can have is through persons whoknow them very well, the role of the representatives are indistinct, the serviceusers can´tdetermine their assistance themselves and need help with it from relatives, representatives,personal assistants and managers, the persons who know the serviceuser intimately are best totransform the needs to assistance. The factors of gender, are that there are more men aspersonal assistants than in the care of elderly, and the representatives are mostly men. Thepersonal assistants appreciates the time they have for the serviceuser, the work can be lonelyand demanding..

This essay has its background in the work I?ve been conducting organizing and cataloging two personal archives concerning the life and work of two vicars, Johan Axel Björkman and P.A. Björkman. The time span of the papers stretches from 1823 to 1982.The main problems I?ve been confronted with during this work have to do with respecting provenance and original order.

Syftet med denna uppsats är att beskriva och analysera hur introduktion av nyanställd personal genomförs på två förvaltningar inom en kommun. Undersökningen syftar även till att ta del av de nyanställdas upplevelser av sin introduktion. För att uppnå syftet har undersökningens utgångspunkt varit att besvara frågeställningarna: Hur ser förvaltningarnas introduktion av nyanställd personal ut? samt hur har de nyanställda på förvaltningarna upplevt sin introduktion? Genom kvalitativ metod har material samlats in med hjälp av intervjuer, observation och dokumentanalys. Intervjupersonerna bestod av en introduktionsansvarig samt tre nyanställda på vardera förvaltning och sammanlagt har åtta intervjuer genomförts.

The users of social media channels are today increasing rapidly. Because of this it has become more important for individuals to be seen and stand out of the crowd. The concept of personal branding has become more widespread and is today an important factor for individuals who want to communicate their personality on the Internet.The purpose of this study is to examine the role of personal branding in today?s society and to find similarities in how established bloggers use communication tools to increase their visibility. This has been done through qualitative interviews with individuals who write and shape their blogs depending on how they want to be seen on the Internet.By analysing our findings we came to the conclusion that personal branding is becoming more important in a world that is becoming more and more digitalized.

En enkätundersökning genomfördes på 306 gymnasieelever. Syftet var att undersöka samband mellan empati/personal distress och bassjälvkänsla/förvärvad självkänsla. Studien visade att respondenter med hög förvärvad självkänsla har hög empati och personal distress. De med hög bassjälvkänsla känner mycket empati om den förvärvade självkänslan är hög. Respondenter med hög bassjälvkänsla och låg förvärvad känner dessutom lägre empati än de som har lågt i båda självkänslotyperna.

Utvecklingen av informationssamhället har bidragit till att organisationer idag är mer kunskapsberoende. Människor beskrivs som organisationernas viktigaste tillgång och det är företagen som bäst lyckas utnyttja och ta hand om sina anställda som i framtiden kommer att vinna konkurrensfördelar. Ekonomisk ersättning är ett ständigt lockbete för att attrahera och behålla personal i företagen. Däremot kräver dagens högpresterande arbetare mer än ekonomisk trygghet för att stanna i en organisation..

Studien baseras på kvalitativa, semistrukturerade intervjuer med representanter från nio företag i fyra olika branscher samt två fackförbund. Inhyrd personal används främst för att täcka ett flexibilitetsbehov, men även för kompetensförsörjning. Resultatet visar vilka faktorer som påverkar valet av att använda olika typer av inhyrd personal. Det går att utläsa ett samband med att hyra in arbetskraft och behovet av flexibilitet samt kompetensförsörjning. Tidigare forskning förklarar hur och på vilket sätt företag använder bemanningsföretag.

The purpose of this essay is to examine the importance of personal election for candidates of foreign background. I made this, first, by map and comparing the candidates of foreign background in the recent Swedish and Finnish parliamentary election. Second, I analyze what conceptions candidates of foreign background, who was nominated in the 2006 municipal election in Örebro, have about the personal election. The result from the first study shows that personal election had a negative impact on candidates of foreign background in both the Swedish and Finnish parliamentary elections. The result from the second study shows that candidates of foreign background have both positive and negative conceptions about the personal election.

The purpose of this thesis is to investigate the view on the personal encounter between staff and visitors in public libraries in order to detect possible differences between the two groups in order to see if the personal encounter as such could be used in order to market libraries. We believe that social competence must interact with the initial personal encounter in order for the visitor to experience the visit as positive. We have based the theoretical framework on Erving Goffman?s theory on social interaction, as well as on Christian Grönroos? theory on quality of service and marketing. We use the following questions: How do library staff view the personal encounter? How do library visitors view the personal encounter? How does the library staff?s treatment affect the visitor?s view of the library?Are there any differences in view between visitors and staff concerning the personal encounter? If so, what kind of differences are they? Using qualitative interviews, we have interviewed nine visitors and six staff members at two public libraries.

The purpose of this study was to depict some elderly people?s experiences of personal safety alarms. Furthermore, the aim was to look into whether there is any difference in experience between men and women and depending on their level of care. Using a qualitative method, semi-structured interviews were carried out with eight elderly people; six women and two men. The main questions of the study were: How do the elderly people experience the practical use of personal safety alarms? In what ways, if any, do the elderly people experience that the personal safety alarm has changed their daily life? In what ways do the elderly people experience that the personal safety alarm effects their ability to stay in their own home? A cognitive perspective was mainly used to analyze the results.

The purpose with this study was to investigate how parents experience their situation in life, having personal assistance at home to support their small children with disabilities. Different areas were investigated. What made them apply for personal assistance? How does the support affect the family and their parenthood? What would it mean if their children would not have personal assistance? The study was made using a qualitative method and the material was gathered through interviews. A combination of symbolic interactionism and system theory were used as theoretical perspectives.

Syftet är att undersöka individers upplevelser av barriärer mot kunskapsdelning inom organisationer som använder extern arbetskraft i jämförelse med organisationer som ej använder extern arbetskraft. I denna uppsats har en hermeneutisk ansats använts för att studera individers upplevelser av barriärer mot kunskapsdelning. Respondenterna som deltagit i studien var från fyra olika organisationer där två av organisationerna använde sig av extern arbetskraft medan två endast använde sig av ordinarie personal. Vi utförde både intervjuer och enkätundersökningar på organisationer med extern personal och organisationer med bara ordinarie personal. Resultatet från vår studie visar att de upplevda barriärerna mot kunskapsdelning i vissa lägen skiljer sig åt mellan ordinarie- och extern personal.

Syftet med detta arbete var att undersöka medvetenheten och lekens betydelse hos personal i förskolan och om det finns en samsyn mellan personal och rektorer om lekens betydelse. Arbetet ger en översikt över tidigare forskning om lekens betydelse för barns utveckling och den delen avslutas med en del om lek som en specialpedagogisk metod. Med hjälp av intervjuer av personal och rektorer har vi undersökt förskolepersonals medvetenhet om lekens betydelse samt om det finns en samsyn mellan personal och rektorer om lekens betydelse. Vi har även undersökt om det finns skillnader mellan olika kommuner. Sammanfattningsvis pekar resultatet av vår undersökning på att rektorns inställning och medvetenhet om lekens betydelse har stor betydelse för hur mycket leken diskuteras och medvetandegörs i personalgruppen..