Purpose ? The purpose of the study was to examine how to promote a personal trainer in the fitness industry, as a personal brand, with digital media.Method ? To fulfill the purpose, the author have used three different methods. Both literature and quantitative and qualitative data in forms of a digital survey and interviews with two personal trainers regarding marketing and branding.Result ? Based on the collected literature and empirical evidence, facts could identify the importance of having a strong brand as a personal trainer, in order to recruit new clients. The result revealed that digital media is an excellent communication channel to nurture the relationship when you already have existing clients, but not when you want to recruit new customers.Implications ? This study is only developed through empirical data from a particular demography and a certain range, which could give a different result with other respondents.

The aim of this thesis is to describe and critically investigate eight different evaluations of the retrieval effectiveness of webbased search engines. The questions to be answered in this investigation are: - What kind of relevance judgements have been used? - Which criteria have been used when judging the relevance of a document? - Which measures have been used? - How many queries have been used? - How were the queries constructed? - What document cut-off value has been used? - Has hypothes testing been applied? - What kind of webbased search engines have been included in the evaluations? The study showed that although the evaluations investigate the same phenomena, they are very different from each other in certain aspects. Generally the study showed that precision is the preferred measure in comparison to recall in the chosen evaluation even though all the included evaluations have constructed unique formulas for calculating precision. Some attempts to measure relative recall have been performed but they all suffer from different defects.

This thesis aims to examine problems that occur when determining the fair value of investment properties. It also takes into consideration the reliability and relevance of the reported fair values on behalf of the key stakeholders. The study has been conducted by interviewing representatives at real estate and external valuation companies. The study shows that there is a need for assessments in the valuation process and that real estate companies have room for their own interpretations. The conclusion is that determining fair value is an estimate, not a fact.

Since the beginning of the 1990s, Swedish society has gone through a great change. Firstly with the personal computer and then with the internet moving in to everyday life, a new arena for interaction with society evolved. Work, education, doing bank errands and reading or discussing the news, just to name a few, now all take place in the virtual world online. Not to mention social media sites such as twitter, instagram or facebook, the last of which has over half of the Swedish population represented as members.   Companies, corporations, interest groups, political parties and politicians must be aware of the massive impact that a post spread through social media can have.    This thesis will, with the text analyzing tool, argumentation analysis, and on the theoretical platform of political communications theory, analyze three of the most viral Swedish political posts spread over 120 000 times each, to see if there are any combined qualities that point to the fact that there is a formula for getting a post to become a viral success on social media.    The main result showed that of the three posts analyzed, all were built up around a factual thesis, argued for with foremost example arguments, not only appealing to the logical branch of argumentation but also to the ethical, and that they tended to be of high relevance and sustainability. The conclusion must therefore be that these are all qualities that tend to be of relevance for making a political post on social media into a viral success..

This thesis examines the retrieval effectiveness of two Web search engines. The two search engines are chosen to represent two different types Google as a broad general search engine and Dogpile as a broad general metasearcher. Twenty queries have been used and the first twenty hits for each query were evaluated for relevance. The queries were invented by the authors, based upon their interests and information needs. They were expressed in a general manner, by using one or several keywords, in accordance with the simple search mode available for each search engine.

This study investigates the value relevance of goodwill impairments for equity investors in Swedish listed companies. We provide insight on whether goodwill impairments are value relevant before as well as after the implementation of IFRS 3 and IAS 36. We express market value of equity as a function of book value of equity; net income excluding goodwill impairments and goodwill impairments, using the Ohlson valuation model and Hellström's price regression. Our findings suggest that goodwill impairments are statistically value relevant for equity investors. Prior to the implementation of IFRS 3 and IAS 36, our findings imply that equity investors respond negatively to goodwill impairments.

The 1948 Universal Declaration of Human Rights is probably the world's most known andinternationally most respected document. The purpose of this study is to examine if the UDHRreflects universal values and norms and to assess its moral and juridical relevance today, 60 yearsafter the adoption. The literature used in this literature-based critical study is mainly written bythe academic elite of the discourse on Human Rights. By comparing these sources I have reachedthe conclusion that the UDHR is still today an important document because of its continuinginfluence on international lawmaking and because of the encouragement and aspirations tomankind in the never-ending struggle for the rights it represents..

The research objective of this thesis was to conduct a holistic evaluation of an operational information system. By holistic evaluation we mean that an equal focus was placed on both the system system perspective and its users user perspective, in the actual environment where the system and its users function contextuality. In addition, the methodological objective of the study was to test a new research approach in a real life setting. The participants of the study were twenty newspaper journalists employed at Göteborgs-Posten GP. The information system NewsLink is a manually indexed full-text database containing all articles published in GP since 1994.

Abstract:Because personal assistance is relatively new in social care in Sweden we were interested in to get more knowledge in how supervisors for personal assistants worked. In our study we choosed to look into how the supervisors worked with the physical work environment for the personal assistants. The questions we wanted to found answers for in this study was, which work directions the supervisors for personal assistants have around the physical work environment, which legal provisions there were around the physical work environment for the personal assistants and how the supervisors experienced the work with the physical work environment for the personal assistants. We did a qualitative interview study with supervisors for personal assistants. We realised in our study that there were big differences in how the supervisors for personal assistants worked with the physical work environment for the personal assistants.

Title: Have IFRS made the accounting more efficient for investors? ? A study of goodwill-relevance Level: Final assignment for Degree of Master (One Year)Author: Patrik Nygard and Andreas Pettersson       Supervisor: Markku Penttinen            Date: 2010 ? MayAim: The Swedish banks SEB and Swedbank are on the same market but their goodwill is amortized totally differently and its results will be different. We decided to examine the accounts in Sweden and see if they have been more efficient, from a user perspective, after the introduction of IFRS in year 2005Method:  This paper is made from a quantitative and a deductive approach. We have collected data from all companies listed on the Stockholm Stock Exchange between the years 2002-2008 using the computer program Financial Datastream and then made the regression and other analyses and comparisons with the program MinitabResult & Conclusions: We have in this paper demonstrated that how the accounting of goodwill designed is relevant to investors and that this relevance has increased in Sweden after the transition to IFRS. We have also concluded that the goodwill has greater relevance in a rising market than in a downward.Suggestions for future research: In future researches can the aim be to compare other accounting standards changes that occurred in the year 2005 and see if the accounting, from that perspective been more efficient.Contribution of the thesis: We have shown how the account influences investor?s decisions during different accounting systems and in particular how they react on the changed account of goodwill.

Personal Life Coaching is a new profession in Sweden. A Personal Life Coach wants to empower his/her client to make changes, clarify needs and reach goals. A coach can also be just a pivotal human connection for dialogue. The need for coaching has grown due to the societal changes and unsure rules on the labourmarket. Personal Life Coaching lays the groundwork for competence development and good health..

Background: Previous studies have shown that intuition occurs in decision making in small enterprises. However, these studies have not illuminated which decision attributes leads to intuitive decision making.Purpose:The purpose with this study is to contribute with an increased understanding of which decision attributes leads managers in small enterprises to use intuition in decision making and why these decisions attributes have an impact on the role of intuition. The follow-ing research question will be answered in our study: Which decision attributes leads to intui-tive decision making in small enterprises, and why?Method: To answer the research question we have conducted semi structural interviews with managers in small enterprises to achieve a deeper understanding of the role of intuition. We have also used a method called Visual Card Sorting as a complement to the semi structural interviews.Result/conclusion: The result of our study indicates that the relevance and the uncertainty of a decision have the greatest significance in the use of intuition in decision making in small enterprises.

The purpose of this study is to examine the experiences of five students searching for information in the context of writing a bachelor thesis. The main questions regard what strategies they use whilst searching for information, their relevance judgements and their feelings. The method used is the qualitative interview. The students were doing their third term in psychology. All the students were interviewed twice while working on the thesis.

Problem: Is the free cash flow a value relevant accounting measure in relation to the Swedish stock market?Objective: The aim is that by using an investment strategy to examine whether the free cash flow is an accounting measure that could be perceived as value relevant in relation to the Swedish stock market.Method: The paper is based on a quantitative survey of empirical evidence that has been collected from companies listed on the Large and Mid-Cap lists of the Swedish stock market.Theoretical Frame of reference: value relevance, cash flow, portfolio theory, drive theoryResults: It was concluded that the study results conform to the Finnish survey results. The portfolio shows higher returns than the OMX index..

Slutsatsen i vår studie är att syftena för inhyrning av personal är likvärdiga mot tidigare studier som utförts. Vi har i studien klargjort att flexibilitet är fortfarande ett centralt syfte att hyra personal istället för att anställa. Vi konstaterar även att motivet ?undvika LAS? inte är ett vanligt syfte att hyra personal, även fast undvikandet av LAS är en omdiskuterad faktor i den teoretiska referensramen. Tidigare studier visar att den största anledningen till att hyra personal från ett bemanningsföretag, är som ett alternativ för vikariat.