Servicescape is a research area within service management which processes the effect that the environment has on the service experience. The purpose of this essay is to find out how servicescape, with focus on the ?background music?, affects customer behavior in a clothing retail store. Through manipulation of the background music?s tempo the essay aim to explore to what extent this part of the servicescape a) affect the customers approach and avoidance behavior, b) is affected by customers with a hedonic or utilitarian shopping behavior, c) affects pleasure, arousal and dominance perceptions for the customer, and d) how the servicescape is perceived.Key words: Servicescape, approach-avoidance behaviour, pleasure, arousal, dominance, hedonic-utilitarian behaviour..

Due to a globalised world business travel is flourishing. This paper examines how middle level executives, travelling a lot in their work at a multi-national company, feel about their travel. It looks for links between business travel and work satisfaction among them. A short presentation of the patterns of business travel and relevant motivational and stress theories is given. Data for the paper is collected using a survey (78 participants) and interviews.

The study aims to contribute knowledge about children's perceptions of the leisure-time as a learning environment. The study can be seen as an attempt to highlight the possible learning in the leisure-time, formally or informally.The study is based on two group interviews with a total of 11 children and was conducted by an interview guide with question areas to be discussed freely so that the children could give as full an answer as possible.Main results of the study show that children feel that they are staying at the leisure-time to get care when their parents are working and that they primarily associate the leisure-time with playing. The results show however that children feel that they learn things when participating in the leisure-time teaches controlled activities.It is possible to draw conclusions about the child actually experienced the leisure-time as a learning environment, but it can be difficult to identify when and how learning actually occurs. However, children do not perceive that there is learning while they play..

The objective of the study is to examine whether the experience from language courses abroad has had any impact on the career choices for four individuals. Based on a qualitative research methodology, four semi-structured interviews have been executed. The two research questions have been answered by letting four people recount their experiences from language courses abroad linked to their self-images and career choices. The outcome is that the experiences from the language courses contributed to a more or less altered self-image. Most of all, the interpersonal abilities were fostered, which led to the formation of a self-image characterized by improved confidence in social settings.

Fish-head pendants are one of the characteristic Gotlandic Late Iron Age artefacts. This object has been rather neglected and mainly considered as an insignificant embellishment, normally worn as a neck-collar and seen as an artefact include in the typical Gotlandic set of female jewellery.The fact that the fish-head pendant has a very long life span, which stretches from grave-finds in the Early Vendel Age to hoards in Viking Age as well as secondary usage as brooches in the Early Middle Ages, makes the artefact an excellent starting point for discussions on social practices and change through material culture. It's shown in this study that, contrary to previous beliefs, the normal usages for fish-head pendants is as solitary pendants and not as neck-collars. Neck-collars is shown to have an intricate relation to inhumations for young individuals, whereas solitary pendants are found in cremation deposits for adult individuals, something that relates to a fixed social practice mainly in the period 700-900 AD and that develops from the cremation funeral practice. This particular social practice relates to aspects of attraction and protection and continues in to the 10th century outside of funeral structures, which is shown by the composition of hoard-finds from the 10th century, but is totally absent when the pendants is given a secondary usage as brooches in the end of the 11th and beginning of the 12th century.

From an early age kids learn that their good performance and efforts will be rewarded. Unfortunately, not all leaders in the media industry are rewarded or given the same opportunities to exercise their communicative leadership, according to studies in media research. The aim of our study is to highlight female managers' experiences of their communicative leadership in the Swe-dish media industry. This study was based on qualitative interviews with four female respondents in management positions. The core of the study concerns female communicative leadership and interpersonal communication.

This essay is a study of  textbooks in religious education for middle school. Textbooks are for many, the first contact with religion and they contain a shorter description of different religions. The study is supported by theories of 'Islamofobi' by Mattias Gardell as well as oriental studies by Edward W. Said. The purpose of the study is to examine how textbooks describe islam and muslims' situation in Sweden.

In the middle of the 19th century was Calluna heath the major nature type in Halland, but the remaining parts today is only 1 500 hectares which is a 99 % decrease of the Calluna heath mainly due to an increase in forest plantations and arable fields. I have made a quantitative study how the Calluna heath of Grönabur & Sandsjöbacka has changed between 1841 and 2005 and why it didn?t disappear in the same manner, as it did in other parts of Halland. The studying of original sources as historical maps, literature and by doing field visits has been significant for the final result. The main reason for the different development of the Calluna heath in the investigation area (69 % decrease), compare to elsewhere in Halland, is the establishment and management of a nature reserve..

This thesis discusses how companies work with internal marketing to increase personnel motivation and comfort, and how internal marketing and employee rewards are valued by companies? management. Issues addressed include: the link between employee satisfaction and the success of companies: how to work successfully with internal marketing: the value of different kinds of rewards for personnel: the importance of communication and information. By studying literature and theories about these issues and also interviewing personnel managers in two different companies we have learnt that companies use internal marketing with awareness and thought. We also learnt that company leaders value employee rewards very high, although there is a different in what sort of rewards they value the most..

The purpose of this Bachelor?s thesis was to explore how principals and school administrators work to develop their school libraries. To narrow our area of study we chose to only include gymnasiums run by the municipality and conducted four semi-structured interviews with two principals and two heads of upper secondary school. We formulated two questions: (1) what perceptions of the school library and its functions can be found among our four respondents? And, (2) how do they work with developing the school library? As a theoretical framework we used Loertscher?s taxonomy of the school leader.

AbstractBruzelius, E. (2010). Adolescents and sexuality ? Attitudes among employees at Juvenile receptions in Gävleborgs län. Högskolan i Gävle, Akademin för hälsa och arbetsliv.The aim of the current study was to examine and describe what perceptions and values of em-ployees at Juvenile receptions in the county of Gävleborg have about adolescents? sexual and general health.

This is a tale about energy and power. It describes the geographer Halford Mackinder?s geopolitical theories and compares them with current views outlined by Zbigniew Brzezinski and Michael T Klare, among others. With a critical approach it also provides a historical account of a Europe that stands in front of an energy struggle so severe that the current world order seems destined to fall. Oil and natural gas, has since the beginning of the 20th century, been used as a geopolitical tool in order to create dependence, control and even sometimes overthrow empires.

The objective of this study was to examine how an IT department has been affected by the changes of increased local usage of IT, and how the usage have affected municipalities IT departments demands of IT support. In the study we explore how both the IT department and the IT support works by interviewing present and former employees at the local IT department. The current IT department have undergone a series of local changes over the last 20 years, the department has gone from only having internal users to getting the entire municipalitiy?s agencies of IT as users. It started with how the municipality began to dig down fiber optic cable in the middle of the 1990?s, and today has started to develop solutions as to how to meet the demands of future usage of IT.

This paper is about how the teaching profession have got a changed status from the perspective of the teachers. The papers cause is to find out how the teachers think that their status have changed in a period of 30 years. Interviews have been done with eight middle school teachers from two schools in the municipality of Södertälje. The answers from the interviews have been put in relation to theories in research of professions. Three hypotheses have been put up to apply the theories on the answers.

The main purpose of a logotype is to harmonize with a company?s business concept and culture. This study is based on the receiver?s attitudes about three different logotypes - Volvo, Telia and Mcdonald's. It informs the reader about the importance of a logotype as a mean of communication and if the perceptions of the logotype harmonize with the profile of the company.