In today's fast-paced, intense and complex media environment, it is hard for non-profit charity organizations to reach out and get their messages heard.In this study we examine whether the theories of advertising signaling also applies for charities. Past studies of the signaling theories indicates that higher perceived advertising expense leads to more positive effects on purchase behavior and brand perceptions. However, we believe that this does not apply for a charity organization. We argue that since charitable organizations have a fundamentally different mission than commercial companies, they will need different ways to signal quality and credibility, and therefore the common signal-theories will not hold for these organizations.To test our hypotheses, we conducted two surveys where the respondents saw one of five versions of the same ad for a well-known Swedish charity organization, or one of two ads for a commercial corporation. The ads had been manipulated to simulate different levels of perceived cost.Our results shows that perceived ad cost only affects attitude towards the ad if a charity was the sender, whereas perceived ad cost affects intentions, attitudes and credibility if a commercial corporation was the sender.

Syftet med denna undersökning är att se hur lekmannaövervakare och klienter uppfattar relationerna sinsemellan ur ett sociologiskt perspektiv. Även hur dessa parter uppfattar relationen när det gäller kontakten och tilliten.Vi har utgått från en kvalitativ intervjumetod där vi har intervjuat sammanlagt åtta personer varav fyra lekmannaövervakare och fyra klienter.I arbetet har vi utgått ifrån fyra teorier, intrycksstyrning, stigmatisering, stämplingsteori av Erving Goffman samt den abstrakta tilliten av Anthony Giddens.Resultatet visar att lekmannaövervakarna och klienterna har en viss tillit till varandra men visar samtidigt att det finns gränser på hur nära man som lekmannaövervakare vill komma sin klient och tvärtom. Vi har också kommit fram till att både klienter och lekmannaövervakare har en vetskap om hur man gör för att bygga upp ett förtroende hos varandra, men att alla bygger detta på olika sätt.I analysen kommer du att få läsa om hur vi kopplat vårt resultat till de fyra olika teorierna för att sedan kunna ge en förklaring ur ett sociologiskt perspektiv.Nyckelord: Frivård, relationer, tillit, klient och lekmannaövervakare.

Background: Throughout life, sexuality is a central aspect of being human and to experience a full and healthy. Several diseases and treatments can cause problems related to sexuality and sexual health. Despite this, research has shown that nurses, for various reasons choose not to take up the subject with their patients. Aim: The aim of this literature-based study was to illuminate nurses' experiences of talking with patients about sexuality and sexual health. Method: A literature-based study where both qualitative and quantitative studies, have been used.

The aim of this study is to examine the collection One Thousand and One Nights (also: The Arabian Nights) from a european perspective, by comparing different european translations. The study focuses on three translations into Swedish from different periods of time and how the tales have changed in the translation process - depending on the prevailing line of approach and Western perceptions of Eastern standards. The thesis of the study is that Eastern culture, from a Western perspective, has been seen as exotic and different but not as a high literary culture and that this view has affected the translations into european languages. The study shows, among other things, that Western culture is many times considered normative in the translations and that the translators often give their own voices a prominent role, also that common Western notions of the East affects the translations.The word ?orientalism? is used frequently in the study and it refers primarily to the image of the Orient as it is described in Edward Saids' book Orientalism: as a Western construction whose main purpose is to strengthen its own conception of the Orient and thereby strengthen the Western identity as better than the Orient.

Drug related messages in antidrug campaigns and music related media -A qualitative study about young people?s perceptions Youth are exposed to both promotional and critical drug and alcohol messages in their daily media consumption. The purpose of this study is to examine how youth perceive anti-drug campaigns and drug-promoting messages in music-related media. The empirical material consists of qualitative data, including a focus group and two individual interviews, consisting of youth between the ages of 18 and19. One main finding is that young people perceive anti-drug messages differently, yet they are virtually unanimous about what makes such messages effective.

AbstractThere is a lot of confusion when it comes to defining Special Education. An example of this appears here by a statement from Assarson (2007) "Special Education initiates a special pedagogy, but contains no innate sense of what is the special component in it" (p. 52, authors? translation). This study is an attempt to clarify the elements of the concept.

The store manager can make great benefits of having an eye on how the staff works towards the customer, because the personnel is an important tool when competing with other stores. This paper is focusing on the part that relates to the staff in the store, which is one of the key tools in the competition for customers after the customer made it to the store. Many stores have guidelines which the staff should follow when they meet with customers. If the staff is too tightly controlled by these guidelines, customers can perceive the first encounter with the staff as artificial and as if the genuine friendliness does not exist. It is important that the staff looks at the individual customer and treat every customer in a personal way and that the staff can see the customer?s needs.

This study examined constructions of horses and means staff working with horses parallel to therapy in institutional care ascribes to horses. A narrative method was used and the theoretical framework was social constructionism. A question was asked to the narratives: How can practice in institutional care be understood through these stories? The result showed different pictures of institutional care. Horses seem to provide a multi-faceted therapeutic tool.

Idag behandlas flera patienter med läkemedelsbehandling vid hjärt- och kärlsjukdomar. Av alla ordinerade läkemedel, är hjärt- och kärlmediciner de allra vanligaste. Sjuksköterskan och läkaren har en central roll för att följsamheten ska bli god. Att finna vad det är som besvärar patienten vid läkemedelsbehandling är därför en förutsättning för att sjuksköterskan ska kunna påverka följsamheten. Litteraturstudiens syfte var att beskriva vad som påverkade patientens följsamhet vid läkemedelsbehandling av hjärt- och kärlsjukdomar.

The aim of the study was to focus on well-being and sexuality for a woman in a couple?s relationship. Seven women were interviewed and the analysis was carried out with a phenomenological approach based on lifeworld theory. The respondents reported their lived experiences of well-being. The result is summarized in five constituents: the relationship?s common living-space, looking for companionship, the relationship as touching, the intimacy of the relationship and the importance of other people for the relationship.

Telephone counselling has been around for more than forty years and remains a widely accepted communication support, both in the primary care and the outpa-tient departments of our hospitals. In many cases, this form of communication might be the only way in which the patient will have contact with the health ser-vices, primarily the nurse. In this study, the authors have chosen the word com-munication support as a generic name for the various technology tools, which are already present or in the future, might be an important link between the patient and the nurse. The aim of this study was to examine which communication sup-port that is available and patients´ perceptions of those and the patients´ percep-tions. Our patients can sometimes be affected by their illness, which means that their perception might be influenced and the advices or the prescriptions given by telephone will not be correctly perceived.

This essay deals with the weak and unstable urbanization process of the town Falkenberg. The aim has been to explore how a new town could be established just a kilometre away from the town (Old) Falkenberg and what kind of meaning the town had in relationship to the towns Halmstad and Varberg. This was made through the study of the political situation in Denmark and Sweden during the 15th century and through a comparison of the town churches. The archaeological material of Falkenberg is very small and thus I had to trust the available historical literature about the town.Not much of the oldest history of the town is known, but a conflict between the landed aristocratic family Thott and the king Kristian I in Denmark has been interpreted as a reason to the establishing of the town. In conclusion the survey showed that the king probably established New Falkenberg in purpose to limit the trading possibilities of Thott and to, at the same time, increase his own power in the district.

A case study was done of Sthlm Policy Group, a consulting agency that mainly targets NGOs and government agencies in the peace and security sector. The goal of the case study was to explore the tendency of NGOs in Sweden to hire commercial consulting companies. The main interest was to see what the key reasons are for NGOs to hire private consulting agencies, but also to explore what problems that might be associated with such relationships. Interviews were carried out with representatives of the consulting agency, with its clients as well as with other NGOs that were identified as potential clients. The interviewed NGOs and government agencies were found to approve of the use of commercial consultants.

Remote work has become increasingly widespread due to advances in digital technology and changing organizational structures, a shift initiated by the COVID-19 pandemic. The purpose of this study is to examine how leadership influences employee motivation in remote work environments. The aim is to deepen the understanding of which leadership styles are most effective in maintaining and enhancing motivation when traditional psychical interaction is absent. To investigate this, a qualitative research approach was applied, consisting of semi-structured interviews with both individuals in leadership positions and employees. The findings indicate that leadership plays a crucial role in shaping employees' motivation in remote contexts.

Title: Time to renovate ? The effect of communication on the relationship between company and customer in a change situationCourse/subject:Busniess administration, Leadership, 15hpAuthors:Fredrik Elghag, Ossian OlssonTutors:Ingemar WictorKeywords:The Million Programme, Communication, Relationship Marketing, Tentant, Landlord.Problem formulation:How does communication affect the relationship between company and customer in a change situation?Purpose:Examining how different parts of a communication process affects customers trust, commitment and loyalty to their company.Theoretical framework:The starting point for the study?s theoretical perspectives have been Morgan and Hunt?s (1994) previous studies on relationship marketing and Laswell?s (1948) communication model.Methodology:The paper is performed with a qualitative research approach and a deductive approach to answer the research question. Personal interviews were conducted with four employees in real estate companies and two tenants in each company stock.Conclusion:We have found that communication affects the relationship between company and customer. Tentants have experinced credibility of businesses is important for them to have a confidence and loyalty in the relationship. .