The thesis provides with the broad overview about the consumer awareness of the gender dimension within brand personalities. The research contributes to branding theory and gender studies and demonstrates that consumer gender influences does not influence the perceived brand personality gender. However, it also shows that consumers prefer brands with a clear gender, but not necessarily the same gendered brands..

This bachelor thesis in tourism studies focuses on people's use of social media related to travel. The paper aims to provide a wider knowledge of tourist?s propensity to display destinations through social media and how they perceive others that display travelling. This is put in relation to the term of social status in order to find out if there is a possible link. The intention was to provide an insight into the phenomenon to contribute new awareness that destinations can exploit in their marketing.

Background: In 1994 came the general prescription law in force for the district nurses with specific training in pharmacology and pathology in Sweden. According to The National Board of Health and Welfare from 2004 follow-up of the use of the prescription law revealed that nearly half of the district nurses used their prescription once a week. According to previous research the district nurses and patients were positive to the district nurses administration of prescriptions. Doctors, contrariwise, were not as favorable to the district nurses administration of prescriptions. The responsibility of the heads of the health centers is to promote the district nurses to prescribe and make sure that it works in a satisfactory manner.

For most dog owners today it is natural to use acoustic stimuli such as talking to communicate with their pets. Words are used both to ask the dogs to perform tricks, as well as to hold ?conversations? with the dog. This literature review looks at how dogs perceive human acoustical communication and how this can influence the behaviour of the dog. This information could be used e.g.

Syftet med den här uppsatsen är att se om hyllplacering i vertikalled är en faktor som påverkar en konsuments prisuppfattning av varan i fråga. I denna kvantitativa studie så undersöks detta fenomen på kaffeförpackningar och diskmedel. För att undersöka detta så genomfördes en enkät-undersökning på 100 personer som fick svara på bakgrundsfrågor om bland annat sina köpvanor, samt skatta pris och lyx-faktorn på 3 bilder och totalt 45 produkter. Undersökningen visade mycket men inte att hyllplaceringen hade någon betydande inverkan på prisuppfattningen..

The background to this report is based on how architectural art through timesbeen treating daylight with greatest precision to take advantage of its good quality,and how the technical revolution with artificial lighting affects our way of workingwith daylighting today.The purpose of the study is to contribute to the knowledge how the daylightopening affects the Perception of a room. The aim is to clarify how proportionsand placement affects how the incident light occurs in the room and how thataffects on how the room is perceived. The study is meant to be used by lightingplanners, and in terms of pleasantness, be able to create the best possible daylightenvironment..

The implementation of this research increases the awareness of the value for luxury fashion brands in utilizing social media as a communication channel to reach young consumers globally. It provides a general understanding of young consumers? Perception of luxury fashion brands on social media in regards to geographic cultural background, attitude towards new luxury, and preferred way of contacts..

Studiens syfte var att undersöka matematikundervisande lärares syn på  laborativ matematik samt läroböckers användning inom matematik. Hur ser lärare i årskurs 1-5 på ett laborativt arbetssätt kontra lärobokens användning inom ämnet matematik. Tillgängligheten och det laborativa materielets förekomst i undervisningen har undersökts. För att studera detta delades enkäter ut till verksamma lärare i årskurs 1- 5 på tre skolor i Kalmar kommun. Observationer har även genomförts för att närmare undersöka hur tillgängligt och naturligt materielet är för eleverna.

Abstract The purpose of this work is to investigate children?s Perception of Swedish birds. Through qualitative questions there were twelve children interviewed. I showed the pictures for the children of different animals that we discussed but with focus on birds. The children could partly distinguish which of the pictures that represented birds and who did not.

Fetma är ett samhällsproblem i alla åldersgrupper på många håll i världen. Fetma och övervikt hos barn och ungdomar kan ge både fysiskt och psykiskt negativa effekter. Det finns flera orsaker till att fetma uppkommer, olika faktorer som livsstil, miljö, och arv kan samverka i utvecklingen av fetma. I det svenska samhället är risken för fetma ökad eftersom det finns nästintill obegränsad tillgång till fett- och energirik kost samt att de individuella kraven på fysisk aktivitet är låga..

In this bachelor thesis the aim is to explore how university libraries and researchers function together. I will do this through interviews with phd students and examine how they reason on the use of libraries and other resources available in campus and witch other methods they use to gather information. The graduate students differ in where they are with their research process, but all of them work in the field of social sciences. To help me in my analysis I have adopted Wilsons model of information behaviour and modify this to better suit my purpose. My findings show that they mainly use the library to access materials and avoid use of the librarians, due to Perception of low usefulness.

The purpose of this essay is to look at how the depiction of cats is performed in childrens? picture books. I will analyze eight pictures from four different books, two from each. The books are from two different decades: from the 1960s and from the 2000s.My ambition is to see if there are any artistic or cultural differences when comparing the two decades? depictions of cats to each other.

Discussing light and lighting in the night-time environment of Tensta, a Stockholm suburb built between 1962 and 1970, this thesis suggests that lighting should be designed for the outdoor environment as a whole. The feeling of safety and human Perception are important components in this thesis. Starting with some comments on visual Perception and how we adapt our sight to an interval of the visual input we get, makes it possible to understand that more light sometimes hides, rather than reveals, things. Amongst the dispersed houses, in the green parks of Tensta, this turns the pedestrian roads, lit by pole-top-mounted fixtures, into light tunnels in a dark surrounding. Talking about the feeling of safety I am inspired by, amongst others K. Lynch, B. Hjort and J.

The purpose of this study was to examine six girls and boys in grade 4 use of adjectives in narrative texts and examine students' Perception and experience of writing from a gender perspective. The methods used were text analysis and an interview. The results showed that girls write more adjectives than boys, but no further significant difference in their use of adjectives was found. There was a certain stereotypical difference in which adjectives they wrote and their attitudes toward writing. Girls are more positive to writing and see writing primarily important for school, while boys think writing is important to succeed in life..

The purpose of this thesis was to increase the understanding and discuss safety aspects in two stairwells on Nyforsgatan in Eskilstuna, where the buildings were built during the years 1965-1975. I have presented a proposal for improvement through lighting. I have through different methods, such as surveys, interviews, literature studies and observations, come to a conclusion: that there are opportunities for improvement through better lighting that allows orientation in space and creates a nice atmosphere which will remove the feeling of not being safe, e.g. dark corners and shadows. It has been an exciting process to gather enough of facts to rely on and to develop the lighting design for the environments.