The aim of this Masters thesis is to examine how Jane Austens Pride and Prejudice, first published in 1813, was established in different literary orbits after the transformation to the television medium in 1995. I also want to find out what this adaptation meant for the popularity of Jane Austen, the circulation of her works and the rebirth of her authorship. It has furthermore been of interest to discuss the reasons why Jane Austen and her works became so popular. Questions posed in the study are: What has the 1995 production of Pride and Prejudice meant for the spreading of Jane Austens literary work and for the rebirth of her authorship? How has Pride and Prejudice moved between the literary orbits after it became a television-serial in 1995? Why did the circulation get the character it got in the 1990s? In order to find feasible answers to these questions I have used Hans Hertels model of the five literary orbits as theoretical starting point.

The aim of this study was to examine the relations between sense of coherence (SOC), perceived social support and mood, the study also included gender and civil status in the analysis. In the analysis mood was the dependent variable. The study included 81 respondents, all students from Växjö university, who answered a survey with three parts: SOC 13, Mood Adjective Checklist (MACL), and an own constructed instrument that measured perceived social support. The result showed that those with a high SOC tended to have a greater mood. High scores on perceived social support also were related to a greater mood.

Background: Good health at community and individual levels are key policy priorities. These priorities can be shown through supporting parents about various different healthy lifestyle choices. In order to know where interventions are needed, it is of interest to study how parents generally feel and how they perceive their parenting.Aim: To study how parents rate their own health and parenting skills, and examine whether there is any correlation between perceived general health and perceived parental competence.  Further, this study will show whether there is a correlation between rate of perceived general health and rate of perceived parental competence when it comes to gender.Method: 64 questionnaires were collected at strategic open kindergartens in the municipality of Uppsala. The questionnaires were distributed to the parents present and who chose to participate in this study.Main result: The result of this study shows that parents have a high rate of general health.

Time Perspective is related to mental and physical health. This study examines the relationship between Time Perspective and perceived stress where Time Perspective was expected to predict the level of perceived stress. Past-negative, Future-negative, Future-positive and present-fatalistic were expected to be positively associated with perceived stress while Past-positive and present-hedonistic were expected to be negatively associated. Measures from the self-assessment forms S-ZTPI, PSQ-recent and CES-D from 445 participants (242 women, 203 men) between 60-90 years were used to examine the hypothesis of the study. Two hierarchical multiple regression analysis confirmed that Time Perspective is associated with perceived stress and in part 2 explains it's variance, one when adjusting for demographic data (.R = .37) and the 2 other when adjusting for demographic data and depressive symptoms (.R = .13).

The aim of this study was to examine if performance-based self-esteem, personality (Type A), perceived stress, age and gender predict the value of own or others life-stress (VLS). The aim was also to examine whether the variables were correlated significantly with each other. The investigation was conducted in a town in the mid-south of Sweden. The instrument consisted of two forms where the first measured Type A personality and the second tapped perform-ance-based self-esteem, perceived stress and the level of life-stress. The results showed that the level of life-stress could explain, on the basis of the predictors, performance-based self-esteem, personality (Type A), perceived stress, age and gender.

Introduction:A good work environment and good resources among district nurses? and general nurses? are important in the provision of good nursing care. For patient security it is also very important that resources and time are used in an appropriate way. A lot of time is spent on non-core activity, for example administration takes more and more time, which can result in feelings of stress.Aim:The aim was to describe how district nurses? and nurses? in primary care perceived their work environment, how their worktime content was distributed and if there was some connection between perceived work environment and the distribution of work time.Methods:A mapping of the content of the work was made in two parts.

CSR is a far reaching concept and practice, whose popularity and diffusion has increased rapidly in recent years. Research indicates that CSR has made an evolutionary journey from primarily being characterized by reactiveness to develop into a risk minimizing and proactive competitive advantage and should be looked upon as an answer to heightened societal pressure and awareness. Based on a review regarding different relevant theoretical perspectives, this master thesis discusses CSR as a concept and practical matter in relation to various strategically chosen representatives of a selection of professions.Moreover, the data were collected through in-depth semi structured interviews. The findings show that CSR is a contemporary and highly context dependent phenomenon whose inherent multiplicity brings a distinct aspect of uncertainty to it, in terms of both meaning and practice. And in some parts there is a reluctance to communicate CSR due to a fear of missing out of important aspects.

Several studies have examined the effects of perceived justice of preferential treatments to customers, but few have studied these effects when customers have different input. The purpose of the study is therefore to enhance the knowledge and understanding of the effects of preferential treatments to customers with varying input. More specifically, the study focuses on how perceived justice, customer satisfaction and loyalty are affected depending on the customer's input and received treatment. An experimental study with 263 respondents showed that the perceived justice and loyalty intentions among both the receiver and the non-receiver of the preferential treatment were of highest level when it was given to a customer with large input. Customer satisfaction however, was found to be of highest level when customers themselves received preferential treatment, regardless of the size of their input.

Breaking through the clutter and getting consumers? attention is a constant battle for marketers. Could consumer magazines be the solution to the problem? It is not a new marketing method but consumer magazines do not look like traditional marketing and they offer consumers value. Since these are qualities that could increase consumers? will to take part of commercial messages, it might be a method that deserves more attention.

The first purpose of this thesis is to investigate if, how, and why the perceived collective identity in the town of Karlskrona has changed. Collective identities can due to their socially constructed nature change rapidly in light of new collective experiences. The reason for suspecting such a change in Karlskrona is the immense impact that the change in the global economy, according to Saskia Sassen, has on cities. By interviewing politicians and media representatives from Karlskrona the perceived identity is drawn. The second purpose of this thesis will then be to test if the identity as it is perceived by Karlskronas habitants differ from the one that town officials present through city marketing.

Teenagers are the group that spends most money on clothing. When choosing clothes, the so called internal and external signals could affect the perceived quality of the teenagers. The external signals are for example price, brand and place of purchase while the internal signals are the physical composition of the product as for example garment and size. The perceived quality is the attributes that the teenagers perceive that the specific article of clothing has. Today?s marketing, within the fashion line, is mostly to present the design of the product and aim the marketing for curtain segments and to keep a distance to others that are not within the segment group.

Trust is a concept used throughout our daily lives. We give trust to friends, colleagues and strangers. We also give trust to the technical artifacts we use in our everyday lives. We must also rely on the services we use to work the way we expect them to. There is plenty of research on trust in e-commerce and online banking on website based platforms.

The purpose of this investigation is to come across the associations of consumers who are being exposed to a brand extension from a different product category. Moreover, our aim is to contribute to the knowledge of how consumers respond to these extended products, by investigating the influence of the parent brand. To fulfill our purpose, this study was conducted through qualitative interviews with consumers. In order to carry out our investigation and analyze our findings the following theoretical framework has been used: Customer-based equity, Parent brand affect and Perceived fit. Our data was collected through ten semi-structured interviews including consumers of Fiat and Marlboro brand extensions.

Background: Exercise dependence is a behavior where some people get very strong feelings for their training. This dependency becomes a problem when it affects individuals? life in a negative way. Individuals with low self-esteem have been found to have an increased risk for exercise dependence. Self-estem is associated with Self-compassion, which is to have compassion with oneself in pain and difficult periods.

A unified model of stress and affect consciousness was proposed. The connection between affect consciousness and perceived stress was studied. Teachers (n = 19) were interviewed using Monsens affect interview, followed one month later by a questionnaire containing Perceived Stress Scale (PSS), State-Trait Anxiety Inventory (STAI-S, STAI-T) and Twenty Item Toronto Alexithymia Scale (TAS-20).Statistical analysis showed no connections between level of total affect consciousness and perceived stress. Though there were some indications of a negative relationship between affect consciousness and trait anxiety. There were also indications, using a complementary analysis, of a connection between level of affect consciousness on the subscale distress in the interview and perceived stress.