There are widespread discussions about the use of retouched models in media, ranging from bloggers to legal decision-makers. Research shows that there are negative psychological effects on especially females being exposed to idealized, retouched model images. The purpose of this paper is to explore the effects of using retouched models in advertising from a marketing perspective, based on attitudes, perceived quality and purchase intentions.Based on theories about attractiveness, halo-effects and social comparison, an experimental study was done, investigating the different responses on above mentioned parameters to advertisements showing either retouched model images or non-retouched model images. Initially it was also tested if the retouched models were seen as more attractive than the non-retouched models. The results showed almost no differences between the reactions to the advertisements with retouched models compared to the advertisements with non-retouched models, when all respondent groups were analyzed together.

Övervikt och fetma är ett av de största hälso- problemen i västvärlden och i Sverige idag. En av de största utmaningar inom vården är barnfetma och vi som allmänsjuksköterskor kommer i kontakt med barnen med fetma i olika vård kontexter. Det är därför viktigt att sjuksköterskor vet hur barn med fetma upplever sin livsvärld för att kunna hjälpa dem på ett bra sätt i vården. I dag lever vi i ett samhälle med stor konsumtion av energität kost och vi rör på oss allt mindre. Syftet med studien var att beskriva hur barn upplever att leva med fetma.

This thesis discusses how the education in the Master of Engineering program can change to become more into line for the students needs, especially for the women, both directly in the education situation and later in their occupational roles. This is done using a gender perspective. Both the education and the occupation today is characterised by masculine norms and values. The education lacks gender perspective and is created by men, for men. The thesis gives concrete proposals on how to change two existing courses to better fit the students.

The aim of this project was to look into ten small sewer systems in the municipality of Laholm, in Sweden, in order to work out common assessment grounds for them. The sizes of the systems for purification of wastewater were within the range of 25 to 2000 population equivalents. Our method was to study literature, the laws and regulations applicable and the files at the municipality. The conclusion is that every sewer system is different and every situation is unique. We concluded that based on laws and assessment grounds sewer systems equal in size and pollution load ought to have similar demands attached to them.

A clean and affordable energy source for cooking is deficient in developing countries. People rely on fuels that contribute to environmental, social and health problems.Biogas is an alternative energy source and an increased investment in small-scale biogas production can in several developing countries be found. Several projects have started to use the technology in developing countries because of the benefits with biogas. Some cases in the establishment of biogas plants have succeeded and some have not. The study is a literature review supplemented by two field studies.

By using the cyborg as a structural tool to analyze certain aspects of human interaction with what can be perceived as landscape or landscape architectural elements, this thesis seeks to explore the concept of the cyborg landscape in order to place human practice in the context of postmodern ideas of the end of true nature. Ever since human kind has externalized evo-lution by using tools and extending the body with technological inventions, we have also taken our surroundings out of their natural trajectory. Everything we do that is conditioned by the use of technology is altering that which we perceive as nature and natural. Since we have been doing this for millennia we have of course also altered our surroundings by the influence of technology.This thesis uses three examples of landscape or landscape architectural elements that are conditioned by the integration of technology to explore this practice through a postmodern model of analysis based on the concept and basic premises of the cyborg, or the cybernetic organism. A cybernetic organism is in short an organism that has functioning technological parts integrated into its system.

The aim of this master's thesis is to investigate and to explain the concept of folksonomy in the perspective of knowledge organisation. By creating a conceptual explanation and defining what folksonomy as a concept consists of, the intent is to establish a basis for evaluating folksonomy and to discuss what relevance folksonomy may have in the field of knowledge organisation. By applying a qualitative content analysis a review is performed on how folksonomy is perceived and discussed in a selection of articles written on the subject. Employing the theory of classification, subject indexing and bibliographic retrieval, folksonomy as a method for knowledge organisation is analysed. The practice of tagging in existing systems is also studied.

During the last decades the fertility of dairy cows has declined in the same rate as the milk yield has increased. This is a result of the negative genetic correlation between milk yield and fertility, failure to show estrous signs and metabolic problems in the cow. The purpose of this review was to investigate the function of metabolites and hormones as markers for disturbances in fertility, health and production in the dairy cow. There are several metabolites that are suggested to indicate the cow?s energy balance.

Syfte: Huvudsyftet med denna uppsats är att undersöka betydelsen av finansiella rapporter genom att studera aktiekursens reaktion på Stockholmsbörsen för tidpunkten när företags finansiella rapporter blir offentliga. Detta bryts ned i två delsyften; Skapar årsrapporter synbara reaktioner på svenska aktiemarknaden OMX vid tidpunkten för offentlighetsdatumet? samt följer reaktionerna på svenska aktiemarknaden årsrapporternas status? Metod: Undersökningen är uppdelad i två delar. Den första utgörs av en nyckeltalsanalys, på 81 finansiella rapporter mellan åren 1991-2009, för att fastställa rapporternas status och den senare är en eventstudie som behandlar aktieutvecklingen vid offentlighetsdatumet för rapporterna. Undersökningen har en kvantitativ ansats där empirin består av sekundärdata i form av årsredovisningar, delårsrapporter och börskursindex.Teori: Rapporten bygger på hypotesen om effektiva marknader, signalteorin samt teorin om insiderinformation.Empiri: Utav 81 undersökta rapporter var 32 stycken starka, 27 stycken svaga, och 22 stycken neutrala.  Alla rapporters eventfönster för offentliggörandet gav antingen ett positivt eller negativt AAR.

Syftet med detta arbete är att undersöka huruvida vissa didaktiska tillvägagångssätt kan öka motivationen hos gymnasieelever inför studier av äldre texter samt i vilken utsträckning valfrihet och medbestämmande är viktigt inför arbetet med dessa. Könsrelaterade jämförelser görs. Tidigare forskning presenteras och en empirisk kvantitativ undersökning med enkäter genomförs, baserad på SCAS (Swedish Core Affect Scale) i reducerad form. Ett 1500-talsepos presenteras medelst olika didaktiska metoder för elever som löpande noterar graden av motivation på en niogradig skala bestående av adjektivpar.Studien visar att vissa didaktiska tillvägagångssätt ökar elevers motivation. Berättande samt rörliga bilder i kombination med tal och musik visar sig vara de mest stimulerande metoderna, gärna anknytning till universella teman och perspektiv.

This paper investigates how students in the humanities in four universities in Sweden reflect on their education and the current view on the humanities as an education and a science. I want to investigate what impact the past few years public debate about the humanities have had on the students. What kind of beliefs and identities do the students of the humanities form and how do they discuss the universities, the choices they made in life and how do they feel about the future.This study is based on interviews with seventeen students in Sweden from four different universities. The research is also based upon a report that The Confederation of Swedish Enterprise (Svenskt Näringsliv) published in 2011 and the debate following that report. I have also made participant observations on the four universities to make a broader description for the reader.

In recent years, the demands for effectiveness and evidence in social work have increased in all work areas, including that of healthcare. This has sparked the discussion on concepts such as practical- and theoretical knowledge and their respective roles in social work. In the light of this, the purpose of this candidate thesis is to investigate healthcare social workers understanding of practical- and theoretical knowledge in the working process as well as their respective influence and importance. This candidate thesis is based on three interviews with social workers from different departments in Norrlands Universitetssjukhus in Umeå, Sweden. To provide range to the thesis, the interviewees were chosen from a purposeful sampling.

A clean and affordable energy source for cooking is deficient in developing countries. People rely on fuels that contribute to environmental, social and health problems.Biogas is an alternative energy source and an increased investment in small-scale biogas production can in several developing countries be found. Several projects have started to use the technology in developing countries because of the benefits with biogas. Some cases in the establishment of biogas plants have succeeded and some have not. The study is a literature review supplemented by two field studies.

This study was conducted in Kkingo district, west of Masaka, Uganda. It compared soil macrofauna abundance in non-agroforestry farms with that of agroforestry farms. The agroforestry farms had participated in the Vi Agroforestry´s program between 1995 and 2006, and continued on their own after 2006, when Vi Agroforestry left the area. The soil macrofauna is important for soil structure and processes that are contributing to soil organ-ic matter decomposition and nutrient mineralization. They are also predators of potential pests.

Background Swedish nurses are required by law to document nursing care. Studies have proved scarce in nursing documentation with regard to written language, the nursing process and the nurse´s caring perspective. Educating nurses in using the VIPS model have improved nursing documentation. Few studies have included nursing documentation of psychiatric care.Aim The aim of this study was to describe nursing documentation within psychiatric care of inpatient settings.Method A quantitative, retrospective descriptive research design was applied. A total of 60 nursing journals from a psychiatric department of six wards were studied.