Literature is an important part of the daily activity in preschool and it is also a powerful tool for reinforcing different norms.The purpose of this study is to explore, through qualitative interviews, for what purpose pedagogues in preschool use literature in their daily activity and what needs these pedagogues see for non-heteronormativity literature. The study also relates the needs that pedagogues see with the basic values presented in the Swedish National Curriculum for preschool.Literature is used in preschool for a wide range of purposes including; enriching the language, getting familiarized with the written language, show diversity, reinforce norms on how to be a good friend, as a starting-point for discussion, working with a theme or to have a fun time.The needs that the pedagogues see for non-heteronormativity literature can be divided in to three categories namely there is always a need, there is only a need when somebody requires that kind of literature to identify themselves with or there is only a need when somebody is being discriminated because of not belonging to the heteronorm.The need for non-heteronormativity literature being there always corresponds with the basic values in the Swedish National Curriculum for preschool and the recommendation that the basic values are visible in the daily activity of the preschool. The other needs doesn?t correspond with this, but it matches other parts of the Swedish National Curriculum for preschool..

This essay examines the communication value of music in television advertising. It studies different forms of music and whether these forms contribute positively or negatively to how television advertising is perceived and remembered. The forms are jingle, familiar song and unfamiliar song. 100 high school students participated in the study through a questionnaire.                      The study shows that music is an important tool that complements television advertisings visual aspects. Music creates feelings, emphasizes aspects of the image and clarifies the advertised message.

The aim of this study is to study how sustainability policies are implemented and perceived in the operations of a Swedish fashion company. The fashion industry is affected by strict controls when it comes to transparency and reporting of sustainability efforts. This contributes to a strong focus on sustainability. The theoretical framework revolved around institutional theory where the phenomenas of decoupling and recoupling were central. A qualitative case study was conducted where interviews were the primary source of data.

The purpose of this study was to examine the relationship between job satisfaction and leadership style as well as participants' perceived leadership style and job satisfaction. Sixty-two participants answered a questionnaire containing 56 questions regarding perceived leadership style and job satisfaction. The leadership styles examined in the study was transformative, transactional and laissez-faire leadership. The results showed a relationship between transformational and transactional leadership and job satisfaction but not with laissez-faire leadership. The results also showed that employees experienced a laissez-faire leadership.

National identity, multiculturalism and invisible norms are three conceptions focused on in this essay. They are discussed and analysed with the purpose of deepening deepen the understanding of their meaning. Further on they become instruments in a study of the Liberal Party's proposal for new politics of integration. My ambition is to distinguish signs of a Swedish national identity in this proposal and to interpret the party's relation to multiculturalism.The method of this essay comprises partly a literature study and partly a qualitative analysis of text.My discussion and analysis ended in an understanding of national identity and multiculturalism as complex and interrelated conceptions. I found parts of a Swedish national identity in the value of working, in the fear of the cultural unknown and of eventual anti Swedish culture, in the idea of Sweden as the best country in the world considering gender equality and in the strong defence for the Swedish language.

This qualitative study aims to study how sexuality is constructed in web articles on the movie Fifty Shades of Grey. The study is based on a social constructivist perspective where language is seen as constitutive of reality. The study is based on a Foucauldian discourse analysis which is used in order to see what is excluded and included in the articles? construction of normal sexuality. The result shows that there are similarities in how the web articles produce normal sexuality.

Using the models from van Maanen and Schein (1977) and Dutton et al. (1994), we have been able to investigate the socialization process and organizational identification both from the organizational as well as the individual?s perspective. The link between these two perspectives establishes a better insight into the company?s actual socialization intentions and the individual?s identification with the firm.

The aim of this Master?s thesis is to examine in what way the introducing of library plans in three municipalities have affected the work in library organizations. We base our study on a new institutionalist perspective, which focuses on changes in organizations from a social and interpretative perspective. By using this theoretical framework, it is possible to study how interpersonal relations affect the development in library organizations. Through qualitative interviews with ten librarians, we investigate how the establishing of library plans has influenced, and been influenced by, the library field and by the environment, i.e.

A carnival can not be stopped! A design pedagogical study of children and norms In Basel, the only Protestant carnival in Europe takes place. The carnival is called Fasnacht. For three days, there is a wild and uninhibited play with tradition, crossing borders and social criticism.The aim of this thesis is to expand the understanding of the concept of the carnival, and how to use it for an educational purpose. Three children from Basel have been involved in an workshop where they designed and talked about norms and power structures through the carnivalesque principle. The study is based on the questions: How can you use the carnival as a starting point for designing and talking about norms and power structures together with children? And; How can the design process support such a project? To spot this, I made arrangements for a design educational project.

This work has treated the subject of gender, with demarcation against the norms regarding appearance and beauty, conveyed by the media and how it affects society. This is expressed through social satire cartoons. This work has also led to an exploration of the importance of a personal drawing style and how it manifests itself..

Requirements engineering is a widespread topic in the research field of informatics. However, there is little research regarding lack of requirements documentation and how it is perceived. The same applies for how requirements engineering in retrospect can be implemented. This is a debated issue on blogs and forums but it has not been reflected in the research area.Therefore, this study concerns research questions regarding how the developers, testers and requirements analyst experience the lack of requirements documentation and how requirements engineering in retrospect can be implemented.To answer these questions, data collection has been conducted through qualitative interviews with individuals affected by this problem in their everyday work.This study has provided an explanation of how the problem is perceived and what the consequences are, both direct and indirect. The impacts are divided into three categories and are presented as, emotional consequences, system implications and consequences regarding re source consumption.

This work has treated the subject of gender, with demarcation against the norms regarding appearance and beauty, conveyed by the media and how it affects society. This is expressed through social satire cartoons. This work has also led to an exploration of the importance of a personal drawing style and how it manifests itself..

The ever-evolving information technology gives users more opportunities, but also put higher demands on them. The digital agenda of the state and society clarifies the objectives and effects academic libraries? development. E-books influence the development of organizational, economic, legal and political perspectives. At the University Library in Gävle work is ongoing. The process is controlled by the acquisition policy which makes it clear that e-books should be purchased if possible.

AbstractCorporate cultures have since the 80's, when the phenomenon was associated with a company's economic success, been a frequent research object. Corporate culture is then often described as something that can create efficiency, success and loyal employees. Often discussed about strong corporate cultures are that members in the organization have accepted the same norms, values and goals. Research also mention unique corporate cultures, where no organization is alike, depending their different stories, leaders, backgrounds or geographical locations.?? This study aims, through observations and interviews on an ethnographic basis, to describe the corporate culture in Stena Bulk.

The Ericsson R380 is a so-called smartphone, combining an advanced mobile phone with a Personal Digital Assistant (PDA). To evaluate the usability of the Ericsson R380 and benchmark it against the Nokia 9110 Communicator and the Motorola A6188 Accompli, a repeated measurements experiment was performed. 18 subjects (10 men and 8 women) with no previous experience of any of the interfaces participated. Half of the subjects had extensive experience from using Ericsson mobile phones and half of the subjects had extensive experience from using Nokia mobile phones. A set of 9 tasks to be solved on each interface was presented to the subjects.