Many companies choose to market their products and brands with help from celebrities. This is not a new phenomenon, though, this strategy is something that we consumers start to get used to and the risk that the consumer unconsciously unselects the message grows. A recently much-disputed theory is the use of incongruent marketing. This means that companies uses a marketing message with the objective to not match the consumer?s expectations.

Business across the Internet has increased in recent years and most companies that are selling trips have increased their sales online. Many companies that are selling trips strive for customers to receive and experience a personal service online. The meeting between the client and a webpage service system on the Internet should work. Service encounters are an essential part of the contact between customer and company and play a big part in how the first impression is perceived by the customer. To understand how a service encounter works, meeting face to face, companies need to understand how customers perceive that meeting.

The aim of this study was to compare perceived disability in daily activities, anxiety and depression for patients with chronic pain (>3 month), before and after rehabilitation. Another aim was to examine if there were any correlations between disability in daily activities and the extent of anxiety and depression before and after rehabilitation.For the measurements, Disability Rating Index (DRI) that measures disability in daily activities, and Hospital Anxiety and Depression Scale (HADS) ) which measures the extent of anxiety and depression were used. The study was carried out with 50 patients who had suffered from chronic pain and with the objective to return to work after rehabilitation. Of these, 90 % were female. The measurements were carried out at three measure points; before rehabilitation, seven weeks after rehabilitation and one year after rehabilitation.The main result did not show any statistically significant improvement in ability to perform daily activities.The only significant difference that emerged was an improvement in anxiety seven weeks after rehabilitation compared with before.

The purpose of this essay is to illustrate how the position of power / exercise of power are perceived in today's schools from the teacher's perspective. I have examined how students' freedom and democracy education interpreted in real life, and how this affects both teacher and student learning approaches. I would also highlight the need to set standards for children's psychological development related to the consequences will be. I have chosen to perform a qualitative research through individual interviews with five participating teachers from different experiences in different type of school. I have used the hermeneutic method of analysis to analyze the material.

Heart failure is the most common reason to hospitalization among persons over 65 years old. Self-care is an important part in the treatment of heart failure, but poor information and knowledge limits the ability of self-care and increases the risk of admission to hospital.The aim of the study was to investigate what information patients with heart failure describes that they receive from health care personal, how information is perceived, who provides the information, and on what occasions it is given. The aim was also to investigate whether patients' perception of knowledge about heart failure increased after hospitalization.The study is cross-sectional study with a descriptive design. A consecutive selection was used. A questionnaire was filled in by 28 participants.The study has shown that patients with heart failure largely experience information about heart failure inadequate.

Background: Quality of life is a concept of individual meaning which is perceived differently depending on the person experiencing it. To have a chronic disease in the lung, such as asthma, has an effect on the quality of life. Asthma affects people of all ages. It is a disease that causes a constriction in the patients? airways which leads to a feeling of suffocation which in turn produces a feeling of anxiety.Aim: The purpose is to illuminate which factors affect the quality of life in adult patients with asthma.Method: This is a literary review based on ten articles, both quantitative and qualitative, from four different continents.

The aim and purpose of this paper is to identify and investigate the effects of affirmative action as a tool to improve the equality of the sexes in a male dominated organisation such as the Swedish armed forces. The study takes a qualitative approach, using feminist theory as a point of departure. Primarily socially based differences between men and women are identified and the resistance towards change is taken into account.To understand the impact of affirmative action I have observed the political debate on the subject and contrasted it to the ongoing debate from within the armed forces. Extensive interviews have been held with both men and women from varying ranks and ages to understand what the overall opinion of the method is.My results show that there is a widespread animosity towards affirmative action as a method of improving equality. Both in the political debate and within the organisation in question.

Partly as a reaction to a perceived crisis in contemporary democracy, the nineties witnessed an upsurge in different forms of citizens? fora, dedicated to the promotion of increased participation by the citizen in the political process. Youth councils are a special point in case as they entail the general characteristics of a deliberative forum, with an emphasis on political learning. This study aims to undertake an evaluation of a regional youth council in the region of Skåne in the south of Sweden. Through qualitative analysis, the study aims to portray the origin, purposes and consequences of such a forum.

In the Swedish general election of 2006, the citizens were faced with the fact that there were two parties that called themselves a ?workers´ party?. It was not just the Social-Democratic Party, which we usually identify as a traditional workers´ party, it was also the Moderate Coalition Party, which we usually identify as a traditional conservative party, which during this suffrage also called them self the ?new moderates?. The central and the main election pledge for the new moderates took its standpoint in the idea that everybody should have a job.

The purpose of this essay is to illustrate how the position of power / exercise of power are perceived in today's schools from the teacher's perspective. I have examined how students' freedom and democracy education interpreted in real life, and how this affects both teacher and student learning approaches. I would also highlight the need to set standards for children's psychological development related to the consequences will be. I have chosen to perform a qualitative research through individual interviews with five participating teachers from different experiences in different type of school. I have used the hermeneutic method of analysis to analyze the material.

När en individ känner tillhörighet till en grupp ökar det individens psykiska välbefinnande, bland annat individens självkänsla. Syftet med denna studie var att se om tillhörighet till det svenska samhället ökade individens självkänsla. Därför undersöktes sambandet mellan tillhörighet till det svenska samhället och självkänsla. Deltagarna var 134 vuxenstuderande, varav 57 svenskar och 77 immigranter. Det fanns ett positivt samband mellan tillhörighet och självkänsla, dock var det ingen skillnad mellan svenskar och immigranter.

The aim of this qualitative study was to examine bereaved individuals? experiences of support from their social networks and participation in support groups. The theoretical framework is based on theories about social support and parts of the attachment theory. Data were collected from four interviews and analysed by the study?s theoretical framework.

The preschool should lay the foundations for lifelong learning in a good educational activity. Preschool curriculum is designed to enhance the quality of the educational activities. To translate the curriculum in business, the importance of early childhood special education knowledge. With regard to the completion of theoretical knowledge requires the ability to translate theory into real action. Professionalism is essential to anchor the curriculum in daily operations.The study's purpose was to investigate preschool teachers' perception of professionalism and how the implementation of the preschool curriculum in their daily business functions.The study was an interview with four pre-school professionals with the spread in age and experience.

The purpose of this thesis is to examine how gender is constructed in presentence reports written by social workers? as mandated by 11§ LUL. Young offenders are often assigned normative masculine or feminine attributes by personnel at treatment centers, girls are considered emotional and in need of support while boys are considered disorderly and in need of structure. Young female delinquents are victimized which affects their culpability; they are less likely to be held responsible for the crimes they committed. Young male delinquents are viewed as aggressive and in control; they are more likely to be held accountable for their criminal actions.

Education in information seeking is often traditional and focused on technology. When it comes to this sort of education, research proves it is unusual to pay attention to the interaction between students. My intention has been to examine if it is possible to pay attention to the interaction between students, in order to create more and better situations of learning. The issues in this work are about describing the students? interaction.