The aim of this qualitative study of service work in the private sector is to examine how the service worker experiences his/her work. There are three dimensions of the service workers experience in focus, and they are the base of my formulation of questions. The first dimension refers to how the service worker experiences the emotional labor demands from the employer. The second dimension concerns the relation between service worker and customer, from the view of the service worker. The third dimension problematizes how service workers experience efficiency.I have interviewed three call center customer workers and two hotel receptionists, using semi-structured interview technique.

Today a lot of consumer and media interest lie in food production. Food is something everyone of us has a relationship to hence foodstuff and their making is a topic of current interest.Cattle?s rearing is one of many factors that have begun to play a bigger role when consumersare selecting beef from the shops? meat counters. This may well be a result of productdiversification and greater investments towards marketing. Many cattle rearers considerseveral grounds for added values being linked to their products and consumers are becomingmore aware of these primary sector related added values.

In theory, the logic behind partnerships is simple: All organisations have strengths, but no organisation has all the strength required to do everything. Triggered by global perspectives and challenged by sustainability objectives, the United Nations Conference on Environment and Development (UNCED) in Rio de Janeiro in 1992 pointed out needs for corporate responsibility. In this conference, Private-public partnership, PPP, was identified as a potential way to work towards sustainability, especially as a way to emphasize a corporate responsibility commitment. Nowadays, organizations exist to satisfy the needs and interests of all their stakeholders, such as customers, markets, shareholders, as well as secondary stakeholders such as media, NGOs, and society at large. Addressing all stakeholders and working towards a sustainable business development makes PPP a potential solution, but also a source of challenges.

This essay recognizes and criticizes a commonly held assumption that Corporate Social Responsibility (CSR) functions as a ?savings account of trust? between corporations and consumers. Based on five focus group interviews, the authors discuss how corporations that engage in society can sometimes raise and sometimes destroy the trust of potential consumers. One of our main findings is that CSR seems to raise the expectations among consumers. We then compare this phenomenon with the classical theory of the disconfirmation paradigm.

Abstract The purpose of this essay is to compare in what way pedagogues in pre-school in comparison to pedagogues in school use music as an implement to stimulate children?s language development. The essay is built on qualitative written interviews on four pedagogues, two pre-school teachers and two class teachers, along with relevant literature concerning music in relation to language development.In the interviews it was shown that music is used in a greater extent by the pre-school teachers, compared to the class teachers. Activities containing elements of music is situated on a daily basis in preschool, where the two interviewed pre-school teacher?s works.

This thesis deals with the issues of participation and influence in the multicultural society. The aim with the study is twofold, first to identify determinants improving participation and influence in this context, and second to see if the ecouragement of a strong civil society in ethnic segregated areas is a possible way forward to a multicultural democracy. This is conducted through a case study of brobyggarna in Malmo, Sweden, and how they as an integration policy is working with these questions. Six qualitative interviews have been conducted with seven persons workning as brobyggare or in close connection with them. Toghether with readings of earlier research this material is analysed through an eclectic model with theories put together in five analythic dimensions, Multicultural democracy, Social milieu, Unequal possibillities to participate and influence and Local powerstructures.

This thesis examines how to improve the exhibition of products within retail for clothes and gift articles. The purpose is to investigate and test how light sources and different directions of light affect how the products are perceived regarding their exhibition. Our question formulations are:To what degree does the level of light in combination with the background of the interior design of a shop affect whether a product is perceived more or less attractive?What can we recommend to make the exhibition of products more attractive? From our observations shops nowadays have relatively high levels of light when they expose products on vertical areas. We have looked on the recommendation from ?Energimyndigheten? in order to see what they think is important when designing retail lightening.

This report is the result of a thesis as been implemented during the spring term 2009 atthe University of Gävle.The company Bruks produces mobile chippers which are used for chipping loggingslash, roundwood and parts of trees. The chipper is powered by a separate diesel engineand the chipper can be assembled on trucks, trailers or some other carrier vehicles.When the chip has passed the chipper drum, the chip is collected in an integrated binwhich is mounted on the vehicles frame with dumping yokes. When these dumpingyokes were designed they were probably created with large material dimensions. Theaim with the degree project is hence to study the strengths of materials and, if possible,to suggest an arrangement that can decrease the total weight on the dumping yoke onBruks´ mobile chippers 805 CT.The CAD-program Pro/ENGINEER was used during the project for outlining the 2Ddrawings,as distributed of constructors on Bruks, to solid 3D-parts. The three-dimensionalassembly from Pro/ENGINEER was transferred to Pro/MECHANICA.

AbstractBackground: Cancer is a leading cause of death worldwide and accounted for 7.6 million deaths, about 13% of all deaths, in 2008. Several factors can affect patients' quality of life such as physical and psychological symptoms, relationship to people around and the environment. In palliative care professionals need to have good knowledge in order to improve patient quality of life and to give them as good a life as possible in the final stages of life.Aim: The purpose of this overview study is to describe the experiences of quality of life in patients with incurable cancer.Method: We conducted an overview study that was based on ten scientific articles. All articles are qualitative studies, from the year 1995 - 2011, and are from Sweden, Finland, UK, Canada and the USA. Qualitative analysis was used to group the various themes and subthemes for overview study purpose.

Competition is keen in the fashion industry of today. Homogenous products and prices aredriving competition and most firms are struggling hard to attract customers. Brands havebecome one of the most important assets for success and are often critical for the choices of theconsumers. A strong brand is often considered as a substantial value in the eyes of the consumerand gives the individual firm a competitive advantage in the marketplace. To build a strongbrand it takes that the brand identity not is in conflict with the brand image of a firm or a product.Sometimes one of these conflicts exit and sometimes the firms are not even aware of it.In this thesis we study how two firms, Lindex and Prada, perceive their own image and then wecompare how the images of the firms are perceived by the customers.

Aim: The aim of this essay is to study the external communication of Science Park Jönköping, how they want students in Jönköping to perceive them. Further we would like to compare thatinformation with how students in Jönköping actually perceive Science Park Jönköping. Do the both pictures agree?Method/Material: Together with literature studies, a qualitive method has been used.Two interviews with the managers of Science Park, and five focusgroups with students havebeen conducted.Main Results: The main result from the focusgroup interviews shows that the students perceived image of Science Park correlates in many ways with Science Parks profile. But the study also shows that Science Park do not apply many of the relevant theories that would benefit their marketing..

Research where personality in animals is studied is becoming more and more common. In this area there are different concepts like behavioural syndrome and animal personality and they usually talk about consistency in behaviour over time and situations. This consistent individual behaviour can be used as an indicator of how individuals can handle and adjust to new situations in the environment. Because of this, personality studies in animals are very important in animal welfare. In this study personality in dairy cattle in lose housing were studied.

My aim is to examine the special form of interaction between users of the shut-in service and the responsible librarians. My purpose is to examine how mediating of literature can be pictured in correlation with shut-in services. How do librarians describe their experiences of the shut-in service? What roles of mediating can be perceived? How can interaction interpreted in the context of the shut-in service?The material was acquired by doing qualitative interviews of five librarians who works with shut-in service. This study is based on the theory of Åse Kristine Tveit.

AbstractCities are once again becoming the locus of economic, social and political processes. The effect of these processes on the city is two-fold: one one hand they threaten to fragment and dislocate the city and the actors within them, on the other hand they give actors within cities new opportunities to react and mobilize resources towards different strategies of integration. The latter gives rise to what Patrick Le Galès calls the collective actor-city. The aim of this thesis is to explore the notion of the city as a collective actor in a swedish context by utilizing Le Galès theory of european cities as collective actors in an abductive case study on the city of Malmoe. By utilizing Le Galès five dimensions that make up a collective actor I analyze interviews conducted with city officals aswell as documents produced from the city wide plan of action Welfare for everybody.

The main focus of this study are the textile prints created by Astrid Sampe (1909-2002). Her fabrics can tell us more about her than a biography ever could. They can reveal how we experience patterns, why we are attracted to them and how our preferences can evolve over time. This study examines four different patterns, and the thesis aims to define Sampe and her textile prints using three different theories and a formal aesthetic analysis. Modernistic and postmodernism theories are relevant when explaining the period where the fabrics were created and how Sampe's ideas were conceived during her lifetime.