AbstractTitle: Electoral campaigns, social media and young voters ? a studie of how Moderaterna andSocialdemokraterna are going to reach out to the young voters in the electoral campaign of2010. (Valkampanjer, sociala medier och unga väljare- en studie av hur Moderaterna ochSocialdemokraterna ska nå de unga väljarna i valet 2010).Number of pages: 45Author: Sara RothmanTutor: Göran SvenssonCourse: Media and communication studies CPeriod: Autumn semester 2009University: Division of Media and Communication, Departement of Information Science,Uppsala University.Purpose/ Aim: The aim of this essay is to research how the two largest parties in Sweden,Moderaterna and Socialdemokraterna, are going to reach out to the young voters in theelectoral campaign of 2010. I will also find out how the young voters are going to collecttheir information before the election. That information will be compared to the strategies ofthe parties, in that way I can tell if their strategies match the young voters plans ofinformation search.Material/Method: In my eximination I chose to use two informant interviewes and fourdifferent groups of discussion.

AbstractTitle: Cheap Monday ? A qualitative study of the consumers? opinions of the brand (Cheap Monday ? En kvalitativ studie av konsumenternas åsikter om märket)Number of pages: 38 (40 including enclosures)Author: Oskar NorlanderTutor: Göran SvenssonCourse: Media and Communication Studies CPeriod: Autumn 2007University: Division of Media and Communication, Department of Information Science, Uppsala UniversityPurpose/Aim: The purpose of this essay is to examine from the customers? perspective how the Swedish jeans-brand Cheap Monday in just three years time could become such a prominent brand on the Swedish market. An additional purpose is to examine whether there is some kind of brand community connected to the brand or not.Material/Method: The main method used in this essay has been qualitative interviews with ten consumers of the brand. The answers from these interviews has then been analysed using two different theories, Keller?s Customer Based Brand Equity and Muniz and O?Guinnn?s Brand Community.Main results: The main results of this essay is that Cheap Monday is a brand that has become successful due to people?s perception of who the users of the brand are.

AbstractTitle: The picture of the Swedish church - Young peoples image of the organization in comparison with the organizations profile (Bilden av Svenska kyrkan ? Unga människors image av organisationen i jämförelse med organisationens profil)Number of pages: 55 (57 including enclosures)Author: Ebba GöranzonTutor: Göran SvenssonCourse: Media and Communication Studies CPeriod: Fall 2006University: Division of Media and Communication, Department of Information Science, Uppsala UniversityAim: The aim of this essay is to study the external communication of the Swedish Church, and how they want young people (16-18 years old) to perceive them. Further I would like to compare that information with how young people actually perceive the Swedish church. Do the both pictures agree?Method/Material: Together with literature studies, a qualitive method has been used and four focus group interviews with a total of 16 informants have been conducted.

This paper examines the potential benefits of using augmented reality as a tool for visualizing furniture in a buyer?s own environment before buying it. A simple prototype is developed and tested.  The steps for developing the prototype are described in great detail as well as the tools being used. The prototype is tested both on people working in the furniture business as well as people with experience in buying furniture online. In conclusion the results from the user tests are analyzed and the potential benefits are described.

It is very important to gain knowledge and better understanding for people with dyslexia in other words people with reading and writing difficulties. I have therefore chosen to learn more about this subject. In my study, I have focused on adult people with dyslexia.This study is about four student teachers different experiences of dyslexia during their studies. The aim is to find out how the student teachers diagnosis has affected their education situations of these areas; the need for help, environmental significance, management of the different reading and writing tasks in their education and the advantages they believe there is in their future work as teachers.As a research method I have used qualitative research and qualitative interviews. The participants in this study are four female persons in the ages of 23 to 25 years old.The results showed that the need for assistive help devices varied because of the student teachers different experiences.

Syftet med denna studie var att se hur pass medvetna medarbetarna på vuxenförvaltningen inom Eskilstuna kommun var om de jämställdhetsmål som finns i kommunens egna styrdokument om jämställdhet. En webbaserad enkätundersökning har genomförts där 130 enkäter skickades ut. Respondenterna har fått svara på olika frågor runt styrdokumentet och fått ge förslag på förbättringar.  En kvantitativ metod har använts och materialet har analyserats utifrån det teoretiska perspektivet social konstruktivism samt tidigare forskning. Tidigare forskning har visat att det kan vara svårt att implementera en handlingsplan eller styrdokument i stora organisationer på ett tillfredsställande sätt. Resultatet av den genomförda undersökningen visar att få av respondenterna är medvetna om att styrdokumentet finns och bara ett fåtal har läst dokumentet och är medvetna om målen som finns uppsatta..

The purpose of this essay is to examine the Swedish people?s level of knowledge about crowdfunding and their incentives and deterrents to crowdfunding investments. Early on crowdfunding was divided into two objectives: reward based and equity based crowdfunding. The division of objectives is logical due to the differencing conditions of the motivation for investors to invest. Supported by theories in crowdfunding incentives, commitment-trust, the prospect theory, and the diffusion of innovations, we aim to establish a comprehensive line of reasoning to support our model of motivation in the conclusive chapter.The results of this essay were achieved by a combined method.

Sense of coherence amongst employees with reduced work-capacity at Samhall.Sanela Jakupovic TrostekScientific essay in public health, 15 hp, Academy of Health and promoting Working Life, University of GävleThe aim of this study was to examine how employees at Samhall who has reduced work-capacity experienced their sense of coherence (SOC). The study includes gender, age and civil status in the analysis. The study includes 34 respondents which are divided as 20 men and 14 women. To measure SOC a quantitative method with a 29 standardized questionnaire was used.It was found that the employees felt, in general, low SOC, which means more difficult adaptation to their life situation. Noteworthy is that 70 % of the men in this study showed low SOC compared to 35,7 % of the women.One conclusion that can be drawn is that within Samhall, it showed that women had a higher SOC mean value than men which means they are more equipped to handle, understand and find meaning in their work life. Keywords: Antonovsky, Samhall, disability, work-capacity, sense of coherence (SOC).

This thesis is a study over changes and similarities of people's activities in Berzelii park, with focus on the second half of the 19th century and present time. As one of the oldest public parks in Stockholm, Berzelii park has been a place for outdoor activity for more than a hundred years. During that time both the park and the society have undergone changes, but people are still using this green area in the city centre in a similar way as generations before have done. It is still a place for social gathering and during the summer month the park invite for optional and social activities such as a pause in the sun and pic-nic with friends. Some customs has disappeared like the 19th century social stroll, but through small changes in rules or design others have become given, like using the lawns as seating..

Students who do not achieve the different credentials that Elementary schools demand because of their mental disability, have the alternative to go to special school. Special school has a reduced course of studies, which correspond  to the students' different conditions and qualifications. The students who go to special school have done assessments to establish their need of extra help and support in their education. This paper want to show how the schooling of the children can be experienced from a parental point of view. Parents with children with special needs constantly have to make different choices to promote their children's development. In this study the parents of disabled children have been interviewed about their children's participation and intergration in ordinary schools and later in special schools.

Background:The concept of transition means a change in a person's life where he or she is forced to adapt. There are different phases in life that results in different adaptations. In this essay, transition is described as the physical and mental journey between the home and an elder care facility. The Aim was to describe elderly people's experiences of transition when moving from their previous home into an elder care facility. The Method used was a literature review.

There is a legend about a church on the island of Orust in the small village of Tegneby. The legend tells a story about a hidden church bell in the mysterious hole in the creek.?During a war long time ago, people were afraid that the King Gustav Vasa would take their church bell to use as material for cannons. So the people in Tegneby hid their beloved church bell in a hole in the creek below the church and there it remained for seven years?  (main legend)The aim of this paper was to find out if this legend still is alive in the area of Tegneby.

We are getting smarter. Our knowledge of the world around us is increasing rapidly and our population spend a big portion of their time in school studying it. But art and craft are moving out to give room for more theoretical subjects. Today many of us can not even fix a torn shirt without help. We buy new ones, they are cheap enough.

The purpose of this paper was to examine how clients on the unit for adults at Södemalms district administration (Stockholm, Sweden) with severe mental illness and substance abuse differs from other clients with substance abuse at the baseline and at follow-up one year later. We have used a quantitative method and analyzed material from ASI-interviews performed at the adult drug abuse unit at Södermalm during the time period 2002-2010. At the baseline the clients with substance abuse and co-occurring severe mental illness have more problems than other clients, primarily in the area of mental health. They spend more time alone and are more likely to engage in illegal activities. Interviewers assess their situation as more serious and that they need more help in all of ASI's areas of life than other clients.

1.1 billion people are today living without sustainable access to improved water. The debate over the water sector has been dominated by the discussion over whether public or private actors are the most competent to manage it. In this paper the arguments pro and contra the two positions are presented to try to overview the debate and to try to find new ways to approach the question of the people living without clean water. By examining possible alternatives towards the discussion of public and private actors, it might result in some new approaches on how to move closer towards a solution. One alternative is local, small- scale projects which focus on the situation of the targetgroup in most need.