The purpose of this study was to find out what some young adults who have grown up in Husby themselves for perception of the area, what do they think they brought with them of their childhood there, and find out what they think others do not live in Husby has view of the area. In our study we also tried to find out what the young adults raised in Husby think about the media's influence on public perception of the area Husby, and what they think about the neighborhood's future. The main results that we believe we have come up with is that the media seems to have a big role in the creation of our beliefs. The respondents indicate that they think the media portrays an unfair picture of the suburb and its inhabitants. We believe it is very important that people meet to avoid the categories "us" and "them" to be formed.

This study examines the view of the people, unemployed in the city of Växjö during the period from 1820 to 1860. The focuses are on the perspective in which these people where seen by the municipal executive board in the city of Växjö. The result of this study shows that the rulers had a conservative wiev of them who were unemployed. Usually, the meaning was that their situation was only caused by their own laziness. Starting ?Workinghouse? was the best way solving the problem with them who were unemployed, was the common opinion in the view of the rulers..

Several studies have shown that the Swedish labour market for different reasons is characterized by ethnical discrimination and that people who have another cultural background than Swedish are being excluded. Most studies done within this area have been focused on why it is harder for immigrants to enter the labour market and identifying the contributing mechanisms for this phenomenon. Instead the aim of this study was to see how the immigrants view their own cultural identity and background and how they perceive that their cultural competences are being valued when they apply for a job. To examine this, the following problematic was used: How does a person who has been brought up with both the Swedish culture and another culture look at using this as a cultural competence when they apply for a job. Two different theories were then applied to analyze the problematic, Erving Goffman´s theory about Stigma and Norbert Elias theory about the Established and the Outsiders.

This paper aims to investigate what part Swedish media plays when it comes to portraying hiv and people infected by the virus. The study comes from articles published in Sweden's two largest daily newspapers, Dagens Nyheter and Göteborgs Posten, in 2007.By using discourse analysis we found that hiv within Sweden is described as related to riskgroups or risk behaviour and that individuals with hiv is portrayed as average people living normal lives. Except for the above described pattern, stories about so called hiv-men frequently occur. Overall, the words abroad and foreigners are reproduced in articles about individuals living with hiv or aids. When it comes to articles describing hiv abroad, aids is more in focus and people living with the virus is portrayed as innocent victims.

In communities today nearly everybody has a Smartphone and they bring it everywhere. What we think is interesting to observ is how people find value in Smartphones and applications. We aim to answer this question through three part questions: where in the buyer process they experience value, what they think is value and if there are any diffrences between the value men and women recive. We choosed to both have an quantitative and a qualitative method and a inductive way of working. Through our study we found out that people wanted the Smartphones and applications to be easy and they experienced value in the buyer process when its quick, adapteble and when it makes the day easy and we also found out that it wasent any differences between the value men and women recived..

The aim of this study is to, by individual interviews focusing on specific dimensions of supervision,examine how integratively educated PTP-psychologists experience the interactionin the supervision they receive as a part of their PTP-work and to describe if and how theyexperience that these components of the supervision promote, does not exert a direct influenceon or restrain the preservation and development of an integrative psychotherapeuticapproach and -attitude. The eleven people who are interviewed for this study all belong tothe group of psychologists who graduated from the first group of psychologists with an integrativepsychotherapeutic approach at Örebro university in the year of 2007 and who arenow completing their PTP-work. The interviews were analysed according to a qualitativecontent analysis. The results show that ten out of eleven PTP-psychologists experience thatthe interaction in the supervision is either good or excellent and that this promotes or doesnot exert a direct influence on the integrative approach.Keywords: Supervision, PTP-psychologist, integrative approach..

This thesis deals with young people´s attitudes towards advertising on Facebook, which type they prefer and how it should be presented. The purpose of the essay is to offer advertisers a better knowledge concerning the Facebook users advertising preferences. This knowledge can be used to produce advertising with a higher chance of acceptance among Facebook users. The results have been collected by a quantitative survey and they are presented in statistic form. One of the main results was that young people wanted a more individual adapted type of advertising.

Today we live in a more or less globalized society where borders do not pose the same obstacle as before. This is why it is interesting to examine whether different countries have similar views on how to communicate with a specific audiencePurpose: The purpose of this thesis is to use the data gathered to inform businesses with information. The information can then be used to assist companies when it comes to advertising, the design of messages and the choice of media channels when communicating with people born during the 80?s. Furthermore, the investigation intends to find out if there really is a global market for people born during the 80?s.Method: The authors believe that a purely quantitative or qualitative approach is not appropriate.

The aim of this study was to develop knowledge about the social workers' importance for unaccompanied children's integration in the Swedish society. In order to investigate this we also have to distinguish other people who are important for the unaccompanied children. The method used in the study is qualitative interviews and we have interviewed four unaccompanied children and three social workers to reach the results. To analyze the results we have used symbolic interactionism and Antonovsky's theory about sence of coherence. The results showed that it is important for unaccompanied children to have access to significant people to integrate and they also have to learn values and attitudes which exist in the society.

The Swedish RE curriculum states that a major purpose and aim of education inreligion is to make the students accepting and understanding of people, regardlessof religious beliefs and conceptions of life. Previous research has shown that thereare tendencies indicating that these goals are not being attained thus Swedish adolescencespeak of religion and religious people in a stereotypical manner. Thesetendencies are causes of concern which is why this study seeks to make a contributionto the previous research. This research is required since there may havebeen a change in terms of results since the last study was made. In addition, resultsfrom research that are based on interviews are hard to generalize.

Today you can pay in many different ways. You can for instance use cash, credit cards, internet and now even with your mobile phone. Today we can also see new types of technical payment solutions being developed, such as Near Field Communication (NFC), mobile banking or through the use of QR-codes. We have today many different payment methods; therefore it?s interesting to see which payment method people prefer the most.

This thesis concerns the mesolithic relation towards animals and hunting habits among people in Skateholm, Tågerup and Vedbæk - Bøgebakken. The aim is to look at the societies from a cultural point of view and demonstrate that the people living there identified themselves with animals and adapted their lives, their hunting and their burial customs according to rituals and believes concerning animals in their surroundings. The result is convincing and clearly shows that animals where treated differently in manors which can only be explained with specific cultural relations towards different kinds of animals..

Denna studie har haft som syfte att ta reda på vilka effekter samverkan mellan Polisen ochfrivilligorganisationen Missing people i Västra Götaland leder till och hur respektiveorganisation hanterar effekterna. Vi har intervjuat totalt åtta personer, vid sex olikaintervjutillfällen. Intervjumetoderna har varierat mellan en telefonintervju, en gruppintervjuoch enskilda intervjuer. I både gruppintervjun och de enskilda intervjuerna har vi träffatintervjurespondenterna personligen.Utifrån vår studie kan vi se att samverkan mellan polismyndigheten ochfrivilligorganisationen Missing People genererar samma effekter som samverkan förväntasgöra mellan två myndigheter. Samverkan mellan två olika organisationskulturer resulterar intenödvändigtvis i en organisatorisk krock utan kan generera positiva effekter.För en fungerande samverkan är det viktigt att tänja på de organisatoriska gränserna,acceptera och anpassa organisationen till de aktörer man samverkar med.

This study will examine if caregivers, working with people with dementia problems, is in need of support and in what way they see how the support should be designed. Previous research shows that there are many factors in elderly care that affect all of the caregivers. Working with people in this sort if dependence, requires a lot of the caregivers, both mentally and physically. To study if the caregivers consider themselves to be in need of support, and in what way they see how the support should be designed, the study employs a qualitative approach using to types of interviews, one focus group with four assistant nurses, and two individual in-depth interviews with the administrative personnel and one nurse. The results show that the need for support for the caregivers exists. Caregivers working with people with dementia problems, daily face difficulties, some more difficult to handle than others.

In recent years, more and more people have started to live double lives. Blogs, Facebook, YouTube and Twitter have created conditions so that we increasingly live virtual lives on the Internet. The gathering of people in this way entails both risks and opportunities for businesses. This study aims to explain how the phenomenon of social media has affected trade and service companies in a marketing and communication perspective. The idea for the essay came to us after we had observed how different behaviors in companies? concerning social media could vary a lot, and how we felt that this affected our personal view of the brands.