The purpose of this paper is to investigate in which aspects the public library is affected by its local community. This is re-searched by means of an exemplified case study of a Swedish public library in which we analyze governing documents and the library website with respect to environmental scanning and mar-keting of library services.The research questions are: How are the local community?s demands on the public li-brary being described in the governing document? How is the public library?s response to the demands of the local community being described in the operational plan? How are the demands of the local community, as shown in the governing document and the operational plan, re-flected in the marketing of library services on the library website?Our conclusions are that:The demands of the local community are described in a general fashion in the governing document, but there is a lack of concrete political guidelines.The public library's response to the demands of the local commu-nity is described to some length in the operational plan, but not with respect to economical factors.The demands of the local community are reflected to some length in the marketing of library services on the library website. Many of the overall themes that we identify in the governing document and the operational plan can be found in the marketing directed towards important target groups..

Unga möter unga is an activity that concentrates on sexuality, coexistence and relations. The project was founded by ?Ungdomsmottagningen centrum?. Ungdomsmottagingen centrum collaborates with the University of Gothenburg in implementation. When us students of socialwork programs have our practical vocational training place during term six we get the possibility to choose to participate on this activity aside of our other practical training.

AbstractThe aim of the studie was to investigate if the Pediatric Early Warning Score system, PEWS, is an useful instrument on a children's inpatient ward, regarding the detecting of deterioration in children's vital signs. For this, a quantitative descriptive design with qualitative elements was used. Method: Study specific questionnaires were distributed to 86 persons (helpnurses, nurses and doctors). Of these, 36 answered and sent back the surveys. Results: Of 36 responses 25 felt experienced a faster detection of deterioration of vital signs in the child.

Bakgrund: I över ett halvt sekel har rökningens skadeverkningar varit kända, menfortfarande är det många i alla befintliga samhälls- och åldersgrupper som röker. En rökarebörjar ofta med detta tidigt i livet och rökningen vidmakthålls med påverkan från inre ochyttre faktorer. Rökning är det största förebyggbara folkhälsoproblemet och orsakar en storsjukdomsbörda trots en minskning av rökning nationellt i Sverige och globalt den senastetiden. Syfte: Syftet med litteraturstudien är att beskriva mindfulness, medveten närvaro, ochdess inverkan vid rökavvänjning. Metod: En allmän litteraturstudie där vetenskapliga artiklaranalyserats och essensen av resultat sammanställts och ordnats i teman.

[Saknas].

In an effort to evaluate the effects of restorations of float ways on population density of stream dwelling fish in relation to the changes in habitat, I studied the physical habitat restored and channalized sites and their population density of brown trout (Salmo trutta L.) in three streams in the municipality of Sorsele. The differences between the channalized and the restored sites where most noticeable regarding substrate which where generally coarser in the restored sites. The analyses showed that the proportion of habitat that where suitable to the age class 0+ where significantly lower in the restored sites compared to the channalized sites. Regarding age class ?2+, no statistical differences in habitat quality were found.

The Bovine respiratory syncytial virus (BRSV) causes bronchiolitis and interstitial pneumonia, predominantly in calves, and is a major cause of bovine respiratory disease worldwide. In humans, BRSV is paralleled by the closely related Human respiratory syncytial virus (HRSV), an important cause of respiratory disease, most severe in infants.The clinical signs and pathology during RSV infection is caused, not only by the direct effects of viral replication, but also by the response of the host immune system. The immunopathology of RSV has long obfuscated our understanding of the disease, and development of effective treatment and vaccines will be very difficult until greater knowledge is gained.One of the components of the immune system that has come into focus in RSV research the last few years, is the Toll-like receptor 4 (TLR4). The TLR4 receptor is well known as the receptor that binds lipopolysaccaride (LPS), and initiates the host response to bacterial infection. Recently, it has been shown that the fusion protein of RSV also interacts with, and up-regulates the expression of, the TLR4 receptor.

Kränkande behandling och mobbning är ett samhällsfenomen; där det finns människor finns det även kränkande behandling och mobbning. Vad som är kränkande behandling är upp till personen som blir utsatt att avgöra och upprepade kränkningar inom samma sociala forum benämns som mobbning. Forskning har visat att det råder en viss osäkerhet och delade meningar huruvida både kränkande behandling och mobbning kan förekomma inom förskolans verksamhet. Syftet med denna studie är att undersöka vad biträdande förskolechefer har för erfarenhet av mobbning och kränkande behandling relaterat till förskolan samt om de arbetar med att förebygga mobbning och kränkande behandling på förskolan. Ett delsyfte är att undersöka hur kränkande behandling och mobbning kan yttra sig på förskolan samt kartlägga hur den lagstadgade handlingsplanen ser ut och hur de använder sig av den i sitt förebyggande arbete mot mobbning och kränkande behandling.

AbstractTitle: It?s not just a comment ? a study about Crisis Management on Social MediaAuthor: Malin Pettersson 910624 and Amanda White 920310Year: Spring 2014Level: Bachelor degreeDepartment: School of Business and EconomicsSupervisor: Carina HolmgrenExaminer: Frederic Bill Purpose: The purpose of this paper is to develop and test a theoretical model for Crisis Management on social media. Method: The overall literature that was found consisted of traditional Crisis Management and the communication that goes with it, and it was mainly written for traditional channels such as newspapers. The theories could not concretely describe how organizations should handle crisis in Social Media. Therefore, this study focuses on if and how organizations can use the traditional theories when working with crisis management in social media. Through a qualitative method the study has examined and tested the model on three crises, and subsequently improved the model based on the empirical material and  the analysis that was made. Conclusion: The conclusion found that organizations need to adjust their crisis management after following guidelines for it to work on social media:-    Strategies should be limited to only one, and be either a rebuilding strategy or a bolstering strategy.-    The focus should be on emotional communication, and regarding the rational aspects the focus should be on actual actions and plans for the future.-    Clear guidelines for what type of questions and critics that should be answered should be set.

The Bovine respiratory syncytial virus (BRSV) causes bronchiolitis and interstitial pneumonia, predominantly in calves, and is a major cause of bovine respiratory disease worldwide. In humans, BRSV is paralleled by the closely related Human respiratory syncytial virus (HRSV), an important cause of respiratory disease, most severe in infants.The clinical signs and pathology during RSV infection is caused, not only by the direct effects of viral replication, but also by the response of the host immune system. The immunopathology of RSV has long obfuscated our understanding of the disease, and development of effective treatment and vaccines will be very difficult until greater knowledge is gained.One of the components of the immune system that has come into focus in RSV research the last few years, is the Toll-like receptor 4 (TLR4). The TLR4 receptor is well known as the receptor that binds lipopolysaccaride (LPS), and initiates the host response to bacterial infection. Recently, it has been shown that the fusion protein of RSV also interacts with, and up-regulates the expression of, the TLR4 receptor.

This is an ethnographically inspired study focusing on multilingualism in a Swedish preschool setting. The purpose of the study was to find out how the children perceived their multilingualism and how it was expressed by the children in the interaction with teachers and peers. The research questions were as follows: How is the multilingualism expressed in the day to day interaction in preschool? What significance does the daily interaction with peers and educators have for the children?s perceptions of their multilingualism? How do the children perceive their multilingualism and the value in their multilingual abilities?  To answer these question methods inspired by ethnographical studies were used, namely participant observation and semi-structured interviews with the children.   Theory was used from two areas; childhood sociology as theorized by Corsaro with the ideas of peer cultures and interpretive reproduction, and the sociology of language with the theory of collaborative empowerment as introduced and developed by Cummins. The children in the study were seen as social actors who are important here and now and who contribute to the development of society.   The study showed that the multiple languages were visible in the preschool, but that the Swedish language was upheld as the norm and the language of communication; no children were recorded playing in their ?home language? during interaction with other children.

The increased media clutter requires of brand managers to be innovative and creative in their choices of marketing communications in order for brands to be salient in the minds of consumers. Recent studies emphasize incongruent marketing as a means of "standing out" from this competitive clutter and reaching existing and new potential customers. The aim of this thesis is to examine the effects of brand incongruent sponsorships (sponsorships which are incongruent with established brand associations) on consumer response to well-established brands from the perspective of high and low levels of loyalty. A quantitative survey was conducted and the results show that incongruent sponsorships improve brand attitude, brand interest and brand credibility, while not affecting ad attitude, purchase intention and word-of-mouth intention for customers of low loyalty. For highly loyal customers the findings were that brand attitude, brand interest, brand credibility, purchase intention and word-of-mouth intention remained unchanged while ad attitude decreased.

AbstractKitty-böckerna har sedan 1950-talet lockat unga flickor att läsa och bli en del av en fiktiv spännande värld. Det var en ny typ av flickbok, som lyfte fram en ung, vacker och kompetent kvinnlig detektiv som radikalt skilde sig från tidigare traditionella böcker avsedda för flickor. Med en långseriebok som än idag är en del av unga flickors gränsliv mellan barndom och ungdom hjälper författarsyndikatet Carolyn Keene unga flickor att glömma verkligheten runt sig och iklä sig rollen som hjältinnan Kitty.Syftet med uppsatsen är att visa vilka inslag som indikerar vilket årtionde boken för in läsaren i. Med hjälp av reader-response-teorin kommer också sådant läsaren själv i relation med texten skapar att lyftas fram. Läsning av Kitty-böckerna i vuxen ålder har också uppenbarat sådant som helt saknas, sådant som skulle kunna vara relevant i böcker skrivna ursprungligen i Amerika.

Different forms of relaxing methods can be used in rehabilitation for individuals with tinnitus and Ménièré?s disease. Research continues to find convincing proof of effects from the different methods. This study presents methods of relaxing, massage and Mindfulness, as possible complementary rehabilitation tools.The purpose of this study was to investigate opinions about relaxing from professionals working with hearing care. A qualitative approach with phenomenological influence was chosen for the study.

The purpose of this thesis was to investigate whether accounting quality is a priced factor by investors. The event studied is the release of year-end result and the release of the annual report. To assess accounting quality a sample of 30 companies listed on the Stockholm Stock Exchange during 2003 to 2007 are studied. We assess accounting quality by the absolute size of discretionary accruals using the modified Jones model developed by Dechow et al. (1995).