This Master's thesis aims to investigate the reference interview using the discourse analytical method discourse psychology. The reference interview has been studied thoroughly, and its importance has been proven repeatedly within the field of Library and Information Science (LIS). However, it has never been studied from a discourse analytical point of view before.The material for our study was gathered at Malmö public library, and consists of 10 tape-recorded and then transcribed reference interviews. Our study shows that there are several discourses within the reference situation. The dominating discourse, the reference interview discourse, is found within all the reference interviews.

The purpose of this study is to investigate and increase the understanding of how the two commercial companies IKEA and SAS and the two aid organizations/nonprofit organizations UNICEF and Save the Children use perceptions of Christmas to produce messages in their Christmas advertising/commercial film. The study also discusses if there may be communicative and pictorial similarities and differences in how these brands constructs messages in commercials, and why it may be that the brands choose to use these messages in commercials based on the recipient possible interpretations. The theories used in this study are promotional culture, framing theory, preferred meaning, semiotics (denotation and connotation), myth and rhetoric (ethos, pathos and logos). The method used to answer the purpose and issues are the qualitative method that uses the theories semiotic and rhetoric to analyze the material. The study's results derived from the qualitative content analyzes of the material (the brands IKEA, SAS, UNICEF and Save the Children Christmas advertising films) show that IKEA message might want to show that they want to help the customer and that they pay attention to the customer needs.

???In this thesis I discuss the adaption of the speaker to the audience, and suggest a radical re-imagining of both the act of adaption and the reasons why adaption is necessary. My main purpose is to introduce social complexity into what I see as the pivotal point of both classic and modernrhetoric and thereby create new possibilities for future research.I accomplish this by modifying the rhetorical concept of doxa, moving from Pierre Bourdieu's separation of doxa and habitus ? the incorporated form of shared beliefs and values ? to an integrated view based in Manuel DeLanda's use of Gilles Deleuze & Félix Guattari's concept of the assemblage. In this way I formulate a notion of doxa that emerges from social interaction while at the same time shaping and regulating it.

The essay is about how immigrant pupils are integrated into the Swedish school and society. I have studied how teachers work with integrating these pupils and if there is a plan of act used in their work. The essay is also about how social relations can be used as a pedagogical resource by the teachers when the institutional framework and support is failing..

This master thesis examines commercial video games and their relation to the concept of immersion and realism. Games as a communicative medium is quite a new area of interest within rhetorical research in Sweden. Most of the research conducted has, however, been focused on gaming and formation on opinion ? games that explicitly tries to persuade the player, unlike commercial games that focus on entertainment, that is. But that does not mean that commercial games cannot influence us.

Although Social Democratic Memoirs comprise an extensive material, these texts have not attracted any systematic analysis as a distinct and yet varied form of textual genre. The focus in this MA-paper is the Swedish Social Democratic Memoir as a rhetoric genre. The main primary material is memoirs of the pioneer August Palm (1849?1922), the father of the nation Tage Erlander (1901?1985) and the political leader Göran Persson (1949?), published 1905, 1972?82 and 2007, respectively.The general aim is to find out what is the driving power of the memoirs and, more specifically, to shed light on the images of the party history and the history of the welfare state. The method is a comparative analysis of these texts.

Vilken kunskap krävs för att en lärare skall kunna undervisa ett innehåll på ett sätt så att eleverna både inspireras och förstår? Denna uppsats studerar elevers upplevelser av ett specifikt fenomen, dvs. lärares ämnesdidaktiska kunskap. Många forskare har försökt att besvara denna komplexa fråga. Shulman (1986, 1987) myntade begreppet Pedagogical Content Knowledge (PCK).

The purpose of our work has been to investigate how gender is viewed by pre-school teachers, as well as taken into account in their everyday work. We have also looked into how gender plays a part in the planning and shaping of the pedagogical environment.Our work is based upon qualitative research method, as we have conducted several qualitative interviews at different pre-schools along the way. The reason we chose genus as our main focus is that the pre-school curriculum states that all staff is obliged to meet the goals concerning gender..

The aim and purpose of the following study is twofold. The first part aims at clarifying different models of migration policy available within research of political science. The second part of the study applies the identified models onto an analysis of the official report ?Integrationens svarta bok? and the suggestions the reports presents. The findings of the study are multiple.

Abstract   Study: Degree project in teacher education, Advanced level, 15 hpUniversity of Skövde.Title: ?The aim is for them to manage as much as possible on their own? ? a qualitative study of preschools´ indoor environment as a pedagogical tool for the independence of children.Number of pages: 31Author: Jenny Karlsson, Marie PerssonTuto: Gunvi BrobegDate: 2009-01-28 Keywords: Independence, indoor environment, preschool, pedagouge This study aims at examining the indoor environment of three different preschools as a pedagogical tool for the independence of children. Is the design of the premises adapted to the height of the children? Can they themselves reach the material they need and is it possible for them to reach their outdoor clothes or do they constantly have to ask for help? In order to acquire a deeper understanding of the different views of the three preschools, the question is asked: what are the pedagogues thoughts of the indoor environment of their own preschool in the perspective of childrens independence and what affects their choice of furnishing, planning etc? The preschool curriculum clearly states that the children must be given the opportunity to develop their independence. We have experianced that the pedagogues feel that they are unable to plan the environment as they wish and thus, interest is also pointed towards the question: are there any limiting factors that affect the design of the indoor environment, and, that being the case, which are they? The study is based on qualitative observations and interviews because it is in its interest to discern patterns and categories rather than quantity.

This thesis aimed to describe how the ideological dividing line concerning the welfare state has changed between the two largest governmental parties in Sweden, the Social Democrats and the Moderaterna, during 1990 to 2010. The scientist Mark Blyth points out that ideas are important instruments for structural and institutional change by identifying ideas as weapons, blueprints and cognitive locks, which were being used in the theoretical framework. The empirical data was made by a qualitative analysis of the parliamentary speeches and debates from both parties held every year. The results shows that the budgetary law passed in 1997 became a new institutional blueprint, which changed the political conditions for the Social Democrats. Furthermore, the results point to a change in the Moderaterna?s rhetoric concerning the welfare state to a more pragmatic view. .

Uppsatsen undersöker retoriseringen av begreppet 'frihet' i svensk politik med analysfokus på Moderaternas politiska diskurs 1956-2014. Genom att synliggöra eventuella förändringar i frihetsbegreppets representationer syftar uppsatsen till att belysa hur begrepp kan fyllas med olika innebörder och visa hur de på detta sätt kan bli persuasiva som bärare av olika ideologiska föreställningar ? dvs. hur till synes neutrala ord blir politiskt laddade, och med vilka medel det kan ske..

Do the principals who have the pedagogical responsibility of the school find reading comprehension important? This is the underpinning of my thesis for the special teacher-training program. The survey was conducted through interviews with two principals. The results show that they believe reading comprehension is important but it has not been given priority in the organization. The essay could form the basis for further research into reading habits, home environment influences and other factors that may contribute to improve reading comprehension performance..

The purpose of this study was to investigate into the praxis based sociocultural tools that are utilized to enhance language development in early childhood education. Four pre-school teachers were involved in this study. Two were recruited from an independent pre-school "Maria Montessori", practicing the pedagogical philosophy developed by Maria Montessori. Two were from a public pre-school herein named "Kvasten", which has no official philosophy but where the teachers (like in many Swedish pre-schools) work in a general alignment with the principles of Reggio Emilia pedagogics. The theoretical fundament of the study lies in the general theories of language development and education of Jean Piaget and Lev Vygotskij, and the comparative element mainly concerns the variations in pedagogical praxis between the two pre-schools, and the way the teachers reason about language development.

The purpose of this essay was to analyze rhetorical features of Swedish drug advertising and see if drug advertising could be misleading or not. The study was primarily concentrated on how pills were described and that was the overall picture of pills created in commercials. The essay uses theories of narrative, semiotic, argumentation and theories concerning social communication in advertising. In this study fife TV-ads were analyzed: Alvedon, Ibumetin, Treo, Bamyl, and Ipren. The analysis showed that drug advertising has the potential to be misleading mostly because the overall picture of pills which creates in commercials is strong and kind heroes. .