The purpose of this study is to investigate how the major swedish banks look upon and promote student profitability as well as long-term relationships within the student segment from a CRM point of view. The study incorporates a qualitative course of action with an abductive research approach which has been carried out by conducting personal and telephone interviews with representatives from three out of the four major swedish banks Nordea, Swedbank and Handelsbanken. Our research finds that the banks appear to regard their relationships with students as long-term investments, but that they simultaneously seem to lack distinctive, clear and procreative strategies for securing these relationships. Furthermore, the development of profitability within the student segment is considered an informal process that does not necessarily need to be computed through the use of quantitative estimates. Also, educational variables does not influence the banks as they segment their customer base and the student-centred offerings within the banking industry is to be deemed as being standardized rather than differentiated..

Bakgrund: Anorexia nervosa drabbar ca 1 procent av alla kvinnor och 0,1 procent av alla män innan 18 års ålder i Sverige. Patientgruppen återfinns i både allmänsjukvård och psykiatriska vårdavdelningar. Sjuksköterskan behöver redskap för att utveckla en vårdrelation till dessa patienter, då vårdrelationen är essentiell för att uppnå hälsa. Syfte: Att belysa de olika faktorer som påverkar vårdrelationen mellan sjuksköterska och patient med diagnosen anorexia nervosa. Metod: Studien är en systematisk litteraturstudie.

Background: Many cancer patients who get bone metastases live longer thanks to the successful research and development of medicines during recent years. Many studies show general health benefits from physical activity. For patients with bone metastases the possibility of physical activity perhaps should limit? Nurses at oncological units are often in lifelong contact with this group of patients. It´s therefore important to have knowledge about the bone metastases and how it influence the patient´s possibility of performing physical activity in order to support and encourage the patient to safely physical activity.Aim: To describe the patient´s possibility of physical activity with metastases to the bone.Method: A literature study.Results: The extension of the bone metastases shall be verified through X-ray.

What affect if an incident is reported?- an interview study with nursesABSTRACTEveryday in health care, there are incidents which can harm patients. However, reporting these incidents is not always a positive experience. The number of incident reports which are documented are a lot fewer than the number of incidents that actually occur. The purpose of the present study was to describe factors that affect nurses? decisions on whether to report an incident or not.

Bakgrunden till föreliggande studie är att stroke är en av Sveriges stora folksjukdomar och afasi kan uppkomma som komplikation. Detta kan medföra problem vid kommunikationen och vårdrelationen kan bli lidande. Syftet med denna litteraturstudie var att belysa vårdrelationen med strokedrabbad patient med afasi ur ett vårdarperspektiv. Studien grundade sig på sex vetenskapliga artiklar som granskades genom innehållsanalys inspirerad av Burnards (1991) analysmetod. Analysen resulterade i tre huvudgrupper med undergrupper vilka belyser olika aspekter för att skapa en god vårdrelation.

The health care system in most western countries is undergoing rapid changes with an increasing amount of people living with chronic cancer. These people have to deal with their disease in every day life together with working and family life. The relationship between health services and every day life has changed and raises new requirements. Earlier research has shown that maintaining every day life is important for cancer patients and their families. This study comprised patients with lymphoma receiving their diagnosis during 2003 ? 2005.

Bakgrund: Fysisk beröring är ett grundläggande behov hos människan och är en central del i omvårdnaden. Fysisk beröring kan lindra eller förhindra lidande och skapa förutsättningar för välbefinnande. I omvårdnaden skapar beröringen ett humant sätt mellan patient och personal att ta kontakt med varandra. Syftet: Hur patientens välbefinnande påverkas av fysisk beröring i omvårdnaden. Metod: Studien utfördes som en litteraturstudie baserad på sju vetenskapliga kvalitativa artiklar.

Background: Touching exists in different forms and can be experienced through the skin. By touching oxytocin is released like a relaxing hormone which counteracts anxiety and depression. Therapeutic contact and healing touch are methods nurses? uses to give positive feeling of serenity, warmth and wellbeing for the patients. Touching can be a method for communication and happiness when word is not enough.

What affect if an incident is reported?- an interview study with nursesABSTRACTEveryday in health care, there are incidents which can harm patients. However, reporting these incidents is not always a positive experience. The number of incident reports which are documented are a lot fewer than the number of incidents that actually occur. The purpose of the present study was to describe factors that affect nurses? decisions on whether to report an incident or not.

Background: Patients who deliberate self harm often feel disappointed with the health care. The consequence of this may be that the patient avoid to seek help after self harming. Nurses' often experience these patients to be difficult and hard to deal with. Both patients' and nurses' thoughts about the situation may affect the situation in a negative way. A good relationship between the caregiver and patient is important.

Background: Hand hygiene is the simplest and most fundamental means to prevent care related infections. It is of great importance that the guideline of hand hygiene is followed for the patient?s sake. Unfortunately, healthcare workers perform hand hygiene too seldom. If the patient comes down with a care related infection, the suffering will increase.

Acute myocardial infarction is a serious diagnosis. Both the patient and the loved ones experience an immediate uncertainty. To be able to emotionally support the patient´s spouse, the nurse in the coronary care unit must be prepared to also encounter the world of the spouse. The aim of this study was from a nursing perspective to illuminate how life was experienced during the first two months by the spouse of someone, who was stricken by a first time acute myocardial infarction. Interviews with six spouses were conducted.

BACKGROUND: Exercise on Prescription (EoP) means that a doctor writes out a customized form of exercise to the patient instead of medicine, or in combination with medication. The activity becomes a part of the treatment. Since many today do not follow recommendations for physical activity occurs in the long term a number of public health diseases. EoP promotes health and prevents disease. AIM: The aim of this paper is toexamine whether EoP from a patient perspective perceived to be an efficient and effective method of treatment.

This thesis is a systematic review of the Swedish healthcare and hospital-library?s authorities on the consumer health information. The goal is to evaluate the strengths and weaknesses that are inherited in two professions (medical and LiS) with two completely different perspectives on mediating information.The method used is a mix between conceptual analysis of the Swedish term ?patient information? and a Critical conceptual analysis, according to Fairclough, of published native theses and international professional journals.Conclusion of the thesis is that although the nursing and medical staff has the necessary medical expertise it does not, in many cases have either the time or skill to completely satisfy a patient or his/her next of kin´s information needs when exposed in a uneasy situation as when in need of treatment or help in any kind.The hospital librarian on the other hand does have the intermediating skills and most often the time to explain complex treatments or medical procedures, but the lack in medical or nursing expertise.In a perfect setting there is an inter-professional cooperation which brings a lot of positive results. The problem today is often to overcome the gap in awareness of one and other that exists in a modern Swedish hospital..

Dagkirurgi verksamheten ökar och det pågår en debatt om vilken anestesiform som är mest lämpad för denna verksamhet. Snabb återhämtning, god kvalitet, kostnadseffektivitet och få biverkningar är målen för att få patienten att kunna gå hem samma dag. En kvantitativ studie med en enkät framkonstruerad för studiens syfte utfördes. Syftet med studien var att undersöka vad om avgör om en patient skrivs ut tidigt eller sent vid dagkirurgi med övningsmetod intravenös anestesi Target Controlled Infusion TCI eller Total Intraveös Anestesi TIVA. 20 stycken patienter på en dagkirurgisk avdelning observerades postoperativt av ansvarig sjuksköterska, som fyllde i frågorna i enkäten.