No other object is in our constant possession such as the mobile phone. The smartphone has been transformed into a worldwide forum for information-rich exchanges between individuals and companies, by which this rapid access to the smartphone has created and continues to create opportunities in terms of communication. Many researchers of today undertake the challenge of studying the smartphone's role as a marketing channel, and the role of the channel is now undoubtedly central in marketing. However, as the importance of marketing communication increases and despite the fact that survey methods are exceedingly dependent on a channel to fulfill its purpose, namely carry out questionnaires, there has been surprisingly little attention to the study of the channel's role and importance when carrying out surveys. The main purpose of this paper is to investigate whether the choice of a communication channel affects the survey outcome and, if so, further investigate how survey methods differ in terms of consumers' attitude and also their perception of their privacy.

I sjuksköterskans arbetsuppgifter ingår venösa blodprov och insättande av perifera venkatetrar (PVK). Även då patienten bär en blodsmitta skall detta utföras, vilket sätter sjuksköterskans professionalism och biologiska säkerhet på prov. Sjuksköterskans upplevelser inför att sticka en patient med känd blodsmitta är ett ämne som bör diskuteras mer. Föregås stickmomentet av rädsla eller obehagskänslor? Denna studie syftade till att undersöka sjuksköterskans tankar och upplevelser inför att sticka en patient med känd blodsmitta.

Bakgrund. Smittsamma sjukdomar har i alla tider har framkallat rädsla och fördomar. När vårdaren möter patienter med smittsamma sjukdomar måste de kunna ge trygg vård som grundar sig på teoretisk och praktisk kunskap. I dag möter vårdaren många patienter som bär på smittsamma sjukdomar, nya och tidigare kända, upplevelserna skiljer sig åt beroende på hur mycket kunskap de har om sjukdomen. Syfte.

Multiprofessional teams is a common way of organizing the work in rehabilitationmedicine clinics. Team members are usually physicians, physiotherapists, occupationaltherapists, counselors and nurses where the counselor is the only one from the psycho-social discipline. Team care interventions are provided from a holistic perspective inwhich the patient's physical, psychological and social rehabilitation is taken intoconsideration. The meetings between the professional team and patient have the mainpurpose to increase patient participation. The aim of the study is to observe and analyzecommunication between the professionals, the patient and their relatives during teammeetings.

Aim: The aim of this qualitative interview study was to describe the nurse's professional role and the role as a patient during different time periods. Data were collected through semi-structured interviews, where respondents had a link to the nursing profession, either as a student, now working nurse or retired nurse. Method: The data were analyzed using a content analysis. Result: The older nurses believe that nurses today has a high status and is seen as a well-read and well informed person. Most respondents believe that collaboration between nurses and doctors has improved since past.

The essay is a discourse analysis of the media's attitudes toward computing. The aim is to compare what the media is really saying about the usage of tablets, computers and compare it to what the research is saying. In addition, it examines what the media says about socialization. We analyze the newspapers Dagens Nyheter and Expressen and will first compare these two together and see what attitudes that emerge, and then seek similarities and differences with the previous research and theories including socialization learning, attitudes and consumption. Conclusions we can draw is that Expressen has a more negative attitude towards the use of computers while the Dagens Nyheter has a more positive attitude, but is also more objective to what they write about.

?Studies have shown that patients receiving mechanical ventilation in an intensive care unit (ICU), who are entirely dependent on the nursing staff, often experience frustration due to a temporary loss of the voice source. Limited communication is an important factor contributing to patient discomfort. Nursing staff also report communication as frustrating and difficult.The aim of the present study is to introduce a neck-type electrolarynx as a communication aid in an ICU, to study the nursing staff experiences of communication with tracheotomized patients receiving mechanical ventilation, and to examine the patient´s experiences regarding communicative abilities. Communication between a ventilator treated, tracheotomized patient and members of the nursing staff was recorded and analyzed according to principles of Conversation Analysis (CA).The results show that several members of the nursing staff experience difficulties communicating with tracheotomized patients receiving mechanical ventilation.

Bakgrund: Otillräcklig information, att inte bli uppmärksammad, lyssnad på, samt att inte bli sedd som en individ med individuella behov, har visats leda till osäkerhet i interaktionen mellan vårdare och patient samt missnöje med vården. Det är en fördel för sjuksköterskan att ha självkännedom för att kunna skapa ett bekräftande möte. Bekräftelse i ?Jag-Du-mötet? anses vara grunden för allt mänskligt liv. Syfte: Syftet var att beskriva betydelsen av att bekräfta identiteten hos inneliggande patienter på sjukhus, utifrån ett patient- och sjuksköterskeperspektiv.

Sweden is today a country with ethnic, cultural and religious diversity. My aim in this study is to study what view of Islam and Muslims that students at a Catholic school in Stockholm have. The reason why Catholic schools are interesting to study is that previous research has showed that Muslim students around Europe often attend catholic schools as they are regarded as more tolerant towards religion. This study is based on a questionnaire and personal interviews with upper secondary students at the Catholic school in Stockholm. The result is compared with previous research on students of the same age group (12-15 years).

When nursing human patients during hospitalization, the nurse is the one responsible. The nursing is controlled by different models of nursing and careplans, shaped by every patient?s individual needs. This is to guarantee the quality of the care. The veterinary nurse is not ultimately responsible for patient care.

The aim of this study was to gain insight into how two enterprises work with competence development and thereby study how the relationship between competence development and workers, employees, look like. The focus was on the workers motives and motivation towards a participation in a competence development course, their attitude to education, and how the transfer of skills gained from the course, into the workplace looks like. Further on, the work situations influence on the workers competence development has been taken into account.In the study, six people were interviewed in the role of either manager, coach or course participant who are employed in two different enterprises in the south of Sweden.The results showed that the participants were motivated by a strive for personal development or that the participants viewed education implementation as a part of the professionalcareer, which has resulted in a positive attitude towards the competence development course. The managers? motive for decisions about education was to change the prevailing attitude among the staff for the better and thereby strengthen the company?s brand. The work situation has encouraged the desire to participate in developmental education as the feeling of control has encouraged the workers to further development.

Det perfekta kroppsidealet gör sig ofta påmind i samhälls- och mediadebatten. Dagens västerländska kroppsideal domineras av en smal och fettfri kvinnokropp. Under tonåren är fokuseringen på kroppen mer påtaglig än under någon annan del i livet. Strävan efter det slanka idealet är svårt att uppnå och kan medföra att individen inte förmår att acceptera sin kropp. Syftet med denna studie var att få en bild av och jämföra kroppsuppfattningen hos unga kvinnor som går på gymnasiet i Luleå respektive Jokkmokk.

This study aims to examine young peoples? attitudes towards crimes related to riots. It also examines if there?s a difference in attitudes to different crimes and if there is a connection between these attitudes and friends experience of crime, gender, socioeconomic position or residential area. There is a lack of research in this area, most of the studies on riots focus on the reasons and driving forces leading to riots.

Background: HIV is a worldwide spread disease with many deaths. People with the disease have previously been met with attitudes, stigma and discrimination in various contexts. A caring relationship should be built on empathy, respect and communication, where the patient is not seen as their illness, but as a person. Today, there are laws that are there to protect the patient, however, there is a lack of knowledge about what is current. Health care workers knowledge in the 2000s has improved, but there is still a lack of knowledge.Aim: To illustrate how patients with HIV experience health care.Method: The literature review was conducted with twelve scientific articles of which two articles were quantitative and the other qualitative.Results: The results revealed three main themes; Different expressions of fear, Perceived negative attitudes and stigmatization, as well as The wish to be lovingly treated in health care.

Background. Anesthetic-related death in small animal anesthesia is about ten times more common than in human anesthesia. Recent research identifies the early postoperative period as particularly risky and highlights the need for regular and careful monitoring of the veterinary patient during this period. Objective. The aims of this study were to investigate whether there are standard procedures in terms of regulated routine patient observations and record-keeping during the early postoperative period at Swedish veterinary clinics, and if there are any guidelines for monitoring the veterinary patient during recovery. Methods. A small survey including ten Swedish veterinary clinics was carried out as well as a literature review. Results.