The challenge that companies currently face in their attempts to break through the media clutter has resulted in an increased use of provocative advertising worldwide. History shows that this strategy can result in a brand crisis due to negative consumer sentiment. Despite this fact, advertisement generated crisis remain a relatively unexplored field in the academic world of marketing. The objective of this thesis is to further explore crisis creation from provocative advertising, evaluate the affiliated negative consumer consequences, and to examine the effects of two contrasting company strategies to remedy these types of crisis situations. An experiment was conducted on Swedish and Norwegian students in order to examine whether the communication and information sharing between the target consumers and others could explain the development and consequences of provocative advertisement crisis due to its psychological effects.

ABSTRACTIn this study I have analyzed, throughout a gender perspective, two textbooks Den levandelitteraturen and Upplev litteraturen which are purposed to be used as teaching materials inSwedish schools in the subject of Swedish when teaching the history of literature. The intentof this study was to provide a gender analysis of two textbooks and the focus was on thepresentations of female and male writers, because they have not been studied earlier. In thisstudy, a qualitative text analytic method was used to achieve the best results as possible.Theories used in this study were Yvonne Hirdman?s and Raewyn Connell?s theories. Hirdmanclaims that there are differences between men and women at different levels in the societywhile Connell believes that this is a myth because, according to her, men and women arepsychologically alike.

In this paper the authors are trying to understand what separates men from women when they save and invest their money. But also what factors that influence them in their decisions. To investigate how men and women actually act when investing their money the authors construct a survey. The authors also turn to the Swedish banks for information on how they think there customers are behaving. The authors find that men are more risk- taking than women and therefore invest more in products with higher risk, for example shares.

The purpose of this study is to investigate the medial portrayal of Romani people in the newspaper Dagens Nyheter from 2013 and 2014. In the theoretical chapter the concepts of new racism is used to speak of what is considered racist in the Swedish society today. Other concepts that are used are type and stereotype which are used to explain how our context is depending on distinctions to understand what surrounds us. Concepts such as myths and binary-oppositions are other theories that are used in this study.  Six debate articles have been selected to investigate how the Romani people are represented.

Background: In Sweden it is a legal right for patients to have the possibility to participate in their own care. Several studies highlight the importance of a good relationship, good communication and good cooperation in order to increase a sense of security and thus the possibility of participation. One way to increase patients' ability to influence and participate can be to adapt person-centered care. This moves the focus from the patient's illness to the patient and his/her resources. Aim: The aim of this study is to describe patients' experiences of the possibility to actively participate in decisions regarding its care and treatment at surgical wards.

This thesis intends to examine the role of the city, Dublin, in the Irish economic growth during the 1990s. It is a case study where Dublin is compared with current theories on post modern cities as growth machines and increasingly prominent actors in the global context. The study has an interdisciplinary approach but focuses on political science issues such as power distribution, global-local governance and local political organisation. It is a theory driven study that also intends to add aspects to the understanding of the cities of our time. I argue that Dublin has faced a lot of changes during the last decades in accordance with the post modern city.

Syftet med denna uppsats är att kritiskt granska leksaksreklam riktad till barn. Genom att använda oss av reklamklipp från det sociala mediet YouTube vill vi undersöka hur manligt respektive kvinnligt samt heteronormativitet konstrueras i dessa. För att finna mönster som vi kan koppla till vårt syfte tittar vi ur ett genusperspektiv genom textanalys närmare på reklamklippen.Genom vår analys fann vi att leksaksreklam riktad till barn är påtaglig könsstereotyp och skapar förväntningar på barn hur de ska se ut samt vilka egenskaper de förväntas inneha. Vi fann också att reklamklippen reproducerar heterosexualiteten som den hegemoniska sexualiteten. Detta gör att heteronormativiteten blir stark i reklamklipen då samtliga reklamklipp riktade till flickor vi tittat på är byggda på en parrelation mellan en man och en kvinna.Nyckelord: Genus, heteronormativitet, maskulinitet, könsroller, leksaker, den inre och yttre sfären, arbetsdelningen, passiv och aktiv, rosa..

With an increased empowerment of the users, and a dependence on outside critics, one wonders what kind of role the librarians have in a context where qualitative literature is discussed. The aim of this study is to examine the relationship between librarians private and professional views on qualitative fiction, in order to be able to discuss their role as quality intermediaries in a user oriented context.The method used, is the qualitative, semistructured interview. This author interviewed seven librarians from three different libraries in Sweden. The theoretical emphasis partly relies on the ten words of qualitative value that Inger Elam and Bengt Brülde discusses in their respective texts, partly on David Garvins quality assessment theory, which defines several quality categories divided between an absolute and a relative quality view.Through the comparison between the private and the professional quality view, examined with the two theoretical approaches, the analysis of the interview material shows that there lies a complexity in the librarians professional role. On the one hand, they are dependent of both the users and the critics judgements about the qualitative aspect in the work with purchasing new literature to the library.

The aim with this thesis is to highlight components regarding small children?s reading environment in preschool and see how these affect their meeting with literature. The study is based on J. A. Appleyard?s theory on man?s development as a reader.

Textbooks are a very influential medium considering the fact that they often introduce students to information they have never read or heard about before, and as such they become very important in forming students? opinions on different matters. In this study I have taken a closer look at five textbooks in history that are currently being used in the Swedish upper secondary school. My aim has been to find out how East Asia is pictured and also how much space East Asian history is given in these textbooks with the postcolonial theory as theoretical basis. My study shows that East Asia is given very little space compared to Europe in these books, with an average of less than a twentieth of the number of pages that deal with European history.

The purpose of the study is to see how four teachers at a school look at the reception and approaching of newly arrived pupils.How do the interviewed teachers describe the school´s reception of newly arrived pupils? How do teachers in preparatory and regular class see at the selected school's reception and treatment of newly arrived pupils?To get answers to my purpose, I have done an ethnographic study called field study and I am using qualitative interviews, and one passive observation. To arrive at a result of my study, I have processed collected data from interviews and observations and coupled the collected material to the theories and previous research. I have in my study used both pedagogical and sociological theories.The results of my study show that it would be difficult for newly arrived students to be placed directly into the ordinary class, the results also show that newly arrived students receive a safe and stimulating start to their school and class preparation. However, there are shortcomings and resistance of the trajectories leading to entry of the preparatory class of ordinary class, but when newly arrived students have started in an ordinary class, students receive a stimulating teaching.

The design of the building envelope affects the energy consumption of a building. As the energy requirements for new buildings are becoming more demanding, the performance of the building envelope must be improved. Energy efficiency and durability are important attributes to consider.This report includes investigations of the building envelope, moisture and passive solar energy. It is based on the analysis of two different buildings with different designs. These buildings stand as reference for two of the companies who are working on a new, climate smart, residential area in Uppsala, Sweden.Studies and analyses on energy consumption and moisture transportation were made.

In November 2006 and July 2007, changes were made to the Social Services Law and the Criminal Injuries Law, defining children who have witnessed domestic violence as crime victims. The objective of our study is to examine if these changes have affected how social workers responsible for child protection inquiries interact with children who have witnessed domestic violence, and to what extent these children?s need of support are taken into account. Qualitative interviews have been carried out with five social workers, with the aim to evaluate how they meet and become aware of these children. Our problem-formulation is based upon the question how social services implement the recent changes to the law.

The subject of this thesis is to ascertain the task of the public library in Swedish society today according to the employer, that is the State and the municipalities, and according to the public library itself. The thesis also tries to establish as to what extent these different actors share the same view of the task. To this purpose I have studied the library law, the target reports of municipal authorities and public libraries, and made interviews with public library representatives during the autumn of 2001. The particular consideration of this paper is whether the task is being described in active, culture making terms or in passive, service functionary terms. Initially, I describe the task according to the library law.

Today it is common to have adult horses stabled for most of the day. This limits the horses? ability to perform some of their natural behaviors such as foraging and movement. The purpose of this review was to compare the feral horses? diurnal rhythm and time budget with stabled horses.