The basis for this study is the question of what happens at the point of impact between receiver and message in the case of a social marketing campaign on Facebook promoting sustainable travel. Hence the aim of this study is to analyse the reception of the social marketing campaign Fairadise in a sample of 19 individuals. The design of the study is therefore reception analysis with the help of four focus groups and thematic analysis to later identify patterns and themes in the gathered material. The theoretical approaches were collected from the field of media and communication and focused on public communication campaigns, public understanding of public communication campaigns as well as decoding of messages. The questions posed were; how is the Facebook campaign Fairadise received by the focus group Participants? How do the Participants read (decode) the campaign; dominant, negotiated or oppositional? And what assessments do the Participants have regarding the visual versus textual information in the campaign? Previous research has shown that visual and emotional attributes are of great importance when it comes to interpreting messages about sustainable tourism and that rational information attributes are of less importance. The findings in this study agree with this previous research except when it comes to rational information.

The purpose of this study was to examine the relation between the Big Five personality traits Extraversion, Agreeableness and Neuroticism and the five conflict styles developed by Thomas-Kilmann: Accommodating, Avoiding, Compromising, Collaborating and Competing. The Participants consisted of 128 students of the Linnaeus University in Växjö. A questionnaire consisting of two parts were used for this study: Part one consist of a personality-test developed from Lewis R. Goldberg?s Big-five scale, and part two where the participant is asked to fill out Thomas-Kilmanns conflict style test.

This thesis is based on a conversation about gender identity and the pronoun hen in an episode of the radio programme Tendens on Swedish public radio, P1. The Participants of the conversation are a scholar and a journalist/show-host. The goal of the research has been to analyse how the conversation is constructed from its context and which topics that occur. The goal of the research has also been to analyse how the Participants of the conversation position themselves and how the conversation composes and re-composes norms and values regarding gender identity in society. Critical discourse analysis, completed by Conversation analysis has been the theoretical and methodological approach.

This is a study of an experimental project called ?Eget företagande ? egen försörjning?. The aim of this thesis is to explore if the course self-employment in Swedish for immigrants will become a permanent activity. The study is based on interviews with Participants from the projects management team and the interviews has been analysed with methodological inspiration from Jonas Söderlunds project competence model. The focus lies in the participant?s perception of the project work and their thoughts about the permanent activity of self-employment in the future.

The aim of this master thesis was to measure the terminological consistency when indexing fiction. The study included ten Participants, five librarians and five patrons who indexed two novels in three steps. Besides calculating the terminological consistency a typified index based on the term frequency was created.Subject heading list Att indexera skönlitteratur was used as a controlled vocabulary and to calculate the consistency the asymmetrical formula was used.The result showed that the study produced relatively high consistency values compared to other studies. The subject heading list increased the consistency value for all of the Participants, for the patrons the increase was substantial. The librarians produced higher consistency values compared to the patrons in almost every step and they had in percentage lower amount of terms used only once..

The purpose of this thesis is to identify power structures and instruments of power within the Jehovah?s witnesses and investigate how they affect the baptized youths baptized within the organization. The material consists of qualitative in-depth interviews and is analyzed with Foucault's theories of power. The results show that the Participants have a very strict relationship to the rules of the congregation and also that they take great care in observing these rules carefully. It becomes evident that young members are exposed to disciplinary measures from the organization.

This essay examines the processes of interpretations of hadith within a group of muslim women in Stockholm, Sweden. The readings and interpretation of hadith took place in a smaller mosque. The practices of interpretation was studied by the authour through observations and further discussed with informants in interviews. Meaningmaking processes which connected the hadith readings with the everyday life of the group Participants; related to questions of moral and etics, relations between men and women and other specific issues, has been highlightened through the observations. The material from observations and interviews has been examined hermeneutically through a narrative model of analysis, revealing structures of interpretation which includes local perspectives as well as connections to a global islamic discourse.

The main purpose of this study was to inquire into personality and the state anxiety in relation to career decidedness scale among students in upper secondary school. The Participants were 124 students in three grades and respectively non vocationally oriented classes. The Participants were asked to grade themselves on a scale in relation to the statements regarding, state of decidedness for career choice, personality (NEO FFI, Costa & McCrae, 1985. Sweden, Gerontologic Center) and anxiety (AnTI, Wells, 1994). The results showed no significant relationship between personality and state of anxiety that could be connected to the decidedness for career choice.

The environment became an established issue on the international political agenda after World War 2. How to preserve natural resources became an issue that concerned several powerful Participants, affected by changed conditions in the environmental legislation. This paper is a study of the growing environmental work within the multinational Swedish corporations Boliden, IKEA and SAS and how it was affected by the globalization. The material studied is environmentally related information produced by the companies and also interviews with the Environmental Managers. The information provided has been analyzed and compared with well-known opinions of globalization, trying to find out how the process of globalization has affected the handling of environmental work within the companies.

This cross-sectional study investigated the use of health benefits in relation to the self-rated health of employees at two medium-sized industrial enterprises in Hälsingland. The method used to investigate this was through a self-designed questionnaire consisting 19 questions about health, lifestyle and health benefits at the workplace. A total of 100 questionnaires were distributed in the two companies, hence 50 surveys at each workplace. The response rate was measured to 88 % and 74 %, which means a loss of 6 persons and 13 persons. The results showed that Company nr 1 offers its employees a health benefits consisting of free access to gym in the company premises after working hours and financial contributions to training-cards.

In this paper I will present my research about different kinds of social workers, and there way of looking at and working with adolescents alcohol use. To get my result, we interviewed eight social workers from four different organizations. The Interview Participants were people working with adolescents on their spare time, and in the school environment. There were also Participants representing social services and the police. The theory that we have chosen to apply to our thesis is systems theory.

Begging as a phenomenon has again become a hot topic of debate both in the public and the media. Actions have been discussed and motions have been given to social authorities in the country. During the last two years people from other parts of Europe who engage in street begging have been seen on the streets of Kristianstad.The purpose of this paper is to find out the individuals, certain authorities and other Participants experiences of people begging in public places in Kristianstad. We have used a combination of qualitative, quantitative and literature review method and we have a social constructionist perspective as a basis. The Participants and authorities we have included in the study are the police, the social services, security guards, a shop owner and two other assistance agencies.

This study is intended to give an impartial view of a young and complex program in Sweden titled Product Innovation Engineering program. The purpose of this program is to increase innovation capability in Sweden that will result in new companies, patents and economic growth. The results from this study might give some direction to future innovation initiatives, but should primarily serve as a tool for the PIEp Participants. The study will focus on investigating the creation of the program as well as the development of its strategy. From weaknesses and strengths within the strategy of the program the study should also attempt to show its future potential.

This study is intended to give an impartial view of a young and complex program in Sweden titled Product Innovation Engineering program. The purpose of this program is to increase innovation capability in Sweden that will result in new companies, patents and economic growth. The results from this study might give some direction to future innovation initiatives, but should primarily serve as a tool for the PIEp Participants. The study will focus on investigating the creation of the program as well as the development of its strategy. From weaknesses and strengths within the strategy of the program the study should also attempt to show its future potential.

The purpose of this study was to examine if there was a relation between birth order, gender and locus of control. There where 162 Participants in the study, 44 men, 115 women. Birth order was coded into three levels. There where no significant differences between birth order and locus of control. The result showed that female Participants where more external when it came to locus of control.