På dagens hårt konkurrensutsatt marknad är inte bara priset en viktig konkurrenskraft, även relationen mellan kund och leverantör kan spela en avgörande roll för om det blir en affär eller inte. Möjligheten att låta kunden vara delaktig i produktutvecklingsprocessen är även ett sätt att stärka kundrelationerna. Uppsatsens syfte har därför varit att undersöka kundrelationerna både från leverantörens och kundens perspektiv. Avsikten med uppsatsen var även att undersöka hur kundrelationer och kundinvolverad produktutveckling kan användas för att skapa konkurrensfördelar inom Business-to-Business. Almedahls var även intresserade av att närmare undersöka möjligheterna för digitaltryck, vilket är en ny tryckprocess för företaget.Vi gjorde därför en fallstudie på Almedahls, ett tillverkande företag inom textilbranschen.

The aim of this essay was to understand how teachers identify and deal with the problems surrounding economic vulnerability among their students.  A qualitative study method was conducted by seven semi-structured interviews with teachers from a big city in Sweden. When analyzing my result I found support in Goffman's stigma theory as well as in previous research. The teachers identify economic vulnerability amongst their students through their material belongings, when the class does something extraordinary, and through how the students communicate. Problems that the teachers can see in the classroom for economically disadvantaged students are that they can be aggressive, unruly and become introverted. Problems with studies and shoplifting are also common.

A crisis situation that has been more commonly occurred in the industry of conveniencegoods lately is the product related crises which thereby has become a challenge for everymarketer to handle. As the negative publicity tend to enlarge the crisis and spread to thecategory as a whole, it's not only important to have a crisis management to handle crisesconcerning the company itself. But also to be ready to make the best out of the situationwhere the company is threatened to get infected by the negative effects caused by acompetitor.When companies get the chance to make a response on the negative publicity on theircompetitor, as well as the category, through media, the question is - shall they act And howshall they act Which response is the most effective to send out to get out of involvement, notget infected by negative spill over's or even - to make the valenced comparison a way togenerate positive effects and gain market share The purpose of this paper is thereby to find the optimal strategy for an organization in theindustry to handle their competitor's crises through a pronouncement in media. Anotherpurpose to address is whether the brand strength is moderating the effects from the differenttypes of responses tested in this study. This purpose aims to find guidelines depending onthese moderating effects.The paper commodiously, strongly supports that there are beneficial effects to be generatedfrom making a response in either positive or negative direction in oppose of actively choosingnot to make a pronouncement at all.

Because social media is personal and reaches users directly, it has become an important means of communication for companies trying to reach out to their audience (Nygren & Wadbring, 2013). Especially the possibility of interactivity has been discussed as social media's big advantage. But how much two-way communication is actually possible on social media? This is a quantitative study that focuses on how Swedish Facebook users in the ages of 16-25 interact with companies on the social network. The aim was to contribute with increased information and knowledge about how the users mentioned above interact with the companies as well as how the users perceive the companies communication and presence on Facebook.

Since the Convention on the Elimination of All Forms of Discrimination against Women (CEDAW) was adopted in 1979 there has been evident progress in the area of women's rights in great parts of the world, although this progress is still foremost concentrated to the Westernhemisphere. In Argentina, the work with gender equality and women's rights set of strongly during the last decade. The country has ratified the Convention on the Elimination of All Forms of Discrimination against Women and the Inter-American Convention on the Prevention, Punishmentand Eradication of Violence against Women "Convention of Belem Do Para" but still women and girls are victims of structural discrimination and serious impunity of their rights on a daily basis.The current situation proves that the positive changes within the context of international and national law do not necessary reach out to the population to the same extent. In the light of the lacking popular involvement and knowledge of their rights, a different type of solution is desirable. Therefore it would be of interest to examinate the role of Non Governmental Organisations (NGO:s) when it comes to implementing human rights in the society and ?the every day life?.

The objective of this master thesis was to study the relation between public green open space and health among adolescents in Uppsala municipality, Sweden. The aim of the study was to investigate if there is an association between the access to green open space in the living environment and adolescent´s health, in terms of fysical activity, self- reported health and overweight. The public health questionnaire ?Liv och Hälsa Ung 2009? provided data together with a map over public green space, where the measure taken into account is the proportion of public green space in the living environment. The study includes 3423 adolescents, 12-19 years old.

This is an examination that investigates how parental guidebooks advise parents on how to solve conflicts between them and their children. The main purpose of this essay is to examine what these parental guidebooks say about rebuke. The following four questions will help to answer the main investigation. These questions are:What do different parental guidebooks write about rebuke?What do parental guidebooks consider to be the goal of rebuke?Which are the consequences of rebuke according to the parental guidebooks?Are there any clear patterns and connections that can be shown?To find an answer to these four questions, I have used eight parental guidebooks.

Syftet med denna studie var att analysera skriftligt arbetsmaterial och offentliga informationsdokument som ligger till grund för förändringsarbete för ett ökat brukarinflytande gällande sociala omsorgsinsatser och servicetjänster i ordinärt boende, det vill säga det egna hemmet. Vi valde att studera Örebro kommun och detta genom en kvalitativ metod i form av en litteraturgranskning. Vårt teoretiska fundament har bestått av socialtjänstlagen, Lag om kommunal befogenhet att tillhandahålla servicetjänster åt äldre, Lag om valfrihetssystem, salutogent synsätt, Kasam och empowerment. Vårt resultat visar att Örebro kommun har infört fyra medel för ett ökat brukarinflytande. Dessa är: förändrad biståndshandläggning, Lag om kommunal befogenhet att tillhandahålla servicetjänster åt äldre, Servicetorget med lotsarna samt Lag om valfrihetssystem.

ABSTRACTThe purpose of this thesis has been to increase the knowledge about the life situation for next of kin who are caring for the elderly and mentally disabled. Also, the impact of ?supportive actions? on the quality of life for the next of kin has been assessed. This study tried to answer the following questions:? How do next of kin perceive their every day life.? Do supportive actions lead to a better situation in your every day life.? Do supportive actions raise the quality of life for next of kinTo answer the questions above a qualitative method was used.

The purpose of this essay was to find conceivable marketing- and business strategies that can be combined with a company?s lifestyle.This essay is dependent on a number of interviews with the owner of a maternity clothing trademark, PROUD. PROUD is a new company that has many different options concerning expansion, trademark and its existing and future products and also the knowledge regarding the client?s attitude towards PROUD.The authors of this essay believe that the trademark should represent a lifestyle. For a company to be able to deliver, it has to understand what the future clients want and need.

The purpose of this study has been to examine online travel magazines as an information source and as a virtual service scape. The traditional travel magazines are facing a change due to the technological development and the web has become an important platform for both customers and companies. The virtual service scape opens new opportunities for interaction and we found a great interest in examining which possibilities and limitations travel magazines are facing. This study is based on a qualitative approach because we wanted to gain a deeper understanding and a complete picture of our chosen subject. We have completed six interviews; three of them were consultants, one publishing director, one editor and a research student.

The purpose of this study is to show how the modern society, with demands, expectations and the time constraints of adults, affects children and the everyday life at the preschool. Our intention is also to show the importance of identify stress symptoms of the children.        The study is of qualitative empirical kind and is based on a questionnaire to 19 parents of preschool children at the age of three to five years old. Interviews are made with four preschool teachers on one preschool. An observation of children in possible stressful situations is made during three days each at two preschools.     The results show that the modern society affects children and can be stressful. It also affects the everyday life at the preschool.

The purpose of this paper is to apply the Dual-Effect hypothesis in Pritmani, Shome and Singal paper (2003), in order to analyze the exchange rate exposure on firms listed on the U.K. market. The study will examine if the foreign involvement of the firm will affect the share price of the firm.In addition to evaluating the Dual-Effect hypothesis in Pritmani et. al. (2003), we will evaluate the effect of foreign interest rates impact on U.K.

Today many people immigrate to Sweden, many of them with another religious belonging than the Christian. According to Lpfö98 and Lpo94, the Kindergarten and the school have the task to help alla the pupils to develop an understanding for their own cultural inheritance and the the swedish culture. The task is also to make the pupils feel as a part of the common culture.The aim with this essay is to investigate if - and how - the teachers in two different schools are u sing the immigrant pupils experiences and knowledge about other cultures and religions than the Christian. Does the teachers use the parents of the immigrant pupils or other relatives as a resource in their teaching?We also wanted to investigate what the teachers are doing with the pupils of another religious belonging than the Christian, who is not allowed to join the celebration of Christian festivals in school, such as Easter, Christmas and breaking-up ceremonies in the church.In this essay we have used a form.

Abstract (Engelska)The aim of this study is to investigate who is being emphasized, constructed and normalized as the addressee written for, in the text book ?Körkortsboken 2013?. Körkortsboken is used as the major textbook in the theoretical part of the education necessary to obtain a drivers? license in Sweden. Most people in Sweden obtain a drivers? license, sooner or later.