The media arena is becoming more and more crowded by various brands and different commercial messages. At the same time, consumers learn how to screen marketing communication and their cognitive ad filters enable them to avoid message elaboration. Thus, new thinking and new communication executions are required in order to surprise the consumers and break through the clutter. In the present study, we have investigated how the choice of media affects attention, memory and several communication effects that the ad can generate in the short as well as in the long term. The study is conducted on a well-known brand within a low-involvement product category.

What can make us identify ourselves with places? Why do we feel stronger for certain environments? Is it possible to change the identity and how can we do it? What exactly is building identity on a site, what elements it is safest to hang on to when the wind of change is blowing? In this paper, I?m going to discuss the subject identity in different ways and from different angles. Important questions I have had, has been how to analyze a site and what is the importance of identity and the possibility of changing it?The first part of the paper aims to provide an introduction to the concept of identity. I'm giving a short explanation of what identity is and how places relate to identity.

Syftet med uppsatsen/examensarbetet är att undersöka och beskriva hur pedagoger i förskolan tänker om och arbetar med läroplanens mål och riktlinjer gällande demokrati och barns inflytande. Frågeställningar: Hur förbereder förskollärare barn för de rättigheter och skyldigheter som gäller i ett demokratiskt samhälle? Finns det svårigheter/hinder när det gäller barns möjligheter till delaktighet och inflytande? I vilka sammanhang ges barn möjlighet till inflytande och delaktighet? Kan man se någon skillnad, gällande demokrati, mellan en förskola med profilering mot Reggio Emilia och förskolor med annan profilering? Metod: En kvalitativ undersökning med intervjuer på tre förskolor. Totalt har fem förskollärare medverkat. Resultat: Samtliga pedagoger poängterade att det var viktigt att man började med den demokratiska fostran i förskolan, det är där man formar barnen och lägger grunden för det livslånga lärandet. Vår undersökning visade att barnen till viss del hade möjlighet till inflytande och delaktighet när det gällde beslut inom de ramar som förskollärarna satt upp..

In 1975 the Indian president Indira Gandhi proclaimed the emergency period which would go on until 1977. Under this time approximately 8 million men and women were sterilized in the name of family planning. Many of them did not volunteer. This was not just an Indian con- cern because the family planning program was largely funded by international aid. The Swe- dish involvement in the program was debated 1977?1980, in what has been called ?SIDA?s Watergate?.

The Swedish school law says that students who need special education should have all the support they need to reach the qualification that is set up. The arrangements have to be written down in an Individual education plan (IEP). Before the IEP is set up there has to be an investigation about what kind of support and measures the student needs to reach the qualification that is set up. The aim of this study is to examine student?s participation in school and in the progress with their own IEP.I have accomplished a qualitative study by interviewing eight students during the letter part in the nine-year school.

The aim of this study is to examine how one can understand the experiences that social workers within the social service's have of children who have committed sexual assault against other children, and the social workers? thoughts about the choice of actions and the family involvement in those actions. The study has a qualitative character. Information was obtained through interviews with social workers within two Swedish counties, and the analysis of the results was based on earlier research findings as well as theoretical aspects, such as systemic theory and salutogenesis.Regarding the actions taken for the target group, the social workers have, in many ways, a systemic perspective as they emphasize elements within the child as well as within the family. It is also shown that the collaboration with other authorities affects the choice of actions, and that it is important to involve the entire family in any interventions, so that the effect of those interventions may last over time.

The study seeks to from professionals perspectives describe and analyze the beliefs they have about women with intellectual disabilities and their pregnancy and motherhood. We will also discuss and reflect on the possible support that professionals find important for women to handle pregnancy and motherhood. The information has been gathered through interviews with five different professions that have come in contact with the audience in their work. In our material we found three distinctive perspectives: a child´s perspective, a parent´s perspective and a community perspective. From these perspectives, we could find many similarities in the informants´ perceptions, which resulted in different themes.

Beteendeproblem i samband med måltid kan drabba alla barn men är vanligt förekommandehos barn med autism och kan resultera i selektivt ätande samt oro och konflikter i familjen.Syfte:Att undersöka föräldrars åsikter om matskolaför föräldrar och anhöriga tillbarn medbeteendeproblem i samband med måltid upp till fyra år efter avslutad föräldrautbildning.Metod: En enkät utformad av författarna skickades tillsamtliga personer (n=27) som deltagit i utbildningen Matskolan mellan åren 2007- 2010. Femton svar erhölls (56 %). Svaren bearbetades med hjälp av deskriptiv statistik och redovisades i andelar, procent och i vissa fall stapeldiagramResultat:Majoriteten av föräldrarna upplevde att de haft nytta av undervisningen på matskolan och att måltidssituationen blivit bättre efter matskolan. Drygt hälften av föräldrarna ansåg att den förändrade måltidssituation berodde på matskolan. Majoriteten upplevde förbättrad förmåga att hantera barnets problembeteende efter avslutad utbildning.

Overweight and obesity in children is an extensive and accelerating problem in the western world. The risk factors for overweight are well- known and well-documented. Focus should lie in the prophylactic work in order to prevent overweight and obesity in preschool children. The aim of our study has been to highlight the role of the district nurse in her/his work to prevent overweight and obesity in preschool children. The study was carried out through studies as a literature review.

Introduction: Today caring for newborn, sick babies or premature infants is in neonatal intensive care units (NICUs). There is an opportunity in NICUs for advanced critical care and skilled nursing care of the child, conducted by health professionals in an active partnership with parents. To encourage parental participation in the care of their children parents are offered accommodation in a family room in the NICU. Objective: The aim is to describe parents' experience to stay in a family room in the NICU when their child is cared for there. Method: This is a research plan for a qualitative study with an inductive, descriptive approach.

This essay is a qualitative study whose aim is to see how to find a good balance between family life and managership. The result could give concrete proposals on how help can be designed to prospective female managers. The study is based on interviews with eight female managers. The interviews have been inspired by the narrative approach with the focus on how these women have tried to find a balance between management and family life and which obstacles they faced and the support they have had. The results of the study has shown that the support that the woman has been given by their spouse / partner has been one of the best and most important support for her to full fill her mission as being a manager as well as a mother.

SammanfattningAtt utbilda och erbjuda föräldrar stöd i föräldraskapet är inget nytt fenomen, utan har skett på olika sätt sedan 1600-talet. Synen på föräldrar har genom tiderna haft olika fokus, vilket lett till att insatserna för att stödja föräldrarna har varierat. Idag finns ett överflöd av information, råd, utbildning och kurser kring föräldraskapet. Hur föräldrar ska göra eller inte göra diskuteras flitigt i olika medier. Därmed får vi en viss bild av föräldrarollen.

The activity of interest groups in the political process of the European Union has given rise to a broad debate concerning the effect on European democracy these groups have. As relatively powerful political actors, the question of these groups? views on the EU and how the union should be is an important one. The status of these groups owns democratic representation also affects the democratic status of the EU. Being based on a number of theories, this study adopts an ideology analysis for the purpose of testing these theories on two cases ? the Swedish environmental organizations World Wide Fund for Nature and The Swedish Society for Nature Conservation.

Hospiceverksamheten startade i slutet av 1960-talet. Denna vårdform går ut på att försöka skapa en så god livskvalitet som möjligt i livets slutskede. En av grundpelarna i denna vårdform är att låta familjen vara med i omvårdnaden runt den sjuke. Studiens syfte är att belysa de anhörigas behov när en närstående vårdas på hospice. Studien som gjorts är en litteraturöversikt som grundar sig på texter från forskningsartiklar.

Syftet med denna studie har varit att undersöka om skillnader finns mellan länderna Italien och Frankrike med avseende på deras överväganden kring att skaffa barn med speciellt fokus på moderns anställning samt om det föreligger könsskillnader i det avseendet. Den teoretiska utgångspunkten har varit McDonalds teori om familje- och arbetskonflikt i traditionella kulturer.Analysen har skett genom dels crosstabulaturer samt multipel regressionsanalys. De beroende variablerna har alla varit överväganden kring att skaffa barn och har inkluderat The working situation of the mother, The working situation of the father, Availability of childcare provision, The opportunity to go on parental leave or care leave, To have a supportive partner, The cost of children samt Housing conditions . Kontrollvariablerna i studien är kön, nationalitet, ålder, civilstånd och antal barn.Resultaten ger stöd åt McDonalds teori. Det finns tydliga skillnader mellan länderna vad avser vikten vid moderns arbetssituation.