As the usage of loyalty programs increases, this study takes a new approach to examine how these programs influence consumers? attitudes toward brands. This paper is influenced by the recent findings that question the capability to create a clear picture of the effects of loyalty programs by conducting quantitative research. This is based of the differentiation between attitudes and actions, leading to the fact that quantitative research have only captured the actions of members of loyalty programs. In contrast to that, this paper uses qualitative interviews to create a more in-depth point of view.The paper immerses the reader in the theoretical viewings of what loyalty is and how it emerges from satisfaction.

Utvecklingen av självförtroendet är en pågående process. Ett dåligt självförtroende hos skolelever återspeglas på deras arbetslust och resultat i skolan. Hur yttras det och hur kan man avstyra det? Kan dramapedagogiken hjälpa och hur i så fall? Vad är dramapedagogik? I detta arbete beskrivs dramapedagogikens metod och inverkan på att motverka dåligt självförtroende hos elever. Underökningen baseras på litteratur samt empirisk undersökning i form av intervju med tre elever och en dramapedagog.

This study examines whether social media had an influence on the revolution in Egypt. Social media was an important tool for the revolution since the president Hosni Mubarak and the Egyptian regime strictly controls the media. However social media was not the determining factor for the revolution, the revolt evolved due to many underlying factors. Social media facilitated communication, made the mobilization effective and, spread information to the inhabitants and to the rest of the world. The authors are discussing this theme from the new institutionalism perspective, democracy- and revolutionary theories and based on six selected interview persons; activists, researchers and journalists..

Denna studie bygger på huvudfrågan: Har musiken i grundskolan någon påverkan på elevens inställning till musik senare i livet? Under studien har nya infallsvinklar tagit form och lett studien till resultatet: Musiklärarens påverkan. Från en relativt smal syn på musikundervisningen i grundskolan har element som t ex läroplaner och ledarskapsteorier vidgat studiens syn för vad musiklärare i grundskolan har haft för styrmedel genom tiden för de fyra läroplanerna, Lgr 62, Lgr 69, Lgr 80 och Lpo 94. Denna studie kan urskilja att det har skett en progressiv utveckling av varje ny läroplan, och att lärarrollen har utvecklats med denna process. Musikundervisningen i grundskolan har gått från en traditionell till en mer öppen undervisningsform.

Marks do not only work as an acknowledge of the effort that has been made under a long period of time, but also as a receipt for eligibility to further studies. Within the political debate, marks have often caused a big discussion among the political parties. That is due to the obvious difference between the political parties on the left, and their counterparts on the right. However, there is one thing that they all have in common. Everyone of them have plans of measure within their political agenda, regarding the use of marks.The aim of this study has been to try to understand the way pupils think about marks.

The purpose with this essay is to see if billingualism is understood within the litterature, in the society and among students and facultyteachers. We have read interresting theoris about billingualism and we brought this with us to the schools when we interviewed two principals in two seperate schools and when we performed an investigation, in a form of questionnaries, in one of the schools. They where made with teachers and students in ninth grade. We´ve divided the studie in three parts: the first part contains a theoretical background of what billingualism is. The second part is a presentation of the interviews and the answers from the students and the teachers.

Through earlier research it has been established that more and more readers are turning to social media in their search for everyday news. In this report we zoom in on news concerning football and try to find out how readers reason in picking their sources, whether it is social, online or traditional media. By interviewing a group of six, all interested in football and active within social media, we have seen that allthough social media is becoming a major influence in news reporting, it does not seem to be competing with traditional online media. Instead the two are offering the readers very different things all together, and theese differences are what we try to show in this report. Our hope is that the research in sport journalism can be translated in to all kinds of areas and be an indication on how journalism and our society is evolving online..

The purpose of this essay is to examine which factors that influence the design of internal control in municipal context and how well it works. We choose seven municipals, where we interviewed the administrative managers, the chairmen of the committees and two persons of the staff in each activity unit. The interviews were performed by telephone, due to the keeping of the essay?s timeframe.The theory in our essay comprises eight hypotheses. These hypotheses were operationalised into different variables aiming to make statistical tests possible.

The forests in Sweden have, for a long time, been managed intensively. This has led to even-aged stands with few tree species and a lack of dead wood. Therefore, general conservation measures in connection with regeneration felling are important in order to promote biodiversity. Inventories carried out by the Swedish Forest Agency, however, show that about 25 % of the felled area does not reach the level of the Forestry Act, regarding general conservation measures. The aim of my study was to see whether exemptions from the six week notice of reporting regeneration fellings (the Forest Agency demands a report six weeks in advance of fellings), affect the results of the general conservation measures taken.

To complete an overweight treatment program is associated with better weight loss. Previous studies have in principle focused on drop-out from the entire program, not individual parts of a program. Factors previously shown to influence the patients´ weight loss results are: frequency of individual meetings with a professional, the lack of social support from family or friends, the lack of motivation and in a few studies vacations. In several studies the drop-out patients have stated that their reasons for drop-out were dissatisfaction with the staff and the program design. Drop-out has also been shown to be connected with difficulties in adherence to the diet.

I studien ?Barnets inflytande och delaktighet kring måltiden i förskolan? har vi undersökt barns delaktighet och inflytande kring måltiden på två olika förskolor och sedan jämfört dessa. Undersökningen har genomförts med hjälp av sex stycken strukturerade observationer. Vi studerade hur de vuxna jobbade med delaktighet och inflytande med barnen. Vi studerade även hur barnens kommunikation var när de pratade med varandra och till de vuxna.

This report is based on factors that has had affect on drugaddicts in their decission on quitting their abuse. The questions we have built our report on are: What external factors have had an impact on the drugabuser to end his or her drugabuse? What internal factors have had an impact on the drugabuser to end his or her drugabuse? Does the police have an influence on the drugabuser to end his or her drugabuse? The report is based on intervjues with former drugaddicts. We have also studied the theory of symbolic interactionism and litterature written by different authors to obtain a broad picture of drugabuse. Our results in this report show that the people we have intervjued have been influenced by many different factors and people in their enviroment.

The aim with this study was to illustrate communicative meetings between people that are visiting and working in two different associations for people with intellectual disabilities. The method we used was interviews. To find out the meaning of the associations for the members creating of identity, participation and self esteem we asked them if they felt stigmatized and if they thought that the associations reduced that feeling and how the pedagogy cooperation between them selves and the coaches were working. The results of the study showed that the members of the association experienced that it had a positive influence according to their creating of identity, participation and self esteem. The members felt that coaching and the pedagogy cooperation had both positive and negative aspects but mostly it worked well..

The purpose of this study was to illustrate the effects of music in pre-, peri-, and postoperative care. This study is a systematic literature study based on 22 scientific articles with quantitative methods. Music is an alternative treatment used in nursing care. Nurses could as a complement to routine pre-, peri-, and postoperative nursing have music interventions in mind, because an operation involves anxiety, fear and pain for many patients. The result of the study shows that music can reduce patients? anxiety, pain and improving their wellbeing and recovery.

The Barbie doll is an icon filled with meanings; this thesis discusses the Barbie doll and herfeministic potentials and subject positions using a discourse analysis. The thesis analyzeswhat sort of femininity Barbie portraits in magazines, web series and films about her.Theories being used originate mainly from gender and queer studies, where the focus is on theperformative constructions of gender and femininity. Since the material mostly consists ofmoving images some influence is taken from feminist film theorists and semiotic theory,which focuses on signs and their meaning. The thesis centres around the questions: how isBarbie?s femininity challenged, strengthened and constructed in different types of mediaabout her produced by Mattel? And is there any feminist potential in Barbie?s subjectpositions in these media forms?.