This bachelor thesis explores earlier findings regarding the Nextopia effect and the choice of media for advertising, and how these phenomena influence consumer attitudes toward the ad itself as well as the brand. It also explores the effect of advertising future products and advertising in two different media on the third person effect. Lastly, it addresses the effect of advertising of future products and media choice on the attitude of potential investors..

The usage of internet is growing significantly every year in today?s society and whether you like or not, the internet has an influence in your life. It is therefore important to find out how people are affected by its use. We have through our study interviewed a number of people that uses internet on a day to day basis, who have agreed to live without internet access for a period of time. We started out by interviewing these people about their internet usage and what it means to them, then proceeded with their non-internet access period.

This paper is about cyber-bullying, the youth?s experience and how the papers image of cyber- bullying looks. The relevance of this essay be to be found in the aim of the research of the cyber bullying today. By examining how the youth?s usage and experience?s - and the papers image of cyber-bullying in the social media, it will be possible to create an understanding for how the social media is represented today.

The effect of moderate incongruency between a celebrity endorser and an advertised brand is considered in an experiment with celebrities, both congruent and moderately incongruent with the investigated brands. In addition, the influence of possible moderator variables was examined, as well as the potential impact of the celebrities? gender. It was found that an ad exposing a moderately incongruent combination of celebrity and brand generated a more positive result on attitude towards the ad, brand attitude and word of mouth. Furthermore, under some conditions certain moderator variables influenced the relationship between moderate incongruency and responses evoked by the ad..

This is a qualitative social psychology study, which aims to describe how mothers with 1-2 year old children develop their identities, seen from Symbolic Interactionistic perspective. Five young mothers have been interviewed, through qualitative interviews and self reports. Through this data I have attempted to establish how these women develop their identities when they have been mothers for 1 or 2 years. The conclusions I have drawn is that the identities change radically with becoming a mother and all respondents take different decisions outfrom their identities as mother. There seems to exist a need of more knowledge about how to bring the identity of a woman and a mother together and create a new entity.

This bachelor thesis is studying the development of Swedish law in relation with EU-law. There are two different points of view expressed in the theories of Europeanization. One that means EU makes a big influence on national policy, one that says path-dependency will make the national policies differ. The case used in the study is discrimination on the ground of disability as regards employment. The aim of this thesis is, through a case study, to analyze the relation between Swedish and European law and by that shed some light on the matter of Europeanization..

The overall purpose of this study has its starting point in theories about the consuming society and its advertising. I have examined what kinds of methods that are being used in TV-commercials for beauty products, to influence the consumers. To study advertising, a semiotic method, symbolic interactionism and other theories which discuss symbols and influences, have been used. Six different TV-commercials for beauty products have been examined.The results from this study indicate that the advertiser apply to feelings such as, happiness, a sense of satisfaction, status and success, to affect the consumers behaviour. The findings in this research are discussed in the light of different theories which deal with the significance and the meaning of symbols..

Purpose ? The purpose of this thesis is to develop a total cost model for container transports and create a tool that calculates a suitable transport quantity from an economic view, which fulfills the demands on delivery service. To achieve this purpose the following questions will be answered:Which costs are affected by the decision between the two transport alternatives LCL and FCL?   How does the decision of sending product LCL or FCL influence the delivery service?  How can a tool be constructed to simplify the decision-making process regarding the choice of sending products LCL or FCL?  Method ? A total cost model was developed. This model is supported from existing literature.

Studies in the field of interaction design and the human memory claim there can be positive effects on the memory when information is presented for the user as a graphical pattern rather than a series of numbers. This thesis aims to influence designers to choose graphical patterns as an interface for information display. Low-fi and hi-fi prototypes of graphical patterns were constructed and tested in a variety of configurations by two users. The users showed differences in the ability to memorize a sequence of digits depending on how this sequence was presented. This study suggests that users are more easily able to recall information presented via a graphical user interface than when the same information is only presented digitally..

Finck, Louise (2005). Elevers ansvar och inflytande. En undersökning om elever och lärares uppfattning om elevers ansvar och inflytande i utbildningen. Pupils? responsibility and influence.

AbstractThe topic ?The effects of music in the supermarket on consumer behavior,sales, and customer state of mind? was assessed to try and analyse the emotionaldifferences that may occur as well as the sales variations that may arise fromplaying music in a supermarket. The reason for this study is that grocery storesare very common and abundant in most neighborhoods, as is man?s necessaryconsumption of food. In almost every city grocery stores must compete hardagainst each other in order to succeed in offering the most appealing options toconsumers.

3nine has developed oil mist separators for the manufacturing industry. They are used in factories and workshops in Sweden as well as many other countries. The basis for this thesis is to investigate the performance of these separators in applied environments under different circumstances and to find factors that influence the performance. It has been shown both theoretically and in laboratory environments that the sizes of the particles in the oil mist influences the performance of separation. This is to be verified under applied circumstances as well.The separators also have in most cases, after the centrifugal separation, HEPA-filters mounted that separates the remaining oil mist.

This study is based on interviews with six students from Stockholm that have shared their feelings/opinions about how they experience their identity as a student. The aim of this master?s thesis is to examine how the identity of students is constructed but also how the post modern society affects the life that the students are living. With a higher demand on education and responsibility of making the right decisions, the student?s main concern is not only her studies, but also the goal to succeed in her life.

The study concentrates on which significance the pre-school?s yard and the outdoor environment has and how it influence the young children regarding their development and learning. The study is carried out through observations of the children complimented by interviews of them. The results show that children?s outdoor environment is important for their development of mobility, language, social competence and learning about nature.

Bakgrund: Sjuksköterskor på neonatalavdelningar arbetar ofta i nära relation med föräldrar till för tidigt födda barn. Föräldrars delaktighet i omvårdnaden av sitt barn kan påverka förälderns psykiska hälsa, anknytning till barnet samt påverka barnets välmående och möjlighet till utveckling. Syfte: Beskriva barnsjuksköterskors upplevelser av att optimera föräldrars delaktighet i omvårdnaden av sitt för tidigt födda barn. Metod: Kvalitativ studie med induktiv ansats. Genom ett bekvämlighetsurval rekryterades åtta kvinnliga barnsjuksköterskor vid två jämförbara neonatalavdelningar i södra Sverige att delta vid semistrukturerade intervjuer.