Title: Point of Purchase TV-screens - An analysis of Gender and Generations in the In-store-Retail-EnvironmentDate of Seminar: May 29th 2007 Course: BUS 809, Master Thesis in International Marketing and Brand Management.Authors: Søren Berg Jørgensen, Daniel McCartney and Ben Wallenborn.Supervisors: Karin Alm and Ulf Johansson Keywords: In-store Marketing, Point-of-Purchase, In-store TV, Gender, Generations. Thesis Purpose: The purpose of the thesis is to contribute to a greater understanding as to how consumers react to and perceive PoP TV-screens within the in-store retail environment. More specific, the aim of the study is to investigate if gender and generations react and feel differently towards the use of PoP TV-screens. From a practical standpoint, the study will aid marketers in how they can communicate more effectively with their target-market inside the store. In addition to this, the study will provide retailers with an insight into the overall atmospheric effect that the placement of TV screens has on stores.

My essay is concerned with intercultural leadership and practical knowledge. The essay is about ethical dilemmas and the diversity of issues we face constantly at the preschool. In my story I examine the different views of knowledge and the opportunities to lead people in an intercultural way, and how they relate to each other. I start by looking at the ethical ideas that form the basis for our actions and our view of knowledge. Then, I examine how the practical wisdom guides the ethical dilemmas that arise at the preschool.

                                                  AbstractThe development of our society has in many ways changed the relationships between the political parties and the citizens. Fewer citizens are active in political parties, which has contributed to the fact that we see a form of catch-all effect and a development of parties that organizes more in forms of professional organisations. This paper has made a research of modells of democratic ideals and values between leaders and party-members in political parties in the local area. The purpose has been to show how these ideals and values can reflect back on the political development. The result shows that the development has created a form of catch-all effect and a professionalism in the parties.

Overweight and obesity in children is an extensive and accelerating problem in the western world. The risk factors for overweight are well- known and well-documented. Focus should lie in the prophylactic work in order to prevent overweight and obesity in preschool children. The aim of our study has been to highlight the role of the district nurse in her/his work to prevent overweight and obesity in preschool children. The study was carried out through studies as a literature review.

This thesis examines source criticism and critical thinking among upper secondary school students in social science in three different schools in Sweden. Our particular focus lies in investigating the student's critical thinking skills and evaluation of digital sources when they work independently with different projects. How do students value and sort the information they find? We looked furthermore at what factors that may influence students in their evaluation of sources. Moreover, the purpose of this thesis to investigate how the student's critical thinking skills can be used as tools to become more information literate in a learning context.

This essay is a qualitative study whose aim is to see how to find a good balance between family life and managership. The result could give concrete proposals on how help can be designed to prospective female managers. The study is based on interviews with eight female managers. The interviews have been inspired by the narrative approach with the focus on how these women have tried to find a balance between management and family life and which obstacles they faced and the support they have had. The results of the study has shown that the support that the woman has been given by their spouse / partner has been one of the best and most important support for her to full fill her mission as being a manager as well as a mother.

Since the turn of the millennium a sharp increase in the interest for bio energy has been observed. Important reasons for this growing interest can be due to the fact that fossil fuels are a finite resource. A net discharge of greenhouse gases occur when fossil fuels are burned. The discharge of greenhouse gases are considered to be the main reason to the greenhouse effect. Means of control to increase the use of bio energy has been introduced and, as intended, the use of bio energy has increased. As a result of the legal provisions the ability to pay for bio energy has increased, which the forest industry view as a problem.

SammanfattningAtt utbilda och erbjuda föräldrar stöd i föräldraskapet är inget nytt fenomen, utan har skett på olika sätt sedan 1600-talet. Synen på föräldrar har genom tiderna haft olika fokus, vilket lett till att insatserna för att stödja föräldrarna har varierat. Idag finns ett överflöd av information, råd, utbildning och kurser kring föräldraskapet. Hur föräldrar ska göra eller inte göra diskuteras flitigt i olika medier. Därmed får vi en viss bild av föräldrarollen.

The following essay or thesis is a study over scientific endeavors in the fringe. It is a study of Riksorganisationen UFO-Sverige, whose proponents aim to make the UFO phenomenon (or phenomena) a subject of scientific scrutiny. To achieve this, the ufologists first have to redefine common concepts of ufology as pseudo science or religion, mainly by challenging definitions given by scientific sceptics on the one hand, and proponents of conspiracy theories or the new age environment on the other. Thus UFO-Sverige seeks to construct an alternative scientific identity in contrast to adversaries on both sides, each unwilling to give the UFO phenomenon any further examination. Following the work of Tomas Gieryn's sociological grip on questions of epistemology, especially concerning the social boundaries of science from other cultural categories through what has been labelled as epistemic boundary work, during which proponents of a particular field aim to achieve epistemic authority and thus the legitimate right to define what is and what is not science, I seek to analyze how questions of science and legitimacy are actualized in an intellectual environment or culture not broadly accepted as scientific.

The purpose of this Master?s thesis is to investigate how diversity takes shape in children?s picture books published in Sweden. Twelve picture books, which touch the aspect of diversity in the categories of gender, ages, culture, nation, ethnicities, language, class, sexuality and functional disorder, were chosen from the Swedish National Council for Cultural Affairs catalogue for youth and children?s books 2006. They have been analysed with the conception of ikonotext and with the theory of Pierre Macherey?s image in the mirror, of how literature reflects the reality of society.

Romanization as a method in the bibliographic environment makes retrieval difficult in many aspects. The object of this thesis is to illustrate the importance and the possibility to include non-Roman script in the records of the library catalogue. The questions at issue are about the consequences of romanization, the technical requirements for implementing non-Roman script, and bibliographical resources that have been developed during the last 20 years. The thesis is based on a literature study and correspondence with people who are familiar with the subject. The thesis points out that Romanization causes information to be distorted in various ways and is inconsistent with the requirements of exactitude in bibliographic control.

Antifouling paint containing the biocide bisTributyltinoxide (TBTO) has been used since1960 to reduce the occurrence of fouling on hulls on boats/ships. January 1st, 2003 theantifouling paints containing TBTO were prohibited. This ban covered all use of paintcontaining the substance TBTO. The ban was introduced because of alarming observationssuch as development of imposex in aquatic non-target organisms. Imposex is the impositionof male sexual characteristics on mainly female marine snails and occurs due to exposure toTributyltin (TBT).

Syftet med denna studie har varit att undersöka om skillnader finns mellan länderna Italien och Frankrike med avseende på deras överväganden kring att skaffa barn med speciellt fokus på moderns anställning samt om det föreligger könsskillnader i det avseendet. Den teoretiska utgångspunkten har varit McDonalds teori om familje- och arbetskonflikt i traditionella kulturer.Analysen har skett genom dels crosstabulaturer samt multipel regressionsanalys. De beroende variablerna har alla varit överväganden kring att skaffa barn och har inkluderat The working situation of the mother, The working situation of the father, Availability of childcare provision, The opportunity to go on parental leave or care leave, To have a supportive partner, The cost of children samt Housing conditions . Kontrollvariablerna i studien är kön, nationalitet, ålder, civilstånd och antal barn.Resultaten ger stöd åt McDonalds teori. Det finns tydliga skillnader mellan länderna vad avser vikten vid moderns arbetssituation.

AbstractFood and recuperation has a superior importance in human life and it is hard to deny thedistinction of the food in everyday life. Nutritious food gives energy to benefit activitiesof the day and influences on behavior and performance as well as well being. Themeaning of the terms meal and mealtime are key concepts in this study and the severalbeneficial aspects beyond the physiological function. Inadequate time for the mealmight provide degenerative consequences for individual health and generate outgoingsfor society. The aim of this study was that from an individual perspective describe workenvironment conditions for meals and recovery potential among employees withirregular working hours using mixed methods with both questionnaire and interviews.Four (4) airline employees participated.

The aim of the study was to examine individual staff experience and management of threats and violence in the acute psychiatric department for children and teenagers in Uppsala. Previous research shows that the experience of threats and/or violence is individual, and that it is difficult to distinguish between these concepts. Research shows that it is particularly vulnerable to work in psychiatry when mental illness is a cause when threats and violence occurs. Threats and violence can result in different consequences for the individual. The study is based on qualitative interviews and the material was collected in the autumn of 2012 at Akademiska sjukhuset.