Thesis purpose The study aims to examine the effects vertical and horizontal line extensions might have on the total parent brand equity in terms of strength and its baseline product regarding of market share, loyalty and penetration under an elapsed period of time. The study aims to investigate a number of actual conducted line extensions effect on the above mentioned aspects of Kellers (1993) definition of brand strength as a part of the total brand equity. Methodology The effect of a number of line extensions of the parent brands and the baseline products is being examined in terms of market share, loyalty rate, cannibalization and market penetration. The thesis is focused on the correlations between these different parameters during a certain elapsed time ratio in order to test our theoretically routed hypothesizes in a deductive manner. Occasional correlations are derived from an indexation of data collected from the Gfk database. Theoretical perspective The study is derived from Kapferers (2004) definition of brand equity, where he is dividing the concept into three parts. This study is focused on Brand strength in particular, which is one of the parameters in the above-mentioned theory.

The amount of web APIs that are open to the public is increasing fast. Both the free web APIs as well as the ones that cost money to access. Both bigger and smaller organizations, professional and non-professional developers use these web APIs to add value to their systems or use it to create new applications. This is an area study where alot of research has been done in the last few years. In spite of this there are still no user-centered evaluation methods for web APIs.

This essay is a time-geographic study of workinglife mobilities and investigates two days of work for five respondents. One from home and the other from the persons workingplace. Qualitative and quantitative methods has been applied to illustrate and analyze the two days along with time-geographic constraints. The findings are concluded into themes which represent the two local pockets of order: Home and Workplace. Themes of home are: Comfort station, Household, Curtained-off, Tele-contact and Environment.

The purpose of this thesis is to examine the relationship between librarians and library support staff in public libraries regarding status, distribution of work and working climate. We were interested to know if there is a conflict between the two occupational groups and how it can be explained. We also wanted to learn what the future holds for the library in terms of professional categories and tasks according to library staff of today. This study is based on twelve qualitative interviews with four heads of libraries, four librarians and four library assistants. Three theoretical approaches were used in the analysis of the interview material: professionalization strategies, conflict theories and theories from group psychology.

The aim of this study was to examine how the feelings of ?being met? from personnel can affect suicidal youth and their parents, when searching for help. Five Swedish parents share their experiences of ?being met? by personnel regarding the care of their child who has taken their life. ?Face to face? interviews where done with four of the parents.

Children and young people's right to culture is a priority in the Government's cultural policy. Creative school was introduced in 2008 with the aim that children and youth should receive professional culture in school and increasing access to culture in all forms of expression and possibilities of their own creation, with starting points in the school curriculum. The purpose of this bachelor is to explore the view, the treatment and the use of Creative school in Värmland. A comparison has been made between professional culture, which conveys the culture and culture Coordinator who develops and co-ordinates the work of culture in schools, based on their experiences of creating school. I have looked at what barriers and opportunities there are in liaison with the school and how creative activities can be integrated into the school's other subjects.

Aim: The aim of this qualitative interview study was to describe the nurse's professional role and the role as a patient during different time periods. Data were collected through semi-structured interviews, where respondents had a link to the nursing profession, either as a student, now working nurse or retired nurse. Method: The data were analyzed using a content analysis. Result: The older nurses believe that nurses today has a high status and is seen as a well-read and well informed person. Most respondents believe that collaboration between nurses and doctors has improved since past.

Bakgrund: Sjuksköterskor verksamma inom psykiatrisk vård upplever svårigheter med att artikulera sin yrkesidentitet. Bakgrunden beskriver sjuksköterskans roll inom psykiatrisk vård ur ett historiskt samt nutida perspektiv. Bakgrunden visar att sjuksköterskor tenderar att lämna den psykiatriska vården när de upplever att deras kompetens inte tas tillvara, vilket i förlängningen även drabbar patienterna.Syfte: Syftet var att beskriva hur sjuksköterskor yrkesverksamma inom psykiatrisk vård uppfattar sin yrkesidentitetMetod: Fem sjuksköterskor intervjuades med hjälp av ostrukturerade intervjuer. Kvalitativ design användes i studien.Resultat: Resultatet presenteras i temat en komplex yrkesidentitet samt tre kategorier: att vårda unika människor, att vara arbetsledare och den egna utvecklingen samt åtta underkategorierDiskussion: Resultatet diskuteras utifrån Imogene Kings begrepp roll, organisationer, auktoritet, makt, status och stress, samt utifrån genusteoretiskt perspektiv..

This study aims to examine attitudes and conceptions of staff who work with mentally disabled persons, concerning normalization and gender. Six qualitative interviews with such professionals were performed and subsequently analyzed. Since the method of this study is qualitative, no claim of generalizability is made. The interview material has been categorized into themes by means of coding. The result of the study is presented according to those themes.

Thesis purposeThe study aims to examine the effects vertical and horizontal line extensions might have on the total parent brand equity in terms of strength and its baseline product regarding of market share, loyalty and penetration under an elapsed period of time. The study aims to investigate a number of actual conducted line extensions effect on the above mentioned aspects of Kellers (1993) definition of brand strength as a part of the total brand equity. MethodologyThe effect of a number of line extensions of the parent brands and the baseline products is being examined in terms of market share, loyalty rate, cannibalization and market penetration. The thesis is focused on the correlations between these different parameters during a certain elapsed time ratio in order to test our theoretically routed hypothesizes in a deductive manner. Occasional correlations are derived from an indexation of data collected from the Gfk database.

Var går egentligen gränsen mellan lärarens yrkesroll och dennes egna privata sfär? Utifrån min erfarenhet i början av mitt arbete som lärare att det var svårt att sätta en gräns för när arbetsveckan var slut och dessutom svårt att avsluta den med en känsla av att vara nöjd väcktes intresset för att utforska den gränsen. I uppsatsen har jag därför tittat närmare på hur stödet för en sådan avgränsning ser ut i de politiska styrdokumenten, arbetstidsavtalen och lärarens yrkesetik. Jag har också försökt ge en bild av hur konsekvenserna för läraren och dennes privata sfär ser ut under de förhållanden som råder idag. Resultatet visar att dessa gränsdragningar är vaga och att lärare idag har svårigheter att upprätthålla sin privata sfär och tillgodogöra sig de värden och funktioner som den rymmer.

This study aims to examine attitudes and conceptions of staff who work with mentally disabled persons, concerning normalization and gender. Six qualitative interviews with such professionals were performed and subsequently analyzed. Since the method of this study is qualitative, no claim of generalizability is made. The interview material has been categorized into themes by means of coding. The result of the study is presented according to those themes.

The purpose of this essay was to examine how professional social workers work with follow up foster home placements. The study was based on qualitative interviews with ten professional social workers from different municipalities in Skåne in an attempt to answer the following questions:* What routines exist for the follow-up work with foster care?* What factors have an impact on how the follow-up is formed in the particular case?* How can the follow-up affect outcomes of the placement?* In what way could the work with follow-up foster home placements develop?The theories we chose to analyze our material from was the ecology of human development formed by Urie Bronfenbrenner and the theory of civil courage formed by Lennart Lundquist. The interviews were semi-structural which gave the respondents a chance to talk in a free way about the questions we presented.The result of the study showed that there is a difference in the way social workers form the follow-up work of foster care. The greatest difference is in whom the social workers include in their follow-up.

The aim of this study has been to describe and clarify the phenomenon violence from patients within neuropsychiatric institutions, as experienced by staff members. The study has adopted an actor perspective and phenomenology as a philosophic and theoretical framework. The method used for data collection and analysis has also been influenced by phenomenology. Data consisted of five semi-structured interviews of a descriptive nature, and the goal of the analysis has been to articulate the general structure of the phenomenon. The results showed that the violence from patients is characterized by a professional commitment which includes always staying ahead and being able to help, protect and express a high level of emotional self-control.

The aim of this thesis was to use qualitative approaches to show how four preschool teachers experienced their start in the profession as a preschool teacher. The questions in the stydy were as follows: What kind of expectations did the preshool teachers have before the start in the profession? What did the preshool teachers experience as difficulty and opportunity at the start in the profession? How do they think now about their professional development during the early period in the profession? The empirical material, I got through a qualitative interview method. My theoretical starting point was to take the hermeneutic research perspective, aimed for interpreting and understanding. Theories of Socialization and socialization for teachers, socio-cultural theories and theories of tacit knowledge have been used to analyze the material.