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4440 Uppsatser om Parent brand affect - Sida 51 av 296

Egenskaper och kvalitetsaspekter hos kött från mjölkrasgetter

Most of the goats in the world exist in the developing countries where they are important in the meat industry. In Europe, goats are mostly kept for milk production although the interest for meat is growing. Goats have a thin carcass with only small amounts of intramuscular fat, which gives a lean meat. This thin subcutaneous fat cover can cause cold shortening when chilling the carcass. By using electrical stimulation cold shortening can be prevented.

Arenans betydelse för en stad : En studie av en arenas tillförande av väde i platsmarknadsföring

AbstractThe purpose with this essay has been to gain a greater understanding and clarify how an arena can create value within place marketing and development of a place brand. This will be achieved through a description of which values an arena causes in the surrounding areas and an understanding of how these values can be interpreted through the place brand. We decided to base our study according to the following two questions:1. What are the underlying reasons why there has been such a big trend with arena project?2.

Kläder : En kvalitativ undersökning om klädernas betydelse för socialsekreterare

The aim of our study is to explore social workers view on the importance of clothing. We want to know how and if social worker reflects on the importance of their clothing and how it may affect their clients. Dresses social workers differently due to different work situations? Play client`s clothes any role in the social welfare officers? Can client`s clothing affect the assessment of their problem?The study is based on a qualitative method. The data consists of two focus group interviews with four social workers in each group, containing three women and one man in each focusgroup, with a total of eight informants.The results of our study indicate that the clothes are important in meeting with clients and especially as to help create a relationship with the client.

Either you're in or you're out...: Inkongruens och kreativitet - ett sätt att komma in?

The media landscape has exploded during the last decade, which has lead to a massive advertising clutter. Consumers defend themselves against this intrusive marketing by creating an advertising filter that sorts and blocks. These changing conditions have lead to new and tougher demands on creators and advertisers to create more efficient marketing communication that stands out in the clutter and penetrates the consumers? advertising filter. Many creators and researchers claim that creativity is the most efficient method to stand out in the clutter and generate sought communication effects.

Våga Vara Annorlunda?: En uppsats om hur produktengagemang och motivation påverkar inkongruent marknadskommunikation

To be seen is essential. Presently, the marketing of different well-known brands within the same product category is done with little variation. To marketing professionals, this creates an opportunity to market products in an unexpected way. The use of incongruent market communication and by creating a discrepancy between a well-known brand?s advertisement and brand scheme, which is already established in customers? minds, is one way to be different.

Skapar mikrokrediter en bättre tillvaro? : En fallstudie av Grameen Bank i Bangladesh

In course of time the role of the individual being has become increasingly important in the fight against poverty. Through its microcredit programmes, the organization Grameen Bank offers ?aid to self-help? to poor women on the countryside in Bangladesh. The purpose of this essay is to investigate how participation in Grameen?s microcredit programmes can affect these women?s social situation and working situation.

Att göra förändring: en studie av ledarskap och organisation vid förändringsarbete

The purpose of this essay is to analyse how the leadership and the structure of the organization affect the process of changes within a specific department in Lunds kommun socialdepartment, from the director of social work to the co-workers at Utredningsenheten för ungdom och familj. We aim to answer the following questions;How does the structure of organisation affect the process of change?What do the co-workers and the leaders believe is the best way to engage the co-workers in the change?How does the leaders view their own leadership in the process of change?How does the co-workers view the leadership in the process of change?How does the leadership affect the process of change?To develop an organisation and to make it a functional, change is a necessity. The leaders are they who create the change but the co-workers are they who make it happen. In the process of change, leadership and the leaders capacity to create motivation for the co-workers, is therefore a matter that is decisive to its success.This is a study based on a qualitative method, where the interview is the main source of empirical material.

Elevers intresse och upplevelser av redskapsgymnastik : En kvalitativ fokusgruppstudie

Gymnastics is a reoccurring event in the physical education of many students. Despite this, there is still today limited research which describes the students? perspective and interest for this activity and if there are any differences between genders. The purpose of this study has therefore been to investigate students? interest for gymnastics and if there are any experiences, which can affect this interest.

Vilka faktorer påverkar att en avvikelse rapporteras eller ej? : - en intervjustudie med sjuksköterskor

What affect if an incident is reported?- an interview study with nursesABSTRACTEveryday in health care, there are incidents which can harm patients. However, reporting these incidents is not always a positive experience. The number of incident reports which are documented are a lot fewer than the number of incidents that actually occur. The purpose of the present study was to describe factors that affect nurses? decisions on whether to report an incident or not.

Skäl till co-branding och dess kritiska framgångsfaktorer : Strategiska samarbeten mellan svenska modeföretag

Co-branding är samarbetet mellan två företag som utmynnar i en ny, unik produkt, där kopplingen mellan varumärkena samt gemensam marknadsföring från samarbetsföretagen leder till positiva synergieffekter. Intresset för marknadsföringsstrategin co-branding har ökat i takt med globaliseringen då företagens varumärke riskerar att försvinna i mängden av konkurrerande varumärken och på så sätt förlora viktiga marknadsandelar och varumärkeskännedom.Denna studie ämnar dels öka kunskapen om fenomenet co-branding samt för vilka skäl denna strategi kan vara lämplig att använda och dels hjälpa företag att utröna vilka som kan vara de kritiska framgångsfaktorerna, alltså de absolut viktigaste variablerna för att deras co-brand ska lyckas på marknaden. Vi har intervjuat tre fallföretag inom den svenska modebranschen för att undersöka vilka deras skäl till cobranding är och vilka de kritiska framgångsfaktorerna för dessa samarbeten är. Dessa företag har samtliga genomfört co-branding under de senaste tre åren. Resultatet av studien visar att skälen till co-branding kan vara att skapa en trovärdig varumärkesbreddning, försvara sig mot konkurrenter samt skapa en förhöjd uppfattad kvalitet för konsumenten något som möjliggör prispremium.

Strategisk anarki : en utredning av WeActivists strategiska funktion inom WeSC

ABSTRACTTitle: Strategic Anarchy ? a study on WeActivists' communicative function inside WeSC.Number of pages: 69Authors: Frida Leijonborg, Nils Lindstro?mTutor: Jessica GustafssonCourse: Media and communication studies CPeriod: Second term 2013University: Division of Media and Communication, department of information science, Uppsala UniversityPurpose: Our aim with this paper is to examine the communicative role WeActivists play in WeSC's external communication, and also to investigate what it means to be part of the activist concept as individuals. This will be done by presenting WeSC's key values and investigate whether these are portrayed by the representation of the activists in market campaigns and personal interviews.Material/Method: We have conducted a qualititave study where we interviewed three WeActivists of various age and profession. Furthermore we did a semiotic analysis of 10 images from 7 advertising campaigns.Main results: Our results indicate that WeActivists play a significant role in WeSC?s external communication, and thus signifying that they play a major part in creating WeSC's brand identity.

Muay thai: barn som utövar Thailands nationalsport

The purpose of this study was to describe and analyse the living situation of children who practiced Muay thai at two different Muay thai schools in Thailand. The metod I chose was participation studies with the compliment of open interviews. My main questions were to see if and how the children were affected physically and mentally by the training and possible matches. I also wanted to see if Muay thai practiced by children could be considered child labour, reasons why the children did Muay thai and what opportunities Muay thai gave the children in other parts of their lives.My conclusions were that the training gave the children an overall god physical status, and did not affect the children in any direct negative physical way. Mentally the main affect on the children in training were the stress of not being allowed to eat before matches.

Helsingborg - en delad stad. Påverkar hyressättningen bostadssegregationen?

Helsingborg ? A divided city. Affect the level of rent the segregation of living?.

Den totala tystnaden: En fallstudie över identiteters respektive kommunikationens påverkan på fusionen mellan Företagshälsovården AB och Managementkonsulterna AB

This study aims to build a deeper understanding of how differences in identities and communication can affect the possibilities of achieving a successful merger between companies from different type of industries. Our study is of qualitative nature and looks into the specific merger between Företagshälsovården AB and Managementkonsulterna AB. The study builds upon 16 semi structured interviews which are carried out with employees from both parts of the organization and with management personnel. Firstly our study shows that the different identities existing within the different parts of the organization, highly affect the integration process after a merger. Secondly we show that the level of communication transmitted from the management, but also between the different parts of the organization, affects the possibilities of creating a successful merger.

Att representera ett varumärke : En studie om hur intern kommunikation kan skapa varumärkesambassadörer

Bakgrund: Med ökad konkurrens och då nya marknader som e-handeln växer sig starkare blir det allt viktigare för företag inom modebranschen att arbeta för att stärka varumärket och sina kundrelationer. Den fysiska butiken är en viktig del inom den externa marknadsföringen då företaget kan kommunicera varumärket genom interaktion med kunden. Butikspersonalen bör ses som en av företagets mest betydelsefulla resurser som marknadsförare då de har störst kundkontakt. Därför bör företag satsa på intern kommunikation för att marknadsföra varumärket till personalen.Syfte: Syftet med denna uppsats är att beskriva och analysera hur företag kan använda intern kommunikation för att utveckla och motivera sin butikspersonal till att agera som varumärkesambassadörer.Metod: Undersökningen består av en fallstudie av ett företag som använder sig av konceptbutiker för att marknadsföra sitt varumärke. Studien består av kvalitativ karaktär genom intervju med distriktschef, kvantitativ data i form av enkätundersökning med personalen, samt granskning av företagets årsredovisning.

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