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427 Uppsatser om Paradigm shift - Sida 28 av 29
Brand equity and corporate responsibility : a review of brand valuation methods
During the last decades, brand equity has been a priority topic for both practitioners and academics. In accordance with the structural changes in the economic settings caused by the so-called "new economy", corporations being confronted with a shift on perceived business value structure from tangible assets to intangibles. On the other hand firms increasingly are adopting more responsible behaviour towards their societies. In this context, one critical question is to understand how corporate conduct may affect brand equity. The purpose of this study was to find how brand equity (BE) measurement methods embrace corporate responsibility (CR), based on a literature review.
Shareadox : -The paradox of service quality assurance in Sharing Economy businesses
The purpose of the Sharing Economy is to exploit unused resources between people, as an alternative to buying new and owning themselves (Gansky, 2010). Gansky (2010) argues that a major reason why the Sharing Economy has grown in recent times is, besides from the recession and people?s increased environmental awareness, the urbanization which has made people move closer to each other and in to the big cities. This in addition to an increased use of GPS technology in smartphones enables people to be constantly connected to an ever-changing network. People now share and exchange services and products from each other.
Utspelstratt och nyhetsjakt ? en kvalitativ intervjustudie av relationen mellan journalister och politiker/pressekreterare
In this study we have explored and investigated how journalist experience the relationship with politicians/press secretaries in the making of political news. The study examines how journalists see the balance of power between them and their political sources in the setting of the news agenda. To do this we have used a qualitative interview analysis. Our theoretical starting points have been based on the social exchange model. The social exchange model has a social psychological and sociological perspective that explains the interaction, social exchange and stability as a process of negotiation exchanges between parties and operators.
Delade övertygelser, upplevt inflytande eller uppskattade personlighetsdrag: Ett kvantitativt experiment om olika faktorers inverkan vid koalitionsbildning
I mars 2012 startade en brand i en industrifastighet i Kiruna. Branden var vid räddningstjänstens framkomst relativt begränsad. Efter misslyckade försök att återfinna och dra ut gasflaskor, spärrades ett område av på grund av explosionsrisken. Resultatet blev att branden inte kunde begränsas eller bekämpas, trots att styrkan försökte kyla branden i skydd av närliggande objekt. Räddningsinsatsen avslutades nästan 39 timmar efter ankomst.
En andra chans ? en överblick av secondhandkläders marknad
In our globalized society massconsumption is widespread. However there is a trend showingthat people are starting to re-use clothes instead of buying newly produced garments. Reasonsfor buying secondhand clothing are many. During the 1950s people strived to look likeeveryone else but in the 1960s this changed. Subcultures grew stronger.
Attraktivare förortskommun : Är interkulturella kompetenser givande varumärkesattribut när mångkulturella förortskommuner vill dra till sig fler företag?
The competition between the Swedish municipalities has increased as the world has become more globalized, which means that they need to become more attractive for sustaining sound finances and not to find themselves to have a downward trend. One possibility to show the attractiveness of a place is by using place marketing and therewith attaining a stronger brand position. There are 20 suburban municipalities in the county of Stockholm, of which six are multicultural or are having a minimum of 20 percent immigrants among the residents. These immigrant areas are segregated based on class, income and culture. Problems associated with these areas have historical aspects that dates further back than modern immigration does.
Parallel Import of Pharmaceuticals in the EU
Parallel import in the European Union is the perfectly legal activity under Art. 28-30 EC of buying goods in a low-price country in order to ship and sell them in a high-price country. The pharmaceutical market in Europe is subject to the subsidiartiy principle of Art. 5 EC and heavily characterised by national regulations that lead to significant price differentials between – generally speaking – Northern and Southern Europe. This incites the activity of parallel traders in the first place, who act as arbitrageurs.
Marte meo - "Show me" sade Maria: En kvalitativ studie av Marte meo terapeutens upplevelser och yrkeserfarenheter av metoden inom socialt behandlingsarbete
This thesis puts focus on Maria Aarts method "Marte meo" (on one's own strength). With the video camera as a principal tool, the purpose of the method is to be a practical working tool to support developmental processes on specific target groups, for example parents and their children. The aim of the thesis was to describe Swedish Marte meo Therapists and Marte meo Supervisors personal- and working experiences of the method, which was introduced in Sweden year 1991. Central questions were: How does Marte meo Therapists describe the essence of the method, it's establishment, development, and future in Swedish social services and psychotherapeutic treatment work? Which are Marte meo Therapists opinions of the methods relation to general problems and issues within social services and psychotherapeutic treatment work, such as the anchorage of theory and practice and the general claim for more research in social services interventions? In order to achieve the aim of the thesis a qualitative study was performed containing semi structured interviews with three Marte meo Therapists (two of them also titled Marte meo Supervisors).
Challenges and incentives for sustainable manure management in Russia
The Baltic Sea is threatened by eutrophication that largely is due to nutrient leaching from farmland within the catchment area. To solve this problem the surrounding countries cooperate within various configurations such as HELCOM and the EU-financed project Baltic Compass. Poor manure management in Russia has been discussed frequently the last couple of years.
A literature review of different types of reports and legal acts is the core of this degree project which has been performed in connection to two ongoing research projects financed by EU (Baltic Compass) and SIDA. It is supplemented with interviews with Swedish agricultural consultants and travel reports from two occasions when I had the opportunity to discuss with Russians active within the agricultural sector. Different hypotheses were investigated and discussed.
The environmental debate in Russia is quiet and there is a widespread approach that economic profit always trumps environmental concern ? a Soviet heritage that influence the Russian agriculture considerably.
The Russian legal acts on stable manure management focus mainly on sanitary questions and only secondary on nutrient leaching.
Parallel Import of Pharmaceuticals in the EU
Parallel import in the European Union is the perfectly legal activity under Art. 28-30 EC of buying goods in a low-price country in order to ship and sell them in a high-price country. The pharmaceutical market in Europe is subject to the subsidiartiy principle of Art. 5 EC and heavily characterised by national regulations that lead to significant price differentials between ? generally speaking ? Northern and Southern Europe.
Marknadsföringsstrategier för spelutvecklingsteam under utbildning
Syftet med denna slutreflektion är att visa problemen men även möjligheterna i marknadsföringen av spelet Forced2Fight av det lilla teamet i Kick the Owl Productions. Begränsad budget, osäker framtid för både team och spel är något som måste övervinnas. För att kunna angripa dessa problem har jag studerat en rad olika tillvägagångssätt och kommit fram till ett lämpligt tillvägagångssätt riktat åt gräsrötterna för att bygga upp varumärket. Den effektivaste strategin bör i min mening vara att marknadsföra gruppen via traditionella medier och förankra spelet i den relevanta målgruppen direkt via fora och andra sociala medier. Kontakta både framträdande medlemmar i sociala grupper samt expertgrupper bestående av kunniga spelentuseaster.
Nytt ventilationssystem till djurstallar :
There is two dairy farms in Sweden with ability to be opened on both long sides, one outside
Hjo and the other one, Brandstadholm, north of Sjöbo. When there is no measures and results
or not enough literature about natural ventilation and especially on this kind of air inlet, makes
my tests very interesting not only on Alnarp, but among other companies.
I would like to find out if there is any air movements direct on the cows, how high/low
temperature, air humidity, light intensity and noise standard inside the barn. Does
Brandstadholm fulfil the rules and regulations when it comes to climate inside the barn? Could
this system become the new dairy barn instead of the conventional barns in Sweden?
I am going to focus on the animals environment, after all they are the one who is going to
spend the most of the time in the barn.
I used five electrical loggers distributed inside the barn to measure the temperature and one of
the loggers measured the air humidity, every 15th minute. One logger were placed on the
outside which measured both temperature and air humidity.
Kundanpassad tjänsteutveckling och förändrade relationer inom den försvarsindustriella sfären
The aim of this thesis is to describe the customer?s attitudes toward the contracting for availability, i.e., which factors are from the customer?s perspective necessary for the fulfilment of a supplier-customer agreement? Furthermore, the objective is to describe and analyse a supplier-customer relation in the Defence Industrial sphere.The present study has been carried out as a case study using an abductive approach. The thesis is based on a practical problem, i.e. which factors will be important to the customer when a contractor in the Defence Industry wants to increase its commitment of service, and how will their relationship change? The thesis is above all focused on generating knowledge that can lead to rapid and concrete measures and that can be used in the analysis of an increased industrial commitment but also as a case study of a problem of a more general nature in the Defence Industry.
Att lämna en kriminell livsstil : En studie om ungdomars motivation och friskfaktorer efter en dom om institutionsplacering eller samhällstjänst
ÖREBRO UNIVERSITYDepartment of Behavioural, Social and Legal SciencesC-essay in Social work, Advanced course2006To give up a criminal life styleA study of motivation and protectional factors of juveniles after a sentence of institutional care or community workEmma Henriksson & Karin TengnäsABSTRACTThe purpose of the study was to investigate the factors that juveniles sentenced to institutional care or community work perceive as important for their decision to give up a criminal life style. The study approach was based on a few specific questions: (1) What aspects of the treatment have contributed to a motivation to abandon the criminal life style? (2) What have motivated the juveniles to make a decision to leave the criminal life style? (3) Are there any specific internal or external protectional factors that have been decisive for the rehabilitation process and, if so, are they linked to intrinsic or extrinsic motivation? The study rests on the theoretical foundation created by earlier research on institutional care, motivation and protectional factors. Interviews were chosen as a method to secure qualitative data and the interview manual was designed on the basis of themes that reflect the questions of the study. Six young people?s perception of their treatment is documented in the study, as well as their opinion on the effectiveness of the treatment.
Taking Rights Too Seriously --Efter rättighetsruset; realistisk nykterhet?
Föremålet för denna studie är den gränsdragning mellan individens bästa och kollektivets bästa som alla samhällen måste göra. Närmare bestämt är det den centrala roll som framväxten av individuella rättigheter har inneburit för denna gränsdragning som är utgångspunkten för granskningen. Uppsatsen visar på hur inte bara det demokratiska systemets uppbyggnad, med sin syn på maktdelning och rättigheter, utan även synen på den gällande rätten är nödvändiga komponenter för att kunna göra denna gränsdragning på ett bra sätt. Min ståndpunkt har blivit att vad gäller den här gränsdragningen är den verksamhet som bedrivs i domstolar inte stort skild ifrån den verksamhet som bedrivs i det lagstiftande organet. Detta innebär att min syn på begreppet gällande rätt blir vidare än i den gängse, mer strikt rättspositivistiska, uppfattningen.