Subject: This paper is about Brand Extension and if the process differs when a company extends its brand from a service to a product in comparison to an extension from a product to a product. As an example we have analyzed the mobile phone business and the mobile phone operators who launch their private branded mobile phonesPurpose: The purpose of this paper is to analyze how companies use brand extension from service to product as a part of their brand extension strategy.Method: A literature study was done in the brand extension area, but also in the area of brands to have a deeper understanding for the subject. A qualitative study with interviews was combined with a quantitative survey study. On the basis of the theories we could analyze the collected data and fulfill the papers purpose. Results: Important features and differences in services and products were identified and the importance of a strong brand identity before an extension.

This is a bachelor?s essay in the landscape architect programme in Alnarp. The purpose of the essay is to describe discussions about security in planning contexts in Sweden. Written material from three levels of the discussions has been studied: Swedish research, governmental directives and practisers. I have tried to obtain a variation in types of material.

Among researchers it has been established since decades that humans and animals have an internal biological clock that controls certain physiological mechanisms. One example regarding humans is the impairment of lung function during the night, causing the phenomenon ?nocturnal asthma? among asthmatics. Only a few studies concerning respiratory circadian rhythm in horses have been done previously and they showed a daily variation in horses with a chronic or an acute respiratory disease. The technique used in those studies was the conventional technique, which is invasive and less sensitive than the technique used in this study.

The purpose of this Master?s thesis is to evaluate three general query-based web search engines. The search engines chosen are Google, Yahoo! and Live Search. The topics, which where transformed into twenty queries, are based on real users? information needs, taken from an ask-a-question service.

AbstractConsider a ?uid being heated from below. The heating leads to an upward convectiveforce that is counteracted by the viscous forces of the ?uid. If the convectiveforce is large enough in comparison to the viscous forces the ?uid will be put in anunstable state.

The subject of this essay in archaeology is the economy at the mining village of Saladuringthe 16th and early 17th century. The silvermine in Sala was once the foremost producer of silver in Sweden, and the mine as well as the mining village had had a long and rich history. This history can be seen in historical documents as well as in archaeological findings. The lure of silver attracted many different people to the mining village. This in turn madetrade an important part of the mining village.

In today?s larger companies internal auditing is a common concept. For about twenty years ago companies? use of internal auditing took a turn from having been something popular to becoming more notorious. In this thesis we examine what might have caused that turn, We do this by looking at the vision and way of working for about twenty years ago and how the view of the area is today.

The purpose of this paper is to examine how the revised Planning and Building Act (SFS 2010:900) have influenced the comprehensive planning in Swedish municipalities. A focus is directed at examining how the new law regulates a greater consideration to climate aspects and the what consequences this results in regarding the implementation of the law in Swedish municipalities comprehensive plans.The paper is a case study, containing both quantitative and qualitative methods. The case study is based on three municipal comprehensive plans. Based on quantitative material three municipalities have been selected to constitute the sample of this study. These municipalities are A?lvsbyn, Sollentuna and Olofstro?m.

Scientific studies show that good leadership is a key factor for group- and individual development. Studies have also shown that the contrary can curb talented individuals and/or cause stagnation, or even cause groups to halt their progression. This essay studies how leaders in musical and athletic environments look on their own leadership. In interviews, the leaders reflect upon experienced issues related to their profession, their views on difficulties in their leading role, as well as individual, and group development. This study also includes two observations, one in each field of profession.

The purpose of this study was to increase the level of knowledge in the field of Environmental Impact Assessment (EIA) for wind power. The study includes six wind power farms in the County of Västerbotten in northern Sweden. The main questions were: What are the real dimensions of roadways and land claims for both roads and wind power turbines? How do those dimensions correlate with the dimensions stated in the EIA? Are there any differences in values of the dimensions between the wind power farms that are included in this study? The width of the roadways and the land claims for both roads and wind turbines in wind power farms were examined on site. The results from the examinations were compared with the dimensions available in the EIA for each wind power farm.

The purpose of this thesis is to examine the political ambitions regarding culture inVärmland, and the situation for artists living on the countryside in Värmland. This meansthat the conditions surronding the artists situation will be looked upon. I have chosen thepolitical document Kulturplanen, created by Region Värmland, as my guideline to whatkind of political view there is on art and cultures role in the region. Furthermore, I havechosen Pierre Bourdieu`s theory about art as a field controlled by and under the influenceof different rules within the filed itself and what or whom has the power to act and be apart of the filed. I also use interviews as my method for this study.

Mathematics is a central topic in today?s society. There are many different approaches each teacher has their own way. In this essay, I compare four teachers? mathematics teaching in two different countries with regard to ways of learning, particularly in the four operations.

The goal with this essay is to determine if the image of preschool, in a specified number of picture books, is consistent with the posted goals of the preschool operations in the curriculum of preschool published in 1998 (hereafter Lpfö 98). Besides that the essay is also planned to look at how the preschool?s status have changed after Lpfö 98 was established and if this is shown in the picture books. Therefore this essay will focus on picture books published 1998-2009 because after that a new version of Lpfö 98 was published. Also the picture books chosen for this study are all stories about preschool or kindergarten.The questions that this essay will answer are: How are the activities in preschool described, and how do they match the guidelines in Lpfö 98? In what way has the status of preschool been affected since Lpfö 98 was published? In what way has the teachers? role been affected and how is that shown?In order to answer these questions I will use a quality text analysis of picture books for children.

The aim of the study was to examine the reading ability of adultswith intellectual and/or communicative disabilities. The group adults withintellectual and/or communicative disabilities consisted of 66 individuals.One control group consisting of 36 children aged 7 to 12 years and onereference group consisting of 14 adults were used. Participants were given anumber of language and reading related tests. Adults with intellectual and/orcommunicative disabilities had significantly lower results than the adultreference group regarding all tests and significantly lower results than thechild control group regarding phonological processing. There was nodifference between adults with intellectual and/or communicative disabilitiesand the child comparison group regarding word decoding and readingcomprehension.

Altmetrics, a subfield of informetrics, is still in development. The aim of this thesis is to explore; the significance altmetrics may have in the LIS field, and to define the new perspectives altmetrics offer in comparison to traditional metrics. The research questions are:- How can altmetrics affect research assessment?- How does altmetrics position itself towards traditional metrics?- How could altmetrics influence the LIS field?A qualitative content analysis was used as a method. The analysis of a sample of ten peer reviewed articles was based on a coding scheme with eleven codes.