Every day consumers are bombarded with different marketing messages from all possible directions. At the same time consumers starts to actively and consciously avoid these messages. Therefore, marketers have to start thinking outside the box and find new ways to get consumers' attention. One of these methods is called guerilla marketing. The strength of guerilla marketing is its way to be unexpected and unusual.

This study is comparing curriculums in Physical Education between Sweden and Finland. The comparison was done based on former curriculums and previous research. Results from previous research showed differences between countries and curriculums. The aim of the study was to find out if and why there were differences between the current curriculums based on goals and sports. The method was a literature analysis.

The Energy Market Inspectorate is implementing a new tariff regulation in Sweden. A small part of the new regulation concerns effectible operation costs and originally they where intended to be calculated using a modification of equivalent comparison standards, in Swedish Ekm. This thesis is intended to analyze if Fortums grid in Stockholm could be described correctly, using equivalent comparison standards. In Ekm every part of the distribution grid is designated a weighting in relation to 1 km 0.4kV over head line. These Ekm-measurements are intended to simplify comparison between different grid areas with different structure and geographical conditions.

With an increasing production of biogas follows an increased amount of digestate. This could potentially be a valuable source of fertiliser with the destruction of weed seeds as a possible advantage. However, there have been some concerns regarding the product still containing viable seeds of weed. In this Bsc thesis the results of previous research on the fate of weed seeds in biogas production is summarized. It is also a comparison of research on the effect of similar processes such as silage, compost or animal passage on seeds. The purpose of this is to evaluate risks of spreading viable seeds, potentially problematic species and perhaps to find out how to eliminate the risks. The literature review revealed that previous research mainly indicates low risks regarding many of the tested weed species, but not all studies show the same result, therefore extended research on the subject is desirable.

Forest as an investment alternative has become more and more popular over the last few years. Between the years 2004 and 2007 increased the price level on forest land with 70 percent in Jämtland. In this thesis a comparison has been conducted between forest in Jämtland and an investment in the stock market. The risk in the two investment alternatives has been included in the comparison. The thesis includes two different studies between the two alternatives.

The Swedish rules for marrying in Sweden are different for swedish citizens and foreigners. A swedish citizen has to have permission from"Länsstyrelsen"to marry before the age of 18 but a foreigner may marry without permission at an age of 15, unless a higher age is required by the foreign law. The main question in this essay is if the swedish international law concerning the age of marriage is compatible with the Convention on the Rights of the Child and/or the Swedish Constitution. The comparison is based on mainly two questions: Primarily the Swedish international law is discussed concerning which marrying age is good for the child. Thereafter it is discussed whether it is discriminating to have different marrying ages for swedish and foreign citizens.

Grafdatabasen och NoSQL-rörelsen har på senaste tid fått mycket uppmärksamhet och popularitet. Grafdatabasen har ett rykte om sig att vara snabb och e ektiv för applikationstyper som innehåller enorma mängder data och många komplexa relationer. Studier undersökta i denna rapport visar att de tidigare utförda experimenten jämför databaserna för applikationer som har gynnat grafmodellen. Denna rapport har som syfte att dels undersöka databaserna men även att utföra ett experiment. Syftet med experimentet är att ta reda på ifall grafdatabasen Neo4j kan ersätta relationsdatabasen MySQL för en traditionell informationsapplikation som vanligtvis implementeras med en relationsdatabas. Studiens resultat visar att Neo4j presterar väldigt bra vid insättning och sökning, dock tar studien upp era faktorer som spelar roll för valet av databas. Bristen av säkerhet och stöd är sådana faktorer som gör att relationsdatabasen kan vara det optimala valet för en traditionell informationsapplikation..

In many products a compromise between ground clearance and the required space to store the product has to be made. This problem attracted the attention of the authors of this thesis.The objective of this project is to develop a functioning solution to a foldable wheel. The solution should be applicable to several types of product groups. A limitation for this work has been made so that the work only covers solutions for lighter vehicles.The purpose is to drive this project forward, so that a solution can be found. Furthermore the purpose of the report is to clarify how the authors proceeded to design and construct the wheel according to a fixed specification.

This report is written on the assignment by Nexans IKO Sweden AB in Grimsås which is a cable manufacturing company. Nexans IKO Sweden AB was in need of help to examine possibilities for saving energy by saving compressed air, in first place by using the compressed air more efficient. The task was to determine the present situation, making the airwipe stations more efficient by reducing the consumption of the compressed air and in turn save money. Even the aspects of the working environment were discussed as the noise levels from the pneumatic systems and engines are usually high. A schedule over the airflow in the factory and the inventory over current airwipessituation was made.

This Masters thesis work describes a comparison between two different methods for estimation of the down channel (base station to mobile subscriber) in Wide-band Code Division Multiple Access (WCDMA). The first estimation method, Optimal Feed-forward Channel Estimation (OFCE), is a conventional method that bases the estimates on data that is known to both sender and receiver, so called pilots. The second method, Decision Directed Channel Estimation (DDCE), is an elaboration of OFCE. It also uses user data for estimation. Simulations show that DDCE, in comparison to OFCE, does not attain an improvement in signal-to-noise-ratio (SNR) for high bit error rates (BER).

Svensk Växtkraft is the owner of the biogas plant in Västerås. The company is planning to increase their treatment capacity at their biogas plant. In connection to this work it is also possible to make some energy saving changes to the biogas plant. The objective of this study was therefore to make an electricity and heat survey of the biogas plant, a detailed study of the heat consumption in the sanitation step and also a comparison of energy consumption with the present sanitation method and an alternative strategy where the waste is treated in 55 °C during 10 hours (the current method is heating to 70 °C during 1 hour). The energy survey was conducted in close collaboration with staff at the biogas plant. The current during normal operation was measured, power was calculated and multiplied by the time of usage to obtain the energy consumed.

The aim of this study was to investigate if behaviour, ear positions and cortisol in lamb which were given access to play followed the different phases of the reward cycle of anticipation, consumption and relaxation. The study was done on 8 Dorset and 12 Dorset x Fine Wool uncastrated male lambs with an average age of 10 weeks. The lambs were housed pairwise in litter pens (2 x 3 m). Pairs of lambs were taken to a play arena (5.9 x 5.5 m) three times a week during five weeks (first week for learning). They were then first kept in a holding pen where they could look into the play arena for 5 minutes and thereafter released for 20 minutes in the play arena which had a ball, two chains and a tunnel.

This Masters thesis work describes a comparison between two different methods for estimation of the down channel (base station to mobile subscriber) in Wide-band Code Division Multiple Access (WCDMA). The first estimation method, Optimal Feed-forward Channel Estimation (OFCE), is a conventional method that bases the estimates on data that is known to both sender and receiver, so called pilots. The second method, Decision Directed Channel Estimation (DDCE), is an elaboration of OFCE. It also uses user data for estimation. Simulations show that DDCE, in comparison to OFCE, does not attain an improvement in signal-to-noise-ratio (SNR) for high bit error rates (BER).

Kroppsmissnöje är mer utbrett hos kvinnor än hos män visar tidigare studier (Feingold & Mazzella, 1998) men även män börjar bli kroppsmissnöjda (Cash, Morrow, Hrabosky & Perry, 2004). Detta undersöktes tillsammans med självkänsla och kroppsjämförelse hos män och kvinnor och även de som har partner eller är singlar i ljuset av Social Comparison Theory och Cognitive Dissonance Theory. 133 personer testades med Body-Esteem scale, Figure Drawing Rating Scale, Self-esteem Scale och Universalistic Social Comparison Scale. Resultatet indikerar att båda könen är relativt nöjda men kvinnorna är något mindre nöjda med utseendet med sin kropp. Studien visar även att kvinnors idealbild är en smalare kropp medan männens idealbild är en muskulösare kropp.

Kroppsmissnöje är mer utbrett hos kvinnor än hos män visar tidigare studier (Feingold & Mazzella, 1998) men även män börjar bli kroppsmissnöjda (Cash, Morrow, Hrabosky & Perry, 2004). Detta undersöktes tillsammans med självkänsla och kroppsjämförelse hos män och kvinnor och även de som har partner eller är singlar i ljuset av Social Comparison Theory och Cognitive Dissonance Theory. 133 personer testades med Body-Esteem scale, Figure Drawing Rating Scale, Self-esteem Scale och Universalistic Social Comparison Scale. Resultatet indikerar att båda könen är relativt nöjda men kvinnorna är något mindre nöjda med utseendet med sin kropp. Studien visar även att kvinnors idealbild är en smalare kropp medan männens idealbild är en muskulösare kropp.