Al Gore may have helped put global warming on the agenda. However, it is not a new subject. Neither is so called green marketing a new phenomenon within branding and communication. As more and more companies establish environmental strategies there exist beliefs that the environmental focus is becoming a triviality, which is the reason for this study. Implementation of words such as ?environmentally friendly?, ?green? and ?global warming? is becoming more and more widespread and frequently used within marketing communication.

The aim of this thesis is to study what conceptions of literature that are present in the teacher magazine Svenskläraren between the years 1985 and 2012. In other words: what is the underlying view on literature's value as a teaching aid and why should we study it in school? I relate my analysis to previous research about the use of fiction in education. A critical methodology has been used to study the material. In my results I distinguish three conceptions of literature that are present in Svenskläraren.

This essay is about what considerations foster home secretary may face in their profession and how they use themselves as a tool. We were interested in the family home secretaries as a profession and we found that this area is relatively unexplored. The essay is based on semi-structured interviews with ten family home secretaries from seven different municipalities. To interpret our results, we used Mead's theory of "Mind, Self and Society". Our paper shows that family secretaries are faced with a variety of considerations in the selection of foster homes.

Author: Nancy Haglund & Liselotte IvarssonTitle: Care of older people in the future, about generations experiences and conceptions          [Translated title].Assessor: Jan Petersson This study examine generations in three different age?attitudes towards elderly care in the future. Today there is an ongoing debate in Sweden concerning the care of older people. The main focus in the debate is that there is cut down on personnel and resources in the care of the elderly. We have focused on the Kalmar region, since our intention is not to compare with other regions.

The aim of this study is to investigate how 20 children discusses norm breaking based on a children?s book with a focus on following questions:How do the children discuss norms based on the children?s book?Are there differences in opinions and comments between children with Swedish as their first language and children with Swedish as a second language, and if so, which ones?The investigation is based on four discussions of children?s literature, which are a method Chambers (2004) means enable the children to put their thoughts and feelings about the book into words.The theoretical frame of the study is founded on post-structuralism feminism and particularly Butler (Ambjörnsson, 2010) and Davies (2003) theories about gender and gender roles.The investigation shows, among other things, that the children are basing their discussions on the norms accepted by the society. But it also shows that there are differences in the way that the children with Swedish as a first language and Swedish as a second language discusses norm breaking. .

Aggression is a normal part of a dog?s behaviour repertoire and has always been an evolutionary relevant behaviour. Even if aggression in some contexts is relevant, it is one of the most common problem behaviour reported by dog owners. It has been discussed if some breeds are more likely to show aggression and therefore should be banned. On the 1st of January 2008 a new act was enforced by the Swedish government giving the police force greater authority in decisions to apprehend and euthanize dogs if they after an appropriate evaluation of the dog?s temperament think it is necessary.

Internet is the world?s largest source of information, and it is expanding every day. It is possible to find all kind of information as long as you know how and where to look for it, but still it is only the words itself that are searched for. We have with this essay tried to find an approach that makes it possible to give the word a meaning or a context.We have, as a starting point used the Socrates method, which is a method that breaks down texts into its smallest elements and forms activities. We have redone these activities to ontologies by forming general and specific descriptions of the activities.

The aim of this essay is to investigate how patrons, librarians and indexers use subject headings to describe and index fiction literature. We wanted to know if the groups concentrated on different levels in the text from a semiotic viewpoint, where words either can describe the manifest/connotative meaning or the latent/denotative. To investigate this we had four fiction indexers, four librarians working with fiction for adults and eight library users read and index four short stories. After that we did interviews asking them about how they were thinking when describing the texts, how they use subject headings, about their opinions on indexing and, in the interviews with the librarians and indexers, about their usual work assignments. The subject headings they listed were analysed according to the level they described.

The subject of this study has been organizational change within two Scandinavian green parties ? the Swedish Green Party and the Norwegian Green Party. Looking at the organizational changes within these two parties using Robert Michel?s famous concept the ?iron law of oligarchy?, I have studied whether these two parties have become more oligarchic after having been elected to the national parliaments of Sweden and Norway respectively. What I have found is that although these two parties still retain much of the original organizational structure that they have had, in particular the Swedish Green Party, change has occurred and seems to be occurring, at least in the Norwegian Green Party, which would indicate that the two parties have become more oligarchic.

The purpose of this study is to examine how immigrants are portrayed in the Swedish daily newspapers online reporting. The essay investigates in what context immigrants, as individuals, are made visible and how they and their origins are reproduced. The study focuses on the roles victim and aggressor, and is also investigating potential differences between morning and evening newspapers.Present theories are discursive discrimination, critical discourse analysis, cultural racism, stereotypes and structural discrimination. Adopted methods are qualitative and quantitative content analysis, based on the Global Media Monitoring Project-tool.The results show that immigrants are not individually stereotyped or depicted negatively, but that their immigrant origins often have a central part of the story, that they are mentioned mainly in connection with negative news and that negatively charged words occur frequently. .

The purpose of this study is to examine the experiences of threats and violence among four social workers at a social services' reception center for individual and family care. The study uses semistructured interviews and an abductive approach. The analysis is based on previous research, communication theory, coping and sense of coherence, SOC. The study shows that the studied workplace isn't considered to be particularly exposed to threats and violence, although all four respondents have experienced threats and/or violence. The respondents make a difference between threats and harsh words from clients because they consider their clients are entitled to be upset considering the nature of the work conducted at the workplace.

Purpose: The purpose of this essay is to study how the hotel chain Radisson SAS works with prolonged customer relations with their business clients, with other words the clients that have business agreements with them.Methods: This study will contain an inductive approach and qualitative methods. The qualitative research method is in the shape of a deep interview with the sales manager of Radisson SAS and qualitative interviews of chosen business clients to the hotel.Results: The results of this investigation show that business clients are controlled by what kind of agreements their company has.The companies sign agreements with hotels and hotel chains that are able to satisfy big parts of their needs, if not all of them.With the help of flexible solutions, a well known brand, and good relations, Radisson SAS has made sure that their business clients have prolonged their agreements.They are a global hotel chain near transports, and business clients feel secure with Radisson SAS..

 Language is an important indicator of the interdisciplinarity of a certain subject. Therefore this study evaluates the use of central geographical words and concepts, by teachers and students, in seven communal, non-optional subjects in a Swedish upper secondary school. This study provides results after observations of seven subjects on seven occasions, at one upper secondary school. This study shows that by a method of observation, central geographical concepts were used by teachers and students at various extents. Furthermore, the observations provide results of the concept use by over 100 students and 12 teachers.

Människor bedöms ibland enbart utifrån sitt kön och denna studie syftade till att undersöka dessa könsstereotypa värderingar. Deltagarna, 172 högskolestudenter (129 kvinnor, 43 män) i Sverige, fick på Schein Descriptive Index skatta antingen sig själva, kvinnor eller män i allmänhet på 92 egenskaper. Detta för att utreda om kvinnor och män bedömdes olika av andra och/eller sig själva, om bedömningen av könen stämde överens med kvinnors respektive mäns självskattningar samt om den egna könstillhörigheten påverkade skattningarna. Resultatet visade att kvinnor och män skattades som mer olika jämfört med vad självskattningarna visade samt att deltagarna var mer ense om kvinnors egenskaper än om mäns egenskaper. Vissa resultat stämde överens med tidigare forskningsresultat och andra inte, vilket ger motivation för utökade studier.Key words: gender-stereotypes, stereotypes, in-group, out-group, Schein Descriptive Index..

The purpose of this essay was to do a research about if the language in Swedish role-playing books is used correctly and if the composition along with the possible language errors makes the books hard to understand.This research was also about to find out why these problems occurs and if the authors are aware of them.I choose books from two Swedish role-playing games, Eon and Drakar och Demoner. I read them trough, noted the mistakes made and put them together in a scoring table. I also did a LIX-test on the books and interviewed one of the authors.The results shows that the books to Eon is harder to read than the books to Drakar och Demoner and this agrees with the vision the authors of the books claims to have.The results also shows that it is not only the language mistakes and the composition that makes the books hard to read, but also the choice of difficult words and badly formulated rules..