The advantages with product placement in blogs compared to traditional media is shown in earlier empirical findings where consumers found blog posts more credible and informative than a corresponding article in a web paper. It can therefore be argued that the informal structure and personal tonality of the blog reinforces the effects of product placement on brand attitude and intention to buy as the consumer has no persuasion knowledge and does not detect the rewriting of the product as commercial.This paper?s overall aim is to provide concrete implications for how to manage product placement on fashion blogs. The purpose of the essay is therefore to investigate the communicative effects of product placement in fashion blogs as well as to examine if a revelation of commercial interest behind a blog posts about a certain brand effects the consumers? attitude towards the blog and/or brand attitude and intention to buy.

The forest owner cooperative has observed difficulties with keeping women as forest advisers/ buyers. This is a problem because the organisation wish to have both men?s and women?s qualifications. The organisation?s purpose in their equality and multiplicity plan is to increase the knowledge and awareness of equality and multiplicity, increase the credibility to the members and customers, and to be well prepared for the future need of qualifications. The purpose of this paper is to identify if there are any conditions that may limit female employees at this particular service.

Due to progresses constantly being made in veterinary medicine combined with increasing knowledge in pet owners, the dogs of today gets older than before. The population of geriatric dogs is there for constantly growing, which makes them an important group of patients on small animal clinics and hospitals. As dogs age, so do their interior organs. Geriatric dogs are prone to several diseases and in this text the author has decided to focus on three of the most common: Cognitive Dysfunction Syndrome (CDS), cancer and osteoarthritis (AO). All of these illnesses are incurable in dogs, but it is important to remember that they are still treatable.

?Death in the pot.? The Fruit and Vegetable Preserving industry in East Scania during the 20th century A Company History. At the end of the twentieth century, only one of the six companies previously active in the Fruit and Vegetable Preserving Industry in East Scania survived as an independent company: Kiviks Musterier AB. Actual production remains at two sites only. The aim of this study is to determine the reasons for this development. The companies included in the investigation are AB Bjäre industrier, Gustaf Bong AB, Kiviks Musterier AB, AB Ruuthsbo konservindustrier, Th.

Since the spring 2003 the tenant-owner home association the Terrace in Upplands Väsby municipality lies straight under the approach route to Arlanda Airport?s new third landing chute. Noise levels of over 70 dB have been measured in the area, which exceeds National Board of Housing?s, values for traffic noise at a terrace in connection to housing. By using the method of hedonisk pricing the essay tries to find out if there exists a willingness to pay to reduce the noise in the area.

This thesis is about the idea of public transport and the discussions stirred in the media during changes in ownership. More specifically it is a study of the historical situation of Stockholm, Sweden, where the periods chosen are the 1910s, 1960s and 1990s.During the 1910s Stockholm?s first and largest tram company was taken over by thecity, and a period of public ownership began, which in the 1960s changed form whenthe county council took over the city?s principal authority and formed the politicallyadministered company SL (Storstockholms Lokaltrafik, Greater Stockholm LocalTransit Company). Between these periods the word kollektivtrafik (public transport)was established in the Swedish language. This study describes and compares the ideasconcerning the phenomenon of public transport.The aim of the study is to analyse the ideas, values and ideals concerning public transport in the media, defined as newspapers.

In the year of 2002 a new council regulation on community designs was implemented. In the beginning of the essay the legal situtation before the implementation is investigated and part of the purpose is to evaluate if it constitutes a solution to the problems with protection of fashion designs that existed then. Because fashion designs more or less were excluded from protection during the period before the implementation the fashion business developed a habit of unauthorized reproduction. This attitude among the market players is a central point of the essay. The essay starts off with a review of the earlier lack of possibilities regarding the protection of fashion designs.

Volvo Construction Equipment is one of the worlds largest manufacturer of heavymachinery. In Braås, Sweden, they develop and manufacture articulated haulers inseveral sizes. The biggest, the A40, is capable of loading almost 40 metric tonnes.These haulers have a bogie to distribute the forces of the load evenly onto the two axlesand there wheels. The bogie is constructed using a rigid balance beam on each side ofthe frame connecting the axles or an independent solution using hydropneumatics.An analysis has been made in order to establish the forces created during corneringand through the theory, an estimation of the extensive tyre wear and extra fuelconsumption has been made. All due to the effects of the tyres not being inline with thecornering radius.

Mikroföretag skiljer sig från små och stora företag. Ägaren är en central del i mikroföretag och oftast även den enda beslutsfattaren. Detta innebär att ägaren som person inverkar på de beslut som tas i företaget. I beteendeteori diskuteras objektivitet och rationalitet vid beslutsfattande. Där betonas det att individer har mycket svårt att bortse helt ifrån sig själva.

Purpose:The background to this study is an upcoming sale of a property. Owner of the property is currently city of Gävle and tenant is Jan Ekroth who runs the hostel Gamla Gefle in the buildings belonging to the property. The purpose of this study is to investigate whether Gamla Gefle AB has the financial ability to acquire the property and if it can be defended in a commercial plane.Method:In this study a qualitative method has been used, in which empirical data has been gathered from interviews and financial data taken from annual reports. These empirical data have been put against our theoretical framework and led to our analysis. In the analysis, cash flows and discounted future values have been calculated to determine the outcome of the investment.Results & conclusion:The study reaches the conclusion that the hostel Gamla Gefle should complete its acquisition of the property, in spite of an decrease of the annual cash flow.

Lack of dead wood is the main cause of decaying or loss of populations for many forest species. To increase the amount of dead wood is a prerequisite to maintain biodiversity in forests of northern Europe. In summer 2006 the recreation area Klåveröd, at Söderåsen in Skåne, Sweden, has been inventoried for high stumps (snags) of beech, (Fagus sylvatica). The result of the inventory has been compared with data of the real estate and forest management directories from the owner, region Skåne. The results have also been matched with the results from an inventory of saproxylic beetles in 2005, performed with windowtraps on selected snags both in the area and the adjacent national park Söderåsen. 594 snags were found on 747 ha.

The future of the forest owners? associations are intimately coupled to the development in family forestry. Forecasts have been made that predicts that the number of forest properties for sale on the open market will increase as the interest among the children of the property owners is considered to decrease. The associations are also affected by continuing individualism in the society which may affect attitudes to as well as interest in membership. The objective of this study was to study the attitudes among grown-up children of members in a forest owners association towards overtaking the forest property as well as membership in a forest owners association.

This master thesis is about a place that has a story to tell. Olsson?s garden came about when Mr Carl Oscar Olsson acquired a piece of land in Landalabergen in the beginning of the 1930's and at that time he started his industrious work of uniting much of Sweden's flora in his garden. Since the very beginning Olsson's garden has played a lot of different rolls in a variety of situations and meant different things for different people. Today one can find traces from Mr Olsson's life and deeds in the garden.

Authors: Elina Haimi, Emelie Nordh, Kattis Sundén Title: What happens when two becomes one?Level: Bachelor of Journalism Location: University of Gothenburg Language: Swedish Number of pages: 50A simple rule that any handbook in journalism will tell you is that it?s better, if not necessary, to have at least two different sources, rather than one, when you tell a story. This will keep information accurate and non-biased. You will get closer to the truth if you hear more people. We started to wonder if this would be the case with news papers as well.

The quality of health and care of our animals in the veterinary clinic is dependent on the veterinary nurse. Therefore it is important that the nurse has a good mental health and can provide this. Research shows that veterinarians are exposed to an elevated risk of suicide, moral stress, depression and anxiety. One of the factors contributing is believed to be exposure to euthanasia. The impact of euthanasia to veterinary nurses is yet unclear, as research focuses on veterinarians.