Marknadsaktiviteter vid produktlansering är ett samarbete med Haglöfs Scandinavia AB. Våren 2010 utfördes ett samarbetade med Haglöfs då ett underlag för utökat produktsortiment inom konfektion togs fram. På uppdrag av Haglöfs ska ett förslag framställas på hur en lansering ska kunna se ut om juniorkollektionen introduceras på den svenska marknaden. Hur fungerar det med produktlanseringens strategiska och taktiska lanseringsbeslut och vilka marknadsföringskanaler är lämpliga vid en produktlansering inom outdoorbranschen.Rapporten behandlar hur dagens företag inom outdoorbranschen i Sverige fullgör sina marknadsaktiviteter vid en produktlansering. Strategiska och taktiska lanseringsbeslut illustreras samt utvalda marknadsföringskanaler skildras.En lanseringsstrategi beskriver de marknadsföringsbeslut som är nödvändiga för att presentera en ny produkt till respektive målgrupp och börja generera en inkomst i form av försäljning av den nya produkten.

The background to this study is the government’s investment in design and the increase of design education around the country. As a future design teacher (industrialdesign) at high school/college, it is of great interest for me to look closer at student’s attitude towards design and design educations at high school.Questions that have been investigated are student´s attitude towards design; design as a concept but also as a phenomenon. How does the student counselor inform the students of the differentchoices before choosing high school?Does the students view on design correspond to what the student counselor say?What opinion does the student counselor have to the concept design as well as design in highschool? Is design just a craze or here to stay?To get answers I have made interviews with student counselors at two different schools, I have also been in contact with a student counselor on the internet. Their thoughts will clarify thesituation that the students might be in.

Outdoor education is a teaching method which has several advantages to traditional classroom tuition. Its ideas have a long tradition and find support in the current Swedish curriculum. The place for the tuition is a central aspect within outdoor education. This essay aims to investigate what good places for outdoor education look like as well as discussing how the characteristics of such places can be used when designing schoolyards. Previous research shows that nature has characteristics that suit outdoor education well.

The purpose of this study is to investigate the unaccompanied children's experiences of the support offered at group homes intended for this group. The purpose is also to find out if they feel like the stay at the group home has prepared them for an independent life. The study has a qualitative approach and results collection occurred through semi-structured interviews. Seven young men aged 18-20 years were interviewed, all of them have lived for at least one year in a group home and are now living in their own apartment. The results have shown that the adolescents had both positive and negative experiences from their stay at the group home and that they have different views about whether they have received the support they need to cope independently.

Background: Sleeping is a condition that is necessary for all people because the body isgiven time to recover. Studies have shown that patients found it difficult to sleep during thehospital stay and it turned out to be several factors that disturbed the sleep during the night.The nurse should note the patient?s need for sleep and take into account environmental andother sleep disturbances to be able to implement nursing interventions. Purpose: The purposeof this study was to elucidate the factors that interfere with patient?s sleep duringhospitalization and nursing care to promote the patient?s ability to sleep.

Destination marketing looks different from that of traditional marketing, since the product, in this case the destination, consists of several different parts compared to a good. A destination is marketed as a process where the consumption takes place at the same time as the production. Destination marketing organizations, DMO?s, are responsible for the marketing of a destination. Since destinations consist of several parts such as the train trip to the destination, restaurant visits, shopping, hotel stays etc., it is difficult for the DMO?s to fully control how a tourist perceive the destination.

AimThe aim of this study is to examine students' previous experiences of stay in the nature and their experiences of nature in the context of teaching situations in friluftsliv at GIH. It also aims to elucidate how the teaching of friluftsliv at GIH affects their former interpretation about nature. The questions of the study are: What past experiences of stay in the nature elucidate GIH-students? Have the students approach to nature changed according to the education? If yes ? how? What affects students' perception of nature? MethodTo answer the questions, a quantitative approach (questionnaire survey) and qualitative methods (interview study) was used. The qualitative method is based on phenomenology and hermeneutics.

This thesis puts together general guidelines for the design of outdoor environment at nursing homes for people with dementia. The goal is to give the residents a greater quality of life with the garden.The garden must be safe and secure while offering places for fellowship or retirement and experiences of joy and competence. The plant material and other elements in the garden are inserted to stimulate the senses and to inspire to different activities. The paper describes the health promoting effects of nature and gardens by referring to scientific studies. These studies encompass the impact of nature on all human beings as well as how the outdoor environment affects our target group, elderly people with dementia. An essential part of the work focus on the conditions in a garden for people with dementia, on the contact between residence and garden and the access to surrounding life. Eventually, the general guidelines are applied to a real building project ? the Vega project in Lomma,a new nursing home for persons with dementia.

This essay intends to provide an understanding of the developments in the right of public access and recreational activities in the forests of Sweden, and which factors and prerequisites that have affected this development. The forest and its history, along with recreational development has in many ways shaped today?s rights of public access, but there is also an age-old tradition of public access that has affected how we have used the forest, and that also has enabled the development of outdoor recreation. Many are unaware of this, which causes misunderstanding to appear around the rights of public access and how it is supposed to be used.The essay opens with historical descriptions of public access, the Swedish forest and outdoor recreation, to thereby provide a picture of how these three fields have influenced each other over the centuries. This is followed by a description of the current access rights and the problems associated with those, and a description of other countries' equivalent of the right of public access.

Syftet med uppsatsen är att jämföra klassrumsundervisning och utomhuspedagogik och se vilket av dessa två arbetssätt som lärare föredrar och arbetar med. I den empiriska studien intervjuades lärare som arbetar inom förskola och grundskolans tidigare år om hur de ser på klassrumsundervisning och utomhuspedagogik. Uppsatsen handlar om utomhuspedagogik och klassrumsundervisning. Den utgår från följande frågeställningar: Vilka är för ? och nackdelarna med utomhuspedagogik? Varför använder lärarna en viss undervisningsmetod mer? Har omgivningen någon påverkan för att bedriva utomhuspedagogik? I resultatet och analysen framkommer det att lärarna har ungefär samma syn på klassrumsundervisning.

Malmö Kommunala Bostadsbolag Fastighets AB owns and administrates Örtagården housing estate in Rosengård which is a characteristic million programme housing area. Örtagården is densely populated which naturally creates an environment that is exposed to wear and tear. The area is today undergoing a change where new proposals and strategies are to be designed for further development of the inner yards. MKB also wishes to develop the park area which is centrally situated in Örtagården. The purpose of this study was to make an analysis of the development of Örtagårdsparken from when it was planned and constructed up until the state it is in today.

Flustret is a restaurant and an entertainment place situated by Svandammen in Uppsala. It all began in 1842 as a café serving coffee, tea, chocolate and pastry. During the years the building has had numbers of different owners. The owners of today are running Flustret in a same friendly spirit that has been characteristic from the beginning. The buldings history is now approaching an age of 165 years. Throughout the years different historical layers have been placed on top of each other, leaving a layer of patches.

This thesis examines a possible control strategy to minimize flow fluctuations in Uppsala?s district heating system. High variations in flow rate may lead to complications caused by hydraulic constraints in the district heating system. These complications, such as inadequate pressure and temperature levels, increase the risk of heat delivery failures. It is therefore important to avoid such situations both for the producer and for the customers.Typically, the forward temperature is controlled by using a rough correlation with respect to the outdoor temperature.

The aim of this Master?s thesis is to investigate international students? views regarding information seeking and use of information sources. A further aim is also to investigate the possible factors influencing information seeking in relation to everyday life for international students. Interviews were carried out with eight international students, 20-35 years old from three continents. They were to stay in Sweden for at least five months for the purpose of studying.

I denna kvalitativa intervjustudie undersöks idrottslärares friluftsundervisning, på skolor i nordvästra Götalandsregionen. Studiens centrala frågeställningar är att undersöka vilka; attityder och erfarenheter, ramar, samt didaktiska tillvägagångsätt, som råder i friluftsundervisningen, och syftet är att undersöka friluftsundervisningens samband med dessa. I studien framkommer det bland annat att:Lärarna har liknande attityder och erfarenheter till friluftsliv, samt att deras syn verkar ha präglats av erfarenheter i senare åldrar.Lärarna är förhållandevis nöjda med de konstitutionella-, organisatoriska- och fysiska ramar som finns, men uppfattar samtidigt att dessa ramar är faktorer som påverkar friluftsundervisningen i hög grad.Lärarna försöker prioritera ämnesområdet friluftsliv i högre grad än tidigare, men de har lite olika didaktiska tillvägagångssätt.För att ta reda på detta används kvalitativa och semistrukturerade intervjuer som metod, där fem olika lärare på fem olika skolor, i nordvästra Götaland, har intervjuats. Studien förankras i tre teoretiska utgångspunkter; habitusteori, ramfaktorsteori och didaktik..