The companies of today figures on a hardly competitive market. This makes it necessary for the company to find new way to create competition advantages. Since it is no longer enough to compete with the technical quality of the product the companies are forced to also enhance the functional quality. To accomplish this it becomes necessary for producing companies to be customer oriented. A customer oriented company culture can be reached with the help of internal marketing in which different activities work to inform and teach the employees about the company strategy and also about their own role as part-time marketers.This thesis examines Electrolux, a company which is currently striving to develop a customer oriented company culture.

The purpose of this study was to find out what thoughts some preschool teachers had about gender andgender work. The aim was also to investigate whether preschool educational orientation had any impacton how teachers thought about gender and gender work.The scientific method for the study was qualitative research interviews. The interviews were conductedindividually with four preschool teachers from two different preschools. The first preschool was agender-oriented school and the other was a non-gender-oriented school.The results of the study show preschool teachers have good knowledge of gender and gender work andwhat they mean in preschool, and this is regardless of the pedagogical approach the preschool they?reworking for has.

Abstract Ideon Science Park was built on the edge of Lund city in mid-80ies. The Science Park was surrounded by open farm land and Lunds Faculty of engineering(LTH). The architecture, the facades of the buildings, were placed to face the faculty. The Science Park has since then grown, and the actual front of the building is no longer faced towards LTH. The people working at Ideon are met by the backside, the meeting with Ideon is primarerly a meeting with fields of parkinglots. The initiative to this thesis was taken by Ikano Fastigheter AB, one of two real estate owners of Ideon Science park. Their aim is to make the area easier to orientate, they want it to be more internally connected and with a stronger identity. The thesis is mainly dealing with two questions conserning Ideon Science center.

The purpose of this study was to find out what thoughts some preschool teachers had about gender andgender work. The aim was also to investigate whether preschool educational orientation had any impacton how teachers thought about gender and gender work.The scientific method for the study was qualitative research interviews. The interviews were conductedindividually with four preschool teachers from two different preschools. The first preschool was agender-oriented school and the other was a non-gender-oriented school.The results of the study show preschool teachers have good knowledge of gender and gender work andwhat they mean in preschool, and this is regardless of the pedagogical approach the preschool they?reworking for has.

The purpose of this study was to highlight LGBT asylum-seekers experiences of expressing their sexual identity or gender identity in the country of origin and in the asylum process in Sweden. By interviewing people who got permanent residence in Sweden because of gender or sexual orientation in Utlänningslagen (2005:716) we have been able to explore their own experiences from expressing themselves. This study analyse these experiences from a social psychological perspective, from this analysis we aimed to obtain a deeper understanding of how the experiences from the country of origin affects on the experiences in the asylum process. This study shows that LGBT asylum-seekers often is facing negative reactions from the environment in the country of origin, these reactions can limit their possibilities to express their sexual identity or gender identity in the asylum process in Sweden. The negative reactions they experience in the country of origin have contributed to that many LGBT people internalize feelings of fear to express themselves, feelings that often stays when they come to Sweden to seek asylum.

Testing has always been an important task in the scope of software quality. Though it has never been as much appreciated within the management of the organisations as the software development has. However testing is becoming more attractive within organisations because it becomes more evident how much money working systems saves in contrast to defect ones. A tester often use testing tools to simplify the work progress. There are a lot of tools nowadays but not many evaluating models which helps the tester to know which one to recommend.

This essay examines the way the recurring motifs in Karin Boye's poetry might be read as expressions of queer or subversive desire. The fact that the lyrical I is not gendered in the poems opens up for a queer reading. In adherence to Sara Ahmed's notion of desire lines and sexual orientation I discuss the spatial aspects of desire, and explore the positions and movements of the lyrical I in Boye's poetic landscape as deviations from the concept of the straight and marked path, into the queer and unknown.I trace desire in Boye's poetry mainly through the themes of nature and night, and the ways in which these phenomena deviate from the normative structures laid out by the poems. Usually the motifs of night (such as fog, shadows and darkness) are associated with the fading of the senses. The night obscures the vision of the lyrical I and wraps them in heavy silence, making them experience and desire in new ways. Through motifs related to nature Boye formulates a feminine, matriarchal myth.

The use of history is the concept of people using and analyzing history in the society for various purposes. Study in this area has largely emerged because there are many different reasons for people and societies to be interested in history. To investigate the use of history, a historical material needs to be present in some form. With this study, I intend to show how older tourist guidebooks can provide such materials of study and therefore I use travel guidebooks about Tallinn released under the USSR (Estonian SSR) between the years 1960 to 1990. The analysis is based on Klas-Go?ran Karlsson's (Professor of History) typology of seven different uses of history: scientific, existential, moral, ideological, political, educational, non-use of history and a commercial use of history.

In this paper my aim is to understand the trance movement from within as a collective phenomenon. I went to Turkey with my boyfriend David on a trance gathering, a festival called A Total Solar Eclipse Festival. There I did participant observations and interviews.Can Collins theory about interaction ritual be useful to raise the understanding? And is it fruitful to apply the term collective identity?The collective identity is build up by the festival as interaction ritual. It generates solidarity, emotional energy and a sense of belonging.In this paper I discuss different categories and symbols that the collective identity contains of.

The aim of this study is to examine and analyze how management control mechanisms evolve within an organization when a requirement of return on equity is imposed, as well as why the mechanisms evolve the way they do. A case study was performed on Samhall, a Swedish state-owned company, which has the aim to help people with disabilities develop by providing meaningful work. The framework provided by Samuelsson, defining five means of control in organizations was used to structure the study. Further, theories within New Public Management have been used to provide the reader with a proper background to the research area. Theories from the institutional field of organizational research have also been used to provide further depth to our analysis.

Syftet med föreliggande uppsats var undersöka sambanden mellan motivationsklimat, målinriktning och självkänsla inom CrossFit jämfört med konditionsbaserad gruppträning. Vidare undersöktes om Modellen för sambandet mellan motivationsklimat, individuella skillnader, och känsla och motivation kunde appliceras inom CrossFit. I studien deltog sammanlagt 95 deltagare, både CrossFitutövare (N=45) och deltagare inom konditionsbaserad gruppträning (N=50) från sydvästra Sverige. I studien användes Perceived Motivational Climate in Sports Questionnaire-2 (PMCSQ-2), Achievement Goals Questionnaire for Sports (AGQ-S) samt Physical Self Perception Profile-R (PSPP-R). Resultatet visade en signifikant skillnad i uppgiftsorienterat klimat och självkänsla mellan CrossFitutövare och deltagare i konditionsbaserad gruppträning.

The aim of this essay is to examine the ambivalence that I consider work of solidarity carried out from majority position to be associated with, and whether it makes sense to understand the relationship between majorities and minorities involved in this work by using the concepts of race and whiteness. Through Ruth Frankenbergs work on white women and race I consider whiteness to be a racialized position, and through Sara Ahmeds phenomenology of whiteness, which describes racialization as made through the orientation of bodies, I investigate how this racialized position is shaped and maintained by the solidarity work. The study is based on qualitative interviews with four White women engaged in two organizations that works on integration of female immigrants through creating jobs in a cooperative and through educating in national and familial democracy. The work of solidarity told of by the interviewees seems to produce racialized notions about immigrated people of color, which acts as a counterpart to the whiteness that the interviewees themselves possess. At the same time, the work also challenge this binary division, especially by incorporating the non-white women in what in this essay is called "the white world"..

The purpose of this composition was to examine which international and Swedish laws exist to govern the protection of asylum seekers claiming persecution on the grounds of sexual orientation. Additionally I wanted to look at what the need for such a right to refuge would be based upon, i.e. why asylum seekers ought to be granted such protection. In order to fulfil my objectives I based my material on international and Swedish laws, comparing these to studies of what negative impact growing up and living as homosexual in an oppressed environment can have on the individual, psychologically and socially. To highlight and exemplify my material I used Iran as a case-study to reflect my facts upon.I found that there has been, and still seems to be a lack of interest in and commitment to the persecution of homosexuals around the world.

The purpose of this paper was to investigate whether Suzanne Retzinger?s linguistic cues for shame and verbal behaviors for hiding shame could be used to measure shame in surveys based on Thomas Scheff?s theory of shame. I created a measurement instrument consisting of 30 statements, which were all meant to measure general shame.The instrument was administrated to 180 respondents studying at Karlstad University, of whom 4 respondents were removed from the data set due to lack of standardization. With the polytomous rasch model used for the analysis, data from 176 respondents were analyzed, of whom 124 respondents were female and 52 were male.The result showed that the measurement instrument?s statements should not be used together because the analysis indicated multidimensionality.

Aim:The aim of this study is to examine similarities and differences in eating habits in students ages 16-19 in high school.Questions:How do eating habits differ between adolescent athletes and non-athletes?What significance does living conditions and religious background have on the eating habits of adolescents? Method: This study is of a quantitative approach using survey questions.The method used was questionnaires. Three schools participated in the study. The school provided programs with and without athletic orientation. My purpose was to give out 200 surveys but in the end the total of handed out surveys landed on 141.