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2044 Uppsatser om Organizational behavior - Sida 35 av 137
Så(s) mycket bättre! : - En studie av varumärkeslojalitet för Lohmanders
Abstract - Much better sauce! - A study of brand loyalty for Lohmanders Date: 5th June 2013Level: Bachelor thesis in marketing, 15 ECTSInstitution: School of Economy, Society and Technology, EST Mälardalen University Authors: Sara Meijer Julia Åberg 20th February 1990 26th April 1990Title: Much better sauce! ? A study of brand loyalty for LohmandersTutor: Finn Wiedersheim-PaulKeywords: Brand, loyalty, consumer behaviorResearch questions: Which significance has the brand for the consumer when buying fresh sauce? How loyal are the consumers to the brand Lohmanders? How does brand loyalty arise among Lohmanders customers?Purpose: The purpose with this thesis is to research consumer?s brand loyalty to fresh sauce and to analyze how brand loyalty arises regarding the brand Lohmanders.Method: The theoretical framework used in the study is based on theories of consumer behavior, brands and loyalty. The quantitative study consists of a poll. To complement the study a focus group interview and a company interview have been held. Conclusion: The study showed that the brand has significance for the consumer to a certain extent. The brand can though have an unconscious effect on the consumers since most of the purchases are made by habit.
Motivation till förändring : hur sjukhuspersonal kan motiveras till att arbeta med Lean Healthcare
The Swedish healthcare system is characterized by lack of resources and extensive hospital queues. In order to counter these difficulties the Lund University Hospital have introduced Lean Healthcare to the hospital organization.
The purpose of this scientific paper is to study the relationship between the implementation of Lean Healthcare and the experienced motivation among the staff. This essay thereby intends to impart knowledge, which could be used on future implementations of Lean Healthcare at other hospitals.
In order to fulfil the purpose of this essay a case study have been conducted at two wards at the Lund University Hospital in which qualitative research interviews have been the method chosen in order to gather data.
Information som spelar en roll : En studie i teaterhögskolestudenters informationsbehov
The purpose of this bachelor's thesis is to examine the information needs and behavior of Swedish theater students. The aim is to get an increased insight into how theater students search and use information as they create their character roles and also to examine how the information seeking is integrated in the creative process. The findings of this study have been made through qualitative data gathered from five interviews with six theater students who are studying at the Swedish Theater Academy. These students studied between autumn term of 2014 and spring term of 2015. To analyze the result of the interviews four different theories? have been used, Carol Kuhlthau?s information search process model, Lars Höglund and Olle Perssons model of four domains, Lars Höglund and Olle Perssons information search barriers and Tom Wilson?s model of information behavior.
Styrning i fotbollsorganisationer - byråkrati, klan eller marknad?
Nowadays the world of football has become more commercial than before. As a result of this the clubs' financial status is getting more and more important. Therefore the UEFA has given the national federations a specific task to make sure that the clubs from each country follow certain standards of maintaining the football credibility. The Swedish federation has decided that the Swedish clubs must follow the so-called ?elitlicensen?.
Varumärkesstrategier : Användningen av EMV för att skapa kundlojalitet i den svenska dagligvaruhandeln
The Swedish retail business has been characterized by a small number of ruling distributors. These distributors have been affected negatively by the internationalization which has made it possible for international distributors to establish their stores in the Swedish market. These international distributors are focused on low price stores. Their establishment on the Swedish market has led to a decrease in market shares for the Swedish distributors, which has damaged their profitability. Another change that has affected the Swedish distributors is that the behavior and needs of the customers has changed.
Optimizing amount of straw for growing-finishing pigs : considering time spent in manipulative behaviour
In support to a decision to be made by the Swedish central competent authority on a minimal amount of straw for conventional growing-finishing pigs, a study using 168 pigs provided 7 different amounts of straw (20, 40, 60, 80, 100, 200 or 300 grams/pig/day) was performed. The straw was provided either once or four times per day. Detailed behaviour observations were made using focal animal sampling and continuous recording for one hour between 9 and 10 am and again between 3 and 4 pm. The data analysis is presented in three ways: broken stick model, polynomial trend line and logarithmic trend line. No method was suitable on its own but the use of all the methods simultaneously was found to portray the data in the best way.No significant differences were found when comparing pens provided with straw once or four times per day.
Diskrepansen mellan policy och praktik. En kvalitativ intervjustudie om den lagstadgade introduktionsperioden f?r nyanst?llda l?rare
The aim of this study is to examine how the induction period for newly employed upper secondary school teachers is implemented in practice, in relation to the Swedish Education Act and the National Agency for Education?s general guidelines. Although this induction period has been legally mandated since 2010, both previous research and current statistics indicate significant shortcomings or wide variation in its practical execution.
The study is based on a qualitative interview study involving 13 school leaders. The interview responses were analyzed using three complementary theoretical frameworks: Lipsky?s theory of street-level bureaucracy, Meyer and Rowan?s concept of decoupling, and Schein?s model of organizational culture.
Krav som hjälper eller stjälper?: En studie om hur varumärkens samexponering med ekomärkningen KRAV påverkar konsumenters köpbeteende i butik
The behaviour of consumers has changed rapidly during the last decade, and a healthy lifestyle and an environmental mindset has become part of everyday life. This is also something that has become prominent in the supermarkets, where the organic products are increasingly winning shelf space. Several consumer behaviour studies have shown that the attitudes towards organic products and labels are predominantly positive. According to traditional marketing theory, these kind of attitudes should affect consumers? purchase intentions in a positive manner, as well as the actual purchase behavior.
Bemötande av självskadepatienter utifrån vårdpersonalens perspektiv
SAMMANFATTNINGVårdpersonal möter patienter med självskadebeteende på olika avdelningar inom sjukvården. Vårdpersonalen har ofta svårt att bemöta denne patientgrupp eftersom de trots allt vårdar patienterna efter bästa förmåga ändå skadar sig igen. Detta väcker frustration och negativa känslor som vrede och mindre sympati för dessa patienter. Oftast är det unga kvinnor som lindrar sin ångest med att skada sig själva medan unga män oftare väljer att vara våldsamma eller aggressiva. Syftet med studien var att belysa vårdpersonalens uppfattning och bemötande av patienter med självskadebeteende.
Ett varumärke kan inte välja sina föräldrar
Within the interconnected global markets of today; people, products, and information travel at a pace never met before. In light of the global retail markets recent integration, consumers are opened up to new products and are beginning to develop a vetted interest in the heritage of those products. Within literature this process has been coined "Country of Origin" COO, and its impacts on consumer attitudes, product value- assessment, and overall behaviors has been one of the most emphasized areas of "international business" studies, during the last three decades. Numerous studies have shown a correlation between positive or advantageous associations to a country of origin, and the actual products representing and coming out of that country. It is by this synergetic process that so-called positive COO-effects are brought forth.The goal of this thesis stems directly from the still unexplored potential for Swedish firms to differentiate their products and brands on new international markets, through a strategic and coherent communication of relevant Swedish COO-effects.
Pragmatisk förmåga hos barn med cochleaimplantat
A cochlear implant (CI) is a hearing device that makes it possible for individuals who are deaf or has a severe hearing impairment to receive auditory information and develop spoken language. The pragmatic ability may be affected. In short, pragmatics may be described as the study of language use in social contexts. Pragmatic ability can be seen as the result of the individual?s behavior as well as the underlying causes.The aim of the present study was to describe the pragmatic ability in children with CI.
Från väpnad oppositionsgrupp till politiskt parti- En komparativ studie om transformeringen och institutionaliseringen av RENAMO, FRELIMO och SWAPO i Moçambique och Namibia
This thesis explores and compares the former armed opposition groups; Mozambique National Resistance (RENAMO), Front for the Liberation of Mozambique (FRELIMO) and South West Africa People's Organization (SWAPO) transformation processes into political parties. The first question addressed is; What factors determines the ability of these armed opposition groups to transform into political parties after armed conflict? The question is addressed through four structural and organizational factors; international involvement, the organizations ideology and identity, their ability to change inter-elite relationships and their ability to change collective incentive strategies. The second question addressed is if the transformations process can affect the parties? degree of institutionalization? The degree of institutionalization is examined through the party's adaptility, complexity, autonomy and coherence.
Medarbetarsamtal : -en studie om medarbetarsamtalets betydelse som verktyg för utveckling inom offentligsektor
Performance appraisals- a study of the performance appraisals significance as a tool for development in the public sector.Anders Larsson and Åsalill OlssonPerformance appraisals have been given a central role in leading businesses in the public sector and are seen as a tool to create development opportunities and achieve better results. This has resulted that performance appraisal in many organizations takes up capacity and time. This was the starting point of our interest to study whether the time spent on performance appraisals effectively pays for itself in the organization, in other words whether the effects expected actually are achieved. The paper examines first line managers` views on staff appraisal purposes and effects of a function within the Landstinget. The survey design, methodology and transaction are of qualitative and quantitative method with three different sources: literature review of previous research, interviews with first line managers in Landstinget Västmanland and the results from an employee satisfaction survey conducted on behalf of Landstinget Västmanland.
Kundvärden i förändring? : En studie av mobiloperatörer.
The objective of this study has been to examine which significant values are of importance in the telecom sector today, and in a continuing perspective yet to be. To ensure the factors of relevance in the study, we have identified three purposes: - Our first purpose is to clarify the eminent values in the competitive market of the mobile phone operators today, and the reason for its importance.- The second purpose is to understand the function of the brand regarding to value creation and loyalty in the sector of mobile phone operators.- The third purpose is to explore the potential approaches for mobile phone operators to increase value.In this study, our approach has been a qualitative methodology by conducting seven interviews with respondents related to the telecommunication sector.As a result of the process, we find the need to divide the concept of value into two dimensions, which we entitle organizational related values and customer related values. We have found the values related to the characteristics of the market in aspects of its infrastructural features but also in regards to the homogenous core service.Our findings in the empirical data with support to our theoretical frame of reference, is the current highly important organizational related value of constant high result quality (well-functional technological aspect), and the value enhancer by a low price; the strategy of bundling also results in higher value. This result in customer related values that perceives as safeness, availableness and convenience. The brands are a significant source of customer related values with identity value, image value and assuredness. A continued advancement in process quality and individualization will imply greater customer related values of closeness, freedom and flexibility. .
Behandling av hanhundar med deslorelin :
This article presents a survey of male dogs treated with the gonadotropin releasing hormone (GnRH) agonist deslorelin (Suprelorin®, Virbac) at three animal clinics in central Sweden. Filled-in questionnaires from 110 dogs were received. The paper also includes a review of existing litterature concerning reproduction in male dogs, focusing on endocrinology, the effects of gonadectomy and the GnRH agonist deslorelin.
Continuous treatment with deslorelin produces infertility in male dogs. The pituitary is
initially stimulated by deslorelin leading to a rise in luteinizing hormone (LH) and follicle stimulating hormone (FSH) secretion. As a consequence the testosterone levels also increase temporarily.