Uppsatsens syfte är att analysera och klargåra kundens bild av varumärket Erikshjälpen, klargöra organisations identitet och hur man inom organisationen vill att varumärket ska uppfattas på marknaden. En ambition är att analysera butiken som en marknadsföringskanal. Empirimaterialet har samlats in genom personliga intervjuer med respondenter som har direkt koppling till Erikshjälpen samt fokusgruppsintervjuer bland kunderna i fyra butiker. De slutsatser jag har kommit fram till har baserats på de tendenser som visat sig tydligt i min analys. Då jag inte haft för avsikt att generalisera är detta ett sätt att lyfta fram återkommande påstående från respondenterna.

Vårt syfte med uppsatsen är att kombinera litteratur kring korporativt varumärke och ledarskap för att skapa ett teoretiskt ramverk. I vårt ramverk vill vi lyfta fram en effektiv ledares egenskaper och roll då det korporativa varumärket kommuniceras internt. Vidare vill vi studera ledare på ett företag för att skapa förståelse för hur de gör och om de använder den effektiva ledarens egenskaper då det korporativa varumärket kommuniceras internt. För att besvara uppsatsens syfte har vi gjort en litteraturstudie samt använt oss av en kvalitativ fallstudie. I fallstudien har vi använt oss av primärdata, i form av intervjuer, samt sekundärdata.

Idag har de flesta organisationer informationssystem som stöd för sin verksamhet. Utvecklingen att allt fler delar av organisationerna använder sig av system har lett till ett behov att systemen ska samverka med varandra och utbyta data. Det har i sin tur lett till att organisationer måste ha någon form av struktur på informationssystemen för att hantera detta. Om arbetet med att utforma informationssystemsarkitekturen (IS-arkitekturen) utförs på ett godtyckligt sätt riskerar organisationen problem såsom dålig informationskvalitet och otillgänglig information. Detta kan alltså leda till en dålig samstämmighet mellan verksamhet och IS-arkitektur.

This essay deals with the subject of the use of news medium amongst the students inKarlstads University. The presentation of the problem is about illustrating the or thosemedium that is the most used amongst the students, and also which one, ore which onesof the news medium the students puts largest trust in. This subject was chosen with thepurpose to illuminate patterns and attitudes of and to news medium, to make it easierfor eventual research in the future to connect these patterns and attitudes with theparticipation in political elections. The subject in question is interesting because of thefact that the news medium is one of the largest sources of information for the citizensknowledge?s about the society, and the citizen?s attitude to the news medium mightpossibly have the ability to affect people?s commitment in politics.

Denna uppsats syftar till att undersöka synen på varumärkesbyggande hos fyra ideella organisationer; Plan Sverige, RFSU, Svensk Friidrott och Barncancerfonden. För att utreda detta så har kvalitativa intervjuer med representanter med stor insyn i kommunikationsarbetet på de ideella organisationerna genomförts. Med en grund i generella varumärkesteorier har författarna analyserat om dessa teorier är relevanta och i sådana fall applicerbara på ideella organisationer. I studien undersöks även om ideella organisationers syfte påverkar deras varumärkesarbete.Genom den undersökning som gjorts  kan man urskilja att valda ideella organisationers varumärkesarbete skiljer sig markant från teorier för kommersiella företag. Detta gör det svårt att applicera generella teorier på ideella organisationer eftersom de ideella organisationerna styrs av yttre faktorer som i stor utsträckning inte går att påverka. De intervjuade organisationernas syfte påverkar i stor grad deras positionering, vilket styr varumärkesarbetet.

This report will focus on the folkhigh-school in its general form and the role of the libraries on these types of schools in particular. A library on folkhighschools have a tendency to be forgotten and ends up being somewhere in the middle of the libraryworld and the general educational organisations. The purpose of this essay is to examine and provide general views on the different roles that a library on a folkhighschool can have, as well as looking into the unique aspects of the type of school that a folkhighschool is in terms of influencing the libraries placed there. The methodology used in this study is qualitative. Interviews have been held on three different folkhighschools in south of Sweden.

Ambitionen i denna studie är att synliggöra hur en lokal kvinnojour i Malmö arbetar med ett barnperspektiv samt vilka faktorer som kan ha försvårat respektive främjat implementeringen av det. Detta då kvinnojouren under tre år haft ett barnprojekt, vilket syftat till att implementera ett barnperspektiv i jourens verksamhet. Denna kvalitativa studie är inspirerad av processutvärdering som metod och baseras på intervjuer med socialsekreterare, anställda på jouren och en representant från Rädda Barnen. För att analysera hur de arbetar med ett barnperspektiv har jag utgått från delaktighetsperspektivet och omsorgsperspektivet, båda centrala begrepp i Barnkonventionen. För att analysera vilka faktorer som kan ha främjat respektive försvårat implementeringen av ett barnperspektiv har jag bland annat utgått från organisations- och implementeringsteorier.

I en rapport från Konjunkturinstitutet (2010) framkommer att produktivitets-utvecklingen i den svenska byggbranschen stått still sen mitten på 90-talet. Detta samtidigt som övriga näringslivet ökat sin produktivitet kraftigt under samma period. Denna skillnad i produktivitetsutveckling skulle kunna betyda att det finns mycket arbete kvar att göra för en ökad produktivitet i byggbranschen.För att få en högre produktivitet i byggbranschen krävs det att de som utför arbetet har en strävan efter att vara produktiv. Denna strävan påverkas av mjuka faktorer som t.ex. incitament, engagemang och psykosocial arbetsmiljö.

ABSTRACTBackground: The incidence of type 2 diabetes is increasing worldwide. Early intervention in form of medication, advice on self-management and lifestyle changes is necessary to avoid complications. Few Swedish studies are made on the diabetes nurse?s views on promotion of self- management.Purpose: To examine the diabetes specialist nurse?s experience of promoting self-management to patients with type 2 diabetes in primary care.  Method: A qualitative explorative study where eight diabetes nurses were interviewed. The interview guide consisted of semistructed questions concerning the promotion of self-management.Results: The diabetes nurse?s role in promoting patient self-management is significant, if resources are available in the form of adequate time for the patient and good team work.

Abstract Many researchers in social work believe that in today's society require the interaction between organisations takes place on social problems. This study examined the interaction between the police, social services and schools.The purpose of this study are as follows; the aim is to investigate the interaction between social services, the police and schools about young people aged 12-18 years who are at risk for abuse and crime.My questions are: How do the different professions interact regarding young people at risk for abuse and crime? How do they meet young people in their daily work? What obstacles can the different professions see in interaction? What effects do the different professions see in interaction?The study is a qualitative study conducted with semi-structured interviews. Respondents have been two from each organisation.The theory used in the analysis of empirical data is new-institutionalismen. New-institutionalism is a theory developed from organizational theories.

The aim of this thesis is to spread some light over the coming into being of the 2005 Pension Reform in Norway. The point of departure lies within an interest in Welfare State politics and the development in this field. Pensions constitute a cornerstone in the Welfare State. Making use of J. Kingdon´s Theory of the Agenda Setting Process, Discourse Theory and Institutional Theory the thesis seek to visualize the implications of structures, central actors and discourses on the reform processes.

Being in a relationship where the partner has Asperger's syndrome makes you indirectly affected by their disability as it affects not only the disabled but also the partner. The partner may be faced with a lack of understanding from their partner with Asperger's syndrome and from its surroundings, where the syndrome including causes, limits ability in social interaction and communication.The study is a qualitative study based on six asynchronous interviews conducted via email with partners who are in a relationship with a partner who has Asperger's syndrome.The aim of the study was to increase understanding and to highlight partners experience to be in a relationship where the other partner has Asperger's syndrome and how outside support from the environment is perceived. Results of the study showed that all six partners felt that everyday life was structured around the partner with Asperger's syndrome. There was a perceived feeling of loneliness because of the partner with Asperger's syndrome not caring about the partner and of being the one taking the greatest responsibility in everyday life for it to work. There was a feeling of stress, anxiety, lost confidence and frustration but there was also a strong desire and commitment to their partner with Asperger's syndrome.

The main subject with this master thesis is to take a closer look at university libraries specially Gothenburg University Librarys operation of marketing the librarys user contact, how it receives various users demands and carry out the interactive and strategic marketing. Marketing is planning, structuring, implementation, analysis and controls of carefully formulated programs, designed to bring voluntary interactions and relations with the target markets, for the purpose of achieving organisational and user satisfaction objectives. The structure of this thesis covers three main parts. Part I reflects the researchers approach to the subject. Marketing researchers such as Grönroos, Kotler, Bryson, De Sáez and Gummesson among others are presented.

Background: Around the world, markets deregulates, which leads to increased competition. Meetings between the consumer and the employees of a company determine how the customer perceives the company and / or its brand. This has result in that many companies have realized the importance of internal using the same marketing skills that are used externally. In 2009, pharmacy market went from being a monopoly market to be a regulated competitive market.Problem: Is there any internal conditions for a private company, whose culture and structure was formed under a state monopoly, to create a strong corporate brand?Purpose: The purpose of this paper is to, through a case study, analyze and evaluate the internal marketing in a company which has undergone a change of ownership and retained the same staff.Method: Through interviews with key personnel and staff , data was gathered for the case study, which means that the method is qualitative.

The Swedish public procurement correspond to approximately 400 milliard Swedish crowns every year which corresponds to about a fourth of the Swedish Gross National Product. Setting proper demands in the procurement is a useful tool to drive the development towards more environmentally adapted products and provisions. The Act on Public Procurement (Lagen om offentlig upphandling, 1992:1528) gives the municipalities opportunities to consider environmental properties during the procurement. This combined literature and empirical study investigates the experiences made by the three municipalities Ludvika, Borlänge and Smedjebacken during the process of certifying their school kitchens as organic in cooperation with KRAV. The main conclusion is that without compassion and curiosity for developing a green public procurement changes can be hard to implement.