This thesis examines how marketing by secondhand apps affects young adult women's consumption habits, investigating whether these platforms promote or counteract overconsumption. While the secondhand market is considered more sustainable than buying new, these apps may still encourage overconsumption. The study focuses on the marketing strategies of three major secondhand apps in Sweden: Tradera, Sellpy, and Vinted, analyzing their impact on consumer behavior using the AIDA model (Attention, Interest, Desire, Action). Based on qualitative interviews with eleven women aged 20-27 and the authors observations of the apps marketing activities, the study finds that secondhand apps often emphasize environmental benefits and makes secondhand shopping accessible and appealing. However, the marketing tactics used by these apps, including frequent push notifications, targeted advertisements, and influencer collaborations, may lead to increased consumption. Overconsumption causes significant environmental damage, and while the secondhand market can mitigate these effects by extending the lifecycle of items, the emphasis on convenience end environmental benefits can inadvertently encourage more consumption. The study concludes that secondhand apps play a complex role in consumer behavior, balancing the potential for sustainability with the risk of promoting overconsumption.

The climate change the earth today has to face is no longer a global problem when every individual has a responsibility to act. The residents in Sweden have no understanding how their energy consumption affects the environment, nor what measures can be taken to reduce the energy consumption.The use of the energy in new Buildings is considerably lower than in the older ones as conditions have improved and the requirements have been more stringent. As most of the buildings in the future have already been constructed it´s important to take every opportunity for energy efficiency and rebuilding of available buildings will become a significant act. Reconstruction of a building contributes generally to both a reduced individual and a reduced total energy use, while new constructions only keep a low individual energy use but a increase the total energy use. For this reason we present the opportunities for reconstruction, mainly to reach the standards for a passive house..

The world?s consumption is increasing at an accelerating rate and it´s produced and consumed more goods and services than ever before. A large part of people's consumption consists of clothing that is bought and discarded increasingly leading to a number of environmental problems such as global warming, pollution, loss of biodiversity and the depletion of natural assets. One way to save the earth's resources is to buy used clothing, so called second hand, instead of new ones. The store chain ?The Ants? (in Swedish ?Myrorna?) has specializing in second-hand goods and sells, among other things, clothes.

The purpose of this study is to examine a brand?s green marketing and its consumers? perception of it in order to compare these views. The idea is to find a potential gap and what effect it may have on the brand. A case study has therefore been made with the grocery market brand Coop with focus on organic food. The material used consists of texts from Coop?s website to represent their brand.

As a result of an increased consumption, waste volumes has grown steadily throughout the 1900s, and this puts great demands on an efficient and ecological sustainable waste management on both local and national level. In order to evaluate collection and disposal of household waste, a large number of Sweden´s municipalities are using waste analyses. The overall aim of this study has been to summarize and assess results from waste analyses executed in Härjedalen´s municipality during the years 2007-2011.The evaluation has given information about the household waste´s composition, quantity and change in time. The report´s objective has been to create a basis which the municipality can use in planning of future information efforts and other measures, and give some proposals on how these can be designed and targeted. Therefore, the report also highlights research on motivations factors that affects environmentally conscious behavior such as recycling, and how different instruments like information can be used to promote this.

Understensho?jden is Stockholm's largest eco-village which was built in the early 1990s with the vision of enabling ecological living for people. However the ecovillage is no longer considered as environmentally friendly because of its relatively high energy consumption, and non-updated energy system. The purpose of this study is therefore to investigate how Understensho?jden should reduce their energy consumption and upgrade its energy system by using Blower-Door, IR-camera and Design Builder.

Since energy simulations are used to verify that projected residential buildings will reach the current energy requirements it is important that the results are reliable.This report investigates the extent of uncertainty in energy simulations, estimates the causes of the uncertainty and its economic and environmental consequences.The method used in this report is based on three validation methods; empirical validation, analytical validation and comparative validation. The analysis was carried out for five multi-family dwellings in Uppsala with installed meters for energy measurements. One of these objects, Klockarlunden, was studied in more detail than the others.The results show that the deviations are between 10 and 29% for the studied objects, which means that the uncertainty is estimated to be at least 29%. All simulations underestimate the buildings need of energy. The simulation for Klockarlunden can predict the energy consumption to be within the range of 46-98 kWh/m2year with 90% confidence level based on the current uncertainty.

The purpose on this study is to determine the extent of possible connections between tendencies to increased violent behavior and increased alcohol consumption among a total cohort of girls in the 9th grade compulsory school and 2nd grade upper secondary school in a Swedish county. In 2004 the Epidemiological Department carried out a health-status survey, using a self-report questionnaire, with students from both private and public schools in a specific county in Sweden. All respondents (N= ca 4000), attending all compulsory (at 9th grade) and upper secondary schools (second tier) on the survey date completed the questionnaire. For this particular study, 9 questions from the questionnaire, all concerning self-reported violent behavior and alcohol consumption habits were used either individually or combined in index variables. The result showed that while violence experience is low among these 4000 girls, it increased in relation to a corresponding increase in alcohol consumption.

The study aims to reduce energy consumption in apartment buildings where individual metering and charging of heat is applied. The aim is to develop planning and design for individual metering and charging in apartment buildings.The study is based on literature review, interviews and case study that include analysis of existing documents. Interviews were carried out with the property developer and the involved consultants who planned the apartment building Yasuragi. To investigate the differences the condominium association has noted in heat consumption between flats, the debit values of the heat were used to discern which houses that were furthest from the average consumption. On these flats there were temperature measurements and thermal photo shoots made for discriminating behavior and possible construction techniques which could be the explanation for the heat spread.Boverket shows that the consumption of heat can be reduced by 10-20% after insertion of individual metering and charging in an apartment block.

- ABSTRACT ?Title: Winners of the Web ( Webbens vinnare)Number of pages: 35 (including enclosures)Author: Lydia KellamTutor: Else NygrenCourse: Media and Communication Studies CPeriod: Fall Semester 2006University: Division of Media and Communication, Department of Information SciencePurpose: The aim of the research paper was to see Internet and the digital techniques impact on marketing communication and consuming behavior on the Web. By understanding the relationship between marketing communication and consumer behavior my intentions were to comprehend how consumer behavior on the web could be understand. The purpose of this paper is to understand how different marketing activities on the Internet are followed by consumption.Material/Method: By using focus group interviews I wanted to study how individuals act on the Internet. How different activities such as communication and participation on the web could lead to consumption on the Internet.

This study examines the eWOM effect, more specifically: how customer reviews effects consumers. The study is based on a modified version of the Regulatory Focus Theory which describes consumer behavior using consumer consumption goals. The purpose of this study was to examine how positive and negative customer review's influence consumers when analyzing products that are equally characterized by two consumption goals: promotion and prevention goals. The authors combined quantitative (questionnaire) and qualitative (focus groups) research methods with the sample selection for both research methods being based on students of Södertörns University. Results indicate that negative customer reviews have a stronger influence on consumers than positive customer reviews when analyzing products that are equally characterized by the promotion goals and prevention goals.

In order to reduce greenhouse gas emissions from human activities fossil fuels will have to be replaced with renewable energy alternatives, such as bioenergy. Sweden has a great potential to produce bioenergy derived from forest products and there is currently a great interest within Sweden in using stumps for bioenergy production. However, the environmental consequences of the method need to be investigated before stump removal can be performed on a large scale. Swedish forest soils contain large carbon pools and a different land use may change conditions so that soils that presently act as sinks of carbon could potentially turn into sources of carbon release instead. This study investigates the initial effects of stump harvesting on the emissions of three greenhouse gases, carbon dioxide, methane and nitrous oxide. The emissions were measured from the soil surface in a Norway spruce forest located in the southern part of Sweden.

This report was performed in order to evaluate a new technological measure and focuses generally on a heat pump system to a HWC-washing machine. The client is Asko Appliances AB, a company well known for its environmentally friendly products. The goal of this study was to improve the energy efficiency of a washing machine by combining a heat pump device to the heater of the wash water, in order to reduce the energy consumed for heating the water. Besides reducing the energy consumption in heating the water, the washing machine was required to meet low noise and short operating time specifications. For that purpose, nine trials in three test series have been carried out.

High levels of Hg in fish in Swedish lakes have been a problem along time in Sweden. The major concern is production and accumulation of the most toxic form of mercury; methyl mercury (MeHg). Consequently, in about half of our 83 000 lakes fish contain concentrations above the recommended limit for human consumption of 0,5 mg mercury per kg fresh weight (most of it in the form of MeHg). Consumption of fish containing too high levels of MeHg may cause problems for both humans and animals. Three major sources of MeHg in surface waters are: 1) runoff from terrestrial areas, 2) deposition from the atmosphere, and 3) internal production of MeHg in lakes and streams. The aim of this study was to investigate the effect of clear-cutting on the concentration of Hg and MeHg into draining streams.

Organic rearing of broilers is not a large production in Sweden. In order to create a sustainable yet efficient production of organically produced poultry meat, at a price that the consumers are willing to pay, much more knowledge is needed. It is therefore important to do more research on organic broilers under Swedish conditions. This report is aimed to be a base for further studies. In the study 2000 broilers of the hybrid Ross 308 divided in to two equal groups. The broiler hybrids that are used in Sweden are selected for a high growth rate and are normally slaughtered at the age of 5 to 6 weeks, with a slaughter weight of 1.7-2 kg.