More and more companies have realized the impact their employees' appearance has in creating an overallpositive experience for their customers. Hence, many retailers use some form of employee clothing or aspecific dress-code for their in-store workforce. The subject is in spite of this poorly investigated,especially in an ordinary retail environment. The purpose of this study was therefore to portray the effectsan introduction of a unitary employee clothing may have on customers as well as on the in-storeemployees. The experiment was conducted in two retail stores, belonging to a Swedish retail chain.

AbstractThe aim with this essay has been to investigate if Sweden?s attitude against the European Union has changed expressed in the statement of government policies, during the years 1988-1998. In the prolongation I want to see if the policies can be seen as examples of agenda-setting.My comprehensive objective is: In which way is the change of the Swedish attitude towards the European Union expressed in the statement of government policies during 1988-1998 shown?My other objectives are: In which ways describes the statements the integrations process in Europe generally?In which ways does the integrations process influences Sweden in generally?In which ways does the integrations process influences Sweden?s relations against the European Union?I have used qualitative text analysis as method in my essay to find the answers to the questions. I have classified a number of opinions, found in the policies, summarized under my three objectives.The result of my essay was shown that the changed not can be found in the policies and they are examples of agenda-setting.

AbstractThe purpose with this paper is to describe focus in the school subject swedish through a historic perspective. The purpose is also to intestigate how a group of pupils in the last grade in upper (senior) level of compulsory school and teachers with the subject swedish thinks about the subject, what is the most meaningful to pupils in the last grade in upper level of compulsory school.The history of the Swedish school system from the 15 th century till today and the entrance of Swedich as a subject in school has been studied by literature and curriculum. With help from Mr Lars-Göran Malmgrens analysis of different swedish subjects the curriculums analyses to see which subject who appear.Pupils from the last grade in upper level of compulsory school and their teachers in the the subject swedish have answered questions in two different questionnaires regarding what is most meaningful with the subject. The result are to be present in this paper as diagram and also in ordinary text.The conclusion is that the subject swedish has changed from functionalism to formalism and then turned to a more literary education and finally towards functionalism again. The results from the questionnaire papers show that the pupils put most value in learning different skills while the teachers see the importance of both skills and developing the personality..

After Sweden became a member of the European Union, EU, the debate regarding the Swedish participation in the EU?s currency co-operation, the European Monetary Union, EMU, has been intense. One of the biggest issues has been how our national economic politics will work within such a monetary union. What instrument will remain for the national economic politics within the EMU are highly uncertain. The question whether we will be able to affect our own economy or not has long been the essence in the Swedish debate.

AbstractThis research is about pre-school children?s conceptions of the river and the water environment. The aim of this study was to apply a new teaching method based on the outside learning, as well as to test the method and see if it works, i.e. if children get more knowledge this way compared to ordinary methods like teaching in the class-room which involves showing pictures and discussion of them.The main questions in this study were how children get new knowledge through outside learning and how effective this learning method is, i.e. how much they noticed and learned about the river and the water environment as a result of that outside observation.

 Prostitution has been intensely debated in Sweden for nearly four decades. Two major investigations have so far been initiated by the government and numerous propositions have been put forward in the Swedish parliament resulting in the sexköpslag from 1999 that criminalizes purchase of sexual services. The law aims at punishing the buyer and protecting the women in prostitution, thus making it possible for women to be helped by various social interventions rather than punished. Swedish society has undergone major changes in these decades. Globalization, the internet and the membership in the EU have changed the Swedish society and influenced the discourse on prostitution.This paper has a twofold aim, on the one hand investigating if and how these changes have had an impact on the prostitution discourse in texts produced by the government and analyze how female and male sexuality in connection to prostitution is constructed.

The aim of this comparative study is to analyse the French and the Polish regional governance in order to see if there are any differences in their regional ruling systems. Further more I will study their different possibilities in taking part in the European Union regional political market. The shape of the regional systems will be explored both organisationally (study of the institutional entities of the regional construction) and functionally (study of the competencies of the regional body etcetera) to focus on its cause on the regional development. My over all focus will be to find out whether regional rule means differently in the countries France and Poland.Several questions are dealt with and the two main ones are as follows; How do the different structures of the form of government in France and Poland influence the governance on the regional level? Do Poland, as a new member state of the European Union, have what it takes to face the challenges of the new membership; or are there a complex of problems arising from the admittance that prevent its regions from fully taking part in the European regional political market?Some of my conclusions are as follows;There are major differences between the two countries when it comes to their regional ruling systems leading to different abilities in taking part in the European regional political market.

This thesis focuses on the mass media cover of ?Smart textiles?. The Swedish?smart? textiles are developed in Borås and are a mix of ordinary textile and new technology.  I analyse the article with a text analysis method, looking at themes and the language?s propositions in focus. Context and the actors in the articles are also important in the analysis.Many women occur as developers of the new smart technical product, a field often knowed as a typical male subject.

Scarcity due to supply, demand or in time is all factors that affect consumers´buying behavior. The scarcity principle describes how scarce resources appear moreattractive to the customer's eyes than unlimited does. When something is scar thecustomer often draws parallels to the quality and price, that the product will bemore expensive and better. People hate to be deprived of choices. When a certainproduct is scar, the customer will desire the product even more.

This essay is a selective review of Nordic literature with the aim to explore contemporary conceptions of male-on-female rape, to increase the understanding of how these can construct ?a real rape?. To achieve this two questions were formulated: What circumstances can cause an incident not to be defined as rape? What circumstances can cause an incident to be defined as rape? Searches in international and Swedish databases led to initial selection of peer-review journal articles and dissertations that were reviewed against set criteria. These criteria were met by 8 studies, that were assigned codes, from which comprehensive categories were developed.

As the Swedish governments long term goals include a reduction of fossil fuel dependency, increasing pressure is placed upon energy companies to create and develop new solutions for renewable energy. The following case study was done in collaboration with the company Sydved Energileveranser AB and one of their contractors, Enarssons Skogsentreprenad AB. The objective of the study is to examine the bioenergy situation in region of Skåne and evaluate the potential solutions in the region for a forest-fuel assortment, based on a bioenergy-cutting-system. As a part of this study I have compared ordinary manual cuttings done with a chain saw and cuttings made using the new ?bio- energy cutting system?. The cuttings made under both systems were tested in areas near agricultural fields or pasture land in order to maintain an open landscape.

This study examines how formal mathematics can be taught in the Swedish secondary school with its new curriculum for mathematics. The study examines what a teaching material in formal mathematics corresponding to the initial content of the course Mathematics 1c could look like, and whether formal mathematics can be taught to high school students.The survey was conducted with second year students from the science programme. The majority of these students studied the course Mathematics D. The students described themselves as not being motivated towards mathematics.The results show that the content of the curriculum can be presented with formal mathematics. This both in terms of requirements for content and students being able to comprehend this content.

The purpose of this Masters Thesis is to explore the process of selection that librarians face when selecting and acquiring cultural magazines to public libraries. The methods used are qualitative interviews and literary studies. A brief review is given of acquisition policies at public libraries and of cultural magazines and the important role they play in public libraries. Five interviews have been made at five public libraries to find out what factors affect the process of selection when it comes to cultural magazines. Two theories are used as a basis for the analysis of the result of the interviews and literary studies.

Several studies has identified the locker room experience as a potential deterrent for participation in physical education. Both psychological and physical issues arise due to several factors. Psychological issues include different kinds of verbal and physical violations, comparisons between pupils, feeling of vulnerability along with a stressful schedule. The physical environment can contribute to negative experience for pupils in terms of filthy premises and cold showers. These factors may contribute to higher absentee rates in physical education.

In this thesis, we are concerned with the many different professional roles that a public librarian, working at a small library, has. More specifically, the purpose is to find out which different roles that librarians believe they have, and which view they have upon those. Furthermore, we are exploring the tendencies that librarians discuss in relation to these professional roles. To pursue this goal, we have used the methodology of focus group interviews, with the unconventional twist that our interviews were done using web chats. This may have the advantage that the informants may present more honest views than when using ordinary interviews due to the anonymous character of chatting.