The purpose with this research is to examine how the green marketing in retail trade can be developed in order to promote the eco-labeled products closer to the consumer.The method for the survey includes interviews with managers of a few retailers and their customers in the industrial sector. The purpose with the interviews was to produce the retailer and the customer?s perspective of products with eco-label on.The research is limited to the region of Västra Götaland.The results from this research indicate that there is a lack of communication between the retailer and the consumer. The consumers don?t think that the product is available.

Purpose: The purpose of this thesis is to examine whether some periods of declines in Swedish real credit can be explained by a credit crunch. Is it further possible, with these results, to do any conclusions about the banks behaviour in the on going financial crisis that has shadowed the country since 2007/2008? Method: A credit crunch is here defined as a period of supply-side restrictions on loans which doesn?t reflect the ongoing interest rates. By estimating a supply and demand function with a disequilibrium model the excess demand- and supply for credit due to different periods can be calculated. Conclusion: A credit crunch has been present during a period after the banking crisis of early 1990?s.

AbstractThe debate on grammar has been on the agenda for thousands of years. Several different arguments and theories have been used in order to explain the importance of grammar in school. Some newer arguments have been added, while others have stayed, either in their original version, or in a modernised one.This essay aims to clarify the role grammar play in school. In order to do that we have looked into its history, the curriculum, modern research and interviews made with active teachers.The results of the literary studies, the studies of the curriculum and the field studies show that the very presence of grammar in school is disputed. The curriculum of today speaks of an orientation in language, with grammar as a part of it, based on the students? own language.

Det här examensarbetet bygger på översättningsarbetet med Elisabeth Bernsteins "The meaning of the purchase. Desire, demand and the commerce of sex". I den förberedande textanalysen undersöker jag några viktiga aspekter av artikeln. I min fördjupningsanalys tar jag avstamp i termen "re-gendering" och gör en djupdykning ner i engelskans "sex" och "gender" och svenskans motsvarigheter "kön" och "genus". Mitt syfte är att försöka reda ut vad som ligger bakom dessa begrepp och termer, för att sedan kunna producera en välmotiverad översättning av just "re-gendering".I PDF-filen ingår både analys och översättning..

This bachelor thesis is about illustrating the fundamental principles for planning, locatingand designing bicycle parking spaces. The study aims to give an understanding of theneed and demand for bicycle parking spaces today, as well as to determine how these canbe met according to different theories. The study also aims to investigate the issue withincorrectly parked bicycles, which occurs frequently in the cityscape and therefore createsan obstacle in street spaces.An observational study on the new bicycle lots along Götgatan was conducted in orderto analyze how the theories of bicycle parking spaces are applied in practice. Cyclistswere then interviewed in order to obtain a deeper understanding of the cyclists? revealedpreferences.

The supermarkets are taking more and more market shares for potted plants the last years, and a greater part is bought without prior planning. Signals from several European countries, for example Denmark and UK, indicate that potted plants with added value have become more and more popular and the added value is based on present trends. The meaning of added value in this thesis is fancy pots, packaging, pins or arrangements. Potted plants with added value sold in supermarkets offer the consumer the advantage of getting a ?ready product? quick and easy.

Due to the increase of the emission of greenhouse gas and climate changes more and more customers demand environmentally sustainable products. The increased demand of sustainable products from cradle to grave is something that has affected the food sector. Many retailers within the food sector feel that they are less or more forced to be environmentally friendly. Nowadays many retailers have chosen to show customers and stakeholders that they want to ?do good? by publishing annual sustainability reports. The Swedish food market has been one of many markets investing in being environmentally friendly.

This study presents a holistic view of which factors small and medium-sized enterprises (SMEs) have to consider, in moving their customer order decoupling point (CODP) further from the customer, thereby becoming more customized. The study also investigate whether SMEs and larger enterprises differ in the strategic questions relating to what influences an enterprise to become more customized, which prerequisites are required and which problems enterprises should anticipate and prepare for. These questions are important, given that strategic change is challenging, and can take considerable time to accomplish; it therefore needs to be based on the right decisions. This study is motivated by the fact that the markets SMEs are selling to tend to become more and more complex and harder to anticipate. Increased globalisation and use of IT and ICT have lead to greater uncertainty in customer demand.

For better understanding of how users interact with the video on demand service Netflix a study was conducted in 10 Swedish households. This study is based on the well-established heuristic evaluation method of Jacob Nielsen, which we modified slightly by letting the users to act as ?evaluation experts? and informing them about the heuristic rules of thumb during the evaluation process. The purpose of this study was to identify usability problems when people interact with Netflix? interface.

The awareness regarding environmental issues is increasing and as a result a large number of products are eco-labeled. This enables the consumers to make enlightened environmental decisions when purchasing products. Eco-labeling is no longer for products only, but also for services like hotels. It?s difficult to determine what it actually means to eco-label a hotel and what kind of benefits it includes.

The aim of this thesis was to answer a number of questions about the environmental consequences of aircraft de-icing. A further aim was to suggest how the environmental consequences due to the release of de-icing fluids can be measured and reduced.The main impact of the aircraft de-icing on the environment is due to the large oxygen demand for the degradation of glycol based de-icing fluids which are released in the environment. The effect of the increase in oxygen demand depends on where the degradation occurs in the ecosystem. In a sensitive ecosystem, the large demand of oxygen could provide an anaerobic environment which would be harmful for many types of organisms.In order to reduce the negative effects of the applied de-icing fluid, there is some type of collection system at every regular airport in Sweden. The methods of collection can be divided into two general groups, hydrological isolation or vacuum sweeper trucks.

The aim of this study was to increase the knowledge about if and how the National Value System?s goal of a life with dignity for the elderly pervades the work in home care organisations. The study was based on a qualitative research method and was conducted through interviews with professional care givers in home care organisations, there were five individual interviews and one pair interview. The background for this study was the National Value System for the eldercare that was introduced in 2011. The theory of New Public Management and the concept of Rationality of Caring were used to analyse the result.

Author: Johanna Jarl and Marie WestphalTitle: Co-operation and Collaboration The Social services and Child- and adolescence psychiatry joined action [Translated title]Supervisor: Mikael SandgrenExaminer: Torbjörn HjortChildren and adolescences that have both psychological and social problems is an increasing number of the society. It used to be a demand that Social workers and personnel at Child and adolescence psychiatry had interdisciplinary collaboration, today it is more then a demand it is a requirement. The aim of this study was to understand how the personnel at the Social services and Child and adolescence psychiatry look at the cooperation between the two organizations in Sweden.To be able to accomplish this study we have interviewed four persons employed at the Social services and three persons employed at Child- and adolescencepsychiatry all of them were interviewed individually. To be able to analyze our material from the interviews we have used new institutional organization theory and Goffmans dramaturgic perspective at teams. The interviews showed that there is collaboration between the organizations on all levels, but that the organizations have different priorities.

The cooperation between university and industry life in the region of Gävle is always a topic of importance. University and High schools have various roles to fulfill: except administrating the training and supporting research they should also - as a third role - contribute to cooperation between organizations, business companies and other associations. In addition to that, they should support individuals by local as well as regional development. The purpose of our paper is to make a critical review of the cooperation between the University of Gävle (HiG) and industry life until today and the consequences in order to encourage students to stay in the Gävle region during and after their period of studies.Initial we started with a preliminary inquiry with a questionnaire as a base for students in three programs at the Department of Economy; the program for Bachelor of Science, the program for estate agent and another economy program with direction estate economy. From this preliminary inquiry we got the picture of the way the students looked at the problem.

In this paper we aim to delve deeper into the film industry and how their approach to streaming services such as Netflix might be the solution to the problems with piracy (people downloading illegally instead of paying for the products) - but before they can change the mindset of people, they have to overcome some issues that might make it hard for the film industry to adapt a fully functionable streaming sollution in the veins of Spotify. To come up with some conclusions regarding this matter, we focused our study on the consumers rather than the industry in order to get a better understanding about what the consumers think about the streaming services of film that are offered today. We used both surveys and interviews in order to gather information regarding the consumers thoughts on how the landscape of film distribution has evolved to a point where Video-on-Demand offers the opportunity to watch movies and TV-series whereever and whenever they want. Our research shows that the majority of consumers are willing to pay for streaming services of film and hold the new technology in high regard. However, the concensus among the consumers that were involved in our study shows that the streaming services offered today have to evolve even further in the future before it can fully work as a substitute for illegal downloading.