A segmented market, according to traditional methods, appears increasingly difficult in mature consumer markets. A common explanation is that the mature markets are often characterised by over-supply which results in a great variety of choices for the consumer. Furthermore, the consumer of today has a more complex and flexible purchase behaviour which is difficult to catch. This makes consumer segmentation difficult. International studies indicate that dividing consumers into generation cohorts might be advantageous in understanding consumers of today.

Ur svårigheterna att förklara företags kapitalstruktur och hur den är förknippad med olika risker för olika ägartyper, är syftet att undersöka vilken av Trade-off-teorin och Pecking order-teorin som bäst kan förklara skuldsättningen hos svenska familjeägda företag på Stockholmsbörsen. Med hjälp av en modell för respektive teori har vi genomfört regressionsanalyser för att besvara vårt syfte. Med grund i tidigare forskning kring familjeägda företag och teoriernas grundläggande synsätt på förändring i skuldsättning, har studien utgått från hypotesen att familjeägda företag i högre utsträckning kommer att finansiera sig med internt genererade medel än extern belåning, vilket ligger i linje med Pecking order-teorin. Studien utgår från både finansiell- och ägardata gällande tidsperioden 2004-2013. Resultaten pekar likt hypotesen förutspått mot ett större stöd för Pecking order-teorin hos svenska familjeägda företag.

The aim of this study is to map the consumption patterns of the poor. We also examine if loyalty can be created in this segment, and try to discover different types of poverty. This study is of great importance since the poor segment has been slightly overlooked in marketing research. Therefore we have also turned to other academic disciplines such as sociology, ethnography and consumer culture in order to analyze our empirical input. The study is abductive and we have in a qualitative and ethnographical manner conducted interviews in order to obtain information and reveal categories.

This study aims to investigate how, in Montesquieu?s Persian Letters (1721), religion and religious structures are presented to influence women?s position in French society.In Persian Letters Montesquieu presents a dogmatic religious life, which proceed from a literal interpretation of the bible. Such a reading raises critical questions concerning the nature of women, and subsequently places man over woman. Persian Letters show how this male dominance gets institutionalized in marriage. The religious life depicted is also distinguished by a non-genuine religious conviction and by acts which take on a simulation form.

As an effect of increased living standards and improved health care, life expectancy has risen in many parts of the world. At the same time, welfare diseases such as diabetes and obesity increases. As the number of elderly and long-term sick rises, so will the medical care needs. E-health applications are often presented as a way to meet future medical and doing so within the scope of existing resources. By facilitating health communication and widen access to health services by offering them online, e-health applications encourages people to become more engaged in their own health, thus working proactively towards a healthier population.

The main objective of this study was to evaluate animal welfare situation in Ethiopia during slaughter and to investigate chain activities between animal markets and Kera abattoir in Addis Abeba. In total, 442 animals were observed within 52 groups of cattle; both ox and calves with different breeds. The study was divided into four different sets of data collection; behavioural observations, recording of slaughter process, observation during transport and interview. During the behavioural observations, an ethogram was used with 46 behaviours observed, categorised into 5 different groups. The data was calculated using Excel and SAS. The results indicated that a significant correlation (p-value.

Jane AustenHer dialogues and the time in which she lived This essay is about the dialogues in Jane Austen?s novels and what they say about the time she lived in. The interest for Austen comes from the ?Austen movies? I?ve seen the latest year. AIM AND FRAMING OF QUESTIONS My aim has been to compare the contents in the dialogues with the fact in the biographies. The questions are:What do the dialogues say about the convention, the behaviour, manners and the form of address? What does it say about young men and women and about the marriage? Are the dialogues supported by the content in the biographies? Did Jane Austen really write realistic? METHOD AND MATERIAL The method was to read the novels and then the biographies.

This study investigates how tagging is being used in a new way when members of a Swedish dating site get to tag themselves in an act of self-presentation with the aim of meeting new people. In the study seven members of the dating site Mazily were interviewed about their self-presentation, tagging and identity formation there. The questions concerned how they formed their own tags, but also how they interpret and use other members' tags in their search for a potential partner.I have been using queer theories for this study, in order to find out what kind of norms and structures that lie behind and affect the members' behaviour on the website. My study finds that the interviewed members to a high degree reflect about both their own and other members tagging and self-presentations. Although they spend quite some time trying to analyse other people on the website they have a great sense of understanding that a person may give two very different impressions on the site and offline.

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This study is an evaluation of the school Liljanskolan, which is a ?therapy-school? for children between the ages of seven and twelve with psychosocial problems. These problems can concern difficulties interacting with adults as well as children, acting out, difficulty concentrating and anxiety. Liljanskolan has a high number of professionals, both teachers and treaters, and few children. The aim of the study was to increase the understanding of how children that have attended Liljanskolan have progressed during their time at the school with focus on their behaviour in school, ability to interact with adults and children, anger management and self-confidence.

The aim of this study was to examine self-harming women?s own experiences. To try and raise understanding and awareness about how they themselves create their identity and meaning round the self-harming behaviour. Our three questions were; how do the young women conceive society?s reactions on their self-harming behaviour? Do the young women express an imposed or self-elected alienation? If so, in what way? In what way do the young self-harming women construe their own identity in relation to the self-harming behaviour?We have used a narrative approach when we have examined the blogs as life stories in the sense that all our lives and everything in them is a story by definition.

Background: Hand hygiene is the simplest and most fundamental means to prevent care related infections. It is of great importance that the guideline of hand hygiene is followed for the patient?s sake. Unfortunately, healthcare workers perform hand hygiene too seldom. If the patient comes down with a care related infection, the suffering will increase.

The main purpose of this thesis was to take part of girl?s descriptions and experiences of their treatment for deliberate self-harm and to investigate whether they still experience effects of the treatment today. Our main research questions where; how do the girls describe their experiences of the treatment method, do the girls describe that they still experience any effects of the treatment, and finally how do the girls look back on their treatment today? In order to answer these questions, we carried out eight qualitative telephone interviews with girls that had undergone treatment in a specific treatment centre. We chose to analyze the material from the salutogenic theory and the concepts of SOC (sense of coherence) and with a hermeneutic approach.

Tail-biting in pigs is an animal welfare issue and in Sweden during 2002 the producers lost tree million Swedish crowns because of tail biting. This economic loss depends on the pigs which are discarded at slaughter because of tail biting. Tail biting can be separated into two stages, "pre-injury" and "injury". The aim of this study is to investigate if tail biting depends on environment or genetic background.A lot of research on the environments effects on the behaviour of pigs but not so much on the genetic effects has been performed. The frequency of tail biting in pig farms influence among others of environment enrichment, ventilation, gender and breed of the pig.

The aim of this study was to find possible relations between behaviour and physiology for puppies during different parts of a puppy test. This work deals mainly with the physiological part of the study. Thirtysix puppies, från five litters, were tested in a behaviour test where heart rate was measured and saliva samples were collected before and after each part in the test. Saliva and urine samples were analyzed for corisol concentration as an indicatior of stress. The tests were performed during two consecutive days in the breeders' home when the puppies were seven weeks old. In addition, heart rate and cortisol levels were also measured in the bitch since we were interested in finding out if there were any relations between physiological levels in bitches and puppies.