This paper intends to show how micro- and small businesses in the tourism and experience industry makes use of social media as a marketing tool. The study also shows the possibilities for businesses to market themselves to customers through social media. Small businesses usually don?t have the same conditions or the same marketing resources that larger companies have. For small businesses that lack marketing resources, social media is a great addition to marketing since the technology around social media is relatively simple.

The public relations business has grown from almost nothing to a large international industry the last decades. Throughout the history the industry has struggled with a lot of critique and public relations has become a negative symbol for manipulation of information. Because of this negative view of the industry and the medial change taking place, the purpose of this study is to investigate how two different generations think about public relations. More accurate, the study will through a qualitative interview study explore how young people from a highschool in Luleå and elder people from Luleå township thinks about pubic relations, and most imortant why they have this particular view. By creating four focus groups, two with men and two with women, this also enables a comparative study between the gender. The focus groups were later analyzed and compared to two selected groups of theories on public relations, the theories were positive and critical theories compound in two categories.

The aim for this master thesis is to create an understanding of the intersubjective processes of how individuals are experimenting with their identities in social media and the consequences for the identity and embodiment. The thesis is completed with the help of discourse analysis and a starting point in four complementary theories. Central to the implementation of the analysis is the concept of diffraction. Therefore the thesis is, which is reflected in the choice of theoretical approaches and methods, critical to many aspects of classical philosophy of science and method. The empirical material is based on interviews.

This study aims to examine the views on digitization of eight respondents, all working at different libraryinstitutions in Sweden, and how their views are reflected in their library's digitization strategies. The poll wasconducted on the basis of Ingrid Mason's theory of information standards, their structure and sociopoliticalnature. The informantion standards are divided into three aspects, curatorial, semantic and technical, and theyaffect selection of, intellectual and physical access to the digitized material, which in the end is what constitutes the digital cultural heritage.The background to the study is that the Swedish library institutions in the current situation lacks a nationalstandard or a common strategy for the digitization of cultural heritage, while it is still implemented digitizationprojects at many library institutions. The method used is qualitative, structured interviews with open-ended questions.The study shows that one of the main motives behind the libraries' digitization projects is to make librarymaterials available in a new way, creating greater opportunities for the users to take advantage of the material.The library users are the ones who mainly control what is digitized, although aspects of preservation ismentioned. Furthermore, it appears that the respondents believe that digitization offers improved capabilities tosearch and learn more about the collections, but the actual work of image capture, the addition of metadata,presentation to users and long-term preservation is very complex.Views on what it is to be digitized, how the material should be selected and provided with metadata and howit should be presented to users is what creates the standards that libraries use when they digitize their materials,and digitization of library materials creates new conditions for new users to access and use library material.This is a two years master?s thesis in Archive, Library and Museum studies..

Continuous improvement is one of five principles in General Motors ? Global Manufacturing System (GM-GMS). GM-GMS has been used by Saab Automobile AB since 2003 and is a central component for realisation of GM?s vision. Internal audits have discovered problems with one of the tools, practical problem solving (PPS), which needs to be improved.

The aim of our study was to examine how the elderly experience their meal situation in a sheltered housing. We have used a qualitative approach. We conducted individual interviews with six elderly in a sheltered housing to collect our empirical material. To reach the purpose of this study we tried to answer the questions: which factors affect the elderly person?s experience of the meal and which significance does the meal have for the elderly? To reach deeper understanding for our collected material we used Maslow?s theory of human motivation, the two concepts of Tönnies; gemeinschaft and gesellschaft, disengagement theory and the concept of Bourdieu, called habitus.

Bakgrund: Forskning har visat att träning förbättrar den fysiska förmågan och höjer livskvaliteten hos personer med hjärtsvikt. Trots detta är det många personer med hjärtsvikt som inte deltar i gruppträning.Syfte: Syftet med denna studie var att beskriva vilka faktorer som personer med hjärtsvikt, som inte deltar i hjärtsviktsgrupp, upplever som hinder respektive möjligheter när de ska ta beslut om att delta i gruppträning.Design: Studien var en kvalitativ studie med deskriptiv design som utfördes genom semistrukturerade intervjuer med fem informanter.Resultat och slutsats: Resultaten, som tolkades utifrån beteendeförändringsmodellen Health Action Process Approach (HAPA), av denna studie visade att informanterna upplever olika hinder för träningen som har med prioritet, otrygghet, psykisk ohälsa, transportproblem och bristande information att göra. I vissa fall väljs träningen också bort på grund av att informanterna istället tränar i hemmet. Det största hindret enligt studiens resultat var bristen på information. Framförallt har informanterna bristande kunskap om träning som en del av behandlingen vid hjärtsvikt, NYHA II-III, och de effekter som träningen ger.

The quality of health and care of our animals in the veterinary clinic is dependent on the veterinary nurse. Therefore it is important that the nurse has a good mental health and can provide this. Research shows that veterinarians are exposed to an elevated risk of suicide, moral stress, depression and anxiety. One of the factors contributing is believed to be exposure to euthanasia. The impact of euthanasia to veterinary nurses is yet unclear, as research focuses on veterinarians.

Taking a qualitative approach, this research investigates different theories and methods for creating parks that people will cherish and visit during their daily life. It also takes on the task to understand how principles of developing recreational values in a small forest is affected by the addition of a new element to the landscape, i.e. a major highway. Data was collected through the combination of focused literature review and study trips. This provided a framework which in turn was applied to the subject of the study, i.e.

Geography, derived from the Greek meaning "the study of the Earth," is a discipline with strong traditions and a rich history. Throughout different historical periods and intellectual movements, however, the focus of the subject has shifted between physical geography and human geography, influenced by scientists, philosophers, and various thinkers who have proposed differing perspectives on what the subject should represent (Couper, 2015). Due to the impact of these actors, geography education in today's Swedish school system is of an interdisciplinary nature, blending elements of both physical and human geography, with components such as environmental issues, sustainable development, digital learning, and fieldwork. However, this task is more complex than it may initially appear. The subject is shaped by various traditions, including national curricula, institutional customs, and the geographical perspectives held by individual teachers.

This thesis explores strategic communication management within the non-profit sector. Communication models need to be adapted to the specific sector as different sectors require different approaches of strategic communication management. In the spring of 2013, the non-profit organization Save the Children Sweden initiated a communication model based on volunteer communicators. The following study explores how non-profit organizations can manage communications with a focus on volunteers as a communication resource. The applied research questions concern how volunteers may be integrated into communication activities, the opportunities and challenges connected to involving volunteer communicators and how this may affect the role of the organization's employed communicators.

Syftet med denna studie är att beskriva legitimerade arbetsterapeuters erfarenheter av att driva eget företag inom ramen för arbetsterapi och visa vilka möjligheter det finns med att vara arbetsterapeut och egenföretagare.För studien valdes en kvalitativ ansats med semistrukturerade intervjuer som datainsamlingsmetod. Sex arbetsterapeuter verksamma med eget företag intervjuades. Det insamlade materialet analyserades med kvalitativ innehållsanalys varpå det framkom fem kategorier.Resultatet visar att den breda kompetensen som arbetsterapeuter besitter ger möjligheter att driva företag och erbjuda tjänster inom flera olika områden. Deltagarna lyfter nyttan av tidigare erfarenheter, friheten med att vara egenföretagare, samt egenskaper och kunskap som är till nytta i företagandet. Vidare beskriver deltagarna hur de marknadsför sig själva och sina företag, samt vikten av att ha ett nätverk, dels för att få råd och stöd, men även för att generera kunder.

Do new, attractive neighborhoods meet the requirements of being socially sustainable? This essay is based on the potential conflicts between the pursuit of social sustainability, while the theory of the creative class influence city planning. Social sustainability is difficult to measure, but implies broadly that everyone should have equal rights and opportunities. A city or region that aims to attract a certain type of people by providing what they ask for, might pay less attention and spend less resources on the rest of the population. Socially sustainable - for whom? The new district Hyllie in southern Malmö stands in focus, and the paper seeks to identify how different operators in Malmö defines the concept of social sustainability, how it is implemented in the design of Hyllie, and if any potential conflicts may arise.Interviews with the following informants; representants from the Office for City Planning in Malmö, the nonprofit organization Sustainable Development Skåne, the Commission for a Socially Sustainable Malmö and the company Skanska Öresund have constituted the main methodology, among with reading and analyzing existing documents and policies relating to the development of Hyllie.

Bakgrund: Cirka tre till fyra procent av alla barn ligger i sätesbjudning vid fullgången graviditet. Med alltmer antal lyckade vändningsförsök och ökat antal kejsarsnitt minskar antalet barn som förlöses vaginalt vid sätesbjudning. Det påverkar barnmorskors och obstetrikers möjlighet att upprätthålla kompetensen vid sätesbjudning. Syfte: Syftet med studien var att beskriva barnmorskors synpunkter om vaginal sätesförlossning. Metod: Öppna frågor vid intervjuer med fem förlossningsbarnmorskor i Göteborg.

Information technology (IT) with its enormous capacity involves more and more in our daily activities and public sector is using IT to make their activities more efficient. The government goal with electronic government (e-government) among other things is increasing the availability and service to the public as well as improving the democratic process. Democracy can be strengthened by involving citizens in public decision making process but this goal has not been achieved yet and the development of e-government has mostly been focused on improving efficiency within administration and electronic services (e-services). Promoting the democratic process has been postponed in the development of e-government because of the lack of political commitment and decision. Digital divide is also preventing public sector to promote democracy with the support of IT.