AbstractSpotify is currently the largest and fastest growing online music service. They started in 2006 and has since established itself in several European countries. Their financial revenue comes from advertising spots on the client and registered paid subscribers. Together with Spotify, we have come to a certain focus area where Spotify themselves feel that there is potential for improvement. This area of focus concerns the conversion from using Spotify's free "Open" to the payment options Unlimited and Premium.Objective: We will use an innovation process to achieve an innovation grant that will create more attraction to the payment services.

The society is developing fast and the development is constantly on-going, new technology results in new opportunities and new problems for both companies and consumers. The use of Internet has heavily increased around the world; this means that the companies can use Internet as a channel of communication to reach the consumers. The most recent type of marketing is web marketing. The fact that web marketing is constantly changing raise the question of how effective different types of web marketing are.The purpose of this study is to investigate four selected types of web marketing. This is achieved by comparing the response from the consumers and the cost for the different types of web marketing.

Purpose  The purpose of this paper is from a consumer perspective analysis whether or not blogs are affecting a customer?s purchase behaviour to a larger extent compared to traditional marketing methods through TV commercials. Additionally, within the scope of this try to identify the type of consumers that are more influenced to a purchase decision by blog contents compared to others.Methods Through a quantitative approach this study will examine the effectiveness of advertising in blogs. A survey was used in order to collect data where the respondents corresponded to the population in Sweden in the ages 15-79. Initially the size of the blog audience was estimated and thereafter it was examined how many of these that were affected towards a purchase decision by blogs.

Hemoglobin is an oxygen binding protein in erythrocytes. Hemoglobin is composed of four polypeptide chains. During the fetal stage the type of hemoglobin called fetal hemoglobin (HbF) dominates. After birth HbF is replaced by adult hemoglobin (HbA). HbF persists in concentrations less than 1%.

The purpose of this study was to examine the foreign news flow in Sweden´s largest news agency TT. Since TT has an important position as a news provider to most of Sweden´s local and national news outlets, it was important to examine exactly what their news stories consisted of.The theoretical background of this study consist of theories of news values, agenda setting, dependency theory and the theory about the ?news shadow? a lack of coverage leads to.In our quantitative study we have looked at 506 articles taken from the TT news flow during two weeks In November 2013. We have studied which continents and countries the news origins from, who have supplied the text, the topics of the news, which one gets to speak in the text and what general tone the story has.The study shows that the supply of news follows the criteria of news values. It also shows that in some regions of the world the coverage is almost nonexistent.

The aim of this study is to examine the collection One Thousand and One Nights (also: The Arabian Nights) from a european perspective, by comparing different european translations. The study focuses on three translations into Swedish from different periods of time and how the tales have changed in the translation process - depending on the prevailing line of approach and Western perceptions of Eastern standards. The thesis of the study is that Eastern culture, from a Western perspective, has been seen as exotic and different but not as a high literary culture and that this view has affected the translations into european languages. The study shows, among other things, that Western culture is many times considered normative in the translations and that the translators often give their own voices a prominent role, also that common Western notions of the East affects the translations.The word ?orientalism? is used frequently in the study and it refers primarily to the image of the Orient as it is described in Edward Saids' book Orientalism: as a Western construction whose main purpose is to strengthen its own conception of the Orient and thereby strengthen the Western identity as better than the Orient.

The most dominating channel for communication, connecting companies and customers, during the 1900 century was those who included either physical contact or phone contact. However, when Internet started to make its way as a channel for communication, a whole new opportunity opened up for the companies. Since then Internet has grown to be an important part for any company that wants to gain market shares. One of those markets is the market of travelling.This paper discusses the Swedish industry of travelling, and different travel organizers use of Internet as a mediate for long-term relationships. The paper is built on a comparison between three companies that all distributes journeys, this is to examine the Internet communications effect on the electronic relationship (e-relation) with customers.Three travel organizers with similar visions and objectives are compared in this paper, these are Apollo, Fritidsresor and Ving.

Saab Component Maintenance in Linköping, Sweden, offers maintenance, repair andoverhaul (MRO) services for civilian and military aircraft components. Lately, thedepartment has struggled with slow throughput rates, despite various counteractingattempts. Studies show, that large parts of the delays derive from the logisticsdepartment where goods arrive and dispatch. Therefore, Saab wants to carry out anextensive analysis of the department in order to further investigate what is causing itsslow throughput rates.The thesis begins with extensive mapping over Component Maintenances whole valuestream to find out how departments interact with each other and which roleindividual departments have in the total supply chain. Out of 13 000 different partnumbers, components were divided into five product families.

This report presents the initaitvies made by teachers in form of questions during four lessons in a highschool class. A class in senior highschool was filmed during six hours with four different teachers. The number of questions and other initiatives were counted. The dialogue was transcribed with CA regarding examples from questioning and dialogue. The study examined how many closed(open and rhetorical questions the teacher initiate.

By conducting interviews, studies as well as scanning the current scientific landscape, this paper examines the opportunities of increasing current capacity within the public transportation system in Stockholm with simple financial means for the benefit of the travelers. The paper focuses on the central station of the subway system and how adjustments of processes carried out in relation to the turnstiles could increase performance within areas of interest, given the preferences of the travelers. The theoretical framework of the paper includes models from the field of capacity management as well as theories related to the pedestrian behavior. Applying these theories and models to the collected data, the paper derives some main conclusions. First of, people using the public transportations system, and especially the subway, consider speed and dependability as the most important performance objectives for the caretakers of the public transportation system, SL and MTR to master.

Rapporten är en jämförande studie av täckningsgrad och bandbredd i trådlösa nätverk av typ hot-spot med IEEE 802.11A/G respektive IEEE 802.11N Draft 2.0. Studien är gjord i tre olika scenarion på Kvarnholmen i Kalmar under april och maj månad 2008..

Syftet med studien är att bidra till kunskap och förståelse kring fenomenet gamification. Denna kartläggning bidrar till att klargöra för- och nackdelar, möjligheter och risker samt eventuella fallgropar med gamification. Om en organisation är medveten om dessa aspekter kring fenomenet minskar riskerna för att någonting ska gå fel, vilket potentiellt skulle kunna bli kostsamt.Studien vilar på en teoretisk referensram hämtad från såväl managmenent- som psykologiforskningen. Förväntansteorin, self determination theory, flow, McGregors Teori X och Y, principal-agentteorin är några av de teorier som används för analysen av gamification.Då det handlar om en kartläggning kring ett relativt nytt fenomen behandlas flera exempel på gamification hämtade från företag som verkar inom branschen. En intervju med speldesignern Henrik Englund finns också med, samt en fallstudie kring polismyndighetens omskrivna användning av spelelement.

Uppsatsens huvudsakliga syfte är att utforska och kartlägga begreppet gamification. Syftet operationaliseras i tre frågeställningar. Vad finns det för likheter respektive skillnader i synen på Gamification mellan ett antal yrkesverksamma inom Gamification? Hur ser yrkesverksamma med olika bakgrunder inom psykologi, pedagogik och marknadsföring på framtiden för Gamification och dess användningsområde? Vilka för- och nackdelar kan finnas med Gamification? Uppsatsen teoretiska utgångspunkter omfattar de psykologiska krafterna bakom spel som flow och motivation, teorier om det praktiska användandet av gamification och teorier om Generation Y. För att samla empiri har kvalitativ metod använts i form av semistrukturerade explorativa intervjuer där yrkesverksamma inom gamification har intervjuats.

Title: Besparingar inom Barn- och utbildningsnämnden.Seminar date: 29th of May 2009Course: Degree thesis in Business Administration, bachelor thesisAuthors: Amela Smajlovic and Sten SundfeltAdvisor: Leif HolmbergPurpose: Our purpose is to explain the cost-saving process that many municipality organisations face because of the global financial crisis.Limitations: We have limited our study to the municipality of Landskrona and Kristianstad.Method: Our study has a qualitative approach. By using open interviews we have been able to get an open dialog with our respondents.Theory: We have compared with different theories, such as Rombach?s budget-theory and Wildavsky?s role theory.Empirics: The material is based on interviews and conversations with key figures in different levels of the organisations in Landskrona and Kristianstad.Conclusions: The success of a cost-saving process depends on the engagement, awareness and how inclined to changes the persons in the organisations are. Has everybody the willingness to take responsibility fore the organisation and the changes that the surrounding world claims?.

Marketing has been developed and revalued the last years. The consumer today is moreeducated and is therefore able to have higher demands. These requirements together with theincreased competition is forcing brands to find creative ways to reach their target market.Fashion has throughout history contributed to, and been influenced by, changes in society.Through all times, people have used fashion and clothing as a way to demonstrate their socialidentity and to be accepted. Companies in the fashion industry can be successful if theydevelop brands that attract consumers. To achieve this, companies must find newcommunication tools to reach out to the consumer, among these tools, we find the fashioneditorials.Our aim is to investigate whether product placement occurs in Swedish fashion editorials.Through our thesis we want to explore how consumers perceive the editorials and alsowhether if they are used as a marketing channel.The method is qualitative and the study is based on semi structured interviews and a focusgroup interview.