The aim with this study was to gain knowledge about how parents who are visual impaired experience and manage the meeting with the world around them. To have children and to be visual impaired creates a complex situation. There is not only the problem how to manage the parenting in technical terms. The disability is also filled with stigma because it diverges from the norms of society. There is not only demands from society about how the parent should behave, the parent also create demands of themselves.

Context: In cooperation with ICA, we chose to investigate how much the auditory and visual stimuli in combination affects consumer behavior in grocery store. There are few studies in the area, which gives good practical and theoretical implications.Research question: How much influenced consumers' purchasing, movement and inspection behavior during exposure to auditory and visual stimuli in the fruit and vegetable department of a grocery store?Purpose: The purpose of this paper is to describe and analyze how much the auditory and visual stimuli affect consumer behavior in the grocery store. We do this through a quantitative experiment of our partner?s fruit and vegetable section, where we observe customer behavior in stores.

Navigating to different locations isn?t always easy. Imagine then how it is for people with a visual impairment to walk across the street or to get from one point to another. The Swedish Association of the Visually Impaired (SRF) has pointed out that today's society is not sufficiently accessible to people with visual impairment and there are improvements that need to get done. Technology is something that has evolved a lot this last decade and occurs today almost everywhere in our environment.In some areas, technology has facilitated people's daily life very much and we have therefore chosen to examine whether a combination of several technical functions integrated into the fictive artifact called Eyenavster can facilitate outdoor orientation and increase the accessibility for people with a visual impairment.Qualitative data collection methods have been used in this study by six interviews to answer our question.

In todays high-technological society where the Internet plays a central role in our day-to-day life, many e-retailers are not able to attract customers to complete a transaction on their website. In order to succeed, many e-commerce sites must improve several safety aspects regarding online payment, in order to be perceived as a reliable and secured retailer. The purpose of this paper is to investigate if increment in various combinations and aspects in online payment will in fact improve the customer's perception of the e-retailer and result in completed transactions. In order to investigate this aspect, an experiment was conducted to be able to compare eight independent groups, that each had been exposed to a different security scenario on the online payment website of either a known or unknown retailer. Our results clearly prove that perceived security of the retailer's payment website increases willingness to purchase from the retailer.

Word-of-mouth marketing (WOM) has been considered as one of the most effective marketing tools, yet the least understood. While its lucrative effects have been well proven in academic studies worldwide, little is yet known of why consumers engage in WOM, and what factors actually drive this sought-after behavior, particularly in an online context. While today's research lacks holistic views on the simultaneous effects of multiple WOM-drivers, this paper takes on a meta-analytic approach by building on the pertinent literature to construct an aggregated model, including several previously acknowledged drivers divided into two categories: (1) Brand related drivers and (2) Personal and situational drivers. The authors then empirically examine what drivers are the most influential on WOM in an online social media context. By doing so, this thesis does not only contribute to marketing managers' better understanding of online communications management, it also sheds light on the theoretical knowledge of the behavioral drivers of WOM.

In this degree project I have studied how an anti-discrimination bureau can adapttheir online information to the target group ? immigrants who only have modestunderstanding of the Swedish language. This group is often subject of discriminationmatters, and therefore it?s important that they can take part of the information.To find answers to my questions I have studied different relevant theories, performeda readability analysis on the online information and have had qualitativeinterviews with representatives from the target group. I have also tested my rewrittentexts on both representatives and other readers.The result from my studies has shown that it is words that are the most difficult inthe current online information, while length and structure of the sentences are alsoof importance when it comes to the readability.

Our experience of the surrounding environment is affected by all of our senses, yet, in Landscape Architecture, by tradition, mostly the visual aspect has been the focal point. In this essay, however, the subject will be the auditory and its interaction with the visual..

AbstractTitle: How does people that meet online communicate? -An qualitativestudy of the media use for individuals that date online.Number of pages: 34Autohor: Malin JanssonTutor: Amelie HössjerCourse: Media and Communication Studies CPeriod: Spring term, January 2010University: Informatics and Media, Media and Communication ScienceUppsala UniversityPurpose/Aim: The aim of this essay is to see if mediea use changesthrogh time in a relationship between individuals that have metonline.Material/Method: Qualitative method with nine interviews divided into two groupsdepending whether the person is an actively dejting online or ifshe has a long term relationship with someone she have metonline.Main results: The use of digital media changes thorugh time in therelationship. The individuals stop using the net dejting whenthey meet someone. The digital medias are stage at the begginingof the relationship. Through time they use a multiple ofdigital medias but they have preferenses and prefers to use thetelephone both when they are communicating positive andnegatvie information.Keywords: Online dating, social penetration, process of getting to knoweachother, communication.

Syftet med denna studie var att undersöka grupp- och kommunikationsprocesser i en online community där den gemensamma nämnaren mellan medlemmarna var intresset för spelet World of Warcraft. Undersökningen utfördes med hjälp av en egenkonstruerad enkät samt observationer vars syfte var att undersöka deltagarnas grupptillhörighet, vänskap, konflikthantering och kommunikation online, samt deras beteenden gentemot varandra. Syftet var även att undersöka om sociala anpassningsstrategier, standardroller och in-och utomgruppsfavoritism var applicerbara på en virtuell grupp. Undersökningsresultaten pekar på att många av de teorier gällande grupptillhörighet och vänskap även är applicerbara på grupper formade online samt att kommunikationshjälpmedel såsom smileys underlättar konversationer i skriven form. Resultaten pekar även på att de sociala anpassningsstrategierna och standardrollerna är applicerbara på en virtuell grupp, dock anses urvalet för litet och observationstiden för kort för att med säkerhet säga att dessa återfinns.

Detta projekt drevs på uppdrag av Optikbutiken som behövde en tjänst där mankunde betala sin order med hjälp av kreditkort på deras aktuella hemsida. Det härprojektet gick ut på att integrera DIBS vilket är ett betalsystem för kreditkort.Utvecklingen skedde i Visual Studio miljö. De krav som ställdes upp för det härprojektet blev uppfyllda..

As social interactions migrate to the ubiquitous Internet we are facing a change in theway we relate to each other, which presents interesting new opportunities foranonymity to create identities. An aspect of this radically evolving technology thatexhibits strong possibilities for altering or producing identities is the rapidly growingonline game genre MMOG (Massive Multiplayer Online Game) which isentertainment that millions of people all over the globe engage in daily. Thisrelatively new platform for socialising has become of cultural and social significance,which is why it calls for examination and research. Thus, the main research questionsasked in this thesis are as following: How does players of MMOGs utilise the nighcomplete anonymity to present or modify their identities online? In which ways areMMOGs used as a platform for socialising and development of social groupdynamics? After observing a large group of players in a popular MMOG, as well asconducting several interviews with key identities within the group, I discovered three fundamental parts of identity creation, and created a model for use and applicationin different social situations and constellations..

This thesis revolves around an obvious fact: printed (or otherwise two- or three-dimensional) poetry is always and inevitably visual. By analysing a representative selection of poems, including conspicuously experimental and image-like poems as well as examples of more conventional poetry, the thesis points out that visual iconicity is an equally inevitable consequence of the visuality of printed poetry. The analysis applies terminology relating to iconicity and intermediality (presented by Lars Elleström, whose theoretical basis is the semiotics of Charles Sanders Peirce) to the selected poems, while avoiding making too specific interpretations, in order to maintain a discussion of the ever-present phenomenon of visual iconicity as such, and not just the individual examples.Rather than introducing visual iconicity specifically to confirm more or less specific interpretations of poetic texts, this method of approaching poems as two-dimensional works of art is what this paper mainly aims to propose, as a productive starting point for literary analyses in general; as is concluded in the theoretical framework by Elleström, the actual modal and iconic properties of printed poetry contradict mutually exclusive dichotomies such as verbal/visual and text/image. While indirectly visually iconic poems tend to have a wider range of possible interpretations at the outset, the existence of iconic potential, however, does not depend on any specific interpretation..

During the spring of 2013 we developed a visual identity for Jönköping Bandy, a bandy association in Jönköping, which was founded in 1947.Jönköping Bandy?s main problem was the low interest for the association by the local people. The association also had problems with the economy, which made it hard for them to merchandise themselves.In Jönköping, there were a lot of sport associations, and therefore, it was difficult to find sponsors. One way to help the association, was to create a good visual identity for them. A visual identity that would reflect on the proper values of the association.The intention was: ?Through graphical design, we want to convey Jönköping Bandy to a larger amount of people, and get increased knowledge in graphical idiom.? and was torn apart into these three questions:What core values does Jönköping Bandy have, and how can we convey them through the visual identity?Which visual materials does Jönköping Bandy need?How do other teams in Allsvenskan Södra merchandise themselves through their websites?The work began with a study of relevant theoretical literature, with focus on graphical design.

Through earlier research it has been established that more and more readers are turning to social media in their search for everyday news. In this report we zoom in on news concerning football and try to find out how readers reason in picking their sources, whether it is social, online or traditional media. By interviewing a group of six, all interested in football and active within social media, we have seen that allthough social media is becoming a major influence in news reporting, it does not seem to be competing with traditional online media. Instead the two are offering the readers very different things all together, and theese differences are what we try to show in this report. Our hope is that the research in sport journalism can be translated in to all kinds of areas and be an indication on how journalism and our society is evolving online..

This degree project aim to evaluate if variations of the STFI thickness can be used to assess bumpiness on cardboard. During the project cardboard samples were measured using Bendtsen, PPS, a L&W formation tester, OptiTopo, Ambertec formation, the STFI thickness tester and a visual comparison. The different methods were then compared to see if there is any correlations between them. The results showed that the visual comparison and OptiTopo correlates. The STFI thickness tester shows however no correlation with the OptiTopo and visual comparison, thus aren't suitable measuring bumpiness..