The digitalization of the media industry has involved great changes for the Swedish daily press. Instead of subscribing on a daily newspaper, more people tend to read newspaper's free edition online.  The recent recession has contributed to strike hard against the newspaper's economy. This is the problem our research is based upon. How will the newspaper develop and which measures have to be done to get a well functioning business model that is suited for future conditions?We have made qualitative interviews with Swedish newspapers: Göteborgs-Posten, Norrköpingstidningen, Sydsvenskan and with the danish newspaper Politiken.

The original promise behind the Internet Protocol was to deliver data from a sender to the receiver using a best-effort approach. This means that the protocol makes no guarantees except that it will try to deliver the data to the destination. If some problem occurs the packet may be discarded by the network without any notice. No guarantees are made regarding the time it takes to deliver the data, the rate at which data will be delivered or if data is delivered in the same order it was sent. The best-effort approach is arguably the reason behind the success of the Internet Protocol and is what makes IP scalable to networks the size of the Internet.

The gambling industry goes from a national matter towards an international market. Since more and more members of EU does liberalise the gambling reforms and introduces a license system more participants will get an EU license for online gambling. With an EU license it is difficult for members of the EU to refuse a company to offer a gambling supply on the Internet if they don?t have an open license system. This paper tries to acknowledge the problem regarding the monopoly Sweden has today and calculate the effect if Sweden would move to a license system regarding online gambling by doing a cost benefit analysis.

This paper is based on a quantitative survey. The study aims to answer the questionwhich media young people rather use to take part of the news. The results showthat young people today in Kalmar preferably and often read newspapers on theInternet and mobile phone.The questions asked was about which media they usually use, the level ofconfidence they had in various media, how interest was in different newscategories, willingness to pay for online news and background issues relatedsubjects. The survey was aimed at high school students in Kalmar and weredistributed and collected on-site at the schools. What was remarkable among theresponses was that young people largely had access to a morning newspaper athome and said that they would consider subscribing to one in the future.

The purpose of this thesis work is to create a prototype for an augmented reality application that isaimed to support service technician when performing service and maintenance of machines andengines. The prototype will be used for investigating what technical limitations there is and toestablish basic usability for the user interface. The method that is used is user studies and analysis toevaluate use cases and user stories. An iterative work process is then applied for design and theprototype is continuously user tested.The resulting prototype uses a Samsung Galaxy Tab 2 running on Android operating system. Theframework used for augmented reality is NyARToolkit which handles marker recognition andconnections to Android.

This study focuses on the transfer between a product-oriented to a service-oriented perspective regarding marketing activities in companies due to the development of information technology. It illustrates how this very transfer has been, and can be, contemplated through the eyes of organizations working with marketing in a digital world on a daily basis. Technology has turned several industries - their price-setting, communication channels and supplying possiblities - upside-down. This turnpoint brings out a new way of observing and working with marketing. Therefore, we find it interesting to gain a better understanding of how actors within industries where the turnpoint is a fact observes marketing, and how this service perspective can be seen in their various organizations and daily.

This master thesis examines commercial video games and their relation to the concept of immersion and realism. Games as a communicative medium is quite a new area of interest within rhetorical research in Sweden. Most of the research conducted has, however, been focused on gaming and formation on opinion ? games that explicitly tries to persuade the player, unlike commercial games that focus on entertainment, that is. But that does not mean that commercial games cannot influence us.

With this master thesis I wanted to find out whether Erik Fichtelius, an SVT employee, interview project with prime minister Göran Persson is acceptable according to the public service ideology. In order to do that I used Swedish newspaper articles to analyse the so called Fichtelius affair. I also gathered material on SVT and the public service ideology. The master thesis is based on sociologist Manuel Castells theories on mass media and television as presented in the Information Age. Castells claims that in our time different areas, such as politics and television, are melting together.

Med den växande internet- och mobilmarknaden harpublic service bolagen inom media följt publiken till att erbjuda sina tjänster via både internet och mobil. För Sveriges Radio har de snabbt växande marknaderna inneburit en problematik för ekonomi- och verksamhetsstyrningen. Problematiken härrör i produktivitetsmåttet, som tidigare tagit hänsyn till sändningstimmar. I och med att Sveriges Radio utöver radiosändningar idag erbjuder tjänster på internet och mobil är det svårt att beräkna företagets totala produktivitet på ett tillfredställande sätt. Syftet med denna uppsats är därför att utreda den problematik som finns med att mäta produktivitet i public service sammanhang och att formulera nya mått för att mäta produktivitet i den internetbaserade verksamheten.

Abstract: According to previous research, it is not unusual for online poker players to create profiles which indicate they are members of the opposite sex. This phenomenon, known as 'Gender Swapping', is partly being utilized in a strategic fashion. The purpose of this thesis is to evaluate whether or not the gender of an opponent has an impact on decision-making in an online poker environment. An experiment was constructed where subjects made 15 poker-related decisions against seven randomly generated opponents, consisting of three male, three female and one genderless opponent. The results indicate no significant differences in decisions against male and female opponents.

Utöver de varor en modebutik erbjuder kunden är personlig service en viktig del av erbjudandet. En ökad konkurrens mellan företag kräver att de utvecklar sig inom personlig service för att kunna skilja sig från konkurrenterna. Butikens personal bör ha rätt kompetens och vara säljinriktade för att klara av uppgiften att svara på kundens förväntningar gällande personlig service. Genom att fokusera på att leverera rätt servicekvalitet i kundens köpprocess kan lojala kunder skapas. Det är viktigt att all personal är medvetna om företagets servicepolicy då det är en grund för att kunna upprätthålla och utveckla en god servicekvalitet.

The purpose of this thesis is to examine the performance of queries that is expanded before translation in comparison with only translation of the queries using a bilingual dictionary, and also to see if the number of terms that was used to expand the queries was of any importance i. e. if many terms from a thesaurus helped or destroyed a query. To answer these questions i used two online thesauri, Rogets thesaurus and Merriam-Webster Online and one printed bilingual dictionary, Norstedts English-Swedish dictionary. Even though the number of examined queries is too small to draw any definite conclusions, the results suggest that expanding using a general thesaurus may have a negative effect on the queries.

The purpose of this bachelor thesis is to examine reviewswritten by users in library online catalogs, online bookstoresand on the web community LibraryThing, in order todetermine whether there are any differences in the way usersreview books, and whether these differences might explainwhy libraries experience difficulties in getting their users toreview books. At the core of web 2.0 and library 2.0concepts lies the thought of user participation, and largerlibraries have sought to implement systems for reviewingand tagging items in the catalog in ways similar to onlinebookstores and other websites.By analyzing the contents of user reviews, however, thisthesis shows that users express themselves differentlydepending on what kinds of literature they review, and inwhat context. Most notably, user reviews of ?the Classics? orcanonized literature recognizes the high status of suchliterature, while users reviewing popular fiction expressthemselves in a way that admits that the reviewed titles areconsidered less valuable. There are also signs that booksreviewed at online bookstores are seen as products ormerchandise, while the reviews at the library to a greaterdegree treat the books as works of literature.The conclusion reached in this thesis suggests that there maybe a relation between the image of the library as a defenderof high culture and the perceived status of literary works,causing users to become hesitant to review books, feelingthat they do not have the knowledge to describe or reviewthem ?correctly?..

Att vid 18 års ålder tvingas ansvara för sina handlingar är för många ett stort steg, inte minst då en del av ansvaret är ekonomi. Ungdomarna vänder sig ofta till föräldrarna med frågor, men var ska de vända sig när föräldrarna inte har svaret? Bankerna har börjat söka sig lägre ner i åldrarna med sin marknadsföring för att fånga kunden innan denne blir myndig, men fortfarande är det många frågetecken kring informationen ungdomarna behöver.Uppdraget var att undersöka vad ungdomar behöver för information i en webbplats riktad mot ungdomar från banken. En undersökning genomfördes med en enkätundersökning med 100respondenter och tre olika fokusgrupper som genererade att ungdomarna känner att banker är alldeles för avlägsna. En minskad distans skulle medföra att ungdomarna lättare vänder sig till banken vid frågor kring sin ekonomi vilket i sin tur medför att deras intresse kring privatekonomiska frågor ökar.Designförslaget som presenteras fokuserar mycket på en funktion med textbaserad personlig service med co-browsingfunktioner som tillåter en bankman guida den unga kunden genom webbplatsen.

The purpose of this study was to examine guidance activities in an employment office and to explain the significance these activities have for the job seekers' way towards an occupation. The method used was literature studies and qualitative interviews with respondents in three categories: a manager, two workingmediators and three job seekers, all at the same employment service office. The results that emerged was that there are different kinds of guidance in the employment service, both in the narrow sense and broad sense. The different categories of respondents describe and define the guidance activities in different ways and have different descriptions of how these activities can help job seekers into employment. The conclusions drawn where that the manager sees everything on the employment service as guidance, workingmediators differ in their roles as advisers and counselors.